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El precio de los servicios debe fijarse por el valor generado y aumentarse conforme crecen los resultados y la demanda

En los negocios de servicios, las tarifas no deben justificarse por las horas invertidas, sino por el impacto económico, la eficiencia y los resultados concretos que se aportan al cliente. Aunque es válido arrancar con precios simbólicos para acumular casos de estudio y prueba social, la estrategia para escalar consiste en elevar progresivamente las tarifas a nuevos clientes hasta hallar el techo del mercado y actualizar periódicamente los cobros a cuentas recurrentes. No obstante, las fuentes matizan que las subidas deben respaldarse con transparencia o sobreentrega de valor, y que el precio recurrente debe fijarse pensando en lo que el cliente soportaría en su peor mes para no poner en riesgo la retención.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 20 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, GaryVee, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 20 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

issue, which is like, okay, can we make our thing faster? Can we make it more reliable? Or we can make it easier, right? And can we guarantee around that? we're going to charge our premium and bump prices by 20 to 40%, which sounds like a lot, I know. But we say, "Hey, if we don't meet any of these qualifications, I'll give you all my profit back." Which means that you raise the price, and if for some now, but everyone that you do meet everything on, you get all the juice. And if no one else does these kind of guarantees, which basically no one does, reason that they're not doing that is…

Helping 6 Business Owners Scale in 33 Minutes · 2026 · comprobar

back then what if execution has to be free and we can only charge for strategy. How do we start to do that now with our existing clients? Because execution is not going to be valued in the future as much as it is now. always going to need help. And what they need help with? They need help with I need to keep growing. I need more more leads, more sales, more profit, preferably. That need is not going away. clients never really cared about quality score and impression share but but some just looking I'm just looking at my bank account. Yeah. Yeah. Insights. No. Actually, I don't even care about…

AI Agents & Automations... The Future of Google Ads · 2025 · comprobar

revisar tu lista de ingredientes y decir, 'Oye, esto así que de alguna manera estás vendiendo y siendo transparente sobre el producto en sí, pero también de alguna manera explicando, 'Así es como funciona detrás de escena. Por ejemplo, si ves un aumento de precio para nosotros, es por estas razones y eso no significa necesariamente que abandones la marca'". y explicarles: "Por eso cuesta tanto, y aunque queremos seguir ofreciéndoles un esta es la realidad de nuestra situación actual. Si tenemos que aumentar los precios, es por esto, pero este producto ofrece todas estas de nuevo, lo convierte…

How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz · 2025 · comprobar

is such an outdated model with percentage of AD spent because it spend it's how much we need to put towards their their the work that we do in order to achieve their vision and then we add on a little bit of profit margin because as we know guys like 18% per month you know that's like a 70% net how you create a lot of turnover so model of percentage of media can still work it depends how it's done I think if when I say percentage of media model can still work you're not really charging to manage the media you're charging to manage the media build the creatives optimize the landing pages…

The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu · 2024 · comprobar

it I it's kind of like the you know the electrician who comes in and they and they spend five second five seconds fixing an issue and you're like look I spent two hours on this and you're going to charge me $200 to do this uh why did it charge why did it cost so much as because you needed me for that 5 seconds and so that's really where we're at with the ads pace is we have to we charge a premium for the service and then like I charge that because the results are there and we do it more efficiently so

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

solve in general as this a general rule you want to solve a big problem that has a lot of value assigned to it and you want to charge proportionately to the value that it is that you preside and a provide and A good rule of thumb is I like to say that you want to be charging 10% of what that value is actually Worth to somebody cuz then they are without a doubt getting the best end of that bargain they're getting a 10x on their investment and as a result of that as well you're also getting a good percentage of value and you're not looking at like how many hours it's taking you to provide that…

Addressing the Recent Questions... · 2024 · comprobar

begged uh one of my friends who owns like a shoe company to let me just run ads for him for like $15 a day charged him like next to nothing um like just wanted the experience and then they they're still on my my website and every time people land on my site they're like oh I love these guys like I have their products and like so charging them next to nothing and earning next to nothing at the beginning has has been priceless in the long term you know like

5 Facebook Ads Secrets to Making a Fortune Revealed · 2024 · comprobar

worth and the honest truth is you're probably not charging what you are worth of my clients are going to get a notice that is going to be well worded from that nice soft email sent out of hey inflation's here and I've been working for you for a year and a half if this this extra 500 bucks this extra thousand bucks a month doesn't matter to you because of what I've done bit extra because like especially if someone's working for six months or a working with you they're making that back in the first week of that six Monon period Then hey it's all profit from

Can You MASTER Facebook Ads in Just 5 Minutes a Day? · 2024 · comprobar

charge more all of my clients are going to get a notice that is going to be well yeah that nice soft email sent out of hey inflation's here and I've been working for you for a year and a half if this this extra 500 bucks this extra th000 bucks a month doesn't matter to you because of what I've done yeah and you're 100% worth that little bit extra because like especially if someone's working for six months or a year if they just prepaid the next six months on that little bit extra tax on working with you they're making that back in the first week of that six Monon period Then hey it's all…

5 Shocking Ways Clubhouse is Overtaking Facebook Ads · 2025 · comprobar

really important they're nearly always going to have very high average customer need this because no one's going to commit to a $330,000 service if they haven't had those exposures so I think what we typically find with those businesses is that the cost of customer acquisition actually it the advertising cost as a proportion of what they generate is relatively small sure and they may spend more on a sales team to get the if I often will if they pay on commissions or whatever than it was to generate the equivalent leads that were like a deal breaker got it I think a lot of those you might need…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

the way. How did I launch Vayner Media? When clients started coming to me, they're like, "How much?" I'm like, " $5,000 a month." They're like, "Okay." And then the next one I'm like, "$10,000 a month." And then they were like, "Okay." And I was like, "All right, good." And then the next one I was like, " $15,000 a month." And they were like, "Okay, good." And I was like, "Yeah." And then this is now 09. I was like, " $20,000 a month." And they were like, "Fuck you." I was like, "15 15. Everything has a market. It's all supply

Social Mix Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

My favorite way of doing it would be just raise your price. Okay. I mean, I've told my father this for the entirety of my life and he has still never listened to me. So maybe it'll work for you. He's like, I booked out for nine years. And I'm like, yeah, what if you just doubled your price? You could work the same amount you currently do every day and just make twice as much money.

10 Millionaires Asked Me How to Get Richer · 2024 · comprobar

let's think about what the mechanism is that drives down this churn going from monthly to quarterly to annual so let me churn churn is directly correlated with frequency of billing okay so hear me out if I bill you every day the likelihood that you turn is going to be significantly higher than if I bill you every month and I consider the look back window so think about it like this if I have a month point I'm going to look back with my eyeballs and say how much value did I get between this billing and this billing now if I'm billing monthly then let's say I'm an SEO agency and I make someone…

Make More Profit than 99% of People · 2024 · comprobar

clients ask for more the market the market doesn't give a [ __ ] about your feelings of what you're worth yep back how many businesses do you have like two or three of them probably the oldest ones you've had and I would send that email and see what happens okay are you scared if they're gonna go but that's the plan brother you've got ten take your two longest clients say Hey you may want to do a phone call because instead of hey do you have 10 minutes to talk you get them on the phone that's a respectful way and say hey I've got a lot of Demand on my time my business is going in a different…

How to Raise Your Prices & Scale Your Business l Sydney Q&A · 2023 · comprobar

aren't really sure if this is for you or how much to charge charge half as much as everybody else and as you get better and sign on new clients charge them more and you can ultimately fire the ones that don't pay you nearly as much and over time you'll be earning more and more money without having to do any more work and that's really what it's all

7 Ways to Make Your 1st $100,000 Online · 2024 · comprobar

me but really at the end of the day and point is like if the results are there were there It ultimately comes down to if you're helping them grow their business in a profitable way they're going to keep you on or they may let you because you're producing the results so as long as you're producing the results They Don't Really Care care how long you're spending in it because if you I mean you 10ex their account I don't think they care that you spent 90 minutes in the account that week they care that they just 10ex their business

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

The reality of how services work is that business owner is by how expensive their good, you have more demand than you have have supply, what should you do? Raise curve works. And so, you continue to you have. If you're still good, you mouth continues, and you keep going up, cycle of price and services. Because higher gross margins. You have higher talent. When you have had better talent, have better service, you get better what does that do? Drives demand. Which then drives price.

Why you aren't making as much money as you want · 2026 · comprobar

people in my community and so I joined my local uh business networking International like BNI which a lot of but it's basically it's a local networking group and I you know I had experience and I picked up like a half a dozen to a dozen uh you know local clients and that's really how I sort of then I said all right well then I'll go bigger I went Regional then I went National eventually sort of that's how you start and he wrote me a testimonial and then people from my bnii group started making a testimonial and all of a sudden I was like wow I'm making $120,000 a month and fees like these…

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

we can do is trying to switch to annual to the best degree possible and billing based on what you think someone is going to continue to pay for what they're going to pay for on their worst month rather than what you can as much as you can get them to say yes to today and this is something that I've

Make More Profit than 99% of People · 2024 · comprobar

and we'll manage the transition period and we'll stay on a consulting basis until you, your team is outperforming what we were doing. Now, if the team never outperforms what you do, then you stay on a consulting basis forever, but it's still the nature of the relationship's fun because like being a service provider versus being a consultant, totally different vibe, which I'm sure you've done before. Um, and so it actually goes from like subservient to you being a teacher, which is actually kind of fun. And so that'll extend LTV, aligns your interests, blah,

10 Millionaires Asked Me How to Get Richer · 2024 · comprobar

out I was helping my clients with all of this other stuff that they didn't even sign up to my business for I was initially had one offer and that was to however I went above and beyond that basic offer and I became like a business consultant for these people I was reviewing their product photography their catalogs their pricing their offers and this was all well and above and delighting those customers I got my business up to 70 active clients before I hired anyone in my business I was did not lose a client because I overd

i locked myself in a room until i made $1M · 2024 · comprobar

you probably have an unscalable business, which 80% of businesses are unscalable, meaning they're service-based. And in those conditions, there's only one way you go in service, which is up. Because if you play it out long enough, you get good, you get enough demand because you're good, you can't service everybody. So you chart, you go up in price. And then around and around you go. And the faster you spin that loop to going up in price, the more you will progress in business because your gross margins will go up, your reputation will go up. You'll be able to hire better

The Mathematics of Business, Explained · 2026 · comprobar

Lo que dijo cada uno, y en qué minuto

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