Los clientes compran la transformación y el resultado final, no el producto ni sus características

an individual in Act One allows them to align with it in act two you've got your butt that's specifically about how You're vulnerable but it didn't work it tension is but if this is something you want to do this is who you need to be so that they've been able to not decide to buy your product or solution but do they want to be who can be someone that is going to buy your product or and they buy that identity essentially people want to change who they are most of the time and be like I need to change who I am in in order to get the result I

Why You're Doing YouTube Ads Wrong with Tom Breeze | Perpetual Traffic EP 597 · 2024 · comprobar

actually cared. Lesson number 42. If you're not unique, you are not important. Lesson number 43. I overloaded people with features and explanations. Assuming logic would earn trust. So I focused on making people feel understood instead of convincing them. Trust formed faster and decisions became easier. Lesson number 43.

I QUIT Running Ads & grew my business a better way · 2026 · comprobar

People only care about themselves and their outcome. The only thing that people care about is themselves. And what it is that you're selling, how it's going to help them in their exact situation. and I would give them this big spiel about the company that it is that I worked for. And how we were saving the planet, and the turtles, and the environment. And I would just get hung up on all day long. And it wasn't until I changed my pitch to basically telling people that I would be buying back their empty ink cartridges, and wiring them $500, and they wouldn't have to do absolutely anything…

Brutally Honest Advice To Grow Your Business, Fast · 2026 · comprobar

Entonces, como ¿cuáles dirían ustedes que son como las cosas más mueven la aguja ahí para para vender? Porque nos podríamos poner a hablar de la cantidad páginas que tiene, la imprenta es muy buena, pero ¿qué es lo que más mueve la aguja Yo creo que lo primero es entender a tu cliente, o sea, entender a quién le estás hablando, cuáles son sus necesidades, por qué te buscan. y conectar en no es un libro, es lo que vivo a través de eso. Da lo mismo el libro, al final es qué lo yo voy a obtener como persona al haber comprado este producto después de empezar a usarlo, ¿cacháis? Y yo creo que…

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

diría es que la habilidad más fuerte que puedes tener es la empatía o ponerte en el lugar de tus clientes, ¿verdad? ¿ Qué está pasando en sus vidas? ¿En qué piensan antes de hacer clic para entrar en tu sitio web? ¿Cómo serán sus vidas después de comprar su producto? Ponte en su lugar. Construye una historia de su vida antes y después y profundiza en los aspectos emocionales. De nuevo, ten en cuenta que la gente, ya sabes, cuando soñamos, no soñamos en forma de texto. No soñamos con palabras. Soñamos con imágenes y emociones. Así pues, si tus palabras consiguen transmitir o evocar una emoción…

High Converting Landing Pages [Live reviews w/ Will Wang] · 2025 · comprobar

they still think in terms of what you offer as opposed to what you provide for the customer, or what you do for the customer. And it really is turning it back on it doesn't matter how much how great you say that you are and what you do, and it's all about you, meaning the business as opposed to the customer. critical because people No one's No one wants Facebook ads. No one wants an agency. Most people hate the idea of getting an agency. They want the transformation. They want that business outcome. They want to grow. They they want the after state. They want to hint at the before state, but…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

And the creator is not telling you to buy a product. They're telling you to feel they're evoking an emotion and that emotion is confidence or um being able to be bold enough. And that's what it is is like it's just giving you the bigger your product list is how bold do you you buying into the feeling that you want to purchase and there's a direct monetary amount based off of the product amount that you put in your cart. So that average order value naturally increases when you're trying to sell a feeling versus sell an transformation, but you never sell the product, you sell the problem you…

Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz | Perpetual Traffic EP 688 · 2025 · comprobar

Amateurs sell the deliverables. The modules, the PDS, all of the hours of training. That's not what it is people buy. What they do buy is the end destination. People could be so much more effective in their selling if they stopped and all they did was sell the end destination. you want to paint a very vivid picture of what that desired outcome looks like and have everything anchored to that. That is work. People don't want work they want the outcome. have all of your attention on the outcome and then the deliverables they just simply become a delivery vehicle for getting the outcome And that…

7 DARK PSYCHOLOGY Sales Techniques to Sell Anything · 2025 · comprobar

it's like well if I show your product and how great you are you're really not selling effectively online you have to go put your put yourself in the shoes of your target audience and what do they get what's the after State what's the transformation that they get who cares about you really they only care about I would say is nobody's going to to buy from you because you have a quota to meet okay they're not going to buy from you because you have a sales goal they're not going to buy from you because you need the money and they're not even going to buy from you just because you're a really nice…

The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula | Perpetual Traffic EP 633 · 2024 · comprobar

number three is commitment people want their actions to be consistent with their values and you'll notice with a lot of these products they're selling a movement they're selling a Liv style and they're not selling a product this is for men that want to take the red pill they put a name on it they say this group of people it makes people feel like they're a part of something and when they do that they're going to have commitment to the actions of what other

How To Steal These Scam Tactics For Ethical Products · 2024 · comprobar

you mentioned it a little bit there and I think it's really important I always like to reiterate it it's it's not your product even often that they care about it's the transformation it's whatever transformation your product offers so whether it's to feeling more confident more comfortable finally feeling right in t-shirts looking the way you want to look like it's that's the transformation that people want to know if you can connect to that rather than hey here's all this stuff we think you should like you just really you know that it'll make everything work better yeah I just one thing I I…

Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising · 2023 · comprobar

SKs. But the more important part of this strategy is that they don't necessarily sell the products. They sell the transformation. And that as all of us as marketers, that's really at the end of the day what we're selling. We are selling transformation. They sell a look. They sell a type of appearance. look. Think about what is the afterate that you want your client, your customer to have when they buy your stuff. What is that thing? They're not buying lipstick just to make their lips red. What is making their lips red do for them? creates confidence, creates self-esteem, makes them feel good…

How We Increased New Customers 73% & Sales 57% in Q1 2025! | Perpetual Traffic EP 687 · 2025 · comprobar

aquí está el punto débil. Desafortunadamente, el punto débil, lo abordamos contando historias de éxito que tuvieron puntos débiles similares en el pasado a los que puedes tener ahora. Y así es como Así es vida. Vuelven a la salud. Entonces, ¿ qué le encanta a todo el mundo? Un perro feliz y sano. ¿Qué no le gusta a todo el mundo ? ¿Quieres comprar pastillas de inmunidad para tu perro? Y la verdad es que no. Claro. Quieres el efecto posterior. No necesariamente quieres la función. Ya sabes, no quieres el producto en sí. Solo quieres el efecto posterior. Así que de eso es de lo que

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

community one of those things makes you feel a lot different than the other one of those things is great well those are a bunch of skills the other one is wow for a certain amount of money I'm going to be in a spot where I'll never need anybody else again and I can train my team so that I can have a better internal team than anybody I could ever hire and I could go back to the life I want to have like you have to think about that stuff and identity

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

So, one of our one of our beauty and wellness clients sells a look like the no makeup makeup look. It is a bundle of point in time. And it's a great thing because you're selling the after state. We always talk about the before state, selling here in a lot of cases. And the big thing is that you're adding value to the to your customer so that they come

7 Secrets to Explode Your Profits with Upselling · 2025 · comprobar

Number two, whenever possible, especially within services, sell to goal rather than selling programs. And the reason for that is because people want to buy the outcome. They don't want to buy your program. So if someone wants to buy, you know, they don't want to buy your gym membership. They want to buy a body. They want to buy what their body is going to look like. And so sell that. It's a very interesting nuance, but it's really important when you're trying to, you know, persuade someone to take action.

I emailed myself all of my failures for the last 5 years...this is what I learned.. · 2022 · comprobar

level and a lot of the assets that we actually had for that business were very much focused on the specific Beauty technique that the person was educate model then to tap into much more of the the innermost desires almost it was tapping into the business aspect of it and the business opportunity that they yeah we're much more focused on how this can become a whole new part of your life how this can give you a new life so again you're equal a better life for that person and you're giving them the simple action plan like okay this is the first step you're going to sign up to my free beauty…

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

serás como yo. Claro, porque el que le compraba al sofista en la Grecia clásica no era Ay, mira, qué simpático. Es como cuando uno compra un curso, mira, qué interesante. Yo quiero ser como este tipo que se está forrando hablando, claro, probablemente no tenían el mismo cuerpo, no los mismos autos, pero la lógica era más o menos la misma. Hay gente que tiene un conocimiento secreto, vamos a decir que secreto, eh que solo ellos lo saben y que te pueden pasar a ti. Solo vendiendo. Solo vendiéndolo, por un cursito, dos cursitos, todo eso. En cambio el cripto bro o sofista dice, yo hablo bonito…

“Platón Era un Genio del Marketing” - Camilo Pino de Filosofía y Humor - E47 · 2025 · comprobar

current what do they really want they're not buying lip filler they're not buying a painted house they're buying an image in their mind of what they want that house to signify or what it means to them and this lady's not buying filler she's trying to buy a certain look she wants people to think about her a

How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar

um and because our clients range from very traditional investment banks and law firms to startups at nonprofits and charter schools we need to be able to meet people where they are so make it really approachable and delivered in a way that people can say yes that's for me right and so how do you make it very personal for people in a way where they say yes this is for me it doesn't feel like it's it's some woo-woo thing or something built for someone else or oh i

VaynerX Presents: Marketing for the Now Episode 23 with Gary Vaynerchuk · 2021 · comprobar