Unificar las fases de campaña y capitalizar la prueba social maximiza el rendimiento publicitario
- 26 fuentes la sostienen
- Esfuerzo bajo
- Retorno alto
- Dicho en 2016–2026
La publicidad digital es más eficiente cuando se consolidan las etapas del embudo en menos campañas para no diluir el presupuesto ni reiniciar el aprendizaje del algoritmo. Paralelamente, los testimonios, 'likes' y comentarios de los anuncios no solo aportan prueba social que derriba el escepticismo, sino que funcionan como canales activos de venta y datos para entender qué detona la conversión. Mientras algunas fuentes prefieren acumular interacción directamente en las campañas de conversión, otras señalan la utilidad de validar ganchos mediante métricas tempranas de interacción o sostener campañas de adquisición inicial aunque no reporten ventas directas.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 26 intervenciones distintas de Davie Fogarty, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 26 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
such a terminal stop, you're, you're ceasing the conversation from continuing. And I think It's a sales position. Your salesperson should be doing it. DMs are sales. Comments are sales. Comments on ads are sales. I like literally, I invite anyone who's looking at check out the comments on your ads. Most of the time when people are leaving comments, it's because they're interested in the actual product. They're raising their hand. I've seen, I go into accounts and I Oh, oh my God. That's the worst. And the reply is it's on our website. Oh, I want to slap someone in the face. We need to…
Your Comments Section Is a Sales Floor. Is Anyone Working It? · 2026 · comprobar
los anuncios así si veis ponte tú tenemos uno de testimonio que es muy bueno donde tenemos una paciente mayor, una más jovencita, uno entre medio, ¿cachái? Que dan un testimonio. Los testimonios sirven mucho como anuncio para este tipo de Bueno, para todo en realidad, pero Y el puta, el más efectivo para mí es el sándwich de testimonio. Cuando tú ponéis varios testimonios entrelazados entre sí y le vais armando como una pequeña historia, puta, ese yo creo que anuncio lleva un año corriendo y todavía me sigue rindiendo.
De Kine Empleado a Ecommercero y Dueño de su Propia Clínica - Gonzalo Sanhueza - E67 · 2025 · comprobar
Advantage Plus as a scaling campaign I don't recommend you run scaling campaigns I think the idea of having a separate testing and scaling campaign um is completely Obsolete and doesn't hold up any real weight in the real world uh if it's good enough to win in testing why not scale it otherwise your scaling campaign is just a campaign of test winners and that way then your test doesn't actually start until that goes into your scaling campaign and then just wasting time um I don't really the time
Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar
The truth is more ads isn't necessarily a good thing. Remember, every new ad that you launch is essentially a new employee that you have to train, but you don't have unlimited training resources. So if you're spending $100 a day across five ads, theoretically, every ad is getting more or less $20 worth of training in a perfectly balanced world. If you have 100 ads, each ad is getting $1 worth of training. And in reality, one ad is probably getting $80 and everything else is getting nothing. And the more new ads you launch, they're all being launched at the bottom of the funnel against the…
Facebook Ads in 2026: NEW Secrets, Tips & Strategies · 2026 · comprobar
Advantage Plus as a scaling campaign I don't recommend you run scaling campaigns I think the idea of having a separate testing and scaling campaign um is completely Obsolete and doesn't hold up any real weight in the real world uh if it's good enough to win and testing why not scale it otherwise your scaling campaign is just a campaign of test winners and that way then your test doesn't actually start until that goes into your scaling campaign and then just
BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar
is running an engagement campaign will teach the machine who wants to see your content. It will reduce your CPMs and get you a better conversion rate. If you have an engagement campaign running $30 a day testing all of your organic content then your engagement campaign at one tenth of the CPM is filling your funnel and doing qualitative filtering for you. Your conversion campaign that have already self-qualified. Again, you can test a ton of creative in there instead of launching it all as conversion ads. Put engagement dollars behind them. See which ones pop. You can do all of your creative…
How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar
social content and seeing people requesting sales help in the comments the point was is that the number one question the number one comment where can I buy this the number one and the social media coordinator manager all their job was is to just put in the link literally where they can buy it and then we figured out a way to pin it at the top yeah and then all of a sudden we're like why is this ad doing so well like because it answers the number one question that they had it the comments like I tell everyone when we start running ads for them you have to treat your comments on these ads like…
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596 · 2024 · comprobar
Are all the flex ads in a separate CBO campaign and the winning ads in another? No. Everything's in one campaign. It makes zero [ __ ] sense to test in a campaign and move the post. Like, I want The idea of a testing campaign is [ __ ] stupid. You're saying, how well does something do with a small budget in isolation when it doesn't have to compete for spend? And based off that false positive and a lot of churn, I'm then going to risk what works. That makes no sense.
ID. Post ID. So, when you launch an ad, you can use that same ad in other campaigns so that using one ad, you want that same post ID to be the same ad, so all social proof rolls up. Got it. You can't do that with forms because it's connected to a form, so it's a unique ad in and of itself, unique entity.
How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo | Perpetual Traffic EP 544 · 2023 · comprobar
The next one, and this is my personal favorite because it's just really easy and it works extremely well, is going to be social proof ads. So any reviews, any testimonials, any UGC review style content that you have. Take a review off your website. Throw it on a picture with a product of yours. And this is just going to kill in the middle of your funnel. Everybody's been scammed on Meta. Nobody trusts any brand anymore. Have your customers trust you. And it's just going to do volumes for you in the middle of your funnel.
Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar
Do you have a team that's responding to the ads? I argue all the time that comments on ads are the equivalent of reviews on Amazon. People don't buy without creeping the reviews. If you have comments on your ads and you are not using the comments in a way to leverage that individual to become a customer and all of the looky-loos to become a customer, you're missing out largely.
Stop Using Old Meta Ad Tactics! Try This in 2026 · 2026 · comprobar
like nine different renderings of the same freaking image you just have one to rule them all which is and it Aggregates all the social proof right makes managing like if you got a social media manager makes it a hell of a lot easier for them to manage one thing one post ID versus six or seven
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell | PT EP 557 · 2024 · comprobar
conversions per se like if you get conversions that necessarily that because we're not talking about huge budgets we're just seeing all right does this resonate with the audience in one way shape or form view length click-through rate you know you know Impressions divided by three second views that kind of thing like if it is a video but also just any sort of Engagement level that's better than the control group is typically a way in which you'll say all right well that's a signal that maybe we should pursue maybe we should put more effort into different variations of AD copy then we should…
Ep 324: An In-Depth Look at the Creative Process with Tom Meredith · 2023 · comprobar
this option where we don't have enough conversion volume to justify the separate campaign where they can optimize properly. So if you're generating less than 50 conversions a week, you don't want to have a separate campaign that's just not going to be able to optimize properly. And neither is your current existing one going to be able to optimize fully. So if you don't have enough of the conversion you're optimizing for, go with this option as opposed to the separate testing campaign. That
Meta advertisers, we've got a problem... · 2026 · comprobar
comments because I remember like 300 of comments before I was using posted to drive interation to drive engagement campaign to have comments it's not it's not anymore um for me it's not necessary if you drive the good message because with the conversion campaign you have uh all social proof you need on in that ad and
Crushing Facebook Ads: Luca Amici's Success Story · 2024 · comprobar
So let's get started with stage one, build an audience. So we're going to do that with engagement campaigns. The first benefit is a much better audience quality because the system has more signals to optimize delivery. All delivery starts with a do people like this. If we can give the machine a better idea of who those people are and give the machine a much larger amount of those individuals, what you'll get from your organic efforts supports and makes the job a lot easier for your paid ones. Another impact is that you're going to see lower cost per conversion because warmer traffic requires…
How to CRUSH Facebook Ads with a Small Budget in 2026 (Full Course Post-Andromeda) · 2026 · comprobar
if you're trying to figure out which campaigns we feeding which campaigns thoughtful person goes okay I'm not seeing the conversions from meta but what am I seeing 76% of my new traffic is coming from this one meta campaign so even though meta is not showing the conversion that to me is a high value
Enemies No More: Using Google and Meta Together for 10x Returns Part 2 | Perpetual Traffic EP 564 · 2024 · comprobar
O pero no, en verdad, ese es como un comentario. Ese es un comentario real. Ese, de hecho, he sacado de LinkedIn. De mi LinkedIn personal. Christian Soto Rodríguez. Publiqué ahí agradeciendo a fin de año por todo lo que nos andaba, en el fondo, a confiar en nosotros. Y ese es un comentario real de una persona que comentó en mi
"Dupliqué mis ventas en 3 meses" Ecommerce de Cursos SENCE - Cristian Soto - ASR Capacitación · 2025 · comprobar
We ran engagement campaigns on every piece of organic content, not to chase likes, but to train the machine. Every post got like distribution so Meta could learn who was interested and what they cared about and what products resonated. was much lower CPMs, much higher conversion rates, higher AOV people weren't being sold cold. They were already warm. They were coming to the business to spend, not being tricked by an ad to maybe buy something. Demand creation always makes demand capture cheaper. Your conversion ad doesn't need to be the top of the funnel.
The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar
So, I'd be interested to see, like, what the actual comments are on the ad. So, that would be something that I would do, like, if I were to re-look at this ad. I would dive into everything. So, what's the copy? What are the comments? You know, what exactly, like, I think the most you can find is what people are actually saying about it. So, it's like, what are people saying that are actually getting them to click on this? That would be something that I would dive into to understand, like, what the processes of, like, the thought processes of what these people are doing, which makes them…
Declassified: Secret Meta Ad Creative Strategies Revealed! | Perpetual Traffic EP 636 · 2024 · comprobar
A lot of people say the reason that ads do great is social proof. But social proof is the ramification of good targeting by the ad. The more positive social proof an ad gets, the more it knows who to go after. And when the people that it goes after gets better and better and better, what do you think happens? More and more positive social proof. It is the corollary ramification of leveraging Facebook properly, not the reason that it does well.
From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar
Pero cacha que para vender son millones de cositas, no es como que una publicidad en Meta te haga vender, sino que es como Meta más Google más reseña, más UGC.
¡De un Dicom de $90KUSD a facturar +$5MMUSD! - Laura Zegers de Sheet! - E42 · 2025 · comprobar
And it really is about how comments are sort of your sales funnel. It's like your sales floor, so to speak, and being able to attend to that. If you look at where all your comments are actually happening on your socials, are they on your ads or are they on your social posts?
This Simple Shift Made a $4K Product Start Selling · 2026 · comprobar
You can come here and you can see on their ad that they don't have that much social proof. Now, what social proof means is a large amount of likes or comments. The more comments and likes they have is the more paid advertising they put behind that ad. So basically, they've spent more behind the ad because they're making profit on it. So therefore, it's accumulated more comments. If something has over a thousand likes or comments on it, depending on the product, chances are that it is making a fair few sales. This site, considering it's quite limited and there's not a huge amount of social…
COMPLETE Shopify Tutorial 2023 - How To Create A Profitable Shopify Store From Scratch For Beginners · 2022 · comprobar
Entonces, ¿qué es la Right Way? Cada vez que crees una campaña, desde ahora en, vas a utilizar esta opción, crear inversiones en tu página. Increir inversiones en tu página, chicos, no lo olviden. Esto significa crear ventajas en tu página.
Y hoy día podíamos hacer eso mismo bajo una sola campaña. Aquí haciés más anuncios de awareness. Acá ya más UGC, social proof, quizás más educativos. Y acá anuncios más de conversión, más performance.
Meta Andromeda: What is it and what to do? · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 26 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.