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Alex Hormozi’s Meta Ads Lead Generation Strategy for 2025
18 ideas de marketing sacadas de «Alex Hormozi’s Meta Ads Lead Generation Strategy for 2025», de Professor Charley T. Sobre todo de canales de…
- 18 ideas despiezadas
- Fuente Professor Charley T
- Dura 36 min
- Publicada en 2025
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Canales de adquisiciónPara maximizar la eficiencia de segmentación abierta en Meta Ads, se recomienda configurar campañas de leads con Advantage Campaign Budget (CBO), activación de Advanced Matching y conjuntos de anuncios dinámicos bajo el método 3-2-2 (3 creativos, 2 textos y 2 titulares congruentes entre sí).
concept. They can be used interchangeably, which means our 322 ad is congruent. That is the secret power. So you can still use it without using lead form ads, which is fantastic because we're going to fire the lead events. So we want to take advantage of advanced matching as much as possible so that advantage campaign budget and drop in a thousand bucks. Side note, this works if you're doing $20 a day or $100,000 a day. This just happens to be the budget for this campaign. Don't let the dollar amount scare you. Now we're going to go ahead and create our first ad set here. Now we're going to…
Escúchalo en el minuto 17:32
Escalado gradual automatizado en Meta Ads mediante reglas basadas en CPL promedio
Canales de adquisiciónPara escalar campañas publicitarias de forma desatendida sin desestabilizar el algoritmo, se deben configurar reglas automatizadas que aumenten el presupuesto un 5% diario solo si el CPL de los últimos 7 días está por debajo del objetivo, limitando su ejecución a días alternos (lunes, miércoles y viernes) para evitar sobreescalados por picos puntuales y permitir medir el efecto halo.
So we're going to call this rule PGS, shorthand for performance gate scaling. This is the $100 million lead campaign. And we're going to say $15 CPL plus 5%. Now we know exactly what this is ultimately going to do, just by the name. Now we're going to apply this rule to all active campaigns. And our action is to increase the budget by 5%. And I hear you out there, Now we have a maximum daily budget cap of $5,000 that we're going to be willing to spend per day. We also want to have this action occur only once a day. So instead we're going to say cost per lead, Metapixel, is smaller than $15…
Escúchalo en el minuto 31:00
Canales de adquisiciónPara escalar campañas de pago de forma controlada y continua, se puede configurar una regla automática que aumente el presupuesto un 5% tres veces por semana (ej. lunes, miércoles y viernes) siempre que el costo por lead promedio de los últimos 7 días esté por debajo del objetivo fijado (ej. 15 USD). Este ritmo compuesto duplica la inversión al mes sin desestabilizar el algoritmo.
automated rule so that you can have this campaign scale automatically so that you can set it and forget it. Now, internally, there's a lead cost target of $15. So we're going to make sure that if we're getting leads more effectively than that, that we can scale into the margin that we've created. Now to make this work, we only need to really launch one Facebook automated rule. And the business rule we're going to leverage is if the leads over the last seven days is coming in at an average cost below $15, let's increase the budget by 5%. We're going to do that Monday, Wednesday and Friday. And…
Escúchalo en el minuto 29:28
Rastrear eventos de «lead comprometido» para evaluar la calidad real de los anuncios
Medición y experimentosEn lugar de optimizar únicamente por el costo por lead básico, se debe configurar un evento secundario en el píxel (engaged lead) que se dispare cuando el usuario realiza una acción adicional tras registrarse. Esto permite identificar qué anuncios y creatividades atraen prospectos con verdadero interés y no solo volumen barato.
show you one more thing before we go. Remember I told you I'm going to show you the code that you can install on your website so you can track not only leads, but engage leads. So you can do a qualitative analysis, not on just the cost per lead, but how effectively you can drive engaged the cheaper the lead, almost always the worse it is. This is a way for us to do a qualitative analysis Remember when I said you're going to go to that lead form and fill it out and there's additional actions you can take afterwards. What we're going to do is fire an engaged lead event when people take that…
Escúchalo en el minuto 26:39
Canales de adquisiciónAprovechar videos y publicaciones orgánicas publicadas específicamente para un lanzamiento como creativos en campañas de Dynamic Creative (3:2:2) garantiza que los anuncios mantengan congruencia total de marca, tono y mensaje con el contenido orgánico, reduciendo la fricción de producción.
headshots, but we're also going to use video. Now what we need is three videos to utilize for this. So my favorite thing to do is let's go to the organic social. So we can go to Alex's Instagram and find all the videos that have to do with the launch of the $100 million leads book. Now we have the announcement of the $100 million leads launch event on August 19th. So we can just use these three creatives. Alex is incredibly intentional with the video that's up here. So we already know it's on brand. And because one of these videos is basically just a snapshot of the announcement video we are…
Escúchalo en el minuto 22:51
Canales de adquisiciónPara escalar campañas de pago de forma controlada y continua, se puede configurar una regla automática que aumente el presupuesto un 5% tres veces por semana (ej. lunes, miércoles y viernes) siempre que el costo por lead promedio de los últimos 7 días esté por debajo del objetivo fijado (ej. 15 USD). Este ritmo compuesto duplica la inversión al mes sin desestabilizar el algoritmo.
automated rule so that you can have this campaign scale automatically so that you can set it and forget it. Now, internally, there's a lead cost target of $15. So we're going to make sure that if we're getting leads more effectively than that, that we can scale into the margin that we've created. Now to make this work, we only need to really launch one Facebook automated rule. And the business rule we're going to leverage is if the leads over the last seven days is coming in at an average cost below $15, let's increase the budget by 5%. We're going to do that Monday, Wednesday and Friday. And…
Escúchalo en el minuto 29:28
Canales de adquisiciónEn campañas con segmentación amplia (broad) en Meta Ads, evitar excluir a compradores existentes o audiencias comprometidas puede beneficiar el rendimiento: su interacción positiva envía señales tempranas al algoritmo que ayudan a abaratar los CPMs, mientras que el sistema de coincidencia avanzada se encarga de minimizar el impacto sobre usuarios no receptivos.
18 to 65 plus this campaign specifically is for the United States. We're going to do no exclusions and we're going to use advantage plus placement. Now I know folks will be like, well, why aren't you excluding people that have already bought from him and everything else? Because if folks are excited about this, the odds of them engaging positively is high. And if they've already engaged and they're not likely to take action, maybe they'll see an ad once or twice, but they're not going to engage with it heavily. So Facebook's advanced matching is already going to know who's going to respond…
Escúchalo en el minuto 20:41
Mensaje y copywritingEl uso explícito de pronombres personales como "tú" o "tu" ("you" y "your") en el texto de anuncios de Meta puede ser detectado negativamente por el algoritmo de moderación de políticas, generando advertencias y aumentando artificialmente el CPM.
Now when it came back to us, we have some really great copy, but there's something to be concerned with. It's using words like you and your inside the copy. Now that's not always the worst thing, but it can present a bit of a red flag and artificially inflate our CPM. So let's modify our original prompt specifically to rewrite the copy without using those key words. Please avoid using the words you and your and your with the impossible. Save and submit. Now remember,
Escúchalo en el minuto 17:41
Extracción de copy para anuncios a partir de videos promocionales guionados
Mensaje y copywritingCuando una página de aterrizaje tiene poco texto, utiliza como material de origen el video promocional principal del creador para alimentar herramientas de IA: los videos bien guionados contienen la terminología exacta, el tono y los argumentos validados que deben replicarse en el copy publicitario.
Now, one of my favorite things to do for ad copy, and we've covered this in other videos, is to scrape the page that we're promoting to find the best keywords and to also take a look at the videos. that we're using to promote it. However, if you take a look at this page, there's almost no But we do have a video that's on Alex's YouTube that he's been using to promote this. This video is highly edited, scripted well, and Alex is extraordinarily specific on the terminology that he uses. So let's go to that video and use it as our source material for all of the copy we're video for the leads…
Escúchalo en el minuto 3:38
Estructura de prueba dinámica 3:2:2 en Facebook Ads
Canales de adquisiciónLa configuración de prueba 3:2:2 en Facebook Ads utiliza tres creatividades visuales, dos titulares y dos textos principales para optimizar la tasa de acción estimada y la eficiencia del presupuesto publicitario.
Facebook ad headline. Now in a 322 ad, we're only ever going to use two headlines. Remember, it's three creatives, two headlines and two primary texts. But we're going to get 20 and then go to can maximize the estimated action rate and the efficiency of our Facebook ads. So we've also gone
Escúchalo en el minuto 6:07
Medición y experimentosNo te limites a medir el evento estándar de lead tras el envío del formulario inicial; implementa un evento personalizado (como 'lead comprometido') para usuarios que realizan una acción posterior tras registrarse, permitiendo optimizar las campañas hacia prospectos con mayor intención.
Now, when you fill out this lead form, we're going to fire a lead event. There's also opportunity after that to take further action. And we're actually going to trigger another event that we're going to define as an engaged lead. That's a custom event that we're going to built into the code of the page.
Escúchalo en el minuto 2:58
Patrón de escaneo visual en anuncios publicitarios
Mensaje y copywritingEl ojo humano sigue una ruta secuencial al evaluar un anuncio: primero procesa el recurso creativo (imagen o video), luego lee el titular (headline) y finalmente el texto principal (primary text). Por ello, el titular debe reforzar de inmediato lo transmitido visualmente en el creativo para maximizar la comprensión y retención.
by with that headline, you know exactly what it is. And what we need to remember here is the human eyeball tracks from the creative to the headline to the primary text. So if we have an ad headline that ultimately reinforces what they're seeing in the creative, that can overcome some of these less than 60 options. Now, I'm actually really happy with this. So I think we're just going to go ahead
Escúchalo en el minuto 14:07
Mensaje y copywritingSe deben probar variantes de copy largo y ultracorto en campañas de anuncios. Debido a las distintas resoluciones, niveles de zoom y diferencias entre dispositivos móviles y de escritorio, los textos largos suelen truncarse con puntos suspensivos; tener una versión extremadamente concisa asegura que el mensaje central se lea íntegro en cualquier pantalla.
with something shorter, because we want to make sure that every piece of copy shows up. And when people are on their phones versus their desktop, when their zoom on the computer is different, when the resolution is different, when they're on a big screen or a small one, we're going to have a different character allotment before it just goes dot, and then truncates everything else. So in the interest here of making sure that we're learning while we're moving forward, we're going to do a copy test of short and long form. And I'm super we want to try to also have a long form and a short form…
Escúchalo en el minuto 10:28
Impacto de la capacidad humana en la tolerancia a leads de bajo costo y baja calidad
ConversiónLos embudos 100% automatizados por software pueden tolerar un alto volumen de leads de baja calidad porque el costo marginal por lead adicional es casi nulo. En cambio, los embudos que requieren intervención humana (como equipos de ventas o call centers) tienen un límite estricto de capacidad, por lo que saturarlos con leads baratos y poco calificados arruina la rentabilidad operativa.
just say, I need to a million leads for dirt cheap. Well, there's a golden rule in lead gen. Basically, the cheaper the lead, almost always the worse it is. This is a way for us to do a qualitative analysis of the leads. So ultimately we can focus on, do we want more leads or do we want better leads? And this is really important based on how our funnel works. Now, in this case, the funnel is purely software. So it's a hundred percent of volume game. And there's really no added cost. If we have a bunch of bad leads and a bunch of good leads. However, if you have a call center or you have a…
Escúchalo en el minuto 27:01
Validación de titulares publicitarios con datos de búsqueda y competencia
Mensaje y copywritingTras generar variaciones de titulares de anuncios con IA, estos deben validarse en herramientas de investigación de palabras clave buscando frases con volumen de búsqueda adecuado y baja competencia para asegurar que el copy coincida con el lenguaje real de la audiencia.
three creatives, two headlines and two primary texts. But we're going to get 20 and then go to another tool to validate all of those for click through rate and search rate and make sure that we're actually communicating to our target audience and the way that they're communicating to us. So we another tool that I love called vidIQ to validate these and ultimately see, does this vernacular, does this string of characters, does this copy match the way people are talking and also resonate with the way that they're searching in a style that also seems a bit unique and won't get us into too much…
Escúchalo en el minuto 6:12
Mantenimiento pasivo del machine learning y rotación creativa condicionada a la detención del escalado
Canales de adquisiciónNo se deben modificar creativos ni presupuestos manualmente durante semanas mientras el aprendizaje algorítmico optimice la entrega; la intervención manual solo debe ocurrir cuando las reglas automáticas dejen de dispararse por pérdida de eficiencia, momento en el cual se aísla el Post ID del anuncio ganador en un conjunto de ganadores y se lanza una nueva prueba dinámica.
Because we have two dynamic creatives set up in the 322 method, we're not going to actually need to address the creative in any meaningful way for weeks. And because we're not touching it, Facebook's machine learning is only going to get better with the assets that we have. And when we get better efficiencies, that automated rule is going to increase the budget, which ultimately means we're going to find a time when that rule just won't fire anymore. And when that happens, that is when we're actually going to have to go in and isolate our best post ID, drop it into a winner's ad set, turn off…
Escúchalo en el minuto 34:35
Creativos centrados en el rostro de la marca personal para etapas medias y finales del embudo
Marca y posicionamientoCuando una marca personal cuenta con una audiencia amplia que ya la reconoce, utilizar creativos simples y directos con el rostro del referente actúa con alta efectividad en la mitad y fondo del embudo para cerrar conversiones de manera eficiente.
The first creatives we're going to use today are just normal images of Alex, thumb stopping pictures of his face. These are probably going to appeal to individuals who already know who he is because let's be fair, his total addressable market of folks who already know who he is is in the millions. And if this does a really good job of being mid or bottom funnel to get people across the finish line, that is fantastic for us. We're trying to maximize the efficiency here. And if that is a
Escúchalo en el minuto 19:39
Canales de adquisiciónDedicar exceso de tiempo y manipulación técnica a una cuenta publicitaria de Facebook suele empeorar los resultados; centrar el esfuerzo en la iteración creativa permite gestionar cuentas multimillonarias con menos de una hora de trabajo semanal.
So ultimately, our new creative task accomplishes business results. This is how you manage Facebook. This is how I'm regularly managing eight and nine figure businesses working less than an hour a week. And if you're putting any more effort into your Facebook ad account than this, you're working far harder than you should to get far worse results than you deserve.
Escúchalo en el minuto 35:29
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