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Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684
28 ideas de marketing sacadas de «Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684», de Perpetual Traffic. Sobre…
- 28 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 02 min
- Publicada en 2025
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Estrategia y decisiones de negocioPara escalar la formación interna de manera eficiente, graba las sesiones individuales de onboarding y pide al recién contratado que redacte y organice los procedimientos operativos estándar (SOPs) basándose en esos videos y entrenamientos iniciales, permitiendo que ese material sirva para formar a futuros miembros del equipo.
key is once you hire people have them actually create the Sops from your initial training you know create videos show them how to do things show them on one-on ones now it's on a zoom call back record those calls and then you create Sops from all those trainings and then you sort of organize them and that's the way that they can then train other
Escúchalo en el minuto 50:24
Canales de adquisiciónPara contratar media buyers y especialistas en tráfico de alto rendimiento, se debe utilizar un embudo de selección práctico: primero un test técnico inicial con umbral mínimo (ej. 80%), seguido de un video corto mostrando trabajo real en cuentas publicitarias, y un simulador con escenarios reales donde el candidato analice métricas clave (CTR, tasa de conversión, CPA, AOV, LTV) y proponga soluciones.
uh they fill out an application that tests their understanding of like Facebook ads for example or meta ads and then after that they go through if they get an 80 or above they go to the next step which is a a what we refer to as uh a simulator or actually an account overview so what they would do is a five minute video and show us something that they've done in an ad account based upon What's called the simulator the simulator is we give them five different scenarios and they go through all the different five scenar scenarios and they explain what they would do all right the click-through…
Escúchalo en el minuto 35:18
Estrategia y decisiones de negocioPara delegar la gestión de tráfico pagado sin arriesgar presupuesto ni perder el control, documenta el proceso en un SOP y exige que el media buyer prepare la campaña pero espere una revisión de control de calidad (QC) antes de publicarla.
you're scaling a lot of people either medal too much or hold onto the Rope too tightly and what I did is I when I started to hire media buyers I would not give them control of like hey just go create a campaign inste it live what I do is I would say all right here's an sop I would document all of the processes I would say set up the campaign and then tell me when it's ready and I'll go QC it and then I would QC it and then I would tell them what's wrong but not
Escúchalo en el minuto 24:38
Cómo evitar la trampa del fundador en agencias mediante SOPs y capacitación diaria
Estrategia y decisiones de negocioLa 'trampa de la agencia' ocurre cuando el fundador no logra transferir sus habilidades operativas al equipo, provocando rotación de clientes insatisfechos y empleados poco cualificados. Para superarla sin colapsar financieramente, se debe contratar de forma gradual (uno a uno), capacitar al nuevo talento intensivamente (por ejemplo, una hora diaria durante los primeros meses) y pedirle al mismo colaborador que…
accounts yeah but having the very very different way clearly avoided the agency trap which is in my opinion the person that starts the agency can't replace themselves with their skill set and then you get lackluster employees or people without the skill level serving clients to a degree that they're not happy with and just BEC this churn right of employees and clients that just is very hard to deal with for for an agency you do have those Sops and the trainings and you can build and hire the right people you can largely get out of that mindset where you have to be the dancing bear doing…
Escúchalo en el minuto 48:38
Canales de adquisiciónEn lugar de recurrir a grandes creadores, colaborar con nano influencers (menos de 10k seguidores) y micro influencers (de 10k a 100k) permite obtener creatividades publicitarias a menor costo, con audiencias no saturadas y creadores más receptivos y fáciles de gestionar.
lot of Creator content and what we're actually seeing is micro influencer content and even Nano influencer content that we use and you can get it at a very low price and they have not burned out smaller influencers anywhere from like 10 to 100K followers or even the ones that are under 10k followers those are smaller as opposed to trying to go bigger because there's sort of an underserved population and they're hungry and they're easy to work with and they're affordable and they have haven't burned out their lists and it's a big
Escúchalo en el minuto 53:00
Canales de adquisiciónAl delegar la gestión de campañas publicitarias a nuevos media buyers, se debe documentar el proceso en SOPs y mantener controles de calidad y límites diarios de gasto, permitiendo que el equipo aprenda de errores controlados sin poner en riesgo el presupuesto del cliente.
there's an sop for that so before you hire somebody I think you do have to have a documentation of it and that's but then secondly don't necessarily allow them full access to everything have some checks and balances to let go all at once but if you have people doing work and then you meddle then that's where you really you get people that are pissed off and then they're going to leave so allow them to make those mistakes but don't do it with your money or your client's money make sure you have some sort of checks and balance in place kind of like you know a a you know a daily spend cap like…
Escúchalo en el minuto 25:19
Canales de adquisiciónAl delegar la gestión de campañas publicitarias a nuevos media buyers, se debe documentar el proceso en SOPs y mantener controles de calidad y límites diarios de gasto, permitiendo que el equipo aprenda de errores controlados sin poner en riesgo el presupuesto del cliente.
there's an sop for that so before you hire somebody I think you do have to have a documentation of it and that's but then secondly don't necessarily allow them full access to everything have some checks and balances to let go all at once but if you have people doing work and then you meddle then that's where you really you get people that are pissed off and then they're going to leave so allow them to make those mistakes but don't do it with your money or your client's money make sure you have some sort of checks and balance in place kind of like you know a a you know a daily spend cap like…
Escúchalo en el minuto 25:19
Triangular datos con data warehouse y edge tagging para resolver la pérdida de atribución en paid media
Medición y experimentosImplementar una infraestructura de datos propia con data warehouse y etiquetas en el borde (edge tagging) permite limpiar y triangular los datos no atribuidos entre plataformas publicitarias, dando a los compradores de medios visibilidad real sobre qué creatividades y anuncios generan conversiones.
we've got a data solution that does sort of sift through a lot of the unknowns and unattributed and all that stuff that you don't see uh we use a triangulation system called the tier 11 data Suite which sort of cleans the data and then comes out through Wicked reports which is our interface we use a data warehouse and an edge tag that cleans the data and make sure that you know all the attributed are actually attributed to the right platform so our media buyers can then make educated decisions and obviously we can figure out which creative and which ads work really well
Escúchalo en el minuto 58:18
Aprender lo básico de una función técnica antes de delegarla
Estrategia y decisiones de negocioEs recomendable entender y ejecutar uno mismo una labor operativa inicialmente para comprender los estándares de calidad y saber gestionarla, antes de delegarla o contratar a especialistas mejores que liberen el tiempo estratégico.
to do this on my own I was very much of the mindset I'm going to learn how to do it I'm going to figure out what's right what's wrong how to do it well and then Outsource it so handcrafted it first and then try to you know do my best to to either Outsource hire somebody that's that was it like learn how to do it a bit so that you can at least manage it but then find somebody to leverage that so it frees up your time to think about other offers other
Escúchalo en el minuto 17:59
Configurar límites y topes de gasto antes de activar campañas en plataformas de alto volumen
Canales de adquisiciónAl encender campañas de tráfico pagado en plataformas publicitarias con un inventario masivo, es fundamental fijar límites de gasto diario y controles presupuestarios antes de publicar para evitar que el presupuesto se drene aceleradamente sin generar conversiones.
page pumped it into Facebook and then went to bed but then woke up an hour and a half later I was like did I put any stops in place and I I opened up my laptop and I had spent $1,700 in literally like less than an hour and because the traffic there was so much traffic I made zero sales by the
Escúchalo en el minuto 12:20
Estrategia y decisiones de negocioLa falta de rendimiento en una nueva contratación suele deberse a un problema de perfil y actitud más que de formación; ningún entrenamiento compensa la selección incorrecta, por lo que se debe contratar lento y despedir rápido.
I would but I would do this though I would hire slow Fire fast because I do think that what a lot of people do is they hang on to people that just aren't a good fit for them and it's not necessarily a training issue sometimes more often than not it's a people issue it's just the wrong person is the person that you hired and no matter how much you train them they're never going to be as good as you want them to be um what at it but you have to be able to let people go quickly and sort of let them
Escúchalo en el minuto 34:28
Medición y experimentosFrente a la depreciación de cookies y la proliferación de leyes de privacidad que dificultan saber qué canal genera resultados, es indispensable consolidar bases de datos de primera mano (first-party data) y utilizar herramientas de atribución externa para optimizar y distribuir adecuadamente el presupuesto publicitario.
one of the biggest challenges I think that we've had as an agency is is determining what channel is doing what and how we allocate ad spend from all think there's cookie deprecation there's privacy laws I mean right now 42% of the US is covered by some kind of Privacy Law and that's going to increase in 2025 so having first-party data set up thirdparty attribution tools as much as
Escúchalo en el minuto 51:54
Escalar un negocio unipersonal delegando tareas secuencialmente a perfiles especializados
Estrategia y decisiones de negocioPara superar el techo de crecimiento como solopreneur o dueño de agencia, renuncia a la mentalidad de perfección y contrata sucesivamente a especialistas que ejecuten áreas concretas (diseño, creatividades, tráfico) de forma complementaria y más rápida que tú.
yeah I mean I think there's um you have to let go of the Perfection mindset with it's like they're the guy or the gal that's in the middle of everything like you need to find a who to do the complete control over it but in order to you need to figure out what you do best Outsource but find a who that can do it better than you can and is complimentary things well find people that are great at all of those things maybe one by one she could pump it out 10 times faster than I could so that made me more nimble to be able to do the media buying which
Escúchalo en el minuto 22:29
Priorizar el beneficio absoluto sobre el porcentaje de margen al escalar
Oferta y precioAl escalar y delegar operaciones, aceptar un margen porcentual más bajo es conveniente si la facturación bruta total se multiplica significativamente (por ejemplo, un margen del 10% sobre 30 millones supera ampliamente un 20% sobre 1 millón).
thing I'd say you said hey it might be smaller percentages of margins but a much bigger Topline number so I know 20% of 1 million sounds nice um but 10% of 30 million sounds a lot better right so like remember those margins that a percentage of a big number might look smaller but the the end number is a lot larger so don't lose sight of that longer term perspective and that bigger
Escúchalo en el minuto 31:48
Mensaje y copywritingPara maximizar la rentabilidad de las campañas, el estratega debe conservar la tarea de mayor impacto y conversión (como la redacción de textos persuasivos y titulares) y subcontratar de forma continua el soporte técnico, diseño y desarrollo.
for I think for me it was mostly copyrighting I always felt I mean that's felt like copyrighting was the thing that I could do and I enjoyed doing the most I really enjoyed writing so I tried to figure out like what do I do best but then figure out how do I Outsource the like I want to know what I do best to Outsource the rest that should be you want to Outsource the rest you like the copy and you're looking to say okay
Escúchalo en el minuto 18:59
Mensaje y copywritingPara maximizar la rentabilidad de las campañas, el estratega debe conservar la tarea de mayor impacto y conversión (como la redacción de textos persuasivos y titulares) y subcontratar de forma continua el soporte técnico, diseño y desarrollo.
for I think for me it was mostly copyrighting I always felt I mean that's felt like copyrighting was the thing that I could do and I enjoyed doing the most I really enjoyed writing so I tried to figure out like what do I do best but then figure out how do I Outsource the like I want to know what I do best to Outsource the rest that should be you want to Outsource the rest you like the copy and you're looking to say okay
Escúchalo en el minuto 18:59
Estrategia y decisiones de negocioEnseñar a fondo al equipo interno o compartir abiertamente las metodologías de trabajo no debe frenarse por miedo a generar competencia futura; la mentalidad de abundancia asume que el mercado es suficientemente grande y que el crecimiento individual del talento es un paso natural.
psychologically here but I mean you have to you have to have an abundance mindset that that is a scarcity mindset downloads I tell everybody pretty much everything that we do like I I mean with but I will give away as much as I possibly can because it's like hey there's more than enough for all of us fear like you're going to have people that are going to come work for you that are going to leave and that's okay they can't beat you you can teach them as much as you possibly can but they're going to go out and do their own thing they go other places we're happy for them because hey it's like…
Escúchalo en el minuto 27:36
Priorizar la determinación sobre la habilidad técnica y buscar talento superior al fundador
Estrategia y decisiones de negocioAl formar un equipo de marketing de rendimiento, conviene priorizar la ambición y el empuje personal ('will') sobre la destreza inicial ('skill'), ya que las deficiencias técnicas se compensan con ganas de aprender. El objetivo del dueño del negocio debe ser contratar especialistas analíticos que superen sus propias capacidades técnicas.
will say this is don't necessarily hire for skill hire for Will and that's cliche but it's true it's like hire somebody that has drive like they really want to succeed they really want to learn all their deficiencies and skill will be overcome by that drive to succeed and that drive or will and that hungry people that are just going to get after it every single day and be so actually find somebody that's better than you and that's the goal when you people that are like all my media buyers they're better than I ever was like that's the way it should be they're more analytical they're better at…
Escúchalo en el minuto 36:51
Transición de marketing de afiliados a modelo de agencia para reducir el riesgo financiero
Estrategia y decisiones de negocioEl modelo de marketing de afiliados puro conlleva un alto riesgo de flujo de caja debido a la volatilidad en la conversión de ofertas, retrasos en pagos y el adelanto de presupuesto publicitario propio; cambiar al modelo de agencia permite trasladar la inversión al cliente y construir un negocio más estable.
get out of the affiliate game um I was putting a lot of money like on the line obviously I me like I said I was some cases I wasn't getting paid you know sometimes it was late sometimes my leads weren't good you know the offers would convert and then all of a sudden they wouldn't and I just wanted something that was just a little bit
Escúchalo en el minuto 43:17
Combinar servicios de agencia con marketing de afiliados a rendimiento para estabilizar el flujo de caja
Oferta y precioLos media buyers y agencias pueden operar simultáneamente como proveedores de servicios para clientes y como afiliados a rendimiento (performance affiliates), aprovechando su habilidad de compra de tráfico para generar flujo de caja recurrente y atraer nuevos clientes.
how tilted the landscape is on ClickBank where some of the biggest Affiliates we have are agencies right and they're either doing you know uh running almost like internal traffic if you will for a seller on ClickBank and pointing traffic that way or they're doing performance as just for their cash flow they're going hey we have got the media buyers to do it so you can do both if you're thinking about being an agency or starting that as a media buyer you don't have to leave affiliate marketing completely behind right you can always leverage that skill set to turn on the cash flow when you need…
Escúchalo en el minuto 59:47
Dominar nichos hiperespecíficos mediante publicidad de búsqueda pagada
Canales de adquisiciónEn mercados de nicho hiperespecializados con baja o nula competencia publicitaria, implementar campañas de búsqueda de pago (PPC) permite capturar prácticamente toda la demanda existente y obtener altos retornos de inversión publicitaria.
n very very Niche yeah and I you know did Google payperclick ads I did Yahoo paperclick ads and it would I was spending five six grand he was making multiples of it he was getting like a 10x on that with jobs such a niche I just own the space there was nobody literally was no competition
Escúchalo en el minuto 44:31
Diversificación de ofertas para reducir el riesgo de dependencia en compra de tráfico
Oferta y precioEn negocios basados en compra de tráfico y arbitraje, diversificar la cartera de ofertas es indispensable para evitar que la rentabilidad del negocio quede supeditada al rendimiento o la vigencia de un único anunciante.
different offers and I was always thinking to myself how can I diversify so that I can I'm not dependent on one specific offer so one of the best offers
Escúchalo en el minuto 14:37
Reinversión de $1,000 diarios netos en equipo operativo para escalar campañas
Medición y experimentosAlcanzar un margen neto de aproximadamente $1,000 al día con una oferta ganadora sirvió como base de flujo de caja para contratar personal dedicado (diseño, desarrollo y creatividades) y pasar de micro-encargos puntuales a una estructura escalable.
we were doing a ton in that space and I was making almost I was making $1,000 net a day I mean it was great and that was like my base so I use that to leverage and then hire additional in this case you know people from the Philippines because that's all I could really afford at that point in time to start doing my creative to start doing some of my you know my Dev work my landing page design work all that sort of stuff so that was sort of the beginning of the agency I started to instead of going to Fiverr and just Outsourcing it I had actual people that were regularly like giving me new
Escúchalo en el minuto 15:48
Escalar delegando lo que no es tu fortaleza
Estrategia y decisiones de negocioPara pasar de operador táctico (media buyer o afiliado) a dueño de negocio escalable, es fundamental enfocar el tiempo propio en la zona de mayor genialidad y delegar o externalizar todas las tareas operativas secundarias o en las que no se tiene ventaja competitiva.
this is well the big question they really wanted to answer is how do you scale how do do you do less of all of the things that you're doing right now is doing a lot of tasks how many of those tasks can you actually delegate to other people when do you actually Outsource and this is the story of how I and it's how I transition from being an affiliate over to now a business owner my start there but also how to Outsource the tasks that I just didn't want to do and that I wasn't great at and we have in this show it's not what you do it's who you find to do the things that you're not that great at…
Escúchalo en el minuto 1:25
Oferta y precioComenzar captando clientes en grupos locales de networking a precios muy bajos permite generar casos de éxito y testimonios rápidos en la comunidad. Esa prueba social y la estabilidad de ingresos recurrentes proporcionan la base de caja y confianza necesaria para subir los precios (pasando de tarifas iniciales simbólicas a contratos de 1.000$ a 2.800$/mes) y expandir el alcance a nivel nacional e internacional.
people in my community and so I joined my local uh business networking International like BNI which a lot of but it's basically it's a local networking group and I you know I had experience and I picked up like a half a dozen to a dozen uh you know local clients and that's really how I sort of then I said all right well then I'll go bigger I went Regional then I went National eventually sort of that's how you start and he wrote me a testimonial and then people from my bnii group started making a testimonial and all of a sudden I was like wow I'm making $120,000 a month and fees like these…
Escúchalo en el minuto 45:34
El 42% de EE. UU. está cubierto por regulaciones de privacidad de datos
Medición y experimentosAproximadamente el 42% del mercado estadounidense ya se encuentra regulado por leyes de privacidad de datos, lo que sumado a la depreciación de cookies complica el seguimiento y la medición para afiliados y agencias de medios.
and your TR Lee I think one of the biggest challenges in 25 is going to be data and data privacy anyone whether agency and I think the Privacy side of the equation is going to be a little more challenging I mean I think there's cookie deprecation there's privacy laws I mean right now 42% of the US is covered by some kind of Privacy Law and that's going to increase in 2025
Escúchalo en el minuto 3:31
Combinar servicios de agencia con marketing de afiliados para estabilizar ingresos y aprovechar el equipo
Oferta y precioMantener simultáneamente una agencia de servicios y operaciones de marketing de afiliados proporciona estabilidad financiera durante transiciones o escalado, permitiendo además que el mismo equipo operativo dé soporte a ambas vías de monetización.
a lot of agencies that do a ton in the affiliate space still to this day I mean it's it's just a it's a great way of supplementing especially if you're that way I should have transitioned a bit I just sort of went Allin but you know transitioning having both things does give you a measure of stability and I think that's a smart way and then you do you want and then plus if you have an AG and you have a team there they're obviously going to be able to help you on the affiliate side as well so it's a you know it's a benefit on on both sides
Escúchalo en el minuto 1:00:29
Escala de inversión publicitaria en modelos de arbitraje de afiliados
Medición y experimentosEn modelos de arbitraje de tráfico a gran escala para marketing de afiliación, el gasto publicitario mensual puede superar las seis cifras (más de 100.000 USD al mes) en plataformas PPC para monetizar a través de diversas ofertas.
remember I was paying you know I was I was spending well over six figures a month on my American Express bill for traffic and then arbitraging that with a lot of different offers started to
Escúchalo en el minuto 11:03
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