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Una oferta comercial debe diseñarse desde su versión más audaz y asumir el riesgo del cliente

Para facilitar las ventas y la adquisición de clientes, se propone crear ofertas tan ventajosas que resulten imposibles de rechazar, fundamentadas en resultados específicos y fuertes garantías que trasladen el riesgo al proveedor. El método consiste en concebir primero la propuesta más extrema y atractiva sin frenos operativos iniciales, para luego calibrarla y recortarla progresivamente hacia un punto viable de entrega. Mientras algunas fuentes enfocan este diseño mediante ingeniería inversa desde promesas radicales, otras plantean un proceso estructurado que lista y transforma los problemas del cliente en soluciones apiladas por valor y costo.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 8 intervenciones distintas de Alex Hormozi, Ben Heath - Google Ads y Sabri Suby. Son 8 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

that I call a Godfather offer and that is an offer that is so good that your simply can't refuse it one of the things in business in every single transaction that risk is present whenever you can tip the scales in the prospect's favor and you can burden the majority of that risk it is going to be very difficult for your prospects to say no to you an that I like to do is you want to sit down with nothing more complex than a basic piece of paper and a pen forget about what it is that you can deliver on you want to forget about any of the legal implications of the offer that you're about to make…

i locked myself in a room until i made $1M · 2024 · comprobar

offering to the marketplace?" So inside which is creating your grand slam offer part one and two, which is basically the problems and solutions. And so I think you, right? Is to sit down and say, it. So the first thing we're going to say is what's the dream, right? What does Jenny want? what is what is her big Okay, now that we define that, we want possibly can. It also feeds in the messaging, sales scripts, copy, etc. The second thing is we're going to talk about what are the problems. What are all the things that are getting in the accomplish? And we want to be as again once you have the…

Your biggest advantage is no one knows who you are · 2025 · comprobar

We're going to guarantee to get you to this outcome or you don't have the risk. We will burden the risk. And that is what an offer is. And when you do have a compelling offer, when it keeps you up at night and you're like, that's when your CAC becomes one third of what it is right now, So we're going to think about what is it that they want more than anything. And we want to get hyper specific. We want to put a number attached to it, an outcome attached to it. Then in addition to that, we're going to add something called a hero mechanism, which basically says, this is how this is different…

Brutally Honest Advice To Grow Your Business, Fast · 2026 · comprobar

put the offer out should be legal should be compliant but it should make you feel very uncomfortable because that's what opens up the loop in a prospect's mind of how are they able to offer this and you need to give it your very best shot on the first time no exceptions don't start from a place of weakness and then try to dial it up start from the strongest Place possible and then dial it down if you want to

How to get SO RICH your bank starts to question you. · 2024 · comprobar

offers, right? Everyone in their industry offers a free consultation. How can we make this more impactful? We got to have something more interesting than free consultation. Can we stick a guarantee in there? Can we offer a certain result or we'll keep working for free until we get there? We'll give you money back or something really powerful. Everyone delivers this thing within a week. Can we do next day delivery? How can we get next day delivery? Think of ways to significantly improve your

Brutally Honest Google Ads Advice To Give You An Unfair Advantage · 2025 · comprobar

ready to buy. Which brings us to step number 10, my infamous godfather strategy. What is it my prospects want? And what is it they need to do in order to get that offer? They're the two parts that make up an offer. The way that you get into the mindset of writing a godfather offer is to sit down, have a couple of double shots of espresso. Forget about your lawyer, your accountant, your business partner. If you are the rainmaker, you are the one that is responsible for bringing customers into your business. Forget all these people. And write down on paper what is the most ridiculous offer that…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

If you said, I will get you this outcome for free, guaranteed, or pay you twice as much as you paid me, how difficult do you think it will be to acquire customers? Not hard. It wouldn't be hard, right? At all. And so what ended up happening would be the bottleneck would become your operations, right? Isn't that so much better of a problem? Because then you have flow that you can then consistently test things on and fix the operations,

Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar

And he's like, hey, you want to know the secret to sales? That's my faint Australian accent. He said, make people an offer so good they feel stupid saying no. And that was actually the first thing that anyone had ever told me about selling. And so it changed my life. And so I tried to tell as many people as I can. Because if you get that part right, everything else is easy.

This video will make you more money than anything else on the Internet · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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