Ajustar la inversión publicitaria a la estacionalidad es más rentable que mantener un gasto lineal

with you but uh Q5 specifically I look at it as December 25th to December 31st it's the for Facebook side highest inventory available lowest auction costs frame so in terms of planning Q5 specifically I recommend starting in use this what I call Golden week to get up to 30% of all of the next year's can get in front of them for pennies on the dollar um your competition is off on to December 31st because January 1 all the gyms are on and your your ads get your competitors have even started it's what we have seen historically is like 30% of all customers you'll have in 2024

13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555 · 2024 · comprobar

And when Q5 hits, the day after Christmas, literally the night of Christmas, if you want to, you can turn it back on. And that way, instead of starting, if you were at $500 and you scaled down to $100 and then try to scale back up, in which case you're like, wow, this is opportune time. What I'm going to do is quadruple or quintuple my budget so the system has to learn how to be successful on way more volume of data than it was before. And I'm going to ask it to do that when all the money is rolling in instead of prepping it so that when the money is running, I'm already ready to go already…

It's Basically FREE MONEY! · 2024 · comprobar

You could just turn it off. And when Q5 hits the day after Christmas you could turn it back on. QUADRUPLE OR QUINTUPLE MY BUDGET SO the system has to learn how to be successful on way more volume of data than it was now, every day that you spend more money on the ads that aren't working, you're reducing the estimated actual rate of those ads, depreciating your relationship with the platform. Going dark means you're not losing ground. immediately happens overnight because you're not scaling the budgets of things that have already been running. You're just turning things that already were…

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

But that's lazy math. Getting 10% more sales from the same spend is much easier than getting 10% more sales with 10% more spend. Because when you increase spend, you also introduce chaos and instability. When you increase intelligence, you increase efficiency. Scaling efficiency, training Facebook to be better is infinitely more valuable than more spend. Spend amplifies, training compounds. So, my action item for you, instead of increasing your budget this week, improve the signal quality. Get better engagement seating. Make sure that you're out of the learning phase. Make sure that you…

Do these 5 things each day to scale Facebook Ads · 2026 · comprobar

Point number one was you can absolutely de-scale. There's absolutely no reason that you shouldn't just turn off things that aren't working then spike it when things come back in and sometimes the easiest way to spike your budget instead nonsense is literally just turn on a campaign that you turned off because instead of losing money you decided to save it and go spend that money when it's going to do more money for you. Instead of that money losing 20 cents on the dollar if you can double every dollar you spend why spend it today when you can spend it in 2 weeks. You're still going to spend…

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

Las marcas tienen estacionalidad. Así que, una de las cosas que hago siempre que asumo el análisis de una marca en el programa de MBA es examinar la estacionalidad mes a mes o incluso, a veces, semana a semana, en el caso de algunas las primeras cosas que tenemos que hacer. ¿Lo entendemos? O sea, mira, la segunda quincena de enero siempre es horrible. Bueno, si ese es el caso, voy a hacer un presupuesto trimestral, voy a hacer un presupuesto para el primer trimestre . Voy a concentrar mis gastos al principio de enero, y quizás al final de febrero. Y sé que en lugar de gastar mil dólares al…

Copy this Meta Ad strategy to BLOW UP your business. (After Andromeda, Clothing Niche) · 2026 · comprobar

strategy. Okay. You need to capitalize on opportunities before and after key spending days. We need to spend more time to accumulate learning. So consider starting your campaigns earlier. I would this so that you are a week ahead of the game. If you are not launching your Mother's Day campaign by this time next week, you are missing an opportunity to The point is, as an advertiser, understand that around April 17th is when everybody else is going to get in game. If you get in the game before that, you're going to make sales before CPM spike. You're going to have less competition for a lower…

Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar

Don't fight seasonality. No one wants to see big drop-off months but actually you'd be better off from an overall return on ad spend point of view, spending more when times are good, spending less when times are bad. Yes, that'll mean that your revenue has higher peaks and troughs but overall over the year you'll see better results. Makes more time to put more time and effort into the good times of the year and less into It's like it actually might be easier to make the good months excellent and not worry about the bad months, two months, use that as a bit of breathing space, get some extra…

17 Years of Google Ads Advice in 31 Minutes · 2026 · comprobar

point which is to not fight seasonality they spend more during the bad times of the year and less during the good times of the year that doesn't make sense if you want the best overall return on ad spend it's much better to spend more during the good times of the year and less during the bad times of the year to assess return on ad spend over a longer time Horizon like over a 12-month period that's definitely the better way

15 Years of No BS Google Ads Advice in 31 Mins · 2024 · comprobar

But that's lazy math. Getting 10% more sales from the same spend is much easier than getting 10% more sales with 10% more spend. Because when you increase spend, you also introduce chaos and instability. When you increase intelligence, you increase efficiency. Scaling efficiency. Training Facebook to be better is infinitely more valuable than more spend. Spend amplifies. Training compounds. So my action item for you, instead of increasing your budget this week, improve the signal quality. Get better engagement seating. Make sure that you're out of the learning phase. Make sure that you…

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

is seasonality, one of the mistakes they then make is they try and correct for it. So, they try and say, "Okay, I know. So during the bad times of year, the times where it's harder for us to get customers, we're going to spend more to try and bring things up to make it more level. And when things are nice and easy, we're going to spend less. So we try and create consistency. That's not normally the best way to go. Normally, it's better to go hard when times are good and ease off when times are hard. You're going to see a better overall return on your ad spend, return investment from your…

The Keys To Success with Google Ads in 2026 · 2025 · comprobar

um I I st I push for experimentation because you you don't want to start a net Channel and I know a lot of people do in Q4 no no you throwing money away if that is what you're doing that's why we're talking about this now highly recommend starting testing now and this because that is what gives them confidence that come Q4 that we are you go on uh if you don't want to just

How to Use TikTok Ads The Right Way to Grow Your Business Part 2 | Perpetual Traffic EP 629 · 2024 · comprobar

between 50 and 150 based on their volume now they're a team of six takes us six months to build a building they could do about five buildings at once um slower season we ramped up cost the busier season we pulled back because we had a kind of they wanted to say I always want to be booked six months in advance so we were able to kind of throttle that now

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543 · 2023 · comprobar

insights and market research and those 8K a day months and understand who are the people that are still holding on days got it but I always say when it's to school that's the best time to text because what works there is going to be a tremendous Advantage also though nobody else is bidding right so that's the time when you can learn for cheap likewise if you're finding the the in the cheaper traffic and the lower traffic months learning as much as you can and it's important you're also teaching Facebook's algorithm yeah right doing upfront targeting lets you also tell Facebook I want more…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

uh not really Niche it comes down to uh spend amount for us you know it's really spending at least ten thousand dollars a month in advertising if you're below it it's not really the best system because it is it is a larger system to implement into your ad account and if you don't have the budget for something like that you really do need to focus on efficiency because you need to drive those signals um from a media buying perspective

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Wait. August always sucks. that August is going to be tough. middle of February is going to be tough. That happens every year. But while your Facebook ROI is tough in August, you should have spent the end of spring, beginning of summer acquiring a whole bunch of customers who are more likely to buy a second time so that you can leverage email. You should be doing price elasticity testing and you should not launch a bunch of ads. Find what works and improve everything in the funnel. if you wait a month, everything will look better. If you do nothing, it'll get better. Don't make a thousand…

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

Acá aparece cuántas personas lo buscan en febrero, en marzo, abril, en mayo, junio. Y aquí te aparece cuántas personas lo buscaron por cada palabra. Entonces aquí igual te permite tomar de cierta manera decisiones porque si tú sabes que, por ejemplo, no sé, en febrero eh sube mucho la demanda, yo puedo meter mucho más Ads. O si en otro mes baja la demanda, yo bajo mi presupuesto de Ads. Para eso te puede servir.

La Guía Definitiva de SEO Para Ecommerce - Fernando Parra de Agencia RYF- E71 · 2026 · comprobar

get here where we can align our marketing and our financial goals. We taking a look at the business in the view of week to week, quarter to And if we know we don't need to spend the money in June because if we spend every one of those dollars that we spend in September instead of June is worth 70% more. Well, let's just keep the lights on and do the bare bones stuff so that we save our money for when it's worth exponentially more. And how do we manage cash flow and to manage impact your media

Mastering Meta Ads · 2025 · comprobar

thing for Q2 at my company is I'm I'm trying to meet with every single non- Googlele, Tik Tok, and Meta ad network possible so that I could be testing those ad networks with my clients in Q3 because Q4 is a blood bath on the top three. So, if I'm not going to see success on Meta, I'm going to divert that money into another ad network. So

What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads? · 2025 · comprobar

When we turn our campaigns back up, should we scale down our budgets first? with losing some money in the morning after Christmas knowing that by the evening you are maximizing your profitability? Or do you want to be profitable the whole time but take a couple of days to maximize your buying potential knowing that also a lot of the market It's a risk assessment issue. All things being equal, I'm going to light it back up day one. And could I invest a fraction of that loss in getting up to speed as soon as possible? And the answer is yes.

It's Basically FREE MONEY! · 2024 · comprobar

>> we have opportunity to capture the conversions, but there are a huge opportunity for them to build a brand because I I would bet if we look in the Facebook ads library, they're not doing a lot of brand building initiatives now. So that when you're in your Super Bowl season, >> you have Super Bowl superiority. My Yes, that's my assumption based off of the cut back on creatives and the decrease of spend on meta shifting only towards that bottom of funnel race to the bottom, >> Yeah. last click attribution the whole

We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar

if you are looking at cutting back on marketing, look first at being efficient with your marketing first. And that I really do think that there is an opportunity moment. And I love that Warren Buffett quote you just said, because more people are being fearful. And I'm like, there's a huge, huge decrease of CPMs right now. And like, we're finally seeing like cost per acquisitions in different verticals start to taper back down because it's just been increasingly growing. Like I think last

How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs | Perpetual Traffic EP 686 · 2025 · comprobar

So like it's cost of attention goes up, but like we are seeing the cost of attention go down. And the day after Christmas will be like the best four or five weeks of the cost of attention. It'll be the lowest price we'll see all year. So I would definitely just lean into it and begin to scaling stuff up.

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

in January when they were going to shut it down I said give me two months give me two more months I think I can make you way over and above Beyond in your off months they have never run out ad anytime after December and September's when they would start I have made them over $20,000 a month I think this month we're at 70 um over over and above what they make

Can You MASTER Facebook Ads in Just 5 Minutes a Day? · 2024 · comprobar

have to remember that so I said hey give me two more months I think I can make you way over and above Beyond in your off months they have never run at ads anytime after December and September's when they would start I have made them over $20,000 a month I think this month we're at 70 um over over and above what they make every month over

5 Shocking Ways Clubhouse is Overtaking Facebook Ads · 2025 · comprobar