El broad targeting en Meta Ads optimiza la adquisición al sustituir la hipersegmentación y el retargeting separado

la audiencia mi TRT, que es una industria dominada por hombres con alrededor del 90% de la reemplazo de testosterona dirigida al 50% de los hombres y al 50% de las mujeres. Y si observamos la cantidad gastada en esta campaña hasta ahora, es 92% hombres, 7% Pero con una segmentación 50/50 para hombres y mujeres para luego obtener una audiencia masculina del 92% en la primera semana, es por eso que su segmentación ahora es solo Andromeda hiciera la segmentación por ti, pero la creatividad realmente hace la segmentación, pero

This Simple Meta Ads Shift Cut CPA Under the Cost of a Click (The Sticky Pixel Strategy) · 2026 · comprobar

18 to 65 plus this campaign specifically is for the United States. We're going to do no exclusions and we're going to use advantage plus placement. Now I know folks will be like, well, why aren't you excluding people that have already bought from him and everything else? Because if folks are excited about this, the odds of them engaging positively is high. And if they've already engaged and they're not likely to take action, maybe they'll see an ad once or twice, but they're not going to engage with it heavily. So Facebook's advanced matching is already going to know who's going to respond…

Alex Hormozi’s Meta Ads Lead Generation Strategy for 2025 · 2025 · comprobar

this as a warning to anybody don't just time spend a little bit of money doing this as this gets better start to shift your budget from what you're currently way if you change it overnight your performance might look a work so get a machine learning algorithm you have to give it time to say well we use that example as soon as your new employee is better than your absolute worst employee fire the worst employee if you're running 20 audiences and you have Broad in a different campaign as soon as broad is outperforming the worst audience in that one where you've got like 20 at turn it off give…

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

great it was uh all around targeting and it was targeting broad uh with uh really no other filters involved and I just you understand that the machine learning platform of Facebook was going to read my ad even read my creative and it was going to find and decide who should be worked way better than what I was that interest groups aren't what you think that they are and that they cost extra and that I mean to be fair the technology to do something that will raise your cost of advertising and the right ad it's so stressful so expensive so unstable and if it's not going to be stable you can't…

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

um often the way we will structure a campaign when we first start working might create you know multiple targeting options and run them simultaneously run a broad targeting option an interest or two lookalikes and we will often go with the ones that we see produce the best results now we will retest because we know as an account matures we're likely to see better results with the broader options but we will often test like that and we still do see some accounts perform better not with a broad targeting option and that's measured on a pretty shortterm cost per conversion basis usually um that…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

retargeting, which was, we used to separate, um, top of funnel, middle, middle and bottom of funnel into separate campaigns and ad sets and all that sort of stuff. And what we found was, yeah, you get your cheap, you get your cheaper CPAs at bottom of funnel. You might be getting like $12 CPAs or whatever. And top of funnel might be, you know, $50, $60 or whatever it may be. What we found was if we averaged out our total new customer acquisition CPA across everything, it was exactly the same. So what we did two tests, one where we separated, um, our retargeting and another one was where we…

Ep 178: 40% Repeat Purchase and True Meaning of Product-Market Fit with Mighty Munch James Petrellis · 2022 · comprobar

yeah and the very beginning of advanced matching which is the part of the power five that is the brain for broad targeting we're doing tests 2/3 of our account at Broad 2third of actually do their job uh two-thirds of our spend went to people that had abandoned carded one of our competitors same thing Facebook is saying you're interested in this content you're clicking on these ads you're spending time on this website you're filing you're filing these events that are in a sales funnel where so many that's optimizing towards this sales file is content that you haven't said no to yet clearly…

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

Broad targeting isn't just about reaching more people. It's about discovering new markets for your niche. In fact, this represents probably 80 to 90% of your total addressable market for your business. You're going to reach them at a lower cost in a way that stabilizes the front end of your business and lets your ads scale indefinitely instead of fatiguing. Broad is a noun, not an adjective. It means age, gender, and location. Those are three perfectly acceptable broad audiences.

From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar

seeing is that with conversion campaigns and especially if the account has a good amount of data that broad audience targeting like let let the let the algorithm find find the right people and use the creative as as the targeting you know know your audience have the right previously we might have three different audience sets we might have lookalike audiences interest audiences and then you know testing against a broad audience and then we finding consolidate use a broad audience that gets more data gets out of the learning phase quicker because we're just not seeing that audience testing is…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

the time when I was running New Balance we did a test with Facebook with the very beginning of optimized CPM back in 2018 when broad targeting first really came on the board with power five to really prove out that it worked and we noticed that two out of every three dollars that we spent at Broad was targeting somebody that was engaging with content on the platform and taking actions on the site for our competitors

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

you're never going to get there. But if you run it alongside broad, it's always going to do better because it steals the credit from broad. Just like if you run retargeting alongside broad, the retargeting is going to look better because it makes the broad worse.

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

example we had you just one particular test we have a large e e-commerce client in the uh you know car parts and car paint space and running at the top of the final we had three audience tops we had we had our bant we had our 10% lookalike stack we had an interest stack yeah and running all three alongside each other and after a month of testing the performance for each of those was was basically identical and each campaign had the same ad same creative and we're just like well why don't we feed the machine more data consolidate the campaign run a bant and then you know we means you know the…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller Part 2| PT EP 586 · 2024 · comprobar

When I was running all the ads for New Balance and we were trying to get people younger, we very specifically understood when we measured everything and we were scaling up the account that two thirds of our first impressions were of people who had abandoned cart at Nike, Reebok, Converse, Puma, and Adidas in the last seven days. Our first touch, our prospecting in our ad account was just end of funnel retargeting the bigger brands.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

discovered it from him he would have like one campaign for interest one campaign for look likes one campaign for broad targeting and he's like I'll test these out and depending on which one works better we'll scale that into so targeting love it so we started shifting

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

My one call out to this is you might be doing a lot of work to make people problem and solution aware who are already in market because some brand that will spend more in a day than you do in a year has already done that work. And if you don't need this ad because your other image ads that sit lower in the funnel we've talked about are effective enough for you to be able to scale the budget, don't immediately chase into trying to build an entire funnel for yourself. When I used to run all the ads for New Balance, one of the things that we found when we first started running the Facebook ads…

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

influencer territory, we're trying to find pieces of content that hyper viral, but maybe came from and TikTok, that's going to be a tough go. And if you're really interested in sourcing for influencers that for a spin and start reaching out to influencers that have a little bit more of those bigger UGC platforms. And like, to be honest, I've used them all, they kind of all do the same thing. But with platforms like Tribe or Influey, where creators can actually develop content for brands really great for brands who are just starting off or for brands who really want to optimize for a lot had a…

How to Work With the Best Creators & Influencers · 2026 · comprobar

you know like when I was running New Balance we found that at the beginning of broad targeting when we're doing the case studies development Advanced matching which is the brain behind Broad two-thirds of the money we spent that were a first impression so top of funnel for our customers

Ad Account Structure, KPIs and more · 2023 · comprobar

But when you opt into a brand or an offer of some type, now you're served their five competitors. So often when people are afraid of doing top of funnel content, it's because they think that they're going up to bat against products that are completely unrelated. When in fact, if you're going up to bat, you're actually just competing against five or six other of your competitors because that person has shown an interest or a propensity to want a specific app or want a specific product.

How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) | PT EP 632 · 2024 · comprobar

But odds are those existing customers came early, and then the machine understood who to show ads to, and then it went to engage and then out to new overwhelmingly. And in a lot of cases, Meta will start to push all of that towards existing customers because they know low-hanging fruit is there. it's going to over-index towards that audience. It's already been cut from 33% to 25 max. It's already throttling that existing customer and moving more towards new.

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

And so then he said, I want to take our spend, which right now is 70% bottom of funnel and 30% top of funnel. And I want to flip these two things. I want to make 30% bottom and 70% top. And you feel like, what does that mean? This is brand awareness, storytelling, associations that you make with different athletes. That is all top of funnel. Like, wow, New Balance is cool, right? The bottom of funnel stuff is buy shoes, right?

No BS Business Advice to Get Rich in 2026 · 2024 · comprobar

And so if you guys have seen the big boom of New Balance, he came in and said, okay, 70% of our advertising budget is going towards bottom of the funnel. So meaning like direct asks, go buy shoes, whatever. Right. And only 30% is dedicated to storytelling, kind of value creation, emotional kind of identification for an audience, whatever. And so what he did was he said, let's flip that. And then for 18 months, it basically didn't pay off at all. And then at month 19, it just, and then it just started taking off like a rocket.

REVEALING Black Friday Secrets To Use In Your Business (feat. Shopify's President) · 2024 · comprobar