El mensaje y el copywriting son la mayor palanca publicitaria frente a la complejidad técnica

this whole account. Like, honestly, I'll tell you like my most successful accounts that spend the most money with the most return on ad spend have the simplest media buying structures with the best ads and copy and angles and funnels. And I think, um, it's like so many people, uh, look at the ads they transact. So like the landing page, let's call it for, you know, marketing sake, like the landing page is much more important than the traffic and the, the content on the traffic is much more headline to this and add this at the beginning of this video ad and tell me who wins and I'll crush the…

What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf | PT Ep 644 · 2024 · comprobar

One, how to use Nano Banana and Arc Ads to make really like unhinged creative and a second one talking about how way too many people try to get AI do all the heavy lifting, but most of the ads are shit. But all that to be said, um I think it is not worth people's time to try get really good at all of the AI platforms on making What I do think you should be doing is trying to understand what content works. I love using AI to write copy, to try see what headlines or primary texts or captions concepts people might be interested in. I love using AI as a research tool. Words matter the most. So…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

path to getting people better results and why copy is such a big emphasis in it is you know really the only other thing you can get people to get really great at to get great results is is the creative side but the creative side is a very difficult thing to try to train people not just you know what is the the marketing anatomy of the creative to to produce good results but then in you have to train them editing you have to train softwares they have to get this equipment they all this kind of stuff and so copy is the easiest leverage thing that I can train someone on how to do in them to get…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Eh, lógica de la oferta explicada. Estaqueó empezó a sumar como es no solo te lleva a hacer esto por este precio sino que esto le puso garantía de riesgo, opciones de pago, cada que dice ahí castigo. de los primeros que fueron como supersistemático y que fue bueno un titán de las ventas por cartas que acabamos de ver y era a puro ensamble de copy, huevón. Bueno, ese es un aprendizaje de copy que es clave manejarlo, el tema de la frase de que el copy no se crea sino que ensambla. Si alguien no es creativo o le cuesta inspirarse de repente o siente que no se le dan escribir, puta, ensamblen…

De Cero Experiencia a Copywriter y Ghostwriter en 2 Años - José Regeasse - E74 · 2026 · comprobar

all this crap just do what you do on the telephone and just put it into text just put it into video cuz you know that that works one to one so it's bound to work if you just amplify that out to more whatnot these guys all started doing door to-do sales and to selling one toone and then they also transitioned into selling one to many and that was persuasion I think the best place to start is on the telephones and then backing it out and then taking those fundamentals that you're going to learn about people on the telephone and then learning how to communicate that in text and in video but all…

Addressing the Recent Questions... · 2024 · comprobar

improving your headlines has such big leverage because it's right at the start of the salesunnel. So you improve that those, you can take a click-through rate on a Google search ad from really low, 1 or 2% to 4, 5, 6, 7, 8%. You can absolutely take your results and 5x the aren't many stages in your lead generation funnel or your salesunnel where you can do that. Like you are not going to take your conversion rate, let's say from a sales call, so from prospect to actual client on a sales call from 20% to 80%. Just never going to happen. You might be able to take it from 20% to 30%, maybe your…

Best Way To Write Google Ads Headlines (incl. examples) · 2025 · comprobar

Y ese mismo texto que sacáis el guion que antes en mis tiempos uno se ponía a ver el video y lo escribía a mano, huevón. Iba ahí pausando y escribiendo a mano el video. Sí, igual es bueno hacer eso en todo caso. Un Es que te va haciendo entender Para copywriting es muy bueno escribir tú, aunque sea copiar, pero escribirlo para entender si tiene sentido, cómo lo va pensando. Te da un músculo al final. Yo reescrito los BSL de Sabri. Y reescribí porque Eugene Schwartz fue el que uno de los que recomendaba esta huevada originalmente. Y te venía a escribirlo y es muy poderoso cuando veis escribir…

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

getting people better results and why copy is such a big emphasis in it is you know really the only other thing you can get people to get really great at to get great results is is the creative side but the creative side is a very difficult thing to try to train people not just you know what is the the marketing anatomy of the creative to to produce good results but then you have to train them editing you have to train softwares they have to get this equipment they all this kind of stuff and so copy is the easiest leverage thing that I can train someone on how to do in them to get better…

Ashton Shanks of HemonX & Charley T - Founder of Disrupter School Interview · 2022 · comprobar

these folks were because marketing at the end of the day is the amplification of a message right that is what marketing and advertising is is the crafting and then the amplification and all of the emphasis has been around the right now in a world where you can have perfect inexpensive targeting the messaging can be you know meh it can be okay but if you show up at the right person right time you're going to win but now it's really it's going to be all about the messaging so I think the people who are going to win and why I said what I said let the best copywriter it's going to be the folks…

Marketing Shakeout with Ryan Deiss: The Shift from Tactics to Craftsmanship · 2023 · comprobar

that stuff ain't going to convert for the day when it comes to performance based creative, the thing that people want is how does it look? What like how can I use it in my daily life? How is it what is the natural raw content that people want to see. I think that's why influencer UGC content is so popular now more. People don't want to see highly stylized product shots or highly stylized photo shoots anymore. They want to know what's the simplest like the simplest way that I can use this product So like how overproduction uh destroys performance in many cases Gen Z demands authenticity cuz…

Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz | Perpetual Traffic EP 688 · 2025 · comprobar

to getting people better results and why copy is such a big emphasis in it is you know really the only other thing you can get people to get really great at to get great results is is the creative side but the creative side is a very difficult thing to try to train people not just you know what is the the marketing anatomy of the creative to to produce good results but the the then you have to train them editing you have to train them software they have to get this equipment all this kind of stuff and so copy is the easiest leverage thing that I can train someone on how to do and them to get…

Ashton Shanks Reveals Hidden Entrepreneur Secrets · 2024 · comprobar

and why copy is such a big emphasis in great at to get great results is is the creative side but the creative side is a very difficult thing to try to train people not just you know what is the the have to train them editing you have to train softwares they have to get this equipment they all this kind of stuff and so copy is the easiest leverage thing that I can train someone on how to do in them to get better results without being an expert at creative yeah so I

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Pero la clave vino simplemente de tener mi mi swipe file que se me le llama es como mi carpeta de anuncios ganadores y estudiarlos. Yo escribía tenía hacía un blog escribiendo los anuncios diciendo acá está el hook, acá está el pain point, acá está el problem, acá está el CTA y estuve lo escribí a mano onda y me había un tip que era muy clave un lápiz azul, hoja blanca y escribirlo y en rojo destacar la estructura del Y yo como te digo, yo no no era que Onda escribiendo, pensando, escuchando, leyendo. De esa forma pude hoy en día ver un script y así como ah, podría ser acá donde creo que…

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

One of the common mistakes that I see, um, brands make is, you know, they hire a copywriter or a consultant to write their copy and they don't understand that what they're actually looking for and what their end goal of that copy is, is to create sales. So they hire a creative copywriter that uses fluffy language and creative language that doesn't really follow those, those frameworks and create action. So there, so, so when they run the ad or they run the email, their performance is, is far lower. You're actually looking for a direct response copywriter or a sales copywriter most of the…

COMPLETE Copywriting For Beginners | Examples and Frameworks · 2021 · comprobar

do not recommend reading 17 copywriting books I recommend reading one or two just go to the best sellers go to the ones with you know more than 500 reviews on Amazon and buy two of them and then from there as quickly as you can you want to move away from Theory and you want to get to practicality you want to take those philosophies immediately find a friend's business find somebody on the internet and write them some piece of copy or some kind of sales pitch for free that takes what you've just learned and you apply it and the more experience that you get in applying it the better that and…

Addressing the Recent Questions... · 2024 · comprobar

Bueno, hay uno que siempre recomiendan los grandes que tiene ver con copiar literalmente los anuncios, los anuncios que a ti te gustan copiarlos, a mano alzada, escribirlos, sí. Hice el de justamente el de O'Gilvy, del personaje que tiene el parche en ojo. Ese fue uno de los primeros que hice.

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

con consejo era lo que dijiste tú, a mano escribir los mejores anuncios y analizar. El copy no se escribe, ensambla, decía y es lo que está haciendo tú, ver como okay, ¿qué estamos haciendo aquí? Que sí, entonces cada vez como que tenéis más y es como un chef al final del día, como que vais aprendiendo técnicas y ingredientes mientras más lo vais haciendo como que va fluyendo mejor y te acordáis solito de o te vas naciendo como que como que trabajáis tu mente para que él te dé ideas después, pero después de tener un banco ideas, yo creo.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

Yo creo que ahí la gente se sobrecomplica porque piensan que hay una magia en cuanto a eso y la magia está en el anuncio. Entonces da lo mismo la el anuncio siempre le va a ganar una buena estructura de campaña y eso es lo más importante.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

final recommendation when it comes to production is on copywriting. Copywriting is still one of the highest leverage skills when it comes to building out video assets scripts and also building out static images. Particularly long-form copy static images. There are four books on copywriting that I have read and I recommend you read all of them if you're wanting to become good at creative strategy and copywriting. Number one is Breakthrough Advertising by Eugene Schwartz. Number two is Scientific Advertising by Claude Hopkins. Number three is Ogilvy on Advertising by David Ogilvy. And then…

Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar

Pero viene de la práctica ahí eso me dio los conocimientos y después viene de practicar de practicar. nunca vaya a poder aplicar eso si no voy a leer todo lo que queráis. Pero tenéis que practicar, ¿cacháis? Pero la clave y lo más práctico hoy en día yo creo que viene de simplemente a ver anuncios que tú decís esto funciona para esta industria y estudiarlo. No, te da ideas, te abre la mente, etcétera. Pero al final viene de como cualquier que te diga no sé, pues podéis leer todo de pero hasta que no te subáis al mat Entonces, yo creo que por ahí va la cosa también. Una página escrita por ti…

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

for I think for me it was mostly copyrighting I always felt I mean that's felt like copyrighting was the thing that I could do and I enjoyed doing the most I really enjoyed writing so I tried to figure out like what do I do best but then figure out how do I Outsource the like I want to know what I do best to Outsource the rest that should be you want to Outsource the rest you like the copy and you're looking to say okay

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

Sí, em, bueno, todo este camino de los primeros tres meses de aprender este oficio desde cero, chat GPT empezó a mejorar. Yo también entre que me puse a leer más, empecé a vender un poquito de todo, copywriting, de negocios, de sistemas, de modelos mentales. Empecé a estructurar un poquito mejor mi cabeza, eso también fue mejorando la forma, por ejemplo, en que ordenaba mi trabajo, eh, mis tiempos también, cómo escribía mejores prompts y empecé a armarme un sistema para redactar copy apalancado en inteligencia artificial muy gey, o sea, eh,

De Cero Experiencia a Copywriter y Ghostwriter en 2 Años - José Regeasse - E74 · 2026 · comprobar

why copy is the great underestimated part of the current state of creative. We've become so visual, we grossly underestimate the copy. That's If you notice, it's so subtle. Why has some of the content worked? Because I could figure out the copy to make it work for my audience even though the visual didn't support it as much as I wanted. That's why when I'm That's why

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

70% of of shoppers discover new products Mhm. biggest thing that we see. Like once we clean up the account, use some account hygiene. We've talked about that in a couple of shows here. We'll leave links in the show notes to that. The next biggest thing is usually is the creative. Cuz it's the creative it's the biggest cog in the machinery now for us. It's the largest part of our staff by far. Well, it's one of the only levers we have left that's completely our own. Right. Yeah, 100%. goes away, creative has to be the targeting. So I I'd agree with that

5 Important Takeaways from the 2023 Meta Brand Summit Part 2 | Perpetual Traffic EP 535 · 2023 · comprobar

Yo creo que podría hacer mucho mejor y podría lo que he tratado de estudiar y aprender es esencial para cualquier negocio, pero yo lejos de ser el mejor, pero sí me ayuda y esos ejercicios a poder hacer un buen anuncio y partir de ahí, o sea, y testear, pero yo creo que lo la clave también sumado a eso es seguir intentándolo porque ya aprendiste a hacer copy y no funcionó.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

Se llama Es un compadre que es audiovisual, pero que tiene formación en copywriting y marketing de respuesta directa. El marketing de respuesta directa es cuando tú haces marketing y buscas al tiro que se suscriban o te compren. ¿Cacháis? O le hagan click. Entonces, eh que es muy distinto a hacer un video corporativo, ¿cierto? Contar una película. Entonces, eh este loco armó en premiere así muchos templates y la cuestión tiene una visión muy buena que es la visión de Eh Y nada, solo quería

Aprende a crear contenido con el dueño de una productora - Germán Mellado - E10 · 2024 · comprobar