Marketero · Entrevistas
Ep 57: Selling Your Own Stuff Is a Different Game
12 ideas de marketing sacadas de «Ep 57: Selling Your Own Stuff Is a Different Game», de DTC Podcast. Sobre todo de marca y posicionamiento y…
- 12 ideas despiezadas
- Fuente DTC Podcast
- Dura 29 min
- Publicada en 2026
Ver la entrevista entera en YouTube
De qué habla
Las 12 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.
Las 12 ideas, con su cita y su minuto
Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a
la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al
segundo exacto del vídeo para que la compruebes tú.
Marca y posicionamientoFeastables se posicionó explícitamente frente a Hershey's como alternativa superior, pero los legacy brands tienen décadas de I+D, afinidad de marca y ajustes de calidad que hacen que cualquier error de producto sea inmediatamente evidente y destructivo para la percepción del nuevo entrante.
outside of the world of content creation. And so Hershey's is a legacy brand. And actually the next type of brand, we're going to talk about legacy brands. But Hershey's is a legacy brand that has a tremendous amount of brand recognition and brand affinity already established. And so one of the really difficult things about putting yourself up against a legacy brand such as Hershey's is that it is very easy for people to compare the product. And so I know we're talking about Hershey's having, I think I saw Jimmy in an interview, he was talking about Hershey's has like 10 plus ingredients in…
Escúchalo en el minuto 13:09
Crear productos en el rango de precio infantil para llegar a los padres
Investigación de mercado y clienteDiseñar productos con un precio accesible para niños pero que requieran la aprobación de compra del padre es una estrategia inteligente para influencer-led brands, ya que alinea la voluntad del menor con el poder de compra del adulto.
I think there was a little bit of thought put into who is my audience if I am Jimmy and then what product can we sell them? It's the exact same with the Mr. Feast burger. It's an easy thing that a kid can then ask their parent, can we order these from Uber Eats tonight, especially in the height of the pandemic? Really easy yes from a parent. So again, when we present it as a healthier alternative to chocolate, we are also getting alongside the person with the purchasing power, which is going to be the parent of the little kid who's asking for the Mr. Beast chocolate bar. So there is, I think…
Escúchalo en el minuto 17:17
La confianza del influencer no se transfiere automáticamente a su marca
Marca y posicionamientoCuando un creador que gana dinero recomendando productos se convierte en fundador de uno, la gente se muestra muy escéptica; la diferencia entre ser un recomendador confiable y un vendedor directo es profunda y afecta la percepción del consumidor.
fascinating to me from someone who loves sociology. It's like we're so open with them recommending what to buy, but as soon as they're actually selling something that they are a co-founder or an owner of that business, we get very skeptical. And so like I said, maybe Feastables chocolate is disgusting. Maybe it's not. I don't know. What I do know is that they did eventually have to change the formula, which did also create a lot of conversation online. And that's the other thing with these influencer-led brands, right? Their entire fan base, their entire audience is very online. And so any…
Escúchalo en el minuto 18:46
La transición de recomendador a vendedor genera escepticismo
Investigación de mercado y clienteLas audiencias aceptan con naturalidad que un creador recomiende productos de terceros, pero cuando ese mismo creador se convierte en propietario del negocio que promociona, la percepción cambia radicalmente hacia el escepticismo, como ocurre con los vendedores de usados.
I think we are so sensitive at this point in time to how creators and influencers make their money, that when they start to profit even more, or it's just something, I guess, in all of our brains around, you know, distrusting if this person has been sort of a salesperson for their whole career. We don't usually like people who are good at that skill when we figure out that is their skill, if that makes sense. We talk very poorly about a used car salesman sort of anecdotally. So I think that's sort of what derails these brands a little bit. But yeah, Jimmy did tweet asking people to clean up…
Escúchalo en el minuto 20:57
La hiperconectividad amplifica cada error del influencer
Marca y posicionamientoA diferencia de las marcas legacy o celebridades tradicionales, los influencer-led brands tienen audiencias completamente en línea donde cualquier error mínimo se siente trascendental, lo que eleva exponencialmente el riesgo reputacional de cada decisión.
own. Something that also did not help with the staying power of Feastables is it was sort of early on in the Feastables journey, Jimmy started talking about how the displays were quite often I will donate money to charity if people reply with images of cleaned up displays. And then they turned it into a contest, which again, is really big for his brand. So send us a picture of you and a cleaned up display, and you could be entered for a chance to win money. That one was very interesting because I guess he was saying that you might have to approach workers in the supermarket
Escúchalo en el minuto 19:46
Marca y posicionamientoComparar un producto nuevo con una marca legacy como Hershey's es peligroso porque facilita la comparación directa del producto; Hershey's tiene décadas de afinidad de marca, I+D masiva y calidad consistente, y cualquier debilidad se magnifica en esa comparación.
outside of the world of content creation. And so Hershey's is a legacy brand. And actually the next type of brand, we're going to talk about legacy brands. But Hershey's is a legacy brand that has a tremendous amount of brand recognition and brand affinity already established. And so one of the really difficult things about putting yourself up against a legacy brand such as Hershey's is that it is very easy for people to compare the product. And so I know we're talking about Hershey's having, I think I saw Jimmy in an interview, he was talking about Hershey's has like 10 plus ingredients in…
Escúchalo en el minuto 13:09
Marca y posicionamientoJimmy ha creado tantas ventures diferentes attaching su nombre tan rápidamente que empieza a abaratar la marca MrBeast; la gente percibe cada nuevo lanzamiento como otra instancia de alguien vendiendo en lugar de creando valor genuino.
Most of the time, because at this point, Jimmy has created so many different Mr. Beast blank products. There's also Lunchly, which we're not getting into because we're already almost at 30 minutes. And Lunchly is like a whole other problem to talk about. So we're not going to get into it. But he's had so many different runs with different types of products attaching his name to him, that it starts to sort of cheapen the brand of Mr. Beast, which is absurd to say. It's so, so funny. I never thought, as someone who was like watching YouTube around the time, I mean, I still watch YouTube, but I…
Escúchalo en el minuto 24:02
Las marcas de influencers de nicho pequeño pueden funcionar mejor que las de escala masiva
Investigación de mercado y clienteStrawberry Milk Mob, una marca de trajes de baño de una creadora en Canadá, funciona bien sin grandes presupuestos de marketing, enfocándose en un nicho específico y utilizando contenido propio y de su familia para hablarle a una audiencia definida.
brands that do quite well. Another brand I was considering is Strawberry Milk Mob, which is a bathing suit brand based out of Canada, a great like creator-led brand. But they don't do a lot of paid, and they do quite well in a very specific niche. And it was almost like a tale of two creators when I was looking at this. I could go the Strawberry Milk Mob direction and get into why her bathing suits sell so well, how she leverages her own content creation and her siblings to kind of do a great job in speaking to a niche audience. But I thought it'd be cool to go a little bit higher up, go to…
Escúchalo en el minuto 6:57
Un producto infantil de bajo precio llega a los padres con poder de compra
Investigación de mercado y clienteJimmy creó un producto de precio bajo y accesible para niños, aprovechando que cuando los niños ven su contenido y van al supermercado, pedirán una Feastables; es un salto fácil para el padre y conecta al creador con el comprador real.
if you've got a large audience of children and then you present something that's technically healthier at a slightly elevated price point, when those kids that watch your content are in the grocery store, they're going to ask their parent for a Feastables bar. And it feels like an easier jump as a parent to purchase that as opposed to like a hoodie or a more expensive item. It's a way to show your affinity for that influencer and creator. It's very accessible to children. So I do want to say, I think there was a little bit of thought put into who is my audience if I am Jimmy and then what…
Escúchalo en el minuto 16:46
Glamnetic y Jeffree Star Cosmetics: casos de marca influencer sostenible
Marca y posicionamientoGlamnetic, Jeffree Star Cosmetics y Hey to Beauty son ejemplos donde el influencer logró construir marcas duraderas con peso real en sus comunidades, a diferencia de Feastables, porque gestionaron la transición de recomendador a fundador con mayor estrategia.
influencer, I think there are fantastic cases of these brands. Glamnetic is one where they've just done so well. Hew to Beauty is another one. For a while, Jeffree Star and his cosmetics, which I think was just called Jeffree Star Cosmetics. There are so many good examples. So we're going to talk about some of the ways to navigate that shift from selling other people's stuff on the internet to selling your own stuff. That was today's episode. Hopefully it was enjoyable to learn more about Feastables and Mr. appeal to those parents. But there's just been a lot of issues in the rollout or we…
Escúchalo en el minuto 27:12
Marca y posicionamientoMr Beast Burger usó ghost kitchens de baja calidad durante COVID, lo que generó quejas masivas y erosionó la confianza del público en cómo Jimmy abordaba sus ventures, creando un precedente negativo antes del lanzamiento de Feastables.
Jimmy first started Mr. Beast burger, which happened during COVID. And essentially, he was leveraging ghost kitchens to create these burgers. They weren't very good. That got some blowback. That is really important context, I think, for how we entered Feastables. Because there was already a couple of times in Jimmy's career where he had created and productized something, launched it to success. And then within a couple months, trying to sustain that success ends up being his downfall, which is really interesting. It's like things launch and they do really well because of that influence that…
Escúchalo en el minuto 8:48
Feastables: 1M barras en 3 días y $10M en 4 meses
Marca y posicionamientoFeastables logró vender 1 millón de barras de chocolate en los primeros tres días después de su lanzamiento, y después de cuatro meses la marca supuestamente generó más de $10 millones en ventas.
Feasible sold 1 million chocolate bars in the first three days after launching. And after four months, the brand allegedly generated over $10 million in sales, which is a lot of chocolate bars. It is
Escúchalo en el minuto 14:40
Seguir leyendo
Esta es una de las 1872 entrevistas despiezadas. Puedes
ver todas, leer las ideas por tema o
empezar por la ruta guiada si no sabes por dónde.