Marketero · Entrevistas
95% of People Are Still Using AI Wrong in Business
15 ideas de marketing sacadas de «95% of People Are Still Using AI Wrong in Business», de Sabri Suby. Sobre todo de investigación de mercado y cliente…
- 15 ideas despiezadas
- Fuente Sabri Suby
- Dura 21 min
- Publicada en 2026
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ConversiónAntes de lanzar un anuncio, embudo o tomar una decisión estratégica, instruye a la IA para que asuma que la iniciativa fracasó rotundamente en 90 días y enumere de forma honesta las cinco razones principales de fallo que estás pasando por alto.
So before you launch any ad, new funnel or make any decision, this is exactly what it I'm about to then describe exactly in vivid detail what you're doing. Now do a pre-mortem. What you want to do is you want to assume that this has failed spectacularly in the next 90 days from now. What went wrong? Give me five most likely reasons for failure that I'm currently blind to. Be brutally honest. I don't want reassurance. I want the truth.
Escúchalo en el minuto 6:19
Mensaje y copywritingPara blindar páginas de venta y anuncios, instruye a la IA para que adopte el perfil del cliente más escéptico del mercado o de un copywriter de respuesta directa implacable, exigiéndole señalar debilidades, preguntas no resueltas y calificar el texto del 1 al 10.
So I'll take my ads. I will paste it in there and I will say you are the most skeptical of prospects and you need to be convinced without a shadow of a doubt that this is going to get you the outcome Please argue the other side of this from the most skeptical person in my market and show me what are the unanswered questions based on all of the reviews that I've already given you or all of my competitors pages as well. And show me where are the areas that it's lacking and the other things that I need to include that would convince you without a shadow of a doubt that my offer is the most…
Escúchalo en el minuto 7:08
Reescritura de copy a nivel de lectura escolar para aumentar la conversión
Mensaje y copywritingSolicitar a la IA que reescriba el mensaje a un nivel de lectura de quinto grado de primaria o inferior facilita la comprensión rápida del texto por parte de más personas, lo que incrementa de forma natural la tasa de conversión.
In addition, another pro tip that I like to do is to get the reading level of it and then say, rewrite this at a fifth grade reading level or below. Because if you can increase the amount of people that actually read it and consume it by making it way easier to read, you're going to naturally increase your conversions.
Escúchalo en el minuto 8:14
Flujo de producción masiva de anuncios estáticos y video UGC con IA
Estrategia de contenidosPara sostener un alto volumen publicitario diario, extrae los mejores copys de la cuenta, genera múltiples ángulos y titulares con IA, crea avatares hiperrealistas con generadores de imagen y anímalos mediante video generativo a partir del guion y un fotograma inicial.
Alrighty, so this is how we're going to use AI as a full-blown media buying and creative team to literally pump out 50 to 100 new ads every single day. So we're going to log into your ad account. We're going to export the best ads. All the headlines, all the body copy, all the leading copy. Then we're going to ask AI to come up with five different angles and 25 different headline variants. We're going to get all of that document. We're going to run not only video ads using AI and creating UGC content, but we're also going to create static ads. And for me personally, that's where all the power…
Escúchalo en el minuto 13:16
Retención y relación con el clienteConfigurar agentes de IA integrados al CRM para rastrear tratos no cerrados en los últimos 90 días, redactar correos de reactivación personalizados y enviarlos automáticamente fuera del horario comercial para recuperar oportunidades perdidas en el pipeline.
So you could do the dead lead revival method. You can have it go into your email or your CRM and have a look at all of the deals that you were speaking to in the last 90 days that haven't actually become customers. Create a full itemized list of all those people. And then not only just give you that list, you can have them actually craft an email and send it for you all automated. You can have it do that at the end of the day. So the emails go out overnight and then you wake up in the morning to a whole bunch of And all of that additional revenue just comes to light without you having to lift…
Escúchalo en el minuto 10:05
Investigación de mercado y clientePara evitar respuestas genéricas al usar IA (ChatGPT o Claude), se debe crear un entorno personalizado (Custom GPT o Project) cargado con la documentación de oferta, perfil de cliente ideal (ICP), transcripciones de llamadas de venta de los mejores comerciales, competidores y estados financieros, asignándole el rol de consultor estratégico sénior embebido en la empresa.
Instead, what you want to do is to train whatever AI that you use just the way that you would You want to have onboarding documents that you give it. You want to give it as much context as humanly possible. We are going to treat it as a highly paid McKinsey or Bain consultant. You'll have an offer doc of what it is that you sell, who it is that you sell to and what are the price points. You want to load all of that up. You want to give it all of your P&L statements and it will show you exactly what other niches You want to take sales calls transcript. Then what you want to do is you want to…
Escúchalo en el minuto 0:51
Investigación de mercado y clientePara evitar respuestas genéricas al usar IA (ChatGPT o Claude), se debe crear un entorno personalizado (Custom GPT o Project) cargado con la documentación de oferta, perfil de cliente ideal (ICP), transcripciones de llamadas de venta de los mejores comerciales, competidores y estados financieros, asignándole el rol de consultor estratégico sénior embebido en la empresa.
Instead, what you want to do is to train whatever AI that you use just the way that you would You want to have onboarding documents that you give it. You want to give it as much context as humanly possible. We are going to treat it as a highly paid McKinsey or Bain consultant. You'll have an offer doc of what it is that you sell, who it is that you sell to and what are the price points. You want to load all of that up. You want to give it all of your P&L statements and it will show you exactly what other niches You want to take sales calls transcript. Then what you want to do is you want to…
Escúchalo en el minuto 0:51
Monitoreo automatizado de competidores con agentes de IA
Investigación de mercado y clienteEmplear agentes de IA para rastrear de forma continua páginas de oferta, cambios de precios y bibliotecas de anuncios de los principales competidores, generando reportes ejecutivos periódicos de inteligencia competitiva.
You can use it as your own private detective that literally will spy on your competitors. So you can say, okay, these are their offer pages. This is their pricing pages. Here are links to their Facebook ads library. I want you to create me an executive summary report that every day shows all the new ads that they're going live with. Show me any price changes or any new offers and angles that they are launching. You can have that set up so it sends you a daily email. And it's literally like having a private detective out there that is just constantly monitoring what all your biggest…
Escúchalo en el minuto 10:55
Iteración recursiva de ganchos publicitarios ganadores
Mensaje y copywritingPara optimizar anuncios en Meta, prueba inicialmente entre 5 y 10 variaciones de gancho (hooks); una vez identificado el de mejor rendimiento, produce de 5 a 10 variaciones adicionales derivadas de ese mismo gancho ganador para alimentar el algoritmo y escalar.
Then what you want to do is you want to give it five to 10 different hook variations that you can run straight out of the game. You feed that into meta. You run them as ads. You will very quickly find out what the winning hooks are. Once you find the winning hook, then you do five to 10 different variations of the winning hook. And guess what? You've got another five to 10 ads to run. And then you take all of these raw materials, the copy, the images, the videos, you upload them into meta and you let the algorithm tell you which ones are the winners.
Escúchalo en el minuto 15:11
Demanda de volumen masivo de creatividades en algoritmos modernos de Meta Ads
Canales de adquisiciónCon herramientas de optimización algorítmica como Meta Advantage+, el modelo tradicional de probar 5 a 10 creatividades por semana resulta insuficiente contra la fatiga publicitaria; el sistema requiere nutrirse de cientos de variaciones para maximizar el rendimiento.
And they'll basically, if they are switched on, they'll be launching like five to 10 new ads every single week. However, the game has changed because thanks to Meta's AI Advantage Plus, you now have to feed this thing literally hundreds of ads in order for it to effectively be able to do its job. But the plus side of it is that you are able to test mass amount of content and ads now That game no longer works anymore. Because thanks to Andromeda, you just have to feed the meta beast so many more ads now in order for them not to fatigue.
Escúchalo en el minuto 12:26
Estrategia de contenidosFragmentar una pieza de contenido de formato largo en decenas de microcontenidos (para redes, hilos o emails) maximiza el rendimiento del esfuerzo inicial; además, permite identificar orgánicamente los mensajes más exitosos para convertirlos en creatividades validadas para campañas de publicidad pagada.
Where you're taking one long form piece of content and you're chopping it up into 50 different pieces of content. When you start thinking about short form for Instagram, TikTok, X threads, email flows, the ads that I'm going to put out, it just allows you to get so much more throughput from the exact input. If you go through this process with your organic content and then you take that and you use that to feed the paid ad engine, it creates a flywheel. And you have this constant flywheel that gets organic content winning. You take the winners, you repurpose them, then you run them as paid ads…
Escúchalo en el minuto 20:09
Investigación de mercado y clienteAnaliza las transcripciones de las llamadas de ventas con IA para extraer objeciones recurrentes, menciones de competidores y dudas de precio, incorporando esos aprendizajes directamente en los anuncios, VSLs y secuencias de email de la parte alta del embudo.
What are the things that are coming up, whether it's economy, it's guarantees, it's pricing, a new competitor that keeps on coming up on sales call. And it sends you an executive summary so that you have your finger on the pulse and you know if anything is changing in your market. saucy enough, you can get all of this raw materials of all these sales calls and you can use this material and this data in your ads, in your VSLs, in the email flows that go out. And that you're then feeding your ad engine from the raw material that you're actually getting I always say that if you're in marketing…
Escúchalo en el minuto 17:39
Análisis 80/20 de rendimiento publicitario con IA para iterar creatividades
Canales de adquisiciónDescargar el historial mensual de anuncios (Google o Meta) y procesarlo con IA para identificar el 80/20 de anuncios, geografías y formatos con mejor rendimiento permite crear nuevas variaciones y pruebas A/B a partir de datos probados en vez de generar anuncios desde cero.
First of all, if you're running ads on either Google or Facebook, you can download all of that data for the last month and you can upload it and just simply ask it, what are the best performing ads in here? What are the best performing geographies? Which ads are accounting for the vast majority of leads? What is the 80-20 basically? Then you're not starting from a blank slate and going, oh, should I have to create some ads? You're already analyzing what are the ads that are absolutely crushing it in your ad account right now. And that will give you so much fodder to then go out and start…
Escúchalo en el minuto 4:05
Detección de brechas de oferta mediante análisis de reseñas de competidores con IA
Investigación de mercado y clienteExtraer las reseñas de competidores y del propio negocio desde plataformas públicas (Trustpilot, Google My Business) y analizarlas con IA permite identificar fricciones no resueltas en el mercado y optimizar la tasa de conversión al cubrir esos puntos ciegos.
You want to scrape all of your competitors' reviews on all of the review platforms that Think about Trustpilot, Product Review, Google My Business. Then you get all of that data, you put it into a spreadsheet. You also do it for your own business and you load that up into your ChatGPT or your Claude. It will highlight all of the stuff that you've missed. And just by plugging in those holes, it will dramatically improve your conversion rates.
Escúchalo en el minuto 3:35
Auditoría y reutilización de contenido comparando extremos de rendimiento
Estrategia de contenidosIntroduce en una IA las transcripciones de tus 10 contenidos con mejor y peor rendimiento para identificar diferencias en ganchos, ritmo y temas; luego, genera una lista de verificación predictiva para validar ideas nuevas y adapta las piezas ganadoras a otros formatos y redes.
Then what you want to do is you want to take all of the transcripts from the videos, either short form or long form that has banged in that month. And you want to upload it to your AI. And you want to basically say like, these are the top 10. These are the bottom 10. What is the key differences in both topic selection, hooks, angles, pacing of these top performing videos compared to the bottom format? Then what it will do is it will highlight all of those. Then you can say, now create me a checklist that I can run all new ideas through that will basically use all this winning content DNA and…
Escúchalo en el minuto 19:05
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