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5 Reasons Why You Should Be Hiring in South America | Perpetual Traffic EP 573
12 ideas de marketing sacadas de «5 Reasons Why You Should Be Hiring in South America | Perpetual Traffic EP 573», de Perpetual Traffic. Sobre todo de…
- 12 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 29 min
- Publicada en 2024
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Compensación superior al mercado respaldada por un filtro de contratación exhaustivo
Estrategia y decisiones de negocioPagar por encima de la media del mercado solo es rentable si está respaldado por un proceso de selección estricto que filtre a cientos de postulantes; la promesa de una alta remuneración justifica exigir múltiples rondas y seleccionar únicamente al talento de más alto rendimiento.
almost 100 employees so pay because you can afford to pay so much more than the market might be willing to Bear but then hold the line and make sure your expectations are high I think the flip side of that is that you pay you want to pay more but you only pay more for the absolute best of the best which goes back to the hiring process has to be and you have a really good filtration process to get to that point so for after 500 applicants and five other got to the point where we got the absolute best literally 500 applicants down to three we hired one really and a later date um you pay the…
Escúchalo en el minuto 20:12
Estrategia de compensación 'top of market' para captar talento internacional de élite
Estrategia y decisiones de negocioEn agencias y empresas de servicios intensivas en mano de obra, pagar salarios sustancialmente superiores a la media del mercado local (llegando a ofrecer múltiplos de 2x a 9x frente al estándar regional) permite atraer al 1% superior de candidatos, duplicar la retención de empleados y reducir el alto costo de rotación operativa en cuentas críticas.
business 100% your cost of goods sold is your people right you know it's not your retentions higher for all my International employees my retentions about double yeah interesting the cost of churning an employee the cost of predatory yep uh I go in and I pay the most amount of money anybody in that to take 1% of the applicants I'm going to take the best of the best of the best people and I'm going to pay them like they're the best but then I'm going to makes nine times literal nine times what I'll share some numbers they were paying $500 a month for an entry level specialist he's making…
Escúchalo en el minuto 15:28
Ventajas estratégicas del talento en Latinoamérica para empresas estadounidenses
Estrategia y decisiones de negocioContratar talento remoto en América Latina ofrece ventajas operativas superiores frente a hubs tradicionales como India o Filipinas: cercanía de husos horarios, alineación con festividades y referencias culturales de Occidente, mejor aceptación del acento por parte de clientes en EE. UU. y alta fidelidad debido a que valoran el empleo con una empresa estadounidense como una gran oportunidad.
Fortune thousand and folks from Latin America look at working for a US company the same way that somebody here would look at working for a fortune 1000 and you sort of want to be in that position as an employer you want to be in a position where somebody feels like working with and for you is an I was trying to get to is that same time zone dude that's so there's a couple of 100% uh the Latin accent could be your next door neighbor we we're acclimated to it and so the accents are more accessible they're easier to understand I think for the American ear close to the same time zone uh you know…
Escúchalo en el minuto 10:12
Conocer la cultura local antes de contratar o tercerizar en nuevas geografías
Estrategia y decisiones de negocioAl expandir operaciones o contratar talento en el extranjero (outsourcing internacional), es un error crítico gestionar el equipo sin involucrarse ni entender la cultura local de primera mano.
babies uh I've made the mistake in the past of working in geographies that I didn't really get to know you know I was retrospect I think that that was a catastrophic era there was a lot about the C culture that I just didn't know um
Escúchalo en el minuto 4:45
La contratación internacional como vía de acceso a talento de alto nivel para pymes
Estrategia y decisiones de negocioLas pequeñas y medianas empresas no pueden competir con las grandes tecnológicas por el prestigio ni los paquetes salariales del talento universitario local de primer nivel. Por ello, la contratación en mercados internacionales (como Latinoamérica) no es únicamente una estrategia de reducción de costos, sino una vía para acceder a talento altamente cualificado y motivado para el que la posición tiene un alto valor.
opinion I don't have access to the full spectrum of talent here in the States because some of these you know if you take some of these top tier kids graduating class has the ability to go work for an Amazon Microsoft Google Apple Facebook uh making in most instance more than a small business can afford to pay even if I could match the salary you can't match the cache and that's what these the younger folks want to do and so in so many instances it's not even about the cost efficiency as a matter of fact what I have seen is some of the top tier talent in other countries approaches close to if…
Escúchalo en el minuto 8:55
La inteligencia artificial como multiplicador exponencial del nivel de talento
Estrategia y decisiones de negocioLa adopción de herramientas de IA no disminuye la importancia del talento humano, sino que funciona como un amplificador exponencial: potencia de forma multiplicada las capacidades de un profesional de alto rendimiento, pero a la vez amplifica y escala los errores del personal de bajo rendimiento.
think especially with the proliferation of AI good people are going to become so much more important because a good person is going to be Amplified by a multiple and so whatever number you're starting with with AI being the force multiplier it becomes you know an exponential Force multiplier and bad people are going to be equally Amplified and so you need to be really careful about who you hire who you bring on I
Escúchalo en el minuto 18:28
Arbitraje de talento en mercados emergentes como ventaja competitiva
Estrategia y decisiones de negocioContratar talento excepcional en mercados emergentes pagando tarifas superiores al promedio local permite captar a los mejores profesionales de la región, a la vez que se reducen los costos operativos entre un 25% y un 50% en comparación con la contratación doméstica.
absolutely the case in that you know if you're overpaying in some of those more America is we call them emerging Nations yeah you can do that without blowing out competitive and if you can hire labor that's half the cost even three qus of the cost that gives you a competitive advantage and if they're the best of the best of the best like how much greater all of a sudden are you as an
Escúchalo en el minuto 23:08
Escalar negocios contratando el mejor talento disponible a escala global
Estrategia y decisiones de negocioPara optimizar costes y maximizar capacidades al escalar una empresa, se debe contratar talento especializado sin limitaciones geográficas, aprovechando centros internacionales de especialidad técnica y operativa en regiones como Europa del Este, Latinoamérica o el Sudeste Asiático.
serve what we're trying to do is help them scale and grow and ultimately they means in which we do that is we hire the best talent wherever we can find it like I'm here to grow a business and want to help purpose-driven businesses achieve their vision and we happen to do that with the best talent we can find anywhere and that includes people in South America that includes people in the Philippines that includes India we've got 28 countries it's 11 like we're totally totally International we like Eastern Europe and like that talent pool there especially on the dev side in
Escúchalo en el minuto 25:32
Estrategia y decisiones de negocioFomentar una cultura de franqueza radical (radical candor) y aceptar la crítica directa del equipo sin inseguridad permite construir una organización más sólida, mientras que el ego y la inseguridad del líder frenan el crecimiento, el impacto y los ingresos del negocio.
suck at and I'm like thank you very much for your very honest feedback appreciate your cander you know if you are an insecure uh you know Primadonna entrepreneur that would piss you off but like what you want as an entrepreneur is you want the best organization you can possibly build and you do that with whatever talent and sometimes that means radical cander which is one of our five core values and I love that I love radical cander when somebody tells me I suck I'm like really how so you know if I was totally insecure uh that would be a different story so yeah insecure entrepreneurs make…
Escúchalo en el minuto 26:58
Saturación del mercado de talento en Filipinas frente a la oportunidad en América Latina
Estrategia y decisiones de negocioLos mercados tradicionales de subcontratación como Filipinas han experimentado saturación y escasez de candidatos cualificados debido al desembarco masivo de grandes corporaciones multinacionales, convirtiendo a países de América Latina en una alternativa con alta oferta disponible.
experienced this or not but the Philippines for me ran dry the last couple years so many businesses rushed to the Philippines like T-Mobile went and put all of their call centers in the Philippines so did GoDaddy and so all of the sudden where I used to be able to get a ton of really good Filipino applicants um the wells started to run dry and I've seen Latin America is something of at the moment especially a few of these countries as a blue ocean
Escúchalo en el minuto 14:34
Inversión en viajes presenciales para consolidar relaciones de negocio sustanciales
Estrategia y decisiones de negocioCuando se planea desarrollar un volumen sustancial de negocio o trabajo en una región, el costo de viajar y reunirse cara a cara ('belly to belly') está ampliamente justificado por las relaciones y aprendizajes que no se consiguen a distancia.
you know for the cost of a plane ticket in a couple of days in a hotel and a fun vacation you you get to really get belly to belly with folks and so you know I guess that's one if you're GNA if you're going to do any substantive amount of work or business anywhere um I think it makes a lot of sense to just get up and go you know carve out the time and go
Escúchalo en el minuto 5:05
Buscar ser la persona con menos experiencia en la sala para acelerar el crecimiento
Estrategia y decisiones de negocioPara estirar tus capacidades y acelerar el aprendizaje empresarial, debes rodearte de personas más exitosas y capacitadas que tú en grupos de pares o masterminds donde exista debate constructivo.
being the stupidest guy in the room yeah I always want to be the dumbest poorest person in every room I'm in that's that's the goal and that I think that should be everybody's goal that's where you really get stretched you know it's how you stretch it's how it's how you learn that's how you grow um I I don't there's healthy debate that goes on
Escúchalo en el minuto 2:40
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