Pautar en canales y formatos desatendidos permite eludir los costos prohibitivos de la publicidad saturada

One of my number recommendations for brands last year, this year and will be forever is run partnership ads. Whether it used to be white listing, you can now have a whole other tool called partnership. Get people who don't look like your customer to talk about your product. That ad will appeal and will be shown to people who don't look like the folks who are currently buying from you. That's a really really easy way to be way more successful. And I would definitely focus on that if we can um because it's a really cheap way to reach a whole bunch of new individuals. Um I 'm doing that right…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Una de mis recomendaciones número uno para las marcas el año pasado, este año y siempre será que publiquen anuncios asociados, ya sea que antes se tratara de una lista blanca, ahora puede tener una herramienta completamente diferente llamada Asociación. Haz que personas no se parezcan a tus clientes hablen de tu producto. Ese anuncio atraerá y se mostrará a personas que no se parecen a quienes actualmente te compran. Esa es una manera realmente, realmente fácil de tener mucho más éxito. Y definitivamente me enfocaría en eso si podemos porque es una forma realmente económica de llegar a un…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

underutilized Google ads features it themselves is doing custom segments around things people have searched for the moment they search so let's say I'm trying to advertise my Google ads course if I try to run Google search ads or people searching Google ads course you're looking at 20 cpcs it's just actually done this if you create a custom segment of people who have recently searched for Google ads course learn Google ads become a Google ad specialist Etc then you can show ads across Discovery YouTube I like to use the discovery campaign to do this to such a great way to get much lower cpcs…

Google Marketing Live: The 2nd annual unofficial tailgate · 2023 · comprobar

now control that spend and reduce a lot of that overspend on branded keywords. Remember, branded keywords, or branded searches that you're paying for. You're probably going to get organically on Google first off, but you shouldn't be overspending on the name of your brand, name of your product, name of your business. You want to spend as little as possible there. shifting that budget over to meta.

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

we're getting super aggressive like Q2 just started. So, we are like meeting with every possible like ad distribution sure by Q3 we are testing and launching ads and everywhere but the big three as new places ahead of Q4. So Q4, Facebook, Google, Tik Tok, like those are known very expensive places to put your media. So we want to do additional media want to have a stronger omni channel presence and be more efficient with our

3 Jaw-Dropping Takeaways from Shoptalk & SXSW | Perpetual Traffic EP 685 · 2025 · comprobar

However, the cost per click in my market for words like SEO agency, Google ads agency, it was like 36 bucks a click. I saved up $7,000 and I called a radio station and I was like, And they sent me their rate card and I couldn't afford their spots. It was like 500 bucks a spot at the time. And what I did is I wired the sales guy $7,000. And I said, hey, I've just transferred you $7,000. I can't pay your $500 per spot. What I can spend is $150 a spot. Now, all I want you to do is there's ever a time where you can't sell your ad inventory you can run my spot. I sent it to him and I said, if you…

Brutally Honest Advice To Grow Your Business, Fast · 2026 · comprobar

always tell you the most expensive stuff and the least of opport least opportunities is going to be the things that are the most measurable and the closest to the actual purchase right because oh there's this very clear Roi formula that we can get it's fairly obvious like I don't have to go convince my CFO or anybody else that that makes sense it just kind of works and the first further you get away from that the more possible opportunity may may be because there's more kind of like judgment strategy like real point of view necessary to make those decisions do you agree with that 100% 100%…

What Are The Most Underrated Strategies on Meta · 2023 · comprobar

any of that though I might recommend something like demand gen uh basically in the search campaign I recommended up here some of these relevant audiences they should add an observation and if over time they see that those audiences do in fact perform better then something like a demand gen campaign could be a really helpful way to generate more interest um and get more people to the website without those $40 cpcs for demand gen given how high cpcs are um I recommend considering a test proactively reach high income T torontonians who are in the market for home renovations um you need image or…

Google Ads Account Audit LIVE | Home Services Lead Gen | Lighthaus Built · 2024 · comprobar

first thing that I'll say is if you're only running singular channels and I don't just mean just running meta and Google like you should be running every applicable channel to your audience period full stop you should be running back to traditional advertising like uh acquisition tool it was direct mail and it's because everybody used to use Direct Mail when they all transitioned to Google they took all their money out of direct mail and they put it in Google but they did it all at once so then Direct Mail became a blue ocean I think the whole world needs to start looking at those blue oceans…

Enemies No More: Using Google and Meta Together for 10x Returns Part 2 | Perpetual Traffic EP 564 · 2024 · comprobar

when we spend five million dollars a month on ads for snow spending 50 grand on tv is a really cheap gamble to take you know worst case scenario we got some brand visibility it's a cheaper risk so i think depending on where you're at at scale but you should start thinking about it a lot sooner than we did even it's always been a challenge for us to acquire consumers because we're disrupting a market it's a boring market world cure is not exciting naturally we've made it exciting so we've had an uphill battle since the beginning you know we we never sat back and made 10x roads and just kind of…

Ep 48: Pushing Past $100M With Josh Elizetxe · 2020 · comprobar