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Google Ads Tutorial for Beginners [Updated for 2025]
13 ideas de marketing sacadas de «Google Ads Tutorial for Beginners [Updated for 2025]», de Aaron Young | Google Ads | Define Digital Academy. Sobre todo…
- 13 ideas despiezadas
- Fuente Aaron Young | Google Ads | Define Digital Academy
- Dura 24 min
- Publicada en 2025
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Canales de adquisiciónAl iniciar una campaña de búsqueda en Google Ads, conviene desactivar tanto la Red de Display como los Google Search Partners y ajustar las opciones de ubicación a 'Presencia' (en lugar de 'Presencia o interés'). Esto evita impresiones en sitios y aplicaciones no controladas y garantiza que los anuncios solo se muestren a usuarios físicamente ubicados en el área geográfica objetivo.
your campaign settings, there's a couple of things you want to be thinking about here is so your Google search partners network. And as Google explains here, this is for other websites outside of Google that they're running through this search network, I will generally turn this off. And the reason being is because your ads can kind of show up on everything from hundreds of non Google websites, really seen any benefit having it on. For Google display network, I definitely turn it off. And the reason for that is because if I want to run image based ads, I want to have a separate Google…
Escúchalo en el minuto 10:17
Añadir audiencias en modo 'Observación' para recopilar datos sin restringir el alcance
Canales de adquisiciónEn campañas de búsqueda iniciales en Google Ads, se deben añadir múltiples segmentos de audiencia (por ejemplo, alrededor de 30) seleccionando la configuración de 'Observación' en lugar de 'Segmentación'. Esto permite recolectar datos sobre el comportamiento y demografía de los usuarios que buscan sin limitar el volumen de impresiones a esos grupos específicos.
Now, two things I need to clarify here. This is something that is really, really important to do. I generally just start in with adding about 30 different audiences. You can go through and browse. You can see some different demographics in here. The big thing that I do want to just highlight here is people sometimes get worried that they think that you're only targeting these audiences. No, that's only if you've got the targeting option, which I would not recommend. With the observation method, it's just saying that we just want to get that extra data about these audiences.
Escúchalo en el minuto 12:03
Iniciar campañas nuevas de Google Search con 'Maximizar clics' antes de migrar a 'Maximizar conversiones'
Canales de adquisiciónAl lanzar una campaña de búsqueda en Google Ads sin historial de conversiones, se debe comenzar con la estrategia de puja de 'Maximizar clics' para generar volumen de tráfico y validar palabras clave y textos sin pagar un CPC elevado; una vez acumulados datos suficientes de conversión, se debe migrar lo antes posible a 'Maximizar conversiones'.
and then come back and click on that new campaign button. When it comes to bidding, I would recommend that you're starting with a maximize clicks conversion strategy. I would recommend that you start with a maximize clicks bidding strategy. We do want to move over to maximize conversions as fast as possible. But if you're starting with maximize conversions, you're going to be paying it a higher CPC. If you don't have any conversion data, you can kind of see the problem there. So what you want to be doing is you want to actually be driving as much traffic through so that you can test which…
Escúchalo en el minuto 8:50
Comenzar con campañas de Búsqueda antes de lanzar Performance Max o Demand Gen
Canales de adquisiciónLas cuentas nuevas de Google Ads deben comenzar con campañas de Búsqueda (y Shopping en e-commerce) antes de activar Performance Max o Demand Gen, ya que estos formatos automatizados requieren un historial previo de datos de conversiones y audiencias dentro de la cuenta para optimizarse correctamente.
regardless of whether you are a lead gen or an e-commerce brand, I would heavily recommend that you start with search. Now, for e-com brand owners who are watching this video, I would also recommend that you add in a shopping campaign. So you're starting with search and shopping. And if you Now, I want to make it very clear that I use, like, and recommend for business to use both Performance Max and Demand Gen campaigns. However, for me, they are a secondary campaign and you don't want to start them until you're already starting to see some success with a Google search campaign. And the…
Escúchalo en el minuto 0:15
Crear campañas independientes por cada idioma objetivo
Canales de adquisiciónDado que Google Ads no traduce de forma automática el copy de los anuncios, es fundamental crear campañas separadas para cada idioma, incluso si se dirigen a la misma ubicación geográfica, garantizando que el mensaje coincida con el idioma del usuario.
location, which for this one is Australia. In regards to your languages, I recommend having campaigns that only have one language in it. Now, this may change in the future, but at the moment, Google does not translate your ad copy. So that's why if you're targeting the same country with different languages, I would set them up as separate campaigns. Adding in your audiences.
Escúchalo en el minuto 11:45
Alinear grupos de anuncios con páginas de destino hiperespecíficas
Canales de adquisiciónLa estructura de grupos de anuncios en Google Ads debe diseñarse en función de páginas de destino dedicadas y no de la página de inicio. Separar intenciones o temáticas de búsqueda específicas (como villas de luna de miel vs. villas estándar) en grupos de anuncios propios que dirijan a landings adaptadas maximiza la relevancia para Google y el rendimiento de la pauta.
your ads with the best performance. Because remember, Google wants to match the most relevant ads to the you within those parameters of you want to be able to have really specific ads going to really specific and people always ask, you know, how many keywords, how many ad groups? For me, it really comes down to your landing page. And what I mean by that is thinking about where the people landing page, but then also a separate landing page for their one-bedroom Villas, which has got more of a bent around honeymooners. Same as with the family. So this is where it really comes down to thinking…
Escúchalo en el minuto 15:21
Segmentación de campañas y grupos de anuncios por servicio o intención
Canales de adquisiciónCuando un negocio ofrece múltiples servicios o productos, es necesario separarlos en campañas o grupos de anuncios específicos para asegurar que el texto del anuncio y la página de destino coincidan con la máxima relevancia posible con la consulta de búsqueda del usuario.
just this core concepts that you're going to get better results if you can set up your search campaigns in order to show the most relevant ads and send people to the most relevant landing page take you through how you go through and segment your Google Ads account, because that is something that is really, really important. Because if you're offering a whole heap of different services, it makes sense that you want them in either different campaigns or different ad groups. The reason for it is, as I said, remembering that the goal with Google Ads is to always match the most relevant ads and…
Escúchalo en el minuto 3:59
Dimensionamiento del presupuesto diario en Google Search según el volumen de clics
Canales de adquisiciónAl iniciar una campaña de búsqueda en Google Ads, calcula el presupuesto diario para asegurar un mínimo de 10 clics al día (siendo el rango óptimo entre 20 y 30 clics diarios según el CPC estimado), evitando adoptar automáticamente los presupuestos excesivos sugeridos por la plataforma.
set up, you go through to next. Now, this is where Google will recommend for you to have a super, super high budget. When we talk about budget, I recommend you want to be setting your budget with at least 10 clicks a day. Ideally, I like to have sort of 20 or 30 clicks a day. So for me, for this campaign, I'll have a budget anywhere between 20 or $30. If your CPC, this data in here was lower at a dollar, you could potentially get away with 10 to $20. If you've got, say, a larger budget, hey, if you start with, say, $100 or $200 a day, that's just going to mean you're going to be getting a lot…
Escúchalo en el minuto 21:33
Fijar un límite de CPC solo en sectores con costos por clic extremos
Canales de adquisiciónEn campañas con estrategia de maximizar clics no se recomienda fijar un límite de CPC salvo en industrias de alta competencia (como servicios legales o fontanería/electricistas, donde los clics pueden oscilar entre 3$ y 150$), fijando un tope que proteja el presupuesto diario del cliente.
we're wanting to move over to maximize conversions as fast as possible. In terms of setting a cost per click bid limit, I will usually not do this unless I'm doing a campaign that's got a really, really high CPC. So for example, if you're dealing with lawyers or even some service based industries like plumbers and electricians, you can get some super, super high CPCs. And I've seen cases where you've got cost per clicks ranging from $3 a click all the way up to $150 a click. And if that's the case, that's the time that I would use a CPC bid limit to set my clicks at say $10 or $12 or whatever…
Escúchalo en el minuto 9:25
Estructurar campañas separadas según segmentos de producto y audiencia destino
Canales de adquisiciónCuando los productos o servicios de un negocio se dirigen a perfiles de cliente con intenciones o necesidades distintas, deben estructurarse en campañas de Google Ads separadas. Esto permite alinear los términos de búsqueda, los textos del anuncio y las páginas de aterrizaje con la propuesta de valor específica de cada segmento.
you to think about is this. This is what we're talking about with your campaign and your ad structure. Remember at the start of this video, I was talking about the importance of having a highly relevant ad going to your highly relevant landing pages. And this is the website that we're going to be promoting. You can see that they're a villa resort in Bali and they've got two main products, which is their one bedroom villas and their two bedroom villas. And they are for two different types of people. And the reason for that is because obviously for our one bedroom villas, it's more for couples…
Escúchalo en el minuto 14:21
Separar campañas para controlar presupuestos según el inventario disponible
Canales de adquisiciónDado que en Google Ads los presupuestos se configuran a nivel de campaña, conviene separar productos o categorías con diferente volumen de inventario en campañas independientes para controlar con precisión cuánto presupuesto se asigna a cada tipo de oferta.
most relevant landing pages. The other benefits from there as well is I know, for example, for this villa resort, they have a lot more one bedroom villas than two bedroom villas because the campaign budgets are set at a campaign level that then also allows us to control the budget. So when it comes
Escúchalo en el minuto 15:25
Determinación del ganador en la subasta de Google Ads mediante Ad Rank
Canales de adquisiciónEn la subasta de Google Ads, la puja monetaria más alta no garantiza la primera posición, ya que el Ad Rank pondera el importe ofrecido junto a la calidad del anuncio, el impacto esperado de los recursos y la relevancia de la página de destino respecto a la búsqueda del usuario.
aware, Google Ads is based on an auction bidding system. But the good news is, is that in Google Ads, the highest bid, so the person who's willing to pay the most amount of money does not always win. And the reason for this is because Google uses extra factors to calculate the ad rank to determine who There's six factors to take into account. So firstly, your bid, the amount of money you are willing to pay does pay a factor. But then it also comes down to the auction competitiveness. It is an auction. So if you are in a more competitive niche, your CPC or the amount you have to pay to win an…
Escúchalo en el minuto 2:22
Segmentación de grupos de anuncios por variantes de oferta y páginas de destino específicas
Canales de adquisiciónPara maximizar la relevancia en campañas de búsqueda, estructura los grupos de anuncios dividiéndolos por variantes específicas de la oferta, asignando a cada grupo su propio listado de palabras clave y su página de aterrizaje dedicada correspondiente.
which is the Search Australia. So I want to take you through here because let's just say we want to set up one more ad group. So we've already got our one bedroom villa set up. We'll just go through the plus. And this is where we could then set up the ad group for two bedroom villa. And then that's where we would just go through the same process, change the landing page, change the keywords,
Escúchalo en el minuto 22:55
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