Los mensajes de venta efectivos siguen una estructura secuencial para convertir prospectos

absolutely everywhere we can, this brings us to step number 11. So here are the nine questions that every sales message must answer. Whether it's a Google ad, it's a Facebook ad, it's a video sales letter, it's a landing page, it's a product description page, or it's even your homepage. If you don't answer these nine questions, you'll never be converting as much traffic and bringing in as much customers as you possibly can. Question number one, is this of personal interest to me? your dream buyer, your headline, it needs to scream directly to that person and say that this information is…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

so it still comes back to like hey you've got to have your core for converting videos and then you've got to have the case stories around it and then you have your big idea videos and once you what I call the green zone you know where you really own that area where you really have all the information that someone needs to make a buying decision and you really do that cuz everyone goes straight to cold traffic way out here and they're not owning this area where you can be answering everyone's questions so once we do that now we go

5 AI video tools you can’t live without with Ian Garlic | Perpetual Traffic EP 679 · 2025 · comprobar

one of their ads it said say goodbye to that hook they're speaking to an existing paypoint of that avatar for to so they're calling out that pain have this problem in your life which serves as a qualifier anybody who takes daily pills is automatically going to be like this must be for me this must be of ads and we sell to Shopify store was is your Shopify store a hobby or a that it hits on like the primary pain avatar like you know exactly who your out Eugene Schwarz style like they already know that they have the problem they're already they're seeking a solution they just don't know that…

The 5-Step Formula to Shopify Success with Scott Cunningham | Perpetual Traffic EP 553 · 2024 · comprobar

the teach and Pitch formula where we would actually teach the the cold traffic audience something specific about health something specific about these specific ingredients in the product and then make the pitch at the end like The Logical conclusion yeah you this this whole uh product but or you could get it here so click the link and those longer form to three minute I think the first one we ran was like five six minutes converted like crazy right out of the gate because they did so much of the heavy lifting you didn't need a

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

So this is what we call the transformational story video ad. But this is actually sort of the storyboard, which we used for all of them. So it started off with a solid thumbnail with a lot of motion. So solid thumbnail with some motion to start. Very important within the first three, six seconds. Obviously, you want to get the branding in there as well. Give a little bit of a background of who the individual is. Typical UGC style, testimonial style. Oh, and then I discovered this thing. I had this problem. And suddenly I use some of their systems. And then here's the proof. And then the pitch…

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification · 2025 · comprobar

BSL es el que es un video clave, te ahorra mucho tiempo en la llamada de venta. Ese video solo puede ser responsable de un ROAS tremendo. Entonces, el camino, aprietan el anuncio, cliente con una negación, llega un landing page donde está la oferta, un BSL y puede ser incluso un calendario directo. Nosotros para las agencias que trabajan con corporativo recomendamos agendamiento directo. El BSL, 12 minutos, 15 minutos y tiene que tener cinco partes clave que es segmentación, oferta segmentación verbal o situacional. Verbal es decir literalmente quién es la persona, situacional es ponerte en…

Cómo Escalar Tu Agencia a Los $89K al Mes Sin Quemarte - Tomás Parraguez - E54 · 2025 · comprobar

veces. Los vídeos de casos prácticos son lo primero. Debería incorporar los vídeos de casos prácticos, tu vídeo de proceso. La gente quiere fundamentos son los mismos. Y luego las preguntas frecuentes, ¿ verdad? Responde a mis preguntas, pero ya sabes, preguntas frecuentes frías, tibias y calientes, los tres tipos. de preguntas frecuentes, pero esos son mi núcleo para los Y cuando dices historias de casos en video, estás hablando de, como, cuáles son los puntos débiles y deseos de tu ICP. Habla de eso problemas diferentes, ¿verdad? Y quieren ver a alguien como ellos y también obtienes la

How to Use Video to Sell Stuff….The Right Way with Ian Garlic | Perpetual Traffic EP 682 · 2025 · comprobar

motion for the product then again some motion I believe in the first three to six seconds it actually shows the brand then there's benefits Feel the credibility all right as seen on New education dozens of Studies have shown so talking about not the product itself but the actual ingredient that's in the product and highlighting it so you're attribute of the product and attaching a benefit to it by educating and also and then the final slide in the video and this is maybe a minute video this happens super fast okay is a testimonial call to action which was one of our overlay of of text with a…

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

at level one traffic one of the most uh campaigns that that we use is the teach and Pitch it's a teach the teach and Pitch video ad I've talked about it basically the formula is at level one traffic you have motion to begin the video and then you teach them something and you teach it and you teach it and then at the end you say Hey you know if you like here's my offer and then you get the attack that top of funnel level one traffic right but also go for the sale and getting the sale because you've indoctrinated them through teaching you've given value and then the next logical step in the…

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

Entonces, hola, don Juanito. Les hay el nombre de la persona. Usted no sabe quién soy yo, pero ayudé a esta persona y ahí gatilláis ya al toque como si es que la competencia o alguien del rubro o un referido. Ayudé a esta persona a resolver X problema en tanto monto. Y creo que puedo ayudarle a ti con el mismo problema y después le pedís permiso. Tendríais cinco minutos como para que te explique cómo resolver esta cuestión.

Lo que Nadie te Enseña sobre Vender (y Sobre Vivir) - Diego Vergara - E72 · 2026 · comprobar

Entonces, aquí va tu pitch de venta, que el venta es una cosa que tú creas, diseñas específicamente para cada una de las ofertas. El Discovery es muy parecido en todas, el cierre también, pero el pitch es una cosa que hay diseñar para cada empresa, para cada oferta en concreto. Y como tiene gran dos grandes partes, una llamamos el puente. El puente es como los pasos que te van a hacer ti tener éxito El mecanismo único de ventas, ¿correcto? No Tú O sea, problema Tú has hecho esto antes y no te ha funcionado por esto y lo otro. Por eso lo que hay hacer es esto otro y va a funcionar por esto y…

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

Another one that I really love, and I will preface this by saying this probably has the highest degree of difficulty, is prospecting VSLs. I want to keep these very story driven and with broad audience appeal. And the goal of this is to take someone who's never heard about your brand and maybe never even heard about your product and turn them into a buyer. First, start out with a very emotional and thought provoking hook. Then get into storytelling. This is usually going to be, I don't know, 3 to 10 seconds long. This is going to be somewhere like 10 to 30 seconds long. And in the…

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

type of type of asset to use on YouTube for cold traffic um teaching pitch is basically is three to six seconds to get this get them to stop the scroll and then you teach them something specific and then it's usually some sort of tip embedded in there and then it's like hey if you like this then get this kind of thing we've used that for info we've used that for digital we've used that for all kinds of

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

Pero si estoy depende mucho si estoy haciendo suplementos, voy a tener un anuncio de 2 minutos donde yo ataque un hook poderoso, donde yo tenga eh testimonios, donde tenga un CTA, donde tenga un mecanismo único, donde yo tenga también una autoridad que respalde cuánta gente lo ha usado.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

Hicimos eh tenemos el estudio, tenemos la gran promesa, este esta cuestión que decís semana uno, dos, semana tres. Tenemos la persona, el nicho, producto, ¿cierto? Habláis al principio de los dolores y presentáis el método. Después le dais full al nicho y método para que la gente racionalice y digan, oh, aquí hay una oportunidad grande y yo quiero. Y en el tres es como yo soy la solución, aquí está mi producto y hacer la oferta. Haces la masterclass que dijiste 90 minutos y es básicamente lo mismo. La persona, tu historia, el nicho, ¿cierto? La oportunidad, el mecanismo, ¿cierto? Exacto. Eh y…

Cómo Vender Millones con Lanzamientos Orgánicos - Diego Osman - E31 · 2025 · comprobar

Entonces, un video sales letter es nosotros antes teníamos lo que eran las cartas de venta y hoy día como casi todo pasó al formato de video, estas cartas de venta pasan a ser cartas de venta en video, ¿ya? que es simplemente un video estructurado con una fórmula persuasiva que parte de la misma base antes, tenías un gancho que la idea es llamar atención en los primeros 10 a 30 segundos, después viene todo lo que es el contenido, ya más persuasión, eh, quién eres, qué lo es ofreces, por qué puede cambiarle la vida, los beneficios y así pa pa. Tenemos infinitas fórmulas. Y después el llamado a…

De Cero Experiencia a Copywriter y Ghostwriter en 2 Años - José Regeasse - E74 · 2026 · comprobar

Los pasos que no se pueden saltar, por supuesto, es descubrimiento, em, El descubrimiento es cuando entiendes los problemas del cliente. Después del descubrimiento empieza el pitch o pre pitch, que es donde empieza a calentar un poquito el objetivo, después tienes el pitch y después tienes el cierre, ya, que el cierre generalmente es manejo de objeciones. Con esas cuatro cosas en su script de ventas van a estar muy robusto y van a poder tener una tasa buena de conversión.

Cómo Escalar Tu Agencia a Los $89K al Mes Sin Quemarte - Tomás Parraguez - E54 · 2025 · comprobar

Sería Primero que nada lo tú dijiste, la captación, que puede ser por lanzamiento, por redes sociales, por anuncio. Luego de eso nosotros tenemos un primer lead, ¿cierto? Y que lo llevamos a Eh, lo llevamos como una página donde le damos más información, ¿cierto? A un BCL. A una página con un vídeo donde se Con un vídeo donde se explica ehm Sí, un poquito se cuenta sobre la No sobre tu servicio, sino sobre la oferta, estrategia que sigues, sobre lo que pueden lograr. De la solución y ahí tiene ese esta métrica que es como Okay, me dejó Llega hasta landing y yo para que vea mi solución o el…

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

Sí, pero por ejemplo hay veces o yo ahora no sé, estoy corriendo una oferta y la estoy corriendo directo a la landing, su oferta. O sea, no pasa por una landing, o sea, si hay tres pasos es anuncio, landing y la VSL, principalmente se vende con VSL. Yo de repente hago anuncio VSL no más. O anuncio landing VSL. Se prueba.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

a-level vssl lead yeah written this fast I can solution proof Pro offer offer yeah price guarantee close like that's the the classic Benson formula

The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson | PT EP 578 · 2024 · comprobar

>> Right. And so the the VSSL structure and then you're going to have your promise of like, hey, in this video I'm and it's gonna help you avoid >> this pain that you probably dealt with might not believe me because you just met me and so let me just give you some proof of Angie and Daniel and so and so houses as big or bigger than yours so you can feel like I work with people of >> Um, and so in this video I'll show you the plan of how we actually do that. And so then we have old way new way industry looks is this. and our special K right uh process is X Y and Z and then we say okay now…

How I Would Build a Service Business in 2026 (If I Had to Start Over) · 2026 · comprobar

thing we did was we installed a VSSL. So what is a VSSL? A VSSL is a video sales letter which is just a fancy way of saying you you film yourself doing your kind of your best pitch. VSSLs can vary in length depending on the nature of the traffic, the price point of the thing that they're selling and the sales process that follows. So the three Ps for us in terms of making an acquisition process is going to be product, prospect, process. What are we selling? Who are we selling it to? how we going which was high intent, that she would really need more than call it like a 3 to seven minute video…

I Blew Up A Secret Business To Prove It’s Not Luck · 2025 · comprobar

Remember also, this prospecting VSL exists in a customer journey of multiple touch points and multiple ads. No customer journey is one ad. And then the image being shown over and over again with the higher frequency and the higher CPM, because it's a warm audience being hammered with it, is going to get you that repetition of exposure to get somebody over the hump. No ad exists in isolation. The success of this ad is how much it allows you to scale the more efficient ads that are lower in the funnel.

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

incredibly well is to create something called a video sales letter. And this is the same thing. You want to call out your audience that are experiencing a problem, but instead of saying, buy my shit, you are then educating them about all the things about the problem that it is that they've got, all the ailments, all the existing solutions in the marketplace and how they fall short. And then you pivot in to your offer. But you need to make sure that everything leading up to that is informational in nature. And that regardless of if someone watches the entire video sales letter and they don't…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

specific part of the entire program. And then after that, they're sent to a type form, which is, has about 10 different questions. And some of those questions are what they refer to as knockout questions. And if you're familiar with this type of model, these questions are really important to be able to determine what's the likelihood of this person coming in from cold traffic, watching your VSL. Are they your ICP? Are they your ideal customer? If they answer, I think eight out of the 10 questions correctly. So we're sent to a HubSpot schedule, which is not my favorite. We use schedule once…

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2 · 2025 · comprobar

>> IBS, leaky gut, or bloating, you're probably missing this one thing. >> That's a really good VSL. First off, it starts with a persona callout. If you have these issues, keep watching. >> Doctor probably told you to just manage it with a course of pills. That's because >> Then it's going into objection handling, the common way to fix it. >> They're treating the symptom, not the cause. But here >> Then it problem educates and opens a curiosity gap. Okay, I thought it was actually going to cause us to fix the problem, but this ad is saying it's not. All right, I'm going to keep watching. >>…

Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar