Marketero · Entrevistas
Can You MASTER Facebook Ads in Just 5 Minutes a Day?
21 ideas de marketing sacadas de «Can You MASTER Facebook Ads in Just 5 Minutes a Day?», de Professor Charley T. Sobre todo de canales de adquisición…
- 21 ideas despiezadas
- Fuente Professor Charley T
- Dura 1 h 09 min
- Publicada en 2024
Ver la entrevista entera en YouTube
De qué habla
Las 21 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.
Las 21 ideas, con su cita y su minuto
Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a
la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al
segundo exacto del vídeo para que la compruebes tú.
Auditoría externa de anuncios vía la biblioteca de transparencia de Facebook
Canales de adquisiciónEs posible auditar y detectar fallos estructurales en la estrategia publicitaria de un cliente o competidor analizando la biblioteca de anuncios de Meta (Facebook Transparency), observando la cantidad de anuncios activos, iteraciones dinámicas y comparándolos con su presupuesto estimado sin necesidad de acceder a la cuenta.
actual account I can go in and Charlie Facebook transparency and just look at that ads they're running right now how many ads they're running what the ads are doing are they running Dynamic creatives how many how many iterations of them I can figure out just from that what's going on with their account enough to make cold calls on someone and literally bust them out and they're like in and I will give them not only just an audit but an overview audit of like hey you're running 120 ads how much ad spend
Escúchalo en el minuto 30:49
Canales de adquisiciónTener un volumen excesivo de anuncios activos (como 20 o 120 anuncios) con presupuestos moderados (por ejemplo, $10,000) diluye el gasto publicitario e impide que el algoritmo asigne suficiente presupuesto a cada creativo para optimizar y generar resultados consistentes.
you're running 120 ads how much ad spend well we're running let's make up a number we're running 10 grand through that account there is no way you're able to fund all 120 of those ads with $10,000 impossible impossible exactly you can't be 20 ads much less 120 see doing wrong and it's like you can immediately identify well these are 13 places you're wasting all your time and money right pick two
Escúchalo en el minuto 32:22
Sistematización y delegación operativa en la gestión de publicidad digital
Canales de adquisiciónLa compra técnica de medios en Facebook debe estructurarse como un sistema basado en procesos y nomenclaturas claras. Al estandarizar la operativa, hasta el 95% del mantenimiento rutinario de la cuenta puede ser ejecutado por personal de soporte con poco entrenamiento, reduciendo el tiempo operativo a 2-3 horas semanales y liberando al especialista para enfocarse en la estrategia comercial y el pensamiento crítico.
what I'm doing for the next 90 days or what your nomenclature is so that you can go in and see exactly the secretary can go in and say oh I know this is the secretary if she knows my documentation well enough to be like oh okay well this in less than a day right yeah I 95% of the work any media buyer should be doing on the Facebook ads platform can be done by somebody with two three days training it's not a hard job like if set up properly if set up prop because ultimately when you set up the system and structure and process to work all media buying as a skill that requires high level of…
Escúchalo en el minuto 11:40
Adoptar una perspectiva de CMO para diferenciarse como agencia o media buyer
Marca y posicionamientoPara volverse indispensable y diferenciarse del mercado, el gestor de tráfico debe operar con mentalidad de director de marketing (CMO), priorizando los resultados y la salud global del negocio por encima del simple objetivo de escalar el presupuesto publicitario.
not from a media buyer agency point of view more from honestly a CMO point of view of like yeah why not be the CMO of the business if you're running the damn about the end result for the business and all of a sudden you care more than 90% of the people that work there and you become un Irreplaceable how can I scale by spending more but how can I deliver you a better business result so that you can be happier with the outcomes like you immediately differentiate yourself from 85% of the experts and agencies and gurus because you're no longer selfish you're like actually giving it you actually…
Escúchalo en el minuto 7:41
Medición y experimentosEstructurar la optimización de cuentas en bloques diarios o semanales de 30 a 40 minutos dedicados a analizar las métricas recientes, definir y documentar las próximas acciones correctivas basadas en datos e implementarlas de inmediato, manejando ciclos de reporte de 3 a 7 días con los clientes.
just I download my all of my clients info to my Excel doc I upload them all in the scrum do and the the biggest 30 minutes to 40 minutes in a day is okay off of these numbers off of this week what are my next moves and then documenting those next moves and then Implement him and then there's an there's that hour so then day yeah and and I love seven days is what I tell my clients like you get the new you'll get all the new info three to seven days and then I always have the
Escúchalo en el minuto 16:04
Desalineación de incentivos en modelos de agencia basados en porcentaje de inversión
Oferta y precioTarifar servicios mediante comisión sobre el gasto en anuncios genera un conflicto de intereses: la agencia tiene incentivos para aumentar el presupuesto publicitario en vez de maximizar la eficiencia y rentabilidad real del cliente con menor gasto.
that isn't the especially when an agency is charging a commission on an ad spin like now I don't give a damn about anything that you have to say well I it have you it hurts your bottom line as an agency to not be spending more money right like why would an agency want you to tell you if their if their business model is based on the commission of AD spend why would they ever tell you the right solution is to get better at the work so you spend less like they don't
Escúchalo en el minuto 9:08
Diferenciarse resolviendo problemas estratégicos en lugar de limitarse a tácticas de plataforma
Marca y posicionamientoUn especialista (como un comprador de medios) obtiene una ventaja competitiva decisiva cuando pasa de ejecutar tareas tácticas de plataforma (cost caps, lanzar decenas de anuncios) a convertirse en el recurso que resuelve la mayoría de los problemas de negocio del cliente mediante el apoyo de una red de expertos.
is like your clients are hiring you to be their Facebook media person and within a couple of weeks you're now the resource for 90% of their problems and it takes you zero effort to solve it because you lean on the expertise of people from around the world and I mean that is an irreplace like your unfair advantage in the marketplace versus somebody else that is still focused on cost caps interest groups audiences hacking the system insisting that they're doing a good job by launching 30 new ads a week like that person is so fundamentally missing the
Escúchalo en el minuto 52:43
El éxito de la adquisición pagada debe medirse por el impacto global en el negocio y no por la atribución de canal
Medición y experimentosObsesionarse con la atribución directa o con adjudicarse el mérito de las ventas individuales es un error de enfoque empresarial. La función principal del equipo de adquisición es dinamizar el negocio, facilitar el trabajo al resto del equipo y aumentar los ingresos globales, haciendo que la atribución aislada y el ROAS por canal pasen a segundo plano.
wait I don't care about your attribution if I am the Cog in the wheel that helped that wheel move better and it's greasing you're saying I don't care who gets the credit I just want be more successful if I can prove that I'm benefit to your business let's just go make some money who cares about who gets credit like I I don't even want credit I want to make everybody else on the team better because like if I'm running the acquisition really my job is just make everybody else's job easier yeah and if we're making more money like that's what you're paying me for who cares what my L as is nobody…
Escúchalo en el minuto 35:33
Investigación de mercado y clienteCuando surgen fricciones o problemas graves en la entrega de un servicio, la responsabilidad última recae en el propio profesional por haber aceptado a ese cliente, lo que exige asumir el control y solucionar la situación sin culpar a terceros.
know and ultimately I pick my clients and so if there is a if there is an ultimate issue it's onus is on me I picked that client I took it I I need to own it as my grandfather says you jumped in it you get yourself out of it that's just the bottom line of
Escúchalo en el minuto 23:48
Cambiar el objetivo publicitario de tráfico a conversión desbloquea ingresos directos
ConversiónReorientar la estrategia de campañas de anuncios pagados desde métricas superficiales de tráfico hacia objetivos de conversión directa permitió recaudar 200.000 dólares en el primer mes para una organización benéfica.
launched went from they wanted traffic like's we know how that works but but then we went soon as we rolled from traffic to conversion when I finally convinced them and they started putting money in it the first month that they used me they made $200,000 for their charity I proved to them
Escúchalo en el minuto 1:05:32
Oferta y precioLos proveedores de servicios y agencias deben actualizar periódicamente sus honorarios con clientes existentes (tras 6 a 18 meses de colaboración), justificando el incremento mediante los resultados acumulados y el retorno de inversión generado, el cual amortiza rápidamente la subida de precio.
worth and the honest truth is you're probably not charging what you are worth of my clients are going to get a notice that is going to be well worded from that nice soft email sent out of hey inflation's here and I've been working for you for a year and a half if this this extra 500 bucks this extra thousand bucks a month doesn't matter to you because of what I've done bit extra because like especially if someone's working for six months or a working with you they're making that back in the first week of that six Monon period Then hey it's all profit from
Escúchalo en el minuto 1:03:56
Retención y relación con el clienteEn programas formativos y membresías, fomentar una cultura donde los miembros compartan abiertamente sus errores y dudas técnicas sin ego genera una red de soporte mutuo que supera el valor de cursos pregrabados o canales pasivos.
it's not about oh I got a 5x row as on a matter no we're all we all literally talk about our failures and how to get better and why is this not working those problem too and so it's an entire community of problem solving instead of ego and like there is zero ego yeah all that is too like you're creating we are creating expertise where everybody's better because they're a part of the group and so way above and beyond the means that you're getting this level of support that you're not going to get definitely not going to get that by buying some pre-recorded course by
Escúchalo en el minuto 40:28
Retención y relación con el clienteCuando un prestador de servicios supera ampliamente las expectativas de entrega y rendimiento (overdelivery), los clientes toleran y respetan límites estrictos de disponibilidad y comunicación asíncrona, valorando el impacto del trabajo por encima de la presencia constante.
where like yes the work's gonna get done um yes I'm going to outperform 80 90% of the folks out there but but if the surf report is really good I'm going to do it after lunch peace and they know was a hard your clients are unhappy with that because you're massively overd delivery and and that's kind of they they love that that's like my passion
Escúchalo en el minuto 16:50
Validación y consolidación de microelementos creativos en anuncios
Canales de adquisiciónPara optimizar tiempo y presupuesto en publicidad pagada, estandariza la producción con plantillas y conceptos definidos para los diseñadores, valida cada microelemento por separado (ganchos, textos, visuales) y luego fusiona los componentes ganadores en una pieza publicitaria consolidada y simplificada.
is I can creative direct inside of to where it's going to save you a shitload of money time and energy your graphic templates I'm like here just go do it know exactly what you need and I give him the size the templates and I you know like here use creative by Concepts and throw them all of these and let you your sifting process and then the sifting process is then validate each one of your elements right and then the the validation process is the Golden Nugget of really Charlie's process it's the brushing a coal into diamonds and using the little diamonds to make one enormous big diamond…
Escúchalo en el minuto 46:00
Transición de comprador de medios a estratega integral
Marca y posicionamientoPara posicionarse con autoridad estratégica frente a directivos de marketing, un especialista no debe limitarse a optimizar anuncios pagados, sino saber diagnosticar cuándo utilizar canales orgánicos o de bajo coste (como el email) y discernir la idoneidad de cada plataforma antes de sugerir inversión en pauta.
this is MBA you're teaching me to be a a CMO right and never in my thought my potential CMO and now I could sit down diser understanding of of my element of you're just a media buyer but you're talking about hey let's pull the lever in email and let's see if we can do this more let's not Target it's not this is not the platform for this let's use email it's free wait I've never heard or hey you know your ads for Google aren't going to work here in Facebook you know let here here's why
Escúchalo en el minuto 1:01:48
Canales de adquisiciónContinuar pautando publicidad en meses considerados históricamente 'fuera de temporada' (en lugar de apagar anuncios entre enero y septiembre) logró generar entre 20.000 y 70.000 dólares adicionales cada mes.
in January when they were going to shut it down I said give me two months give me two more months I think I can make you way over and above Beyond in your off months they have never run out ad anytime after December and September's when they would start I have made them over $20,000 a month I think this month we're at 70 um over over and above what they make
Escúchalo en el minuto 1:05:56
Canales de adquisiciónContinuar pautando publicidad en meses considerados históricamente 'fuera de temporada' (en lugar de apagar anuncios entre enero y septiembre) logró generar entre 20.000 y 70.000 dólares adicionales cada mes.
in January when they were going to shut it down I said give me two months give me two more months I think I can make you way over and above Beyond in your off months they have never run out ad anytime after December and September's when they would start I have made them over $20,000 a month I think this month we're at 70 um over over and above what they make
Escúchalo en el minuto 1:05:56
Priorizar experimentos de alto impacto potencial aunque reduzcan la tasa de aciertos
Medición y experimentosEn entornos de gran escala, es más rentable diseñar experimentos ambiciosos orientados a generar cambios estructurales mínimos del 20% en el negocio, asumiendo tasas de acierto bajas (30-40%), en lugar de buscar victorias frecuentes pero marginales.
but for me it's good hey look I I want less than that I want 30 40% because when I do hit I'll pay for everything like it depends on the business right like I I was in a business once where it was a nine figure SAS business we got 5 million uniques a month like you know I was spending you know 50 60 100 Grand a day sometimes like that was you know the business right and a and my boss literally said if I won a test more often than once every two to three months I wasn't thinking big enough like like flat out if I didn't make a 20% change in the business then I was wasting his time and it was…
Escúchalo en el minuto 38:10
Retención y relación con el clientePresentar a los clientes un marco de documentación claro con análisis de tendencias y auditoría de cuentas publicitarias reduce las preguntas operativas continuas y genera mayor certidumbre sobre el valor del servicio.
data that matters with Trend analysis you know how to take uh a uh an audit of an ad account really understand more excited my clients get because the more documentation they're seeing the less questions they're asking me because everything's there in front of them and it's fully transparent
Escúchalo en el minuto 4:21
Estrategia y decisiones de negocioEl miedo al fracaso, el síndrome del impostor y el deseo de renunciar son fricciones normales del camino emprendedor que no desaparecen de inmediato, incluso cuando se alcanzan semanas de 10.000 dólares o se escala hacia las seis o siete cifras anuales.
listening if you're an entrepreneur and you haven't yet faced that like I'm going to give up thing work harder like like yeah like that is part of it and I honestly think I don't know anybody that is regularly making $10,000 weeks on their way to quarter million half a million a million dollar a year more thing where that fear hasn't crept in to the point of just like should I give up it's like a you're like you like that's just part of the that's just part of the journey
Escúchalo en el minuto 21:01
Canales de adquisiciónEs posible validar y alcanzar rentabilidad en una marca de dropshipping en TikTok Ads con una inversión inicial de 50 dólares al día en un plazo aproximado de dos semanas antes de escalar.
joined starting a brand from his Drop Shipping from Tik Tok at $50 a day was profitable after like two weeks scaled
Escúchalo en el minuto 55:48
Seguir leyendo
Esta es una de las 1872 entrevistas despiezadas. Puedes
ver todas, leer las ideas por tema o
empezar por la ruta guiada si no sabes por dónde.