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How to Use the Microsoft Outage to Sell More of Your Stuff | Perpetual Traffic EP 612
14 ideas de marketing sacadas de «How to Use the Microsoft Outage to Sell More of Your Stuff | Perpetual Traffic EP 612», de Perpetual Traffic. Sobre todo…
- 14 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 34 min
- Publicada en 2024
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Newsjacking local ante interrupciones de servicio de grandes competidores
Estrategia de contenidosCuando grandes franquicias o competidores corporativos sufren caídas operativas o problemas logísticos, los negocios locales pueden capitalizar la coyuntura mediante anuncios geolocalizados y contenido en redes sociales, posicionándose como la alternativa inmediata y ofreciendo incentivos temáticos vinculados a la noticia.
opportunity for Brands like right now Starbucks can't deliver FedEx deliveries are going to be down so I think local conversation that's like hey we use local providers we're not dependent on think there's a really great opportunity for local coffee shops yep to say like can't get your Starbucks come on over to drunken monkey or stop by the Robinson software you can totally jump in and say like come in Buy Local get your product area it's like even if you you can hack the news by being able to geocenter ads that talk about something that's topical that's on people's mind just to remind them…
Escúchalo en el minuto 12:05
Publicidad reactiva mediante geofencing durante disrupciones masivas
Canales de adquisiciónAnte eventos o interrupciones masivas (como retrasos en aeropuertos), se pueden lanzar anuncios el mismo día geolocalizados por geocercas (geofencing) para captar a usuarios atrapados con tiempo muerto en sus móviles, ofreciendo soluciones de ocio, lectura o productividad inmediata.
talked about Geo fencing Ralph like I customers that are traveling so people that you can geofence the airports and you can make ads same day it's like hey sorry you're stuck at the airport for an additional 3 hours while you've got some want to use because you're stuck at the opportunity there because everyone that's at the airport is on social media five hours that's a lot of consumable their suitcase a lot of opportunity yeah
Escúchalo en el minuto 16:43
Monitoreo matutino de los principales competidores mediante alertas para detectar oportunidades de newsjacking
Estrategia de contenidosConfigurar alertas de Google para los diez principales competidores y revisarlas a primera hora de la mañana permite a los equipos de marketing detectar crisis o novedades del sector en tiempo real e insertar su marca ágilmente en la conversación pública.
so setting up Google alerts for for your competition like that you review every single morning I think is is one thing that you can take away from this if you don't do that yeah you know list your top 10 competitors and then put that into a Google alert and have that delivered into your inbox the first thing in the morning before you go or your marketing team if you're a CEO and you have a marketing team they should be doing that because this real time stuff you can get very quickly Into The Ether
Escúchalo en el minuto 8:56
Monitoreo activo de líderes de la competencia y términos del sector con alertas
Investigación de mercado y clienteConfigurar alertas diarias no solo para las marcas de la competencia y palabras clave de la industria, sino específicamente para los líderes y directivos de esas empresas, permite detectar eventos, apariciones públicas, movimientos estratégicos o crisis para sumarse a la conversación en el momento oportuno.
first step you know monitor your direct competitors all the time you for us like I have a Google Alerts set there's any sort of new thing so that we can talk about it that day very important there what you should be doing is suing the same thing with your companies always set up in my Google Alerts boxes what I actually do is the leaders of those companies so I'm like where are they going what conferences are they speaking at um and team as well so just in case something comes up uh but yeah so definitely
Escúchalo en el minuto 10:17
Enviar regalos y notas de agradecimiento sorpresa fuera de fechas festivas
Retención y relación con el clienteEnviar detalles o notas de agradecimiento aleatorias e inesperadas a clientes actuales —en lugar de regalos predecibles en fechas festivas como Navidad— genera un momento memorable espontáneo que refuerza la relación y fomenta la recompra.
might be a thank you note it might be a random note out of nowhere of like how much you appreciate their business like from a service based business so we do that for our customers we just send them random gifts not Christmas gifts not gifts during like on holidays it's like random stuff comes out of nowhere just because we appreciate them the point is is that those like random acts of kindness or memorable moments keep them coming back because that's the last
Escúchalo en el minuto 28:12
Fidelizar clientes depende del cierre de la experiencia y no de la venta inicial
Retención y relación con el clienteLa última impresión es la que perdura en la memoria del consumidor; una mala experiencia al final del servicio puede opacar todo lo bueno previo, mientras que un momento memorable postventa asegura la retención y la recomendación.
was really on like the last impression is the lasting one and they Revolution provide someone at the very end of the day can really be a saving aspect for your brand and for that consumer to how you create lifelong customers Advocates brand ambassadors is not by the initial sale it's how you actually end the sale and that will then be a continuation to a the next sale so the what he refers to as a memorable moment and the memorable moment has to happen post sale or right at the end of remember the last thing and the last impression is the lasting one the last
Escúchalo en el minuto 25:28
Newsjacking geolocalizado en tiempo real ante contingencias externas
Canales de adquisiciónPara captar clientes durante eventos imprevistos o crisis en tiempo real (como retrasos masivos en aeropuertos), publica ofertas contextualizadas a la situación e impúlsalas mediante anuncios pagados geolocalizados en los puntos físicos afectados.
mhm like how to news hack in that particular case case hey your flight's probably delayed say the word crowd strike when checking out you'd probably sure you can't use that or outage and get 25% off your first purchase at X I right there that's how you inject it into like if that marketing department was paying attention in the morning and the news and they were mobile and they were you know Nimble all that is is a post on Instagram boost it geolocate to airports all around where you know you have locations boom that's how you get a search and you create new customers and Goodwill and at…
Escúchalo en el minuto 31:24
Newsjacking segmentando ángulos de dolor para todos los perfiles afectados
Mensaje y copywritingAl apalancar una noticia o crisis de actualidad en la comunicación de marca (newsjacking), el mensaje no debe limitarse a los afectados directos, sino extenderse a los perfiles secundarios involucrados (trabajadores, servicios de soporte, familias) adaptando la propuesta a sus dolores específicos (cansancio, estrés, horas extra).
and think about that because this is topical it's a quick hit and it's a is an opportunity for you to grab new customers getting into the collective yeah think of everyone that's being affected it's not just people that are traveling but it's also the people that an e-commerce brand where you provide employees are the ones that are going to opportunity to say like hey when when hey when you have to stay longer at work unexpected have a pair of shoes that at the end of a really stressful day like there's so much opportunity because
Escúchalo en el minuto 18:42
SEO reactivo para captar picos de búsqueda derivados de crisis de competidores
Canales de adquisiciónCuando un competidor líder sufre una interrupción o crisis, surgen términos de búsqueda emergentes de alto volumen (como '[marca] outage'); un equipo ágil puede publicar contenido rápidamente para posicionar en esos picos de tráfico inmediato y captar audiencia cualificada.
and we used to do this a fair amount back when we we were primarily an SEO company because the terminology or the term that came out like Crow uh in this particular case like for example the you know the search term crowd strike is obviously is a brand name search but uh crowd strike outage all of a sudden is now a hot term that is being searched you could potentially rank very quickly if your team is Nimble to create a piece
Escúchalo en el minuto 9:29
Conectar mensajes comerciales con eventos de actualidad mediante empatía con el cliente afectado
Mensaje y copywritingPara aprovechar noticias o crisis en la comunicación de marca, analiza cómo la situación afecta negativamente la rutina del consumidor final y posiciona tu producto o servicio como un alivio inmediato y empático frente a esa molestia específica.
which is super important but also be in tune with current events and always think to yourself you don't have to be a things but think about how it relates back to you like if you do like if if you're in the airport right now and you've been standing because this freaking outage well you know UFOs is a hell of a lot better way of you know our shoes are that much more comfortable and that's the reason why you should like a really amazing thing if like you have the news opportunity if say you how is your end consumer being impacted by this how can you have more empathy for the person that's…
Escúchalo en el minuto 22:01
Estrategia y decisiones de negocioDedicar al menos 20 minutos diarios a trabajar sobre la estrategia del negocio —investigando noticias del sector, movimientos de competidores y problemas de clientes potenciales— evita quedar atrapado en la operativa diaria y permite identificar oportunidades tácticas a tiempo.
is is like that's important every day that like and that's just take 20 minutes for crying out loud and like do something specifically on the business BU as opposed to in the business I know like but do some research do some news based upon what's going on with your competitors maybe important people or prospects that you want to gain as gets lost in the mix because most people get up get right into it and they don't
Escúchalo en el minuto 15:18
Retención y relación con el clienteDiseñar iniciativas de descuento para colectivos bajo presión o afectados por una crisis, e incorporar dinámicas de 'surprise and delight' otorgando reembolsos aleatorios del 100% a quienes compartan una prueba de compra o foto, potencia la lealtad y la conexión emocional con la audiencia.
like during the pandemic so many Frontline workers were able to take advantage of discounts made available to them because people were joining a conversation and recognizing that the so we had clients in the UK where we made Frontline worker discounts and it's like hey if you just let us know that you're in the front line and we ended up doing uh so this was a really fun like rebate program that we did so if we had someone that had bought a product and took a selfie sent it to us we did random refunds for people that were Frontline workers that took advantage of this discount like hey…
Escúchalo en el minuto 22:39
Retención y relación con el clienteDiseñar iniciativas de descuento para colectivos bajo presión o afectados por una crisis, e incorporar dinámicas de 'surprise and delight' otorgando reembolsos aleatorios del 100% a quienes compartan una prueba de compra o foto, potencia la lealtad y la conexión emocional con la audiencia.
like during the pandemic so many Frontline workers were able to take advantage of discounts made available to them because people were joining a conversation and recognizing that the so we had clients in the UK where we made Frontline worker discounts and it's like hey if you just let us know that you're in the front line and we ended up doing uh so this was a really fun like rebate program that we did so if we had someone that had bought a product and took a selfie sent it to us we did random refunds for people that were Frontline workers that took advantage of this discount like hey…
Escúchalo en el minuto 22:39
Aprovechar crisis o fallos de la competencia mediante 'newsjacking' publicitario
Canales de adquisiciónMonitorear caídas de servicio, fallos técnicos o crisis públicas de los competidores permite activar campañas publicitarias contextuales (newsjacking) para captar a sus clientes afectados y posicionarse como una alternativa inmediata.
going to tie this back to what you can do in case this happens to some of your other people and this is a way in which you can as a business news hack but also get in front of your competitors's customers differentiating and the event
Escúchalo en el minuto 4:18
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