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realize the single greatest liability to your growth is changing the type of person that comes into your store because a different customer is going to behave differently the likelihood of them coming back and buying a second time is very different the likelihood of them taking the upsell is very different what they're going to respond to on email and search is very

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

and the answer was because he was promoting so many products he wasn't able to focus on the customer experience once we immediately changed that in the weeks we were able to change that by focusing on a product where when somebody bought it they were likely to buy a second what we found was when somebody bought a charm and they liked it within two weeks they were likely to come back and buy a lot from all the places they had been on anything else we can acquire this customer and then they're likely to come back and spend more money on the second purchase than on the first one and it's also…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

But if you're selling the right offer to the right customers, you're building a group more likely to buy again. it becomes substantially easier to understand how to improve the conversion rate, the AOV, and the second purchase rate of that customer. Which means you scale your cash flow, your profit volume, and your ad spend in a very predictable and easy-to-manage way. The most scalable strategy is the one that promotes repeat purchases. You need to make the mental shift from being a good salesperson to buying the right type of customer. So focus on building a scalable strategy with your…

3 Tips to MAXIMIZE your PROFITS · 2024 · comprobar

happens after the click. In the industries that we're in, a lot of lead gen, again, direct-to-consumer e-commerce, there's a disproportionate focus on optimization for acquisition, right? Trying to reduce the cost per acquisition, CPMs, improving return on ad spend. Well, one of the primary variables to that is how good is your landing event, whether it's a web asset like a website or a mobile application, landing pages, whatever, at converting the user to do the thing that you want them to do, which of course, an e-com would be to complete a transaction. metric that we're trying to optimize…

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works · 2026 · comprobar

And scaling your business has nothing to do with trying to have your Facebook ad get credit for the last touch. It has everything to do with having your marketing funnel have way more opportunity. Please, please give me a 2x ROAS on five times more volume than a 4x ROAS. If I have a lower return on ad spend on my Facebook ads, and it means that I'm reaching 3, 4, 5 times as many people, and my search and my email go way up, and I'm reaching way more new customers, I'm going to make way, way more money.

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

business. You only need to convert the warmest people to win. If success means getting 5, 10, or even 25 sales a day, you don't need to waste energy trying to go higher in the funnel. Instead, focusing on the people who have already shown interest is going to be way more profitable. Those who have visited your site or engaged with your Instagram and Facebook content. This is the lowest friction audience convert because they're already aware of you. And many have already considered a purchase. Broad retargeting is the most efficient use of budget. Instead of spending money trying to reach and…

How to CRUSH Facebook Ads with a Small Budget in 2026 (Full Course Post-Andromeda) · 2026 · comprobar

of data and why this really matters is the more different types of attention the more different types of traffic the more different types of people come into your store the harder it is for you to understand how to turn any of them into repeat bu the more instability happens at the top funnel the more impossible it is to test here to get somebody to this point regulars but what if every single day the people that walked in the door were completely different what if you changed your ads and your audiences all the time time as long as the ads and the audiences don't change as as long as the…

2024 Guide to Scaling Any Brand FAST! · 2024 · comprobar

As soon as you change the ad, the optimization that you made on search and email gets undermined because now I have a completely different type of customer potentially with a completely different type of motivation potentially Is their AOV going to be better or worse? Is their SPR going to be better or worse? ad reduced my Facebook CPA by 5%. Okay what happened to your overall blended CPA as a business? my blended CPA conversion rate AOV and SPR then you have no idea if that ad is any good.

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

how do we best set up a structure that will most confidently Deliver Us stable unit economics on the acquisition and monetization of attention now those are yourself right and your job is not to get the best result your job is to get the most stable results

Ad Account Structure, KPIs and more · 2023 · comprobar

and sometimes the ad that gets the most spend doesn't have the best results in fact one of the things I hear people complain about all the time is why do my bad ads get so much spend my business is doing great if my good ads can get spent I'd be doing better and the honest truth is maybe the reason your business is doing well is because you are bad ads are getting spent and that's what's driving the success of your good ads good ads with a great CPA that Facebook's using as a retargeting ad or your search or your email or your organic traffic and CRM the good ads are not sustainable because

Ad Account Structure, KPIs and more · 2023 · comprobar

us it also gets us more search volume it also gets us more email addresses and while we're doing this oh by the way if we built our business right we're going to have a higher volume of returning customers right so if we know we've set up that we're selling products that have a high second purchase rate if we're likely to lead to somebody buying a second time that means our reoccurring Revenue not even reoccurring as an mrr just the amount of sales we would make every day even without ads should go aggressive on your emails it's that you could be pushing more search volume driving the…

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

of focusing on the very first sale, they could focus on acquiring the customer that's worth more and more money. It's not about LTV, it's about second purchase rate. How many people can you get to buy from you more than once? How business because I become more and more first order dependent. can get customers that buy more and more often is you launching more and more ads more and more dependent on the first But if the kind of customer that wants in your store is completely different with every single click, your ability to optimize for LTV is completely machine to understand who the best…

Meta Pro Exposes How The Algorithm ACTUALLY Works · 2025 · comprobar

champion this narrative you have to run full funnel traffic so remember we have our XR Y and a z-axis the y axis is the funnel and people who aren't running top of funnel campaigns brand awareness campaigns prospecting campaigns um you know make people problem aware make people solution aware you have to run full funnel traffic that's number one

Enemies No More: Using Google and Meta Together for 10x Returns Part 2 | Perpetual Traffic EP 564 · 2024 · comprobar

if I'm addressing 125 different parts how many different types of customers am I bringing into my how many different people am I trying to solve for like my sales people if it was different types of people to my how am I going to optimize my landing page I'm gonna figure out my email flow or like figure out on TV if I have to solve 120 different problems I might get a 10 game someplace else and that impact is minus three because I've heard 20 other things

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

impossible audiences are complete waste of your time because if they change out all the time up here here what do you think is going to happen when you change your audience and you change your ads and you're attracting different types of people cuz you're getting different pockets of the audience and all this stuff down to this inflection point do you think if that changes every single day or every single week or every single month you're going to realistically be able to turn that person into something else that's of more value because this person changes constantly the answer is no so what…

2024 Guide to Scaling Any Brand FAST! · 2024 · comprobar

And remember the idea here is that you have a congruent customer journey. You want this thing because of X. We solved that problem because of 1, 2, and 3. The ads, the landing page, the emails, the search, the customer journey, the upsells, and what looks like after that purchase, all maps around that one most valuable offer, that one most valuable customer, that one most valuable customer journey that most often leads to additional transactions. That way, you can scale the reoccurring revenue and increase the second purchase rate. And then ultimately, your ad spend is made up of little more…

Alex Hormozi's NEW Facebook Ads Strategy (Andromeda Breakdown) · 2025 · comprobar

people need to do is they need to they need to they need to go full funnel with have to do brand awareness brand years we got so obsessed with instant pop popcorn that people stopped planting corn all top of funnel traffic was was compressed down and so organic awareness building everything that was important we just got so obsessed with instant response and to our detriment that's why cpms and cpcs have gone

Why Attribution is Gonna Get WORSE and the “7-11-4 Rule” with Neil Patel & Eric Siu | PT EP 568 · 2024 · comprobar

the CR of your landing page changing your ads on Facebook is a giant liability because again if the type of people that come to your store change every day do you really think you're going to be able to make your landing awesome why are we still at a 2.1 if we're getting 20% better consistently why are we still at the same number well it's because this thing that happened before changes every single day so like while you're winning up here and getting lucky and chasing all of this stuff that's completely unsustainable what happens further down in the funnel and all this way out in the…

2024 Guide to Scaling Any Brand FAST! · 2024 · comprobar

The simple answer is, we have to build a flywheel. But what matters most is the ability to leverage a tool that will do the work for us and deliver us a consistently improving quality and quantity of similar people so that we have stability with our hero offer. This leads us to Facebook and Instagram ads.

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

about that is the people that would come to your store would look more similar so all of your email flows and your search campaigns and your cro and your upsells would all continue to improve instead of

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2024 · comprobar

then a problem happens right then frequency go to hell and the people who are about to ready to take quick actions they took the action already they're out of the equation and then you have small audience that doesn't take action right

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

attrition and what's more important about that is the people who come to your store would look more similar so all of your email flows and your search campaigns and your cro and your upsells would all continue to improve instead of

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2023 · comprobar

to work on the micro but what's going to work on the macro what's your overarching conversion lift how many more Brands you know impressions are you getting what's your what's the impact to your organic search those types of um it's no longer the turn it off turn it on you know there's the the faucet of traffic is no longer a good strategy that's the future of traffic is the faucet do not turn off the faucet keep the faucet on

Why You Should Think Twice Before Turning Off Facebook Ads · 2023 · comprobar

currently what I'm doing is Facebook ads cro helping with conversion like even writing copy for landing pages if that's necessary because like we talked about the ecosystem or there's a whole ecosystem not just Facebook I want to make sure that whatever trffic that I'm driving is also converting and then we're converting on the back in so I'm also doing emails as well and different email sequences to help our companies so

Facebook Ads Expert with 10 Years Experience Shares Top Tips · 2025 · comprobar

sí, y también estás obteniendo el efecto cascada en todas las regiones en las que están cubiertos, sabes que eso está sucediendo, hay más personas que simplemente están entrando a la tienda ahora que estás aumentando tu giro de la parte superior del embudo en Facebook o recuperar tres. Necesito gastar un dólar en meta y necesito obtener tres dólares en meta, ya sabes, marca Google, orgánico, correo electrónico, directo, clientes recurrentes y compras recurrentes. Vale,

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar