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The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
12 ideas de marketing sacadas de «The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days», de Perpetual Traffic. Sobre todo de estrategia y…
- 12 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 31 min
- Publicada en 2025
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Gestión por MVA (Actividad Más Valiosa): una meta diaria indispensable por rol
Estrategia y decisiones de negocioEn lugar de sobrecargar al equipo con múltiples métricas, define para cada miembro una única Actividad Más Valiosa (MVA) diaria no negociable y fácil de medir; una vez que alcancen consistencia plena en esa tarea, incrementa gradualmente la dificultad del objetivo.
daily goals, I love the daily goal. I love the MVA. MVA. I was like goals is plural. This is And it's not even like a goal is something you want to achieve. This is your the most important. Like it's not a want to, it's a must. Yeah, that here. I'm on our team. His minimum, his most valuable activity, the MVA, was to have zero overdue tasks. stuff in ClickUp. So again, distilling everything down to the most simplest activity that you know will have impact and it will move the needle allows them to feel confident in the momentum allows them to feel secure that what they're doing is driving…
Escúchalo en el minuto 28:16
Sustituir listas de tareas por una 'Actividad Más Valiosa' (MVA) con un objetivo medible diario
Estrategia y decisiones de negocioCuando la ejecución de marketing cae en la trampa de 'marcar casillas' (probar miniaturas, publicar en múltiples redes o usar herramientas de IA sin medir retorno), se debe destilar el trabajo del responsable a una única 'Actividad Más Valiosa' (MVA) centrada en un resultado tangible y diario (por ejemplo, conseguir +1 suscriptor neto por día). Eliminar la dispersión operativa y dar libertad sobre el método a favor…
trying a thousand different things and neglecting to measure the impact of our efforts. And when we created a singular focus, like the art of singularity, I So, we created this most valuable activity with her and her manager where all she had to do in the month of March or month of April was grow the Perpetual Traffic YouTube channel. One subscriber a day. That was it. I was like, I don't care how you do it anymore. There's no to-do lists you're checking off. Oh, how you just have to grow it. Net new subscriber one person per day. Okay. But we had to distill the entirety of her job to this…
Escúchalo en el minuto 5:21
Gestión del rendimiento diario con semáforo por actividad de mayor valor (MVA)
Estrategia y decisiones de negocioSintetizar la responsabilidad de cada rol en una única actividad de mayor valor (MVA) evaluada diariamente mediante un semáforo (verde, amarillo, rojo); acumular tres días consecutivos en rojo debe disparar inmediatamente una revisión formal de desempeño.
continue. So here she like everyone self-evaluates and then our project has an MVA and ensures that they updated they self-scored. So the self-coring though we have to the left. How do you get green? How do you get yellow? How do you get red? And our rule is if you have three reds in a row, that's a performance evaluation conversation. Interesting. Because we've distilled down to one activity for your role, one one MVA. So if you have three days of red in a row, we need to understand what green, yellow, red. And then we have outs and when someone has a full green week, they get called out for…
Escúchalo en el minuto 20:17
Estrategia y decisiones de negocioPara evitar interrupciones directas del equipo y optimizar la toma de decisiones, implementa una agenda diaria estructurada con tu asistente ejecutivo limitada a un máximo de 5 prioridades por categoría (calendario, tareas, bandeja de entrada) y al menos 4 puntos que requieran aclaración directa.
I know for August she's my executive assistant. We have a very specific daily running agenda that has a very specific template which is like first is like the top things that I LP need to look at. So she does it via top five things related to my calendar, top five things related to tasks and top five things related to my inbox. Then there's like the things that she needs clarity on. And whereas in the top things that need my attention, she can do a maximum of five per category. In the things that she needs clarity on, she's required to have at least four. And then there's some least an hour…
Escúchalo en el minuto 26:25
Estrategia y decisiones de negocioEn lugar de permitir listas de tareas largas o metas diarias ambiguas que dispersan el esfuerzo, define una única 'Actividad Más Valiosa' (MVA, por sus siglas en inglés) para cada miembro del equipo cada día. Esta tarea prioritaria debe ser el foco singular de la jornada y el criterio principal para medir el éxito y el impacto real del rol.
Petrillo? It stands for most valuable activity. It is the single most important, most valuable priority you can give a member have a priority or if everything is a priority, then nothing's a priority. And it already starts with goals as plural. This is saying there's a singular most valuable activity. So that if nothing else occurs, this is your singular focus for the day and the measurement of success for your role. I like that with this most valuable activity was to have all roads lead to impact.
Escúchalo en el minuto 0:52
Asignación de objetivos de impacto en lugar de listas de tareas
Estrategia y decisiones de negocioDefinir metas orientadas al impacto (MVA o actividad más valiosa) y a resultados concretos en lugar de listas de verificación de tareas permite que el equipo analice métricas, enfoque su energía en lo que realmente funciona y evite el desánimo.
Once we gave her the impact goal, then her focus on learning wasn't about what else to do. It was focus on impact. And that most valuable activity gave her momentum, gave her encouragement because see is making the impact. And her job went from checking off to-dos to measuring impact to going into analytics and to focusing on how to drive the outcomes that she actually wants to achieve. very results focused. It's like it's the outcome that you want, not necessarily the activity that you need to do to get the outcome. It's like here it is. Now,
Escúchalo en el minuto 10:14
Canales de adquisiciónAl enviar a miembros del equipo a conferencias y eventos de networking, se deben fijar metas cuantitativas claras (como una cuota definida de tarjetas y leads cualificados) e implementar dos revisiones al día: una por la mañana para revisar prospectos y el plan de acción, y otra a media tarde para evaluar el avance y ofrecer soporte.
brilliant. You're like, "You need I forget which one of them. You're like, "You need to get 30 business cards with 10 qualified leads like by the end of members that are your team that are attending an event, have that goal. The cool. We're going to do two check-ins a day at the beginning of the day like, "Okay, cool. Who do you have on your list? Who do you have your sites on? What is your plan?" And then halfway through the day, like around 2:00 or something, check back in. How are you doing? How can I support you? That would
Escúchalo en el minuto 16:00
Desglose de metas de prospección en micro-objetivos diarios de conversación
Canales de adquisiciónPara alcanzar metas de captación complejas (como cerrar llamadas cualificadas), desglosa la meta en un micro-objetivo diario medible, como iniciar una conversación nueva al día (alcanzando 22 conversaciones netas al mes).
If it was to go down to daily, I would potentially invite you to consider having them do one dialogue a day so that I have response from a net new dialogue. So someone that you haven't already had a dialogue with, which means then you have 22 net new dialogues started, which then by the power of that may yield your 10 qualified calls or whatever that capacity is. But I would take it down to such a micro moment
Escúchalo en el minuto 14:09
Estrategia y decisiones de negocioAl incorporar nuevo personal operativo, asignar inicialmente proyectos secundarios e internos de bajo riesgo permite evaluar su dinámica de trabajo, motivación y capacidades antes de exponerlos a cuentas de clientes o proyectos críticos.
testing this out. It seems like testing out the something that was very a small project. This isn't like a huge project, but it's a small sort of side project. It's not something specific for like one of your agency clients. It's there's low sorts of things with production hires initially just to like we used to do way to get people's feet wet and sort of understand like how they work, how you work with them, what motivates them and doing small projects to start. Everybody like this was something very specific, measurable, low risk, very key like we
Escúchalo en el minuto 11:51
Seguimiento diario de la Actividad Más Valiosa (MVA) con autoevaluación por semáforo
Estrategia y decisiones de negocioPara asegurar la rendición de cuentas y dar retroalimentación inmediata a equipos remotos, se define la Actividad Más Valiosa (MVA) de cada rol y se monitoriza diariamente mediante un semáforo de autoevaluación (verde, amarillo, rojo) sustentado en criterios operativos objetivos y cumplimiento de agendas.
member name their monthly goal and then what is their MVP for accountability? I'm changing it to be MVA because we viable product. So now it's most valuable activivity MVA. So she's gets rows next to her name. We have a temp check green yellow red and we have a notes section. So they have to self-rate. successful daily meeting? Green means we had a 60-minute call or at least completed our agenda. 30 minutes is sorry yellow means we had at least a 30 minute call and started an agenda or red equals no meeting or no agenda. So she
Escúchalo en el minuto 19:07
Estrategia de contenidosEn el lanzamiento de un canal de YouTube localizado con IA (HeyGen), el equipo ejecutó todas las mejores prácticas operativas (tests de títulos, miniaturas y distribución) durante 90 días, logrando solo 17 suscriptores. Al redefinir la meta a un único objetivo de adquirir al menos 1 suscriptor neto al día sin exigir listas de tareas, el canal consiguió al menos un suscriptor cada día del mes siguiente (con picos de…
we tried this on, we accomplished 3x in 30 days of impact that exceeded what she had done in the 90 days before. Huh. So, she launched the Perpetual Traffic YouTube channel in Spanish. We've been using Hey But we had grown that channel 17 The channel grew 17 subscribers in 90 Now, she was doing all the checks, right? She's uploading. She was testing thumbnails. She was testing titles and doing all the things, checking off all all she had to do in the month of March or month of April was grow the Perpetual Traffic YouTube channel. One subscriber And what resulted was every single day that…
Escúchalo en el minuto 5:48
Standup diario de 15 minutos durante la integración de nuevos roles
Estrategia y decisiones de negocioImplementar una reunión diaria breve de 15 minutos para acompañar de cerca a los nuevos contratados o roles clave de soporte en lugar de dejarlos sin seguimiento, asumiendo la corresponsabilidad directa de su éxito.
one-on-one every single day which by the way is another whole thing that I think a lot of managers forget about like when you hire somebody remember or throw them in the deep end and like why are you drowning kind of thing like I remember way to do it. Like I have a new hire on our sales team 15 minutes every single day. Stand up every single day and then on call like whenever. Her success is my success. Like it's 100%. So like that
Escúchalo en el minuto 24:30
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