Marketero · Entrevistas
Tea With GaryVee Ep.90
14 ideas de marketing sacadas de «Tea With GaryVee Ep.90», de GaryVee. Sobre todo de estrategia y decisiones de negocio, estrategia de contenidos y…
- 14 ideas despiezadas
- Fuente GaryVee
- Dura 49 min
- Publicada en 2025
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Renovación constante de creativos para combatir el rendimiento decreciente en anuncios
Canales de adquisiciónCuando el retorno del gasto publicitario (ROAS) disminuye al escalar presupuesto, la variable crítica a solucionar no es el ajuste matemático de la plataforma sino el agotamiento creativo; para recuperar la rentabilidad es necesario producir y testear masivamente nuevos formatos de imagen y video.
We seem to get diminishing returns on Facebook ads. We sell watches and do well, getting ROAS up to a point, like 10K a month, then it drops. We get about half the return. The creative is the variable here. The creative needs to change. People are over-reliant on the math on ads. The creative is the ingredients. The creative is the battleground. So you need to make that person with the watch stuff needs to make 50 new videos and pictures and try new shit. The creative is the issue at hand for most people.
Escúchalo en el minuto 13:52
Aprender dentro de una empresa pequeña antes de forzar el emprendimiento sin una idea clara
Estrategia y decisiones de negocioIniciar un negocio únicamente por el estatus o la idea abstracta de ser emprendedor suele fracasar por falta de autoconocimiento; si no se tiene una idea clara y validada, resulta mucho más formativo unirse como empleado a una empresa pequeña en crecimiento para aprender la operativa real antes de emprender.
This is a tough question because, like, the reality is, is, like, putting the idea of building a business on a pedestal is fucking everyone up. Like, you start a business when you know what the business is. Not because you wanted to have a business because you thought I was cool and business got cool. Where the fuck did self-awareness go? For everyone that's in that crowd, go join a business that has eight employees and learn.
Escúchalo en el minuto 43:39
Combinar una máquina de contenido y comunidad gratuita con una suscripción de pago
Oferta y precioPara monetizar una audiencia o conocimiento experto, no se debe depender únicamente de una comunidad de pago cerrada; es indispensable mantener un motor gratuito potente que aporte valor continuo y genere visibilidad para alimentar la oferta de suscripción.
The answer is both. You should be doing both. If you have a Patreon and OnlyFans, a sub stack, like having a free machine to drive awareness to that is essential. Now, Aaron, having a paid subscription and having a huge commitment to free and bringing value is the one-two punch. If you are fully just subscription, you have a hand behind your back. Both matter. You need both.
Escúchalo en el minuto 38:08
Umbral mínimo de volumen antes de juzgar los resultados de un canal
Estrategia de contenidosNo se deben evaluar los resultados económicos ni abandonar una iniciativa de creación de contenido o transmisiones en vivo sin haber acumulado un volumen representativo de trabajo, como al menos 150 episodios o 300 horas de emisión.
Like, you're being impatient. You're like, fuck, where's the money? But fuck, man, I need 150 shows, two hours apiece before we judge. You call me back when you've done 300 hours. Then we can have a conversation.
Escúchalo en el minuto 25:42
Escalamiento en live shopping mediante frecuencia diaria y producción mínima
Canales de adquisiciónPara generar tracción y ventas en plataformas de comercio en vivo (live shopping), la consistencia y el volumen de transmisiones diarias son más determinantes que contar con un set de grabación profesional; además, se debe apalancar el tráfico desde redes sociales, email y contactos directos hacia cada emisión.
You don't need an advanced setup. You could be in the fucking kitchen with your printer in the background. The best platform to sell is on whatnot. And you can do it out of any room. You do not need a fancy setup. I watch them go from zero and three and six watchers. But they went on every fucking night, every day, and eventually got there. It's disproportionately the place that stuff is selling. And you've got to do it fucking daily. Go on whatnot. Use your social media. Push people to it. Email, text friends.
Escúchalo en el minuto 22:09
Monitorear la actualidad de forma superficial para evitar el 'doom scrolling'
Estrategia y decisiones de negocioPara mantenerse informado sin absorber la sobrecarga de negatividad y miedo del entorno mediático, conviene escanear titulares entre múltiples fuentes de manera superficial en vez de profundizar en cada noticia alarmista.
I mean, I think it's about surface level grazing. But I'm in some surface level, you know, grazing. You know, everyone's into doom scrolling and you just get yourself all fucked up. To me, it's about grazing the information and not going deep. You have to protect yourself. The world right now is very, fear-based. And I think there's a way to stay on top of news without going fear. And I think it's about how deep you go.
Escúchalo en el minuto 16:30
Estrategia y decisiones de negocioTras abandonar un entorno profesional tóxico, el acto de marcharse ya constituye la victoria; estancarse en el resentimiento, la autocompasión o la comparación constante con los demás perpetúa la pérdida de confianza. La recuperación no requiere un proceso complejo de reconstrucción, sino la decisión consciente de redirigir la atención y perspectiva hacia lo que sí funciona.
You realized you were in a toxic job, and you're in a narcissist boss. It's when you don't realize that you're in a bad relationship, that you're fucked up. The second you see it, what the fuck are you dwelling on? You're rebuilt. You quit. You won. But then we went too far, and now a lot of people are just deeply comfortable in dwelling, looking for sympathy. But the issue is that I've just chosen to focus on the things that went well. That's a choice. That's a mindset. It's just okay to decide to focus on what is going well versus what's not going well. This concept from all of you that…
Escúchalo en el minuto 31:40
Estrategia de contenidosEmitir programas o sesiones de preguntas en vivo funciona como fuente primaria de material creativo en bruto para que el equipo genere piezas de contenido en redes sociales y mantenga la visibilidad de los proyectos de la marca.
The creative is the variable. One of the reasons I do Tea with Gary Vee is one, to give back. Two, to give my team more creative. You can see my Instagram's already cooking better with the creative. And three, to build awareness for VeeFriends. And four, giving awareness to things I'm up to.
Escúchalo en el minuto 15:22
Estrategia de contenidosEmitir programas o sesiones de preguntas en vivo funciona como fuente primaria de material creativo en bruto para que el equipo genere piezas de contenido en redes sociales y mantenga la visibilidad de los proyectos de la marca.
The creative is the variable. One of the reasons I do Tea with Gary Vee is one, to give back. Two, to give my team more creative. You can see my Instagram's already cooking better with the creative. And three, to build awareness for VeeFriends. And four, giving awareness to things I'm up to.
Escúchalo en el minuto 15:22
Marca y posicionamientoEn categorías de contenido saturadas, la visibilidad no se obtiene por inercia sino apalancándose de forma intencional en una cualidad distintiva (carisma, humor, conocimiento o creatividad) en lugar de replicar formatos genéricos.
How do I make them stand out from the thousands of generic athlete Q&As? Everybody's doing live streaming. Everyone does cooking content. Like, you've got to be good. Like, this concept that everyone just deserves to have millions of fans is a wild concept. The way you stand out is by being good. Beautiful, funny, smart, entertaining, clever. Like, there's a million ways to stand out. And really tap in to your uniqueness.
Escúchalo en el minuto 26:59
Prioridad del impacto productivo sobre el volumen bruto de horas
Estrategia y decisiones de negocioUn horario de trabajo acotado (como seis horas diarias) es suficiente para escalar un negocio si se opera con máxima intensidad y enfoque durante ese periodo, ya que la productividad por hora determina el avance más que la cantidad absoluta de tiempo.
Like, you know, you have to just be profoundly good in your six hours. There's plenty of people who do very, very nice businesses who put in six meaningful hours. There's also people who do 12 hours that are not meaningful and achieve nothing. Hours of time, unless it's a very small amount of time, is not a guarantee to success or not success, right? So I highly recommend people realize that it's not the hours you put in. It's the impact of the hours you put in as long as you hit a minimal threshold. I think there is a minimal threshold here achieved, and I'm going to go with the fact that…
Escúchalo en el minuto 28:59
Estrategia y decisiones de negocioImponerse metas financieras extremas a temprana edad suele empujar a abandonar la paciencia y tomar decisiones erráticas de alto riesgo o apuestas especulativas, lo que estadísticamente conduce al fracaso en la gran mayoría de los casos.
Michael, nobody in their 20s retires their parents. Like fucking 0.01, 0.0001%. We're in this place where Michael says, hey, I'm not going to be patient, Gary. You say patience. So what I'm going to do is be sporadic and high risk and gambling, which is going to lead to loss. 99% of people lose when they go that route, right? In fact, my overall belief is that that's a bullshit framework, you know, and it's more like some sort of noble fake excuse, right?
Escúchalo en el minuto 8:11
Estrategia y decisiones de negocioIniciar un negocio a temprana edad ofrece una ventaja de tiempo que mitiga el riesgo de fracaso, ya que permite intentar, fallar, volver al trabajo asalariado para ahorrar capital y reiniciar proyectos sucesivos sin comprometer la trayectoria profesional.
If I start now, I'll have to leave my job and give up a stable income. But if I wait two more years, I'll have more savings. I think 25 is good. You know, like, both can work. You know, so, more savings is good because it gives you a little more time. Going at 25 is good because you're fucking 25 and if you fail, you can start at 27, save for two more years and start again at 29. People figure out their lives at 40, 50, 60, and 70. People figure out their lives at 40, 50, 60, and 70.
Escúchalo en el minuto 11:41
Marca y posicionamientoAl construir un catálogo de personajes o activos de marca, no todos serán populares de inmediato; el éxito requiere paciencia y desarrollo continuo del universo de contenidos hasta que cada elemento encuentre su momento de resonancia en el público.
Sultan asks, how do you keep the motivation same for each character? VFriends while developing their IP in the beginning when they are not so popular? Unpatient. Just because Shrewd Shark is not as popular right now as Patient Panda doesn't mean it won't be. Look at Marvel. Look at history. Look at Black Panther. Black Panther wasn't popular for 30 years. One movie comes out. It's already happened, Aaron, in the four and a half short years of VFriends. Decisive Duck was not popular the first two years. Because I'm patient. Because I know Mojo Mouse will have its day. Because I know Tolerant…
Escúchalo en el minuto 36:51
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