El mayor retorno del marketing de creadores proviene de reutilizar su contenido en anuncios pagados

When the reality of it is that that is not how it works. What you're doing when you're doing influencer marketing but you're not looking to make a whole bunch of profit and sales from them simply posting it on their actual pages. The way that it works is you take that piece of content that it is that they have produced. And then you start to run that as ads to that influences audiences. And instead of getting, you know, a three or a four ROAS, you're getting an eight or a 10 because you're not running to completely cold traffic. They have already built affinity with that audience. They…

Digital Marketing Isn't Hard, It's Misunderstood · 2026 · comprobar

you can use those on your website you can use those also on Instagram and Facebook and Tik Tok and and wheels and YouTube you can use them in your emails make money today if we look at it as a cont content Department in our company how much of that cost can we offset by getting organic sales yeah can organic Tik Tok pay for the cost of acquiring that content yeah can it produce a little bit of a profit if so let me throw that into ads and then all the profit from the ads I'm just going like uh well we spent a th000 we got 600 back awesome so you only lost $400 and you got 20 40 70 80 100…

Influencer Marketing Cheat Code: Profit Made Easy · 2024 · comprobar

lot of Creator content and what we're actually seeing is micro influencer content and even Nano influencer content that we use and you can get it at a very low price and they have not burned out smaller influencers anywhere from like 10 to 100K followers or even the ones that are under 10k followers those are smaller as opposed to trying to go bigger because there's sort of an underserved population and they're hungry and they're easy to work with and they're affordable and they have haven't burned out their lists and it's a big

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

Where you're taking one long form piece of content and you're chopping it up into 50 different pieces of content. When you start thinking about short form for Instagram, TikTok, X threads, email flows, the ads that I'm going to put out, it just allows you to get so much more throughput from the exact input. If you go through this process with your organic content and then you take that and you use that to feed the paid ad engine, it creates a flywheel. And you have this constant flywheel that gets organic content winning. You take the winners, you repurpose them, then you run them as paid ads…

95% of People Are Still Using AI Wrong in Business · 2026 · comprobar

could just pay someone for a post and wrap them inside the so we do like a product collab with them so there's a but we found that the best the best per the best way to to commercialize influencers is uh when they are involved in the ads essentially so paying for a post is is nothing we just don't get anything back from it nowadays we really did like a couple of products collabs so they would co-design the collection and way we we'd always fix Fe it would there be no uh commission or anything like found is when we were just paying for posts it would just it just you know

How Danny Buck Started His $40m Ring Brand · 2023 · comprobar

flooding the market, letting a new incremental audience with more than one touch point is great. So, I'll close on Um don't go after one person in that space and see if it's good. Go after three, go after five, go after 10. And 300, 400. Like if you have $10,000 right now to spend instead of hiring one person, I would grab 20 at 500 across four or five different uh four or five different markets. And uh a great

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

Yo solo eh respeto eso, pero pienso distinto porque efectivamente he logrado varias veces agarrar muchos posts orgánicos, ¿cierto? Y lo dejáis corriendo para followers y esos mismos lo agarráis y le hacéis un gancho comercial y De hecho, todos mis todos mis posts que han sido virales en TikTok y Instagram los he dejado por lo menos en infoproducto me ha funcionado mucho. Como que los dejo corriendo para seguidores y así sumáis seguidores muy baratos por 10 pesos, 20 pesos. Eh y todos esos los he transformado en ads con el mismo gancho y si te gustó este video te va a encantar el curso y

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

What these creators need to understand, these YouTubers, they're like, I got all these subscribers, The amount of attention that you need in order to actually make a business viable is sickening. And it's not about just promoting it once on your channel. Homie needs to be doing chronic product integration with his product in his short form, in his long form. And then he needs to be taking his best performing pieces of content organically, moving them across to the paid engine.

Shark Tank Investor Destroys YouTuber Products · 2026 · comprobar

I think here's something different, Jim, for sure. Brands are getting smarter and smarter, in my opinion, of understanding how to get more value out of experiential, you know, more thoughtful about bringing influencers there, getting them to create content. They themselves are getting content, more thoughtful programming at the experiential events. Something we've been hot at Vayner for a long time of like, these events are good as production days for creative and social. I would say it used to be a little bit even more B2B. It's now B2B2C in some ways. spent five to 10 times more and got…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

which a lot of brands do and it's a really great idea obviously if you have a piece of content that's going viral or the influencer their own audiences have a incredibly High engagement rate for example if you have a tick tock video The Creator's normal engagement rate is 10 but this particular video with your products in it is getting a 25 engagement rate that's huge you want to boost it typically what that looks like is obtaining usage rights usage rates are typically 30 of the influencer fee so if the influencer are you know whatever they charge for that piece of content you're going to…

Bonus: MagicLinks, Aleks Chojnacka: Influencer Marketing State of the Union (Plus Live Shopping) · 2022 · comprobar

el marketing de contenidos del que hablas se pueden amplificar muy fácilmente como este Este es un podcast. Es un audio, hay una transcripción, hay un video. Podemos usarlo en nuestros anuncios para promocionar ese contenido del que hablas se puede reutilizar como parte de tu publicidad y marketing en ese lado porque eso es lo que realmente está resonando en plataformas como Meta con la No es solo como obtener esto con un 20% de descuento. Aquí está lo mío, ve y cómpralo. Y tu marketing de contenidos, estás contando, estás enseñando. Estás contando la historia de tu marca a través de, ya…

The Real Reason Your Ads Aren’t Scaling Profitably · 2026 · comprobar

um where somebody did a like a and uh um i was like oh this is really gonna promote this bottom of funnel wanna becoming a wholesaler dollars a day uh cpas and you know it's just like a

Ep 55: Mission Marketing for Hypergrowth with Tru Earth's Ryan McKenzie · 2020 · comprobar

point is is like all of them are nano to micro influencers and they obviously they promote to their list and so their following but then we use that obviously for our content we can advertise through their platforms and so forth I still think that is an untapped area that a lot of folks they always go for like the mid are like the mega you know the K or the M yeah the big ones and it's just it's those markets I believe are tapped out so it's like going smaller on influencers is where a lot of the growth

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part 1& 2 | PT EP 658-659 · 2025 · comprobar

we've been doing a lot of lately and I what we've been doing is we've been just retargeting so one of the things accounts and running it and then we're audience doesn't see it but we were able with creative that we know works so far but this has been really

Ep 7: How to Fix Creative Burnout on Facebook Ads (Power5, Angle Testing, Isolating Variables) · 2020 · comprobar

bit would be like the white listing um the click-through rates and the cpc very heavily skewing towards white and all that stuff um it's just a

Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns · 2022 · comprobar

optimizing for convergence it's a building a large library of content that report back to you around like hey here being commoditized and that ability that

Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns · 2022 · comprobar

look at the we are able to take some of that content celebrities um some some big names in

Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores! · 2021 · comprobar

we evaluate a creative library for a client, there is way more raw footage, raw material that we can tremendous content over on YouTube, over on your social channels. Look at all the Instagram reels that you're doing. Why aren't you producing those or turning those into ads? And we find the exact same thing here. A lot of the best content we found was through brokers, through, through the developers, through other real estate agents talking about and going to walkthroughs with selfie videos, lo-fi once again, you know, just UGC style testimonials, all of this. They weren't advertising all…

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

you can get your consumers talking about creator marketing up to four times better paid.com thanks very much

Ep 61: Building a Sneaker Content Empire with Nice Kicks' Matt Halfhill · 2020 · comprobar