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7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference | PT EP 642
16 ideas de marketing sacadas de «7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference | PT EP 642», de Perpetual…
- 16 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 39 min
- Publicada en 2024
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Oferta y precioEn lugar de invertir grandes presupuestos en producir un curso por anticipado con el riesgo de no venderlo, es preferible prevender la oferta y crear las lecciones semana a semana; esto asegura flujo de caja inicial, valida el interés comercial y permite ajustar los temas sobre la marcha según el perfil de los alumnos inscritos.
like sell the course before you've built it so that you then have cash almost that point in time $112,000 creating a and spent 12 Grand all on my credit card and I ended up selling exactly two of them which was my first big mistake so I realized do not create the course before you actually sell it create the course as you go along splice it out over time accelerator and we sold it we pre-sold it and we created the content week over week over week like we had no content and it worked out much better and both way of doing it I would say do the can actually create the content on the Fly you can…
Escúchalo en el minuto 21:02
Retargeting secuencial basado en el porcentaje de visualización de video
Canales de adquisiciónAl promocionar un video largo en plataformas como Meta, segmentar audiencias de retargeting por porcentaje de reproducción permite personalizar la fase del mensaje: ofrecer más contenido educativo a quienes llegaron al 50% (antes del pitch) y mostrar beneficios directos de producto con llamada a la acción de agendamiento a quienes superaron el 75%.
you put that 9 minute video in the news meta guess what you can do with those engagement audiences I'm like guys 15 seconds 25% 50 75% 95% full video like you can retarget them based upon the amount if they've seen the pitch like let's say the pitch comes at minute you know uh five minutes let's say so you will Target people on more content for the 50% video viewers but then maybe the ones that are 75% you'll start talking more on the product and a little bit more on the benefits of it and call to action for you know the actual scheduling of appointment so your messaging based upon your…
Escúchalo en el minuto 37:15
Marco de tres preguntas para elegir y redoblar la especialización en un nicho de servicios
Investigación de mercado y clientePara elegir el nicho óptimo en una agencia o negocio de servicios se debe encontrar la intersección de tres preguntas: en qué puedes ser el mejor del mundo, qué te apasiona hacer y qué tipo de cliente genera la mayor rentabilidad (motor económico); una vez identificado, se debe redoblar el enfoque comercial y operativo exclusivamente en ese segmento.
advice and I ask her these three say what can you be the best in the at what do you enjoy doing and are highly passionate about and what drives your economic engine for what you're so what can you be the best in the world at what are you highly passionate about out and what drives your economic engine so I said what type of client do you serve that does all three and she said that's what I know we can be the best in the world at and by the way it's our most profitable Niche I'm like do more of that there you go like what I was like double down triple down quadruple
Escúchalo en el minuto 24:03
Preventas con escasez real para financiar inventario y validar demanda
Oferta y precioEn marcas de productos físicos, lanzar campañas de preventa 3 a 4 semanas antes del envío con lotes estrictamente limitados (escasez real), testimonios tempranos y un descuento moderado permite validar la demanda del producto y financiar las órdenes de compra con el flujo de caja de los propios clientes en lugar de desembolsar capital con 30 a 90 días de anticipación.
pre-sales okay and he says that way his limited edition is only going to be x amount and it's not like BS scarcity actual scarcity like I might have like for this particular period of time maybe a slight discount not like the big list and or pre- purchase and activate instead of me fronting the money and then making the sales 30 60 90 days afterwards I'm fronting the sales and then I use that to actually buy the have someone pre-order when we know that it's just we have a limited number of launch it three or four weeks before we success being super clear you're pre-ordering it we have a…
Escúchalo en el minuto 16:13
Calificación y asignación de llamadas mediante tareas previas obligatorias
ConversiónImplementar un intervalo de 4 a 5 días entre la reserva y la llamada de descubrimiento para asignar una tarea previa ('pre-call homework') permite filtrar el compromiso de los prospectos: quienes la completan acceden a la agenda principal/fundador, mientras que quienes no la realizan son redirigidos a miembros de apoyo del equipo.
like they have a four or five day you can't get on my calendar same day or within two days but we want to give them time because we're going to give them preall homework and then our plan is that if you've completed the pre-call homework absolutely you're on the call with me if you didn't do the pre- call you didn't do the pre-call homework like we get it stuff is busy you're going to talk to someone else on my team so we're ready so we're implementing pre- call
Escúchalo en el minuto 36:04
No modificar ni regrabar un activo de conversión que ya funciona
Mensaje y copywritingCuando un mensaje o video de ventas ya demuestra altas tasas de conversión, no debe ser regrabado ni modificado por impulso de novedad; la optimización debe centrarse exclusivamente en la fricción del embudo y en la distribución del tráfico.
floodgates putting this 9 minute video don't change it he like yeah I'll re-record the video I'm like no no you have something that works and this is for everyone who's listening do not change something that works just I hate when people do Ry dice Sayes it best like you had something that works why did you stop because we're marketers and got distracted by a shiny object and slap somebody upside the head like don't change that he's like yeah I'll re-record it I'll put a new intro I'm like no what you have works just use that all I'm saying is take off the
Escúchalo en el minuto 33:39
Destacar a los asistentes en la promoción de eventos presenciales para impulsar la venta de entradas
ConversiónAl comercializar conferencias y eventos presenciales, conviene visibilizar a los asistentes destacados que estarán en la sala y no solo a los ponentes. Dado que el contenido grabado no puede replicar el valor del networking y las relaciones en directo, mostrar quién más asistirá ayuda a convencer a compradores indecisos cuya motivación principal es conectar con pares del sector.
anyone who owns an event that's listening to this like if you go to webinar. con.com what they do really well which like helped me be like yeah I I really like they saying hey who else will be at this event so they're highlighting the attendees because obviously when you go to conferences learning you can't replay the relationship ships you get and a lot of else to watch it but they did a really good job of showing who else is be Stellar speakers because that's who you actually the people that I met there and that's not what you get when you just
Escúchalo en el minuto 5:23
Validar ofertas de Black Friday con antelación en festividades previas como Labor Day
Oferta y precioConviene utilizar campañas en fines de semana festivos previos (como Labor Day en septiembre) como entorno de prueba para validar ofertas, ganchos y promociones con meses de anticipación a la temporada alta de Black Friday y Cyber Monday.
like crunch time right before Black Friday we were just saying that before we hit record is that if you haven't planned things already by the time this airs it might be a little bit too late but there are some last minute tweaks I think you can make if you are a little bit behind the eightball and maybe haven't done your planning quite as diligently as we have espoused here on professional traffic for the last 3 or four months Labor Day being sort of the first time you should really test your offers Labor Day weekend offers Lauren
Escúchalo en el minuto 0:48
Desbloquear el VSL y trasladar la cualificación al agendamiento para escalar volumen
ConversiónPara escalar un embudo de agendamiento atascado en el registro previo, elimina la barrera de captura (ungate) y usa el video de ventas directamente como anuncio o página abierta; si la calidad del prospecto disminuye por la falta de fricción, traslada los filtros y preguntas de cualificación al enlace del calendario tras recopilar datos iniciales.
so he's like how and I just can't seem to scale it I was like well why are you making it gated yeah bring that 9 minute video as your ad and then go to the book bring It Forward One Step without the gate yeah reduce the step of friction times get a lot more lower quality appointments potentially you are going to get a lot more appointments but they might be of lesser quality they're less need to do some lead scoring and you're also going to have to figure out how do you put or how do you gate them a little bit more for the appointment and use that all I'm saying is take off the things you can…
Escúchalo en el minuto 31:47
Estrategia de contenidosCuando el fundador comparte el perfil demográfico y vive de primera mano el problema que resuelve su producto, debe convertirse en el rostro principal de la venta y centrar toda su estrategia de contenido en esa vivencia para maximizar la autoridad y la conexión con la audiencia.
down on that make all your content all around that have you be the salesperson for it CU you're in that age demographic you know about that particular issue better than anyone she's like you're right and I'll guarantee you that will be the thing that will Propel her to the
Escúchalo en el minuto 25:10
Estrategia de contenidosCuando el fundador comparte el perfil demográfico y vive de primera mano el problema que resuelve su producto, debe convertirse en el rostro principal de la venta y centrar toda su estrategia de contenido en esa vivencia para maximizar la autoridad y la conexión con la audiencia.
down on that make all your content all around that have you be the salesperson for it CU you're in that age demographic you know about that particular issue better than anyone she's like you're right and I'll guarantee you that will be the thing that will Propel her to the
Escúchalo en el minuto 25:10
Usar la preventa de stock en consumibles para autofinanciar la siguiente tirada de inventario
Oferta y precioVender lotes de producto antes de recibirlos o enviarlos permite captar el flujo de caja necesario para financiar pedidos de inventario más grandes, previniendo rupturas de stock ante la recompra recurrente de los clientes en sus ciclos de consumo habituales.
5,000 bottles that we ordered and we sold that out within two weeks which was still a week before shipment that cash then allowed us to place a 20,000 order which then there was only a two or 3 week run because that product can be consumed every 30 days so we were afraid of what would happen if we couldn't if we had to reorder and we didn't have the cash to cover the inventory when someone perishables one you're going to want to be mindful of that 30-day Runway of cash but I think it was
Escúchalo en el minuto 20:14
Estrategia de contenidosAl producir contenido en formato video podcast que incluye compartir pantalla o recursos visuales en YouTube, es indispensable narrar y describir verbalmente lo que ocurre en pantalla para mantener una experiencia óptima para los oyentes que consumen únicamente el canal de audio.
we have to make sure that whenever we do a a YouTube screen share that we call it out because chrisy who I met runs while listening to peral traffic she's like you guys are doing all these screen share things you got to be more descriptive so like stuff like that you learn I'm like yeah should be you know not relying on the YouTube channel so
Escúchalo en el minuto 11:19
Estrategia de contenidosAl producir contenido en formato video podcast que incluye compartir pantalla o recursos visuales en YouTube, es indispensable narrar y describir verbalmente lo que ocurre en pantalla para mantener una experiencia óptima para los oyentes que consumen únicamente el canal de audio.
we have to make sure that whenever we do a a YouTube screen share that we call it out because chrisy who I met runs while listening to peral traffic she's like you guys are doing all these screen share things you got to be more descriptive so like stuff like that you learn I'm like yeah should be you know not relying on the YouTube channel so
Escúchalo en el minuto 11:19
Filtro anti-dispersión: enfocar esfuerzos en la intersección de rentabilidad, competencia y pasión
Estrategia y decisiones de negocioPara evitar el síndrome del objeto brillante y no saltar de canal en canal según modas externas, los esfuerzos y herramientas deben filtrarse únicamente por aquello que genera la mayor rentabilidad neta, donde se tiene ventaja competitiva destacada y donde existe disfrute genuino del fundador.
less is more and if you don't dial into what you actually are enjoying doing and capitalizing on what you're good at you're going to be chasing shiny object go do that and they don't focus on the tool that makes the most sense for them noise understand these three pertinent things to your business before you start focus figure F out the stuff that makes you the most money that you actually can really passionate about it chances are and it's like the thing that really drives your economic engine as well like most profitable I.E you know net
Escúchalo en el minuto 26:59
Tasa de conversión del 25% a llamada agendada desde un VSL cerrado de 9 minutos
ConversiónEn un embudo para servicios médicos de alto valor (cuatro cifras), el 25% de los prospectos que completaron el registro y vieron un video de ventas (VSL) de 9 minutos terminaron reservando una cita de venta.
he's in the service-based business in the medical industry very specific Niche gated kind of sort of webinar it's almost like a vssl because it's only 9 minutes which I found out so anyway so address and then they watch the video and off those people that watch the video 25% which is in sign up for a scheduled call Great which is a really good percentage so it's short it's 9 minutes it's great great conversion rate on 25% these are not cheap procedures four figure procedures if I recall correctly
Escúchalo en el minuto 30:37
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