Escalar la publicidad exige sistemas estructurados y fundamentos de negocio en vez de microgestión

Rules that can turn off underperforming ads and and scale campaigns that work and protect the account. So, an action item I want for you today is write down every manual task you do weekly. Write down every single move that you make each day. Pausing ads, scaling budgets, checking spend, all of that stuff. Circle the ones that happen the same way every time. Those are your first automation candidates. Find a way to build a simple rule that should fire every single time and then use automated rules to get the job done. Now, here's the shift. Stop

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

feedback loops. And that starts with setting up reoccurring repeatable deeper. At a quarterly level, you run a lift, calibrate, and adjust. Once a channel to test. Run a conversion lift or go hold out and compare your results to your attribution. Apply a multiplier where needed and reallocate your budget for the next quarter as results deem monthly. Then monthly spot check your model drift. Every month you should be asking, are platform conversions trending away from modeled conversions? business outcomes? Use this to catch attribution drifts before bigger impacts really hurt the bottom line…

Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar

It's built around nine core steps. First, we take inventory of your investment portfolio. Second, we begin to invest our money where it's actually better for the business. Third, we begin doing creative testing to improve the assets that we're using to leverage that opportunity. Fourth, while that's happening, we get our nomenclature together so we can understand what's actually going on so that anybody at any time can look at anything. Fifth, we take action from that creative test. We understand the impact on our business. Six, we begin to look at the impacts of Facebook versus the entire…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

good and what they forget is like your job isn't to make Facebook look good have to do business development I I think the best media buyers in the world are business development individuals and well you're not even addressing the problem that you have and if you can make Facebook really simple and easy so that it's something you can manage with a high level of confidence in a small amount of time and then use these skills really begin to analyze what other business problems you're having so that be what if your problem is like I want to understand why I can't spend two million and you solve…

Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar

about getting lucky it's not about finding the one ad that's going to help you spend a million bucks it's about building the system that manufactures the ads that can spend a million over and over and over again and like that customers so what I need to do is launch as many ads as possible to reach as many pockets of customers to try to get as many wins as I can and like they're not realizing that like so you're building your entire business off of things that last for 3 Days 5 days s days in a way like the way to have consistency and projectable results to reliably predict outcomes and scale…

Master Facebook Ads in 2024 with Shayan's Expert Tips · 2024 · comprobar

become an advertiser in the Facebook world of when microargeting was what you sold as your value proposition. That's a targeting and or is I mean look likes are trash so I'm not going to talk about those but let's say is other types of targeting other than broad is that more valid or going to bring you more incremental results than creating new systems for building better creative that are different visual styles and things like that. The answer is no. Like need to do is shift your thinking into we are now marketers back to being marketers not just lever pullers. And we need to figure out how…

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1 · 2025 · comprobar

there's an sop for that so before you hire somebody I think you do have to have a documentation of it and that's but then secondly don't necessarily allow them full access to everything have some checks and balances to let go all at once but if you have people doing work and then you meddle then that's where you really you get people that are pissed off and then they're going to leave so allow them to make those mistakes but don't do it with your money or your client's money make sure you have some sort of checks and balance in place kind of like you know a a you know a daily spend cap like…

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

but I generally build things around a few types of documents one I've got a shared reporting platform that measures every platform I'm spending money on so I'm able to understand my contribution to the margin by Channel I also will have a log of all my optimizations and all my testing so I don't have to make the same mistakes and so other people can learn from the mistakes in the wins I also have something in places I can document all my automated rules all my business rules and all my Assets in the in the market like what's out there what ads are people seeing um and who's accountable to…

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

Con tus cursos que me enseñáis todos se conectaba y como este ecosistema dije, ya, tengo que tener Shopify, tengo que tener una buena plataforma para mandar mails, dije, ya. Tenemos que recolectar mails, al principio no recolectábamos mails, eh teníamos que poner el píxel para saber las en la o sea, hacerle el seguimiento a la compra.

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

problem and what I would tell people is it's called the ads manager for a reason you're not ever doing the work you are the manager of the machine you are the factory foreman and your job isn't to micromanage every employee to the point where they cannot work without you your job is to set them up to be so successful that you never have to do the work and that's the real difference and working 15 minutes a day 90 minutes a week maybe and taking your business harder so you have to start using the tools and the way they're designed to be

Avoid These Facebook Ads Mistakes At All Costs · 2025 · comprobar

good and what they forget is like your job isn't to make Facebook look good have to do business development I I think the best media buyers in the world are business development individuals and well you're not even addressing the problem that you have and if you can make Facebook really simple and easy so that it's something you can manage with really begin to analyze what other business problems you're having so that be what if your problem is like I want to understand why I can't spend two million and you solve that problem because that's infinitely more important than what it's the Right…

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

they sell you what you want but not what you need Hmm this is a real real problem if you go in and say Hey I want Facebook ads like they will sell you Facebook ads twice twice over not even looking at like what you actually need businesses think that they need just more traffic right when in fact sometimes it's not the what you actually need for your business when in fact if you don't have tracking set up if you don't have Avatar Deep dive research if you haven't done at for messaging and hooks and all the things that are important that drive equation especially the tracking most need your…

How to Sniff Out Your Marketing Agency’s B.S | EP 514 · 2023 · comprobar

more full stack marketers uh people who can actually understand market research consumer psychology understand copyrighting um and obviously outside of buyers that I could find were people who are really good at spending money really really good at media buying efficiency but they knew Jack all about marketing they knew Jack all about offer creation and all of it and so you know I buying you know I mean there's only so many ways you're going to create a campaign in my opinion no one really has that I'm seeing is that people are just not good marketers in general and they

Ashton Shanks Reveals Hidden Entrepreneur Secrets · 2024 · comprobar

the obvious one is I don't scale without first party data I think we agree on that one 100% you use triple whale I use

I Spent 30 Days Scaling TikTok Ads and Here's What Happened · 2024 · comprobar

instead of trying to spend as much money on Facebook to get the best row as you how can I do a better job at earning the right type of attention in a way that is stable and improves over time so that if I do nothing Facebook just gets better and the better it gets the larger my margin is on the average customer Journey meaning the more money I can spend to acquire any customer meaning the higher my budgets can be that's how you scale a business after the click and after the purchase to improve my margin on the customer that ultimately allows me to spend more money in this environment quite

Ad Account Structure, KPIs and more · 2023 · comprobar

instead of trying to spend as much money how can I do a better job at earning the right type of attention in a way that is stable and improves over time so that if I do nothing Facebook just gets better and the better it gets the larger my margin is on the average customer Journey meaning the more money I can spend to acquire any customer meaning the higher my budgets can be that's how you scale a business able to improve the business after the click and after the purchase to improve my margin on the customer that ultimately allows me to spend more money

Ad Account Structure, KPIs and more · 2023 · comprobar

complicated ad accounts most the people that preach retargeting and cost caps and look-alikes and Advantage Plus and selling a bunch of things are also the ones saying that advertising has got how can I do a better job at earning the right type of attention in a way that is stable and improves over time so that if I do nothing Facebook just gets better and the better it gets the larger my margin is on the average customer Journey meaning the more money I can spend to acquire any customer meaning the higher my budgets can be that's how you scale a business and I'm able to improve the business…

Ad Account Structure, KPIs and more · 2023 · comprobar

is instead of trying to spend as much money on Facebook to get the best row as can start to think about how can I do a better job at earning the right type of attention in a way that is stable and improves over time so that if I do nothing Facebook just gets better and the better it gets the larger my margin is on the average customer Journey meaning the more money I can spend to acquire any customer meaning the higher my budgets can be that's how you scale a business versus trying to hockey stick a I'm able to improve the business after the click and after the purchase to improve my margin…

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

it and because of all the documentation all the clients get all the answers they they know the ecosystem row as they're can see the incremental lift they know what tests are coming up they know what tests are currently running they know why things are happening they know who's accountable for what they know delivery dates they know like there's not really a need to have much communication other than like cool what's the plan for next month or 90 days from now once you're

Lesley Bell Shares Her Top Secrets for Dominating Facebook Ads · 2024 · comprobar

now for you that you're not managing Facebook 24 hours a day that you're able to see Facebook and how it fits into the grand scheme of things in that vertical funnel in that horizontal customer Journey where you've got that testing road map so you know what the next week the next month the next two three months looks like that that 90day plan of understanding like this is my North Star and this is how I'm going to get there now explain the the testing road map the 90day plan actually um permits permites you to focus on on the best um on the best actionable

I Spent 30 Days Mastering Facebook Ads and CRUSHED It! · 2025 · comprobar

typically like retargeting like the the bottom of the funnel it's going to be a small percentage relative to your meta Google you just reverse it use advantage Plus on meta is if you're pushing I mean push more like no you are like doubling budgets every two months kind of thing um until you head and point to diminishing return before you go into the other channels to figure out how to it's going to be something automated on the second click side performance Max or

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! | Perpetual Traffic EP 638 · 2024 · comprobar

But ultimately, I think a lot of this first originally comes down to what are you doing media buying wise, right? Because everything really builds on top of that. I would say, you know, creative and offer and landing page, like those are like the big variables. But if you don't have it, if you're just running, throwing budget around, no structure to it, I don't believe even the best ads that those are going to work, at least at scale, right?

From Dropshipping to Fractional Head of Growth in 12 Months · 2024 · comprobar

Facebook 24 hours a day that you're able Journey where you've got that testing road map so you know what the next week the next month the next two three mon months looks like that that 90day plan of understanding like this is my North Star and this is now explain the the testing road map the 90day plan actually um permits permites you to focus on on the best um on the best actionable

Crushing Facebook Ads: Luca Amici's Success Story · 2024 · comprobar

The rules for media buying and for growing on these platforms, Meta specifically, well as Google will also have a case study here on Google and why Google search is becoming less and less important digital today. The entire ecosystem is now shifting more towards Meta and even towards top of funnel platforms like a lot of the stuff that you see on Native as well as programmatic. Because all of the things we're learning in Meta is if you want to expand and grow your business, you have to get top of funnel awareness. And the best place to do that and to create a brand at the same time is through…

We Ignored Meta CPA and Made 80% More Customers · 2026 · comprobar

Um, and and now it stays I see that is the most effective way um that media buyers have been able to scale just by simplifying account structure and focusing on um doubling down on winning creatives by making iterations and helping the algorithm um to serve them effectively.

Crea una máquina de anuncios! Desde la estrategia y produccion hasta la iteración con Mirella Crespi · 2022 · comprobar

skill set but for me it's the ability to you know any campaign that we're building i'm always going through these quick six steps and i'm not saying that someone a business owner would need to do all of these but these are the most important everything goes back to these one of course is the offer so wherever you're sending traffic to even if it's a product page i mean is that optimized is that something people want um you know as the business owner as the person that created this thing you probably know that more than anybody else right or if a pre-sale article needs to be created or lead…

Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman · 2020 · comprobar