Marketero · Entrevistas
Brutally Honest Advice To Grow Your Business, Fast
13 ideas de marketing sacadas de «Brutally Honest Advice To Grow Your Business, Fast», de Sabri Suby. Sobre todo de estrategia y decisiones de negocio…
- 13 ideas despiezadas
- Fuente Sabri Suby
- Dura 23 min
- Publicada en 2026
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Medición y experimentosAl escalar la inversión en publicidad pagada, resulta más rentable aceptar una reducción en el ROAS porcentual o un aumento en el coste por lead si el beneficio neto absoluto a fin de mes es mayor, en lugar de imponer techos arbitrarios a las métricas unitarias.
You can't pay your overhead with ROAS. Would you rather spend five grand a month at a five ROAS? Or would you rather spend $50,000 per month at a 3.5 ROAS? The only thing that matters is how much net cash that you have at the end of the month. They'll be like, yeah, my cost per book call is $180. And if I increase it any more, my ad spend, you know, the cost per call goes to about $210. But, you know, I don't want to go over $200 as a cost per call. It's an arbitrary limitation that you are planting on yourself that is actually holding you back. Even if some of your vanity metrics, your CPLs…
Escúchalo en el minuto 10:50
Oferta y precioUna oferta comercial efectiva debe prometer un resultado hiperespecífico cuantificado, asumir el riesgo para el cliente (reversión del riesgo) e incluir un mecanismo diferenciador («hero mechanism») que sitúe a la empresa en una categoría única.
We're going to guarantee to get you to this outcome or you don't have the risk. We will burden the risk. And that is what an offer is. And when you do have a compelling offer, when it keeps you up at night and you're like, that's when your CAC becomes one third of what it is right now, So we're going to think about what is it that they want more than anything. And we want to get hyper specific. We want to put a number attached to it, an outcome attached to it. Then in addition to that, we're going to add something called a hero mechanism, which basically says, this is how this is different…
Escúchalo en el minuto 8:49
Oferta y precioUna oferta comercial efectiva debe prometer un resultado hiperespecífico cuantificado, asumir el riesgo para el cliente (reversión del riesgo) e incluir un mecanismo diferenciador («hero mechanism») que sitúe a la empresa en una categoría única.
We're going to guarantee to get you to this outcome or you don't have the risk. We will burden the risk. And that is what an offer is. And when you do have a compelling offer, when it keeps you up at night and you're like, that's when your CAC becomes one third of what it is right now, So we're going to think about what is it that they want more than anything. And we want to get hyper specific. We want to put a number attached to it, an outcome attached to it. Then in addition to that, we're going to add something called a hero mechanism, which basically says, this is how this is different…
Escúchalo en el minuto 8:49
Evitar el síndrome del objeto brillante y explotar al máximo el embudo que ya funciona
ConversiónCuando se descubre un sistema de ventas rentable, la prioridad absoluta debe ser escalarlo y exprimirlo mientras las condiciones de mercado sean favorables, en lugar de diluir el foco intentando lanzar nuevos tipos de embudos o modelos paralelos.
And they finally find a business that works. They find a selling system where they can put $1 in, in ads, and $5 comes back out. And let me go out into the forest and try to find another goose. Because the worst thing that can happen to you in your business is that you catch a bad case of SOS. Shiny object syndrome. Diluting your focus on all of these things, that is not going to serve you. The thing that is going to serve you is to just have laser-like focus on optimizing your current system that is already working. If you found a system that is working, a selling system that is spitting out…
Escúchalo en el minuto 13:22
Marco de decisión del camino difícil para crear fosos defensivos
Estrategia y decisiones de negocioAnte cualquier bifurcación de decisión, elegir el camino difícil (invertir en cultura, equipo o adquisición con retorno diferido) construye barreras competitivas que no se pueden copiar y pegar, asegurando el éxito sostenible a largo plazo frente a quienes buscan atajos.
And a mental model that has helped me a lot is whenever I'm faced with a decision, that decision splits like a fork in the road down two paths. And the first path is the easy thing to do. And the second path is the hard road. And so you need to look at every decision that you make and think, what's the hard road? Because it's the hard road that's going to get you to where it is that you want to get to. It's very difficult to build a real business, to fit out an office, to invest in a team, to foster the culture. These are the things that you can't just copy and paste. And therefore, they…
Escúchalo en el minuto 21:55
Mensaje y copywritingEl mercado no recompensa el esfuerzo ni la historia de la empresa, sino la resolución de problemas; los argumentos de venta deben enfocarse exclusivamente en el resultado concreto, la recompensa y la facilidad para el cliente en su situación específica.
People only care about themselves and their outcome. The only thing that people care about is themselves. And what it is that you're selling, how it's going to help them in their exact situation. and I would give them this big spiel about the company that it is that I worked for. And how we were saving the planet, and the turtles, and the environment. And I would just get hung up on all day long. And it wasn't until I changed my pitch to basically telling people that I would be buying back their empty ink cartridges, and wiring them $500, and they wouldn't have to do absolutely anything…
Escúchalo en el minuto 0:04
Canales de adquisiciónCuando los canales digitales habituales estén saturados y con costos por clic prohibitivos, pauta en canales no tradicionales (como la radio) ofreciendo prepagar inventario de anuncios no vendido a una fracción del costo de tarifa estándar.
However, the cost per click in my market for words like SEO agency, Google ads agency, it was like 36 bucks a click. I saved up $7,000 and I called a radio station and I was like, And they sent me their rate card and I couldn't afford their spots. It was like 500 bucks a spot at the time. And what I did is I wired the sales guy $7,000. And I said, hey, I've just transferred you $7,000. I can't pay your $500 per spot. What I can spend is $150 a spot. Now, all I want you to do is there's ever a time where you can't sell your ad inventory you can run my spot. I sent it to him and I said, if you…
Escúchalo en el minuto 15:30
Delegar la ejecución técnica para liberar tiempo y construir un negocio escalable
Estrategia y decisiones de negocioAceptar contratar personal que ejecute el trabajo aunque sea al 50% del nivel del fundador permite recomprar tiempo para estructurar procesos comerciales y ventas, evitando quedarse atrapado en el autoempleo.
it is okay to hire somebody who can do the role 50% as good as you. One person that can do the job at 100% or 10 people that can do the job at 50% that you can. And because I had that account manager, I got to buy back a hundred hours a month. And then I used those hundred hours on focus on growing my business. held myself back thinking that there's no one that can do this job as good as me. Unless you hire a team, you don't have a business. You have a job.
Escúchalo en el minuto 5:05
Canales de adquisiciónEl éxito comercial no reside en el producto en sí sino en su capacidad de venta y distribución; el producto más conocido y mejor vendido domina el mercado por encima del técnicamente superior.
In business, sales trumps all. They are in the selling of your goods and services. If you have the ability to effectively sell your products and services better than anybody else in the marketplace, then you are making the most money. Having distribution, this is a terminal monopoly on a market because oftentimes it's the best known product that wins, not the best product. They are distribution obsessed. That execution focused one, they behead the product guy every day of the week. You don't want to build the product and then think, how am I going to sell this? You should already know how it…
Escúchalo en el minuto 6:24
Sistematizar y blindar el 20% operativo que genera el 80% del resultado
Estrategia y decisiones de negocioPara escalar operaciones sin depender de talento excepcional, domina primero la ejecución tú mismo, aísla el 20% de las tareas que determinan el 80% del resultado del cliente y conviértelas en checklists y procedimientos operativos estándar (SOPs) a prueba de fallos.
You want to systemize it with SOPs and checklists that are so simple that a chimpanzee could run it. And it's because they have systematized their business so well that it can run without the best staff. I did every single position that existed in my business. I would literally create a checklist. What are the 20% of the inputs that deliver 80% of the result? Like how do I make it impossible to screw those 20% up? but they just got these 20% of things right, we would still get 80% of the way there. And the way that you do that is first to master your craft And then I systematized those 20%…
Escúchalo en el minuto 17:35
Estrategia y decisiones de negocioEs imposible complacer a todo el mundo y las opiniones de no clientes no pagan las cuentas. Ante críticas o reseñas negativas aisladas, la recomendación es reforzar la convicción en el negocio revisando los testimonios de 5 estrellas y los casos de éxito de clientes reales satisfechos.
However, understand that it is physically an impossibility to please everyone. for every one of you, there's also someone else out there that is willing to say something bad about that. Instead, what I want you to do is I want you to brainwash yourself. I want you to indoctrinate yourself with all the people's lives that you change. I want you to read all of your five-star reviews. Look at all your case studies, your video testimonials. So forget about everybody's opinion other than your customers. Because if they're paying and they're happy, then all those stray dogs, they don't matter. And…
Escúchalo en el minuto 20:12
Superar la fase de 'Valle de la Muerte' al pasar de autoempleo a empresa
Estrategia y decisiones de negocioPara transicionar de un trabajo independiente a un negocio escalable, el fundador debe asumir el periodo de sobreesfuerzo donde trabaja intensamente para financiar infraestructura y contratación antes de que el equipo sea rentable.
Then I had to start building a team because there's a certain point when running a business that I call Death Valley. It's kind of like this situation where it's like, shit, do I just keep doing this myself and running it and working like a maniac? Or do I hire people to come in? And the problem is I don't have a huge amount of money. So the answer is you have to do both. You have to work like a maniac to afford to hire people and bring them in the business.
Escúchalo en el minuto 3:58
Captación de 700 leads con 7.000 dólares usando cuñas de radio remanentes
Canales de adquisiciónUna inversión inicial de 7.000 dólares negociada a 150 dólares por espacio remanente de radio (frente a la tarifa oficial de 500 dólares) generó 700 leads en el primer mes para una agencia de marketing.
I saved up $7,000 and I called a radio station and I was like, It was like 500 bucks a spot at the time. And what I did is I wired the sales guy $7,000. What I can spend is $150 a spot. I never saw that money ever again. And those spots ran and boy, did they ran. And I had 700 leads that came in in the first month.
Escúchalo en el minuto 15:53
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