Marketero

Marketero · Temas · Mensaje y copywriting

Evitar pronombres directos y atributos personales en el copy previene penalizaciones publicitarias

El uso de interpelaciones directas, pronombres en segunda persona (como «tú» o «tu») y la alusión a características personales activan las restricciones de políticas en plataformas como Meta y Google Ads. Estas infracciones pueden provocar desde el encarecimiento del CPM y el rechazo de anuncios hasta el baneo de la cuenta publicitaria, un riesgo que se acentúa en cuentas nuevas o en nichos sensibles como la salud. Para sortear estos filtros, se sugiere utilizar un lenguaje conservador, cambiar el enfoque a la primera persona o suavizar las promesas sustituyendo los reclamos médicos por términos de soporte.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de Davie Fogarty, Jyll Saskin Gales | Google Ads Coach, Perpetual Traffic y Professor Charley T. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Now when it came back to us, we have some really great copy, but there's something to be concerned with. It's using words like you and your inside the copy. Now that's not always the worst thing, but it can present a bit of a red flag and artificially inflate our CPM. So let's modify our original prompt specifically to rewrite the copy without using those key words. Please avoid using the words you and your and your with the impossible. Save and submit. Now remember,

Alex Hormozi’s Meta Ads Lead Generation Strategy for 2025 · 2025 · comprobar

person that's listening to this right now you need to be mindful that you're going to get so many more ad rejections in the next few months yeah that you have to be stringent upon the copy like if you're not leveraging meta AI for your copy and gen AI for any of your stuff you're you're setting yourself up for a higher likelihood of being rejected and the reason I say that is because the terminology you're using on bath water is you obviously no you can't talk about treatments you can't make claims like that's something we've known but in that medical related terminology you're just going to…

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025 | Perpetual Traffic EP 654 · 2024 · comprobar

anything personalized but what I always recommend is just avoid the use of you and your within your add copy and a lot of times you can get around those um for sharing that tip a little tip is that I will use you know find uh or C can I find a healthcare provider near me instead and for some reason Google will allow that through but they don't like the use of you and your me instead of

PPC Zone Dec 2024: In PPC We Trust | Sponsored by Optmyzr · 2024 · comprobar

Now, one thing that you need to understand is compliance within the account. So we've written this copy and we've mentioned the words freaks. And we've also calling out, you know, characteristics of people. So the clean freaks are obsessed with this lemon scrub. That is genuinely flagged by Facebook a fair bit. And this may not run.

How To Run Facebook Ads in 2024 - Beginners Tutorial (Complete Guide) · 2022 · comprobar

it understands why because we're trying to avoid the direct addressing in the ad copy which again can get you banned on Facebook so we're not going to run a Facebook ad to help people succeed in Facebook ads and violate their terms and services while we're doing it that' just

How to Create and Scale a High-Performing Facebook Ad Account · 2024 · comprobar

This is now going through all of Facebook's filters. If you've used bad language or you've called out bad attributes of people, then there is a chart that it's not going to get This is why I suggest being really PG initially and slowly warming up your ad account with less provocative language and ads.

Facebook Ads Tutorial - 2025 FREE COURSE for Beginners · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 6 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

Cómo funciona la auditoría →

Ideas del mismo tema

Ver todo sobre mensaje y copywriting →