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Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two) | Perpetual Traffic EP 672
13 ideas de marketing sacadas de «Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two) | Perpetual Traffic EP 672», de Perpetual Traffic…
- 13 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 30 min
- Publicada en 2025
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Monitorear redes sociales en tiempo real durante eventos masivos para capitalizar 'earned media'
Canales de adquisiciónHacer escucha social en plataformas como X durante transmisiones en vivo de grandes eventos permite identificar menciones accidentales, deslices o elementos virales espontáneos para reaccionar y aprovechar picos de medios ganados (earned media).
those commercials are but also go on to X because when I heard during the tongue like I had to go on X to see that I was right I was like like I did hear Applebees and so there's like fun moments where Applebees got a huge amount of earned media unintentionally and if you're able to pay attention to those moments and leverage it or see how
Escúchalo en el minuto 26:38
Transformar estereotipos o críticas en narrativas de empoderamiento de marca
Mensaje y copywritingPara conectar profundamente a nivel emocional con audiencias específicas (como el público femenino), las marcas pueden tomar frases o estereotipos tradicionalmente despectivos y subvertirlos en declaraciones de fortaleza y empoderamiento dentro de su narrativa publicitaria.
women yeah and there was Dove always has really strong empowering campaigns I like fight like a girl where they transformed what was a disc into a how do we empower the Disney Princess so that it's not just the stereotypical campaign concept where a girl would be dressed as Cinderella but instead of leaving a glass slipper she left a soccer cleat right so that type of empowering stuff Dove always do a really
Escúchalo en el minuto 6:03
El valor de choque e incomodidad maximiza la recordación de marca
Mensaje y copywritingLos anuncios deliberadamente incómodos, grotescos o 'cringy' suelen lograr mayor recordación de marca y conversación boca a boca que los anuncios estéticamente agradables pero genéricos, cuya autoría o marca la audiencia suele olvidar con facilidad.
disturbing but it was disturbing but effective see it it there is like a lot of these companies like they do disturbing ads so that they are effective and you remember them and you talk about them just as much as we talk about how great they are and then we remember them but there's many that we that are great and we're like who was that buy again like let's look at
Escúchalo en el minuto 0:57
La recordación por choque visual no convierte si la muestra de producto es demasiado estrecha o polarizante
Mensaje y copywritingGenerar alto impacto mediante recursos visuales chocantes fija el nombre de la marca, pero no genera conversión si el caso de uso o contenido específico mostrado no refleja la diversidad de la oferta ni apela a los intereses del segmento objetivo.
didn't feel the appeal so I remembered it I remembered the name but also it didn't resonate with me because I don't watch westerns either so I was wondering why they would focus on that maybe it's because that was the head easiest way to sort of I don't know have shock value but it's like if you like westerns go to Tubi is basically as the so it's my point is is that I remembered it but I hated it and it still didn't sell me but I do remember now what tub is because I incredible right but it didn't show me the diversity of the content so like you said that my takeway is like okay they have…
Escúchalo en el minuto 3:39
Alcance global de la final del Mundial de Fútbol frente al Super Bowl
Canales de adquisiciónLa final de la Copa Mundial de Fútbol (2022) alcanzó aproximadamente 1.500 millones de espectadores televisivos y más de 5.000 millones de interacciones en plataformas digitales, superando en una escala de más de 12 a 1 la audiencia de eventos nacionales estadounidenses como el Super Bowl (~100 millones).
they have billion Watchers we have a 100 2022 I believe it was was it was 5 billion on all platforms it was 1.5 billion people watching watching but engag aging on all platforms was over 5 actual event itself World Cup is 12 times larger if I'm doing the math
Escúchalo en el minuto 26:21
Marca y posicionamientoLas campañas centradas exclusivamente en valores emocionales o causas sociales pueden reforzar la identidad de marca, pero corren el riesgo de no trasladarse a compras efectivas si el anuncio no vincula explícitamente el mensaje con una categoría o producto concreto.
ad itself was really smart so the thing that was like what what are they selling like they're selling the concept it's the feel Goods but it's are you going to make a dove purchase the next time you are you going to choose Dove Body Wash like if they had done a tie of like body wash so that you can body watch I don't know if there was something that could again tie into it but it's a see how the
Escúchalo en el minuto 10:39
Tasa de abandono deportivo en niñas por críticas sobre imagen corporal
Investigación de mercado y clienteUna de cada dos niñas que abandonan la práctica deportiva lo hacen tras recibir críticas relacionadas con su tipo de cuerpo.
and two girls who quit sports are criticized because of their body type
Escúchalo en el minuto 8:20
Las campañas con causas sociales deben responder a una estrategia de expansión de mercado
Marca y posicionamientoLas iniciativas de marca y patrocinios asociados a causas sociales o empoderamiento suelen operar como herramientas estratégicas de adquisición para ampliar la base de audiencia a nuevos segmentos demográficos, no como meras acciones altruistas.
however there's a commercial intent the NFL is trying to expand its audience so whatever um the point is is like there was a commercial intent which is which man the point is is like don't forget it though like all these feel good feelings people through using the NFL so there is always a commercial intent the NFL is not doing this out of the goodness of their heart they're doing it because it makes Financial sense and let's never
Escúchalo en el minuto 12:53
Mensaje y copywritingBasar anuncios de alcance masivo en dinámicas entre celebridades del pasado o referencias culturales altamente específicas excluye a audiencias más jóvenes (como Gen Z y Gen Alfa), para quienes los chistes internos carecen de contexto y resultan ineficaces.
bich and it was just it was so forced it was so illc conceived and then I forget will say that like the the tie-in because of Ben Affleck and Matt Damon and that like known friendship like provided greater lift for Stellar to but this but unless you have like statistics that say gen Z and genen Alpha aren't watching the Super Bowl then I'm wrong but I don't think most people will know relationship I think like you have to be over a certain age to even know that those commercials those inside jokes that went over younger audiences heads completely so least like most
Escúchalo en el minuto 24:09
Mensaje y copywritingBasar anuncios de alcance masivo en dinámicas entre celebridades del pasado o referencias culturales altamente específicas excluye a audiencias más jóvenes (como Gen Z y Gen Alfa), para quienes los chistes internos carecen de contexto y resultan ineficaces.
bich and it was just it was so forced it was so illc conceived and then I forget will say that like the the tie-in because of Ben Affleck and Matt Damon and that like known friendship like provided greater lift for Stellar to but this but unless you have like statistics that say gen Z and genen Alpha aren't watching the Super Bowl then I'm wrong but I don't think most people will know relationship I think like you have to be over a certain age to even know that those commercials those inside jokes that went over younger audiences heads completely so least like most
Escúchalo en el minuto 24:09
Uso de retransmisiones masivas para diplomacia pública y campañas comerciales institucionales
Canales de adquisiciónLos espacios publicitarios en eventos de máxima audiencia deportiva pueden ser aprovechados por gobiernos y regiones (como la provincia de Ontario en EE. UU.) para apelar directamente a la opinión pública ciudadana frente a disputas comerciales y amenazas arancelarias.
but hours after he was in attendance there's an ad from the province of Ontario that was essentially a appealing to Americans being like we are your best ally we are your biggest trade partner if you have tariffs imposed by your then it set the stage for when a another state advertised during the American about how the tariffs can be really challenging I just didn't expect a government style ad during a football
Escúchalo en el minuto 15:20
La saturación de conceptos y recursos visuales similares diluye el impacto publicitario en eventos masivos
Marca y posicionamientoCuando varias marcas coinciden de manera independiente en los mismos recursos creativos o ganchos visuales (como montajes de fotos generadas por usuarios o bromas corporales repetitivas) dentro de un mismo espacio publicitario de alto costo, los anuncios se neutralizan entre sí, perdiendo originalidad y memorabilidad.
LeBron James in it and it was so close to another ad that had had a lot of consumer images as well so when when you have Concepts that are similar which is the concepts are similar we had the tongue with coffee mate we had the eyebrows with Pringles it just just a little kid yeah so when the concepts are so similar it kind of like washes it one equals 3 but I didn't like the Taco after like two commercials before it was an the same instance where they were showing users and crowd collected so it felt repeated and unoriginal it they all kind of meshed together a bit there which is sort of a…
Escúchalo en el minuto 20:22
Récord de audiencia de la Super Bowl 2025 con 127,7 millones de espectadores
Canales de adquisiciónLa edición de 2025 de la Super Bowl alcanzó un récord histórico de audiencia televisiva con 127,7 millones de espectadores, consolidando el evento como el canal de mayor alcance masivo simultáneo para anunciantes de múltiples industrias.
Super Bowl uh Super Bowl of this past year in 2025 was the most watched Super Bowl ever 127.71 viewers so whether or not like
Escúchalo en el minuto 19:05
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