Marketero · Entrevistas
How to CRUSH Facebook Ads with a Small Budget in 2026 (Full Course Post-Andromeda)
31 ideas de marketing sacadas de «How to CRUSH Facebook Ads with a Small Budget in 2026 (Full Course Post-Andromeda)», de Professor Charley T. Sobre todo…
- 31 ideas despiezadas
- Fuente Professor Charley T
- Dura 49 min
- Publicada en 2026
Ver la entrevista entera en YouTube
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Método 3:2:2 para la experimentación y escalado de creativos en Meta Ads
Canales de adquisiciónEl método 3:2:2 consiste en configurar un anuncio con 3 creatividades visuales, 2 textos principales (con distintos ángulos persuasivos) y 2 titulares bajo una misma línea conceptual. Esta estructura aprovecha el algoritmo de aprendizaje automático de Meta para identificar la combinación ganadora, acelerando el testeo creativo, reduciendo falsos positivos y combatiendo la fatiga publicitaria.
And it's going to build primary text for us to use. So when we go to build ads using the 322 method, This is FOMO and scarcity and simple and direct. And it says now you need two primary texts to complete the 322 method ads. Pick your top two or let me know if you'd like another badge. Let's use authority So step number two is we want to add three 322 ads. So first, what is a 322 ad? It's a structured way to build high performing meta ads by leveraging meta's machine learning to optimize creative elements effectively. They consist of three creatives, two headlines, and two primary texts. And…
Escúchalo en el minuto 41:22
Estandarizar pruebas creativas con reglas automatizadas por límite de impresiones
Medición y experimentosPara evaluar creatividades de forma equitativa y evitar que el algoritmo concentre todo el presupuesto en un solo anuncio, se deben configurar reglas automatizadas que apaguen cada anuncio al alcanzar un umbral de entre 2.000 y 10.000 impresiones, aplicando la regla de manera global mediante filtros por nomenclatura en el nombre de la campaña.
running all of these things, you're ultimately going to need to make sure that specific posts don't run away with all the budget because this is also a little bit of creative testing, which brings us to and then apply the rule to the ad level to all active ads, have your action turn off the ad, notice the campaign name needs to contain the words brand development. If it doesn't, this rule won't apply. And this is a very great way to run your automated rules because you now can use nomenclature to decide eligibility. We can change the name of the campaign or ad set or ad. And I often suggest…
Escúchalo en el minuto 8:09
Embudos de ManyChat por palabras clave para captar seguidores y prospectos
ConversiónConfigura automatizaciones en ManyChat donde una palabra clave en comentarios active un mensaje directo con el enlace solicitado. Se pueden incluir condiciones para verificar si el usuario ya sigue la cuenta antes de enviar el enlace (o pedirle que siga para recibirlo), además de etiquetar y segmentar a quienes hacen clic para futuras acciones de marketing.
The first one is comment for a link. Now this is directly from my ManyChat and I use this to get more views on YouTube. When any user comments a specific keyword on posts, it will immediately send them a link. It will also tag them if they click on that link and that user is added to a list of other clickers of links and now they can be segmented for other marketing efforts within ManyChat. This is a ManyChat flow to grow followers for value. When a user comments on a post with a keyword, this flow will check to see if they're already a follower. And if they are, it'll send them a link to the…
Escúchalo en el minuto 16:25
Jerarquía de calidad de audiencias semilla y ventanas temporales en Meta Ads
Canales de adquisiciónAl crear audiencias semilla personalizadas, la calidad decrece según el nivel de interacción: seguidores (máxima calidad, menor volumen) > visitantes web > personas que interactuaron (engagers, menor calidad, mayor volumen). Para arrancar se recomienda usar una ventana de 30 días de engagers; si no funciona se ajusta a 7 días, y si escala se expande a 90, 180 o 365 días.
I always start with a 30-day audience. If this works, you can scale spend for a long time. If it doesn't work, go to a seven-day audience. And if it does work, we can add budget with automated rules. To expand scaling, also, we can add a 90 or 180-day or even a 365-day audience. Here are the three audiences that you can choose for your seed in order of quality. First is your followers. And generally have engaged with you. This is the highest quality, but lowest quantity. These are the folks who are furthest down in the trust and engagement funnel. The second quality audience is website…
Escúchalo en el minuto 3:08
Retención y relación con el clienteUtiliza los canales de difusión de Instagram como una extensión de bajo coste de canales CRM tradicionales (como email y SMS). Al permitir que la audiencia elija unirse (opt-in), se establece una línea de comunicación directa en sus mensajes para compartir promociones exclusivas, anuncios de productos e interacciones interactivas.
converts leads efficiently. Another thing that I want you to focus on before we get any further is please leverage Instagram broadcasts. This is direct and personalized communication. This personalized touch can make your followers feel valued and more connected to your brand, fostering loyalty and encouraging conversions. You get enhanced audience engagement as well. Broadcasting enables real-time interactions with viewers, which can increase engagement rates. Interactive features keep your audience involved, boosting the overall engagement on your channel. And you get increased visibility…
Escúchalo en el minuto 18:59
Priorizar el retargeting amplio sobre el retargeting estricto de carritos abandonados
Canales de adquisiciónEn lugar de sobrepagar CPMs elevados en subastas competitivas para perseguir exclusivamente a quienes abandonaron el carrito (donde la gran mayoría ya decidió no comprar), conviene utilizar retargeting amplio sobre audiencias comprometidas; esto reduce los costos publicitarios y permite al algoritmo captar compradores potenciales con mayor eficiencia e incrementalidad.
Funnel-based retargeting chases people who already said no. Most cart abandoners and checkout droppers that as the core of your audience to sell to? That makes no sense. Broad retargeting still reaches the potential buyers, but without overpaying for people who have already moved on. Instead of forcing ads onto people who have left their cart, we let the system prioritize users who are still engaging with our brand across multiple touch points. This keeps CPMs lower because we aren't competing in high bid add to carts, if people are focused on funnel pixel-based events, they're paying an…
Escúchalo en el minuto 30:34
Optimización de campañas mediante el costo por seguidor (CPF)
Medición y experimentosPara optimizar y escalar el crecimiento de audiencia paga, duplica en una nueva campaña los anuncios que generen seguidores, rastrea el costo por seguidor (gasto total dividido entre seguidores obtenidos) en una hoja de cálculo y apaga sistemáticamente aquellos anuncios cuyo costo por seguidor supere el promedio global.
Then click on insights and scroll to the bottom to see the number of follows that post has driven to do is scale our business. So step number two is scaling and optimization. I want you to duplicate posts that get followers into a new campaign or an existing campaign. If you've already done this step once before. This new campaign will have all the same settings, except it will not have the automated rule to turn the ad off. Now I want you to repeat step one once a week and calculate the cost per follow by dividing the number of follows from the total amount spent. And ultimately we're going…
Escúchalo en el minuto 10:37
Estrategia de contenidosPublicar un volumen alto de contenido en formato corto a modo de prueba en una sola plataforma, identificar los videos con mejor tracción y redistribuir únicamente ese contenido ganador al resto de canales y redes sociales para maximizar la calidad percibida y el alcance.
engage with your content. A quick hack here that I'm using with several brands right now that is crushing. You can push stuff out through trial reels and then promote those with ad dollars and see what works very well and then make that available on Instagram and everywhere else. You don't have to do this with every piece of content that everybody can see. I have a business right now that's pushing out 10 trial reels a day. The point is they're getting five or 10 wins a week and they can push that out everywhere. And now every channel looks better. The second principle of this is quality…
Escúchalo en el minuto 21:22
ConversiónUna conversación automatizada por DM debe funcionar como un cualificador de prospectos y acelerador de ventas continuo: realiza preguntas filtro para derivar solo a los leads de alta intención a llamadas o ventas, adapta la ruta según las respuestas del usuario y envía enlaces inmediatos al producto o embudo relevante.
A ManyChat automated conversation isn't just a chat bot. It's a 24-7 lead qualifier, traffic driver, and sales accelerator. Here's why it works. Instant lead qualification. By asking targeted questions, ManyChat can filter out unqualified leads and only pushes high intent prospects to a sales team or offers. You can have a personalized user experience. The chat bot adapts based on responses guiding users through a tailored journey that increases engagement and trust. And this is traffic and sales on autopilot. Instead of waiting for manual responses, ManyChat instantly directs interested…
Escúchalo en el minuto 18:02
Mensaje y copywritingEl texto principal de un anuncio en Facebook/Instagram muestra hasta 125 caracteres antes del corte 'ver más'. Se debe usar el espacio visible superior para iniciar la conversación (el saludo) y el texto desplegable para el cierre, detalles secundarios o llamados a la acción complementarios.
cart button. Continuity matters. Also, keep in mind that primary text shows up to 125 characters before the see more appears and above the fold matters most. But what's also really important here, quick fun hack, is that you can think of your primary text as the conversation. The stuff that shows above the see more can be the hello. And what happens below the see more can be the close. If there are really important details that you think somebody needs to see because that's what's going to get them to be interested and go to your site, put it below the fold if it would potentially drive…
Escúchalo en el minuto 35:58
Canales de adquisiciónEnfocar el presupuesto publicitario en un retargeting amplio sobre quienes ya interactuaron con el contenido o visitaron la web resulta más eficiente y genera un CPA más bajo que pagar por convencer a audiencias frías, permitiendo que la bolsa de prospectos cualificados se auto-regenere de forma continua.
business. You only need to convert the warmest people to win. If success means getting 5, 10, or even 25 sales a day, you don't need to waste energy trying to go higher in the funnel. Instead, focusing on the people who have already shown interest is going to be way more profitable. Those who have visited your site or engaged with your Instagram and Facebook content. This is the lowest friction audience convert because they're already aware of you. And many have already considered a purchase. Broad retargeting is the most efficient use of budget. Instead of spending money trying to reach and…
Escúchalo en el minuto 27:21
ConversiónContactar por mensaje directo a los seguidores orgánicos de Instagram que ya han mostrado interés para presentarles nuevas ofertas antes de recurrir a email marketing o pauta publicitaria. Esto genera flujo de caja inmediato sin costo de adquisición.
or polls, or content. You can also let them know, hey, we have a new offer. The amount of revenue that you can drive just by sending DMs to your Instagram followers who are already opted in to seeing that type of messaging before ever sending an email, setting up an SMS, or building any sort of ad. That amount of revenue can fundamentally change the way you operate your business. That money is the money we can use in our ads. And I want you to remember that not everybody opens email. You have to meet your customers But if I get a DM on Instagram, I can't leave that unread. Everybody is…
Escúchalo en el minuto 20:10
ConversiónContactar por mensaje directo a los seguidores orgánicos de Instagram que ya han mostrado interés para presentarles nuevas ofertas antes de recurrir a email marketing o pauta publicitaria. Esto genera flujo de caja inmediato sin costo de adquisición.
or polls, or content. You can also let them know, hey, we have a new offer. The amount of revenue that you can drive just by sending DMs to your Instagram followers who are already opted in to seeing that type of messaging before ever sending an email, setting up an SMS, or building any sort of ad. That amount of revenue can fundamentally change the way you operate your business. That money is the money we can use in our ads. And I want you to remember that not everybody opens email. You have to meet your customers But if I get a DM on Instagram, I can't leave that unread. Everybody is…
Escúchalo en el minuto 20:10
Regla de reinversión semanal para fijar el presupuesto diario en anuncios
Canales de adquisiciónPara escalar el gasto publicitario de forma sostenible y ligada a los ingresos reales, toma el 30% de la facturación semanal cobrada y divídelo entre 7 para establecer el presupuesto publicitario diario de la semana siguiente.
work. And this is how it works. Now, my process? School pays me out every Wednesday. So I take 30% of that revenue divided by seven. That's my new daily budget. That's how this works. If you're ready to go
Escúchalo en el minuto 48:53
Comenzar siempre con audiencias Lookalike al 1% en Meta Ads
Canales de adquisiciónAl configurar audiencias similares (lookalike) en Meta Ads, la mejor práctica es iniciar con un 1%. Si funciona, permite escalar el presupuesto por largo tiempo antes de necesitar expandir o probar otros orígenes; además, las audiencias de mayor porcentaje (como 2% o 5%) excluyen automáticamente a los segmentos menores al ser incrementales y rara vez son necesarias al comienzo.
you want to make. Now, a Disruptor School best practice here is always start with a 1% audience. If this works, you can scale spend for a long time. If it doesn't work, you can go to a different seed with more data. And if it does work, we can add expanded audience to scale. We can always add a 2% audience. multiple audience sizes, like selecting a 2% and a 5%, the bigger ones are designed to exclude the smaller ones. So what this means is if you make a 1%, a 2%, and a 5%, that 5% audience is not going to have the people in it that are in your 1% or your 2%. So they're meant to be incremental…
Escúchalo en el minuto 5:19
Mensaje y copywritingDado que la audiencia de retargeting ya conoce la marca y el producto, los anuncios no deben enfocarse en detener el scroll para generar curiosidad inicial, sino en superar objeciones de confianza mediante prueba social, casos de uso reales, urgencia y reducción de fricción mostrando precios y facilidades de pago por adelantado.
creative. The creative for the ads in your broad retargeting campaigns should reinforce awareness and application, lifestyle shots, testimonials or products and news. Address pain points and solutions and make it instantly clear how you help. And use social proof, reviews or before and after results to validate haven't bought yet is either they don't have the need yet or they don't know if they should be able to trust your actual products. Let's overcome that objection with your content and your ads. They don't need to stop somebody's scroll and get them interested. We've already done that…
Escúchalo en el minuto 33:01
Canales de adquisiciónInvertir presupuesto inicial en campañas de interacción entrena al algoritmo de Meta con mejores señales de audiencia y aumenta el alcance orgánico, lo que posteriormente reduce el costo por conversión al convertir tráfico previamente templado en lugar de depender únicamente de tráfico frío.
So let's get started with stage one, build an audience. So we're going to do that with engagement campaigns. The first benefit is a much better audience quality because the system has more signals to optimize delivery. All delivery starts with a do people like this. If we can give the machine a better idea of who those people are and give the machine a much larger amount of those individuals, what you'll get from your organic efforts supports and makes the job a lot easier for your paid ones. Another impact is that you're going to see lower cost per conversion because warmer traffic requires…
Escúchalo en el minuto 1:24
Canales de adquisiciónInvertir presupuesto inicial en campañas de interacción entrena al algoritmo de Meta con mejores señales de audiencia y aumenta el alcance orgánico, lo que posteriormente reduce el costo por conversión al convertir tráfico previamente templado en lugar de depender únicamente de tráfico frío.
So let's get started with stage one, build an audience. So we're going to do that with engagement campaigns. The first benefit is a much better audience quality because the system has more signals to optimize delivery. All delivery starts with a do people like this. If we can give the machine a better idea of who those people are and give the machine a much larger amount of those individuals, what you'll get from your organic efforts supports and makes the job a lot easier for your paid ones. Another impact is that you're going to see lower cost per conversion because warmer traffic requires…
Escúchalo en el minuto 1:24
Promocionar publicaciones de Instagram sin botón de llamada a la acción para ganar confianza
Canales de adquisiciónEn campañas de adquisición y construcción de audiencia en etapa inicial, se recomienda promocionar publicaciones nativas de Instagram utilizando la opción 'sin botón' (no button) en el llamado a la acción. Esto prioriza la interacción orgánica y la visita al perfil para generar confianza, en lugar de forzar una conversión inmediata que distorsione el objetivo.
then select the post from either Facebook or Instagram. Then scroll down and in the call to action menu, select no button. We want somebody that clicks on this to just go to our account or engage with the content. Another disruptive school best practice here is to use the Instagram post instead of the Facebook post whenever possible when choosing content to promote. Instagram posts will get more engagement on Instagram than a Facebook post repurposed for Instagram. And use the caption of the Instagram post as your ad name to make it easy to find later. Again, the no button option for call to…
Escúchalo en el minuto 7:01
Diseño de ofertas orientado a la recompra y maximización del LTV
Oferta y precioUna oferta verdaderamente escalable no busca únicamente cerrar la primera transacción, sino preparar el terreno para compras posteriores; el crecimiento rentable y sostenible proviene de aumentar el valor del cliente en el tiempo (LTV) y no de depender de ventas únicas costosas.
a good offer because this is the secret to scalable growth. A good offer isn't just something you can sell. It's something your audience already wants and wants to buy from you. But what separates a high revenue business with no profit from growth brands that regularly two or three X every year is this. The offer creates repeat buyers. A great offer doesn't just make a sale. It sets the stage for the next purchase. It builds long term relationships. When customers buy once and naturally want to buy again, your business compounds its growth without constantly chasing new customers. It…
Escúchalo en el minuto 23:28
Estrategia de contenidosLas visualizaciones masivas no generan valor de negocio si la audiencia no puede convertirse en clientes (como ocurre con negocios locales recibiendo vistas internacionales). Cuando se complementa el contenido con distribución pagada, no es necesario perseguir tendencias ni viralidad; el objetivo del contenido debe ser construir el negocio mediante mensajes consistentes con la marca.
easier to stay on brand and diversify your content strategy without needing to adapt to trends or chase virality. And our last principle is incremental growth over virality. Focusing on consistent quality content that reflects your brand's values and message builds a more sustainable growth trajectory. Virality is unnecessary when paying for attention. Remember, quality over quantity. I'm going to say this one more time. Views aren't value. Say you're a local business like Pilates punks. If she got 5 million views, in the UK and Australia, none of them are going to come and take a class in…
Escúchalo en el minuto 15:09
Crecimiento impulsado por la reinversión de beneficios sobre un margen mínimo
Medición y experimentosNo es necesario contar con un ROAS elevado (como 3x) para escalar; generar un margen de beneficio pequeño pero consistente por cada dólar gastado y reinvertirlo de inmediato permite multiplicar el volumen de ventas manteniendo el riesgo financiero al mínimo.
reinvestment, you minimize financial risk, ensuring that the business doesn't spend more than it earned. And this is profit-driven growth. Focusing on amplifying proven revenue-generating strategies ensures that every dollar spent is likely to increase future earnings. This allows for continuous scalability. Even minimal profit margins can support growth, as long as reinvestment increases overall profit in absolute terms. What I want you to think about here is you don't need a 3x ROAS to grow your business. If you can make $1 profit on every $100 you spend, then that means every $1,000 you…
Escúchalo en el minuto 25:13
Mantener continuidad textual entre el anuncio y la página de destino para aumentar la conversión
Mensaje y copywritingEl texto principal del anuncio debe servir de tejido conectivo y anticipar lo que el usuario verá en la página de destino; cuando el mensaje del anuncio coincide con la landing page, aumenta la probabilidad de que el visitante ejecute la conversión.
primary text. The purpose of the primary text is to be the connected tissues, the context for everything. And when somebody sees that primary text and it's what they see on the landing page, then the primary text that got that click is more likely to get that person that goes to the landing page to hit the add to cart button. Continuity matters. Also, keep in mind that primary text shows up to 125 characters before the Lastly, let's talk strategy. You want to maintain continuity with the creative and the landing page.
Escúchalo en el minuto 35:42
Proceso de tres etapas para escalar ventas con publicidad sin forzar conversiones
Canales de adquisiciónEn lugar de intentar forzar la conversión directa de tráfico frío, la estrategia publicitaria debe estructurarse en tres fases secuenciales: 1) Construir audiencia (reconocimiento e interacción), 2) Construir confianza (nutrición y educación) y 3) Presentar la oferta (ventas y retargeting). Esto maximiza el rendimiento y la escalabilidad del presupuesto publicitario.
We'll start with understanding the three-stage process to scale profits without forcing sales This is the three-stage process to driving sales without forcing conversions. Stage one, build an audience. This is the awareness and engagement stage. Stage number two, we need to build trust. This is the nurturing and education stage. And stage three, we need to make the offer. This is the sales and retargeting stage. By shifting focus from forcing conversions to building the right audience first, we make every ad dollar more effective and scalable over time. So let me show
Escúchalo en el minuto 0:22
Priorizar seguidores calificados por encima de visualizaciones masivas
Estrategia de contenidosLas visualizaciones masivas carecen de valor si provienen de personas que nunca comprarán; el contenido debe diseñarse para atraer y convertir a potenciales clientes en seguidores calificados que posteriormente visiten tu web y compren, no para inflar métricas de vanidad.
campaign follows is the only thing that matters. Now I want to let you know, you will see super popular content get you zero followers. Views aren't value. Followers are potential customers. What we're trying and free ads. And you're going to reposition the way that you think about making that content because you're not trying to hack the machine to get views. You want only the best people to see your content and future customers to want to engage with that content and follow you and go to your website and eventually buy. Again, remember views aren't value. Followers are potential customers…
Escúchalo en el minuto 11:02
Volante de crecimiento acumulativo mediante audiencias semilla y lookalikes
Canales de adquisiciónPara generar un ciclo de crecimiento compuesto en publicidad digital, se parte de una audiencia semilla para construir públicos similares (lookalikes), se utiliza contenido para expandir y nutrir dicha audiencia base, y finalmente se realizan campañas de venta sobre esa misma audiencia acumulada.
and then add the seed audiences from stage one. The things that we built are lookalike. So if you're noticing, basically what we're doing is saying, take the seed audience, build lookalikes of that seed audience, use that to promote our content, to grow our seed audience, and then sell to that seed audience. It's a compounding flywheel of growth. That's how this is all going to start
Escúchalo en el minuto 43:46
Financiación de publicidad pagada mediante beneficios orgánicos
Canales de adquisiciónReinvertir una parte de los beneficios generados por canales orgánicos directamente en publicidad pagada para potenciar los métodos que ya funcionan, mitigando el riesgo financiero y creando un ciclo de adquisición autosostenible.
amount of revenue can fundamentally change the way you operate your business. That money is the money we can bank, if you want to actually scale what you have, it's all about reinvesting your profits and amplifying your business model. You need a self-sustaining cycle. Reinvest a portion of organic earnings back into advertising to promote the very methods that generated these profits, creating a self-sustaining cycle of investment and return. This is also great for risk mitigation. By using only the profits for
Escúchalo en el minuto 20:27
Estrategia de contenidosMostrar la personalidad de la marca en Instagram Reels genera memorabilidad y conexión sin requerir alta producción: puede lograrse mediante contenido generado por usuarios (UGC), memes adaptados a la marca o una simple coherencia de colores y tipografía.
The first principle here is use Instagram reels because they offer a format that is naturally engaging due to its short and dynamic content. Utilizing reels can increase interaction with your audience, keeping them interested and engaged with your brand. The second principle is showcase your brand personality. Highlight your brand's personality. This makes your content memorable and helps in building a stronger connection with your audience. Now this doesn't mean that you need high production content or to make highly branded decisions with every piece of it. If you look at Dad Gang for…
Escúchalo en el minuto 13:55
Canales de adquisiciónCuando una audiencia ya confía en tu marca gracias a contenido previo de valor, los anuncios con creatividades crudas (como capturas de pantalla de tweets o fotos informales) son suficientes y altamente efectivos para generar conversiones directas.
these numbers, these are healthy, these are good. This is how it works because I've built an audience they're ready to come back for more. That's what this is about. I have a full business built around giving my audience what they want. And I have defined what that expectation should be by my content, which is why an otherwise really ugly ad crushes. Now, do you want to see what that ad looks like that Lock in before the price doubles. Right? Nothing fancy, nothing special. And this is the creative. It doesn't even fit perfectly on the screen. Quite literally, what it did is I took a picture…
Escúchalo en el minuto 47:23
Adoptar la voz de autoridad o la voz del propio cliente en los anuncios
Mensaje y copywritingEl tono del anuncio solo debe sonar como la propia marca si se busca proyectar autoridad, o como el cliente si se busca que se sienta reflejado; nunca se debe redactar el copy pensando en venderse a uno mismo.
The voice in our content should match the brand or the customer. What's important here is that when somebody sees your ads, it should sound like you, or it should sound like them. If it sounds like anybody else, it ain't going to do the job. It should sound like you. If you are trying to be an authority, it should sound like them as the customer. If they're trying to see themselves as and see the success that you deserve. And remember, do not sell to yourself. It's the single biggest
Escúchalo en el minuto 37:25
Métricas de adquisición y margen en venta de infoproductos a audiencia tibia
Medición y experimentosEn una campaña de conversión de infoproductos dirigida a una audiencia propia pequeña, el costo de adquisición por venta se situó en $66 frente a un ingreso/beneficio bruto por transacción de $94.
look, we're selling an info product and we're running static creative to an audience that is small. I make. So what matters here at the end of the day, it cost me $66 to make a sale. And my GPT on that was $94 basically because I had a couple of people spend a lot of money. But more importantly, if you look at
Escúchalo en el minuto 46:36
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