Marketero · Entrevistas
i locked myself in a room until i made $1M
23 ideas de marketing sacadas de «i locked myself in a room until i made $1M», de Sabri Suby. Sobre todo de investigación de mercado y cliente, oferta y…
- 23 ideas despiezadas
- Fuente Sabri Suby
- Dura 38 min
- Publicada en 2024
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Oferta y precioPara crear una oferta irresistible ('Godfather offer'), escribe primero la propuesta más extrema y atractiva sin restricciones operativas ni legales, asumiendo el riesgo del cliente, y luego recorta elementos progresivamente hasta alcanzar un punto viable de entrega.
that I call a Godfather offer and that is an offer that is so good that your simply can't refuse it one of the things in business in every single transaction that risk is present whenever you can tip the scales in the prospect's favor and you can burden the majority of that risk it is going to be very difficult for your prospects to say no to you an that I like to do is you want to sit down with nothing more complex than a basic piece of paper and a pen forget about what it is that you can deliver on you want to forget about any of the legal implications of the offer that you're about to make…
Escúchalo en el minuto 15:52
Investigación de mercado y clienteBuscar una idea de negocio totalmente única donde nadie más esté compitiendo suele ser una trampa que indica ausencia de demanda; el enfoque más seguro es identificar problemas grandes y dolorosos por los que los clientes ya pagan sumas elevadas a múltiples competidores existentes.
complicate it they think that they need to have the most brilliant idea that is so so unique that no one else has ever chances are that if no one else is doing what your idea is it's because it is a [ __ ] idea and there is no real need out there in the marketplace a much better framework to look at is what is a problem people are paying large sums of money to solve that there are lots of competitors in that market solving that problem because the problem is so big
Escúchalo en el minuto 0:54
Aplica seguimiento con valor añadido con la regla 80/20
ConversiónDado que casi ninguna venta ocurre en el primer o segundo contacto, el seguimiento comercial no debe ser una simple insistencia sobre la propuesta enviada, sino aportar valor enfocado en resolver el problema del prospecto (como auditorías o recursos útiles) bajo un ratio de 80% valor y 20% venta.
important distinction to make it is very rare that people are going to buy in the those people because the fortune is in reality of it is that there such a small percentage of transaction takes place in those first one to two instances of you money is made is on that last mile because that last mile is the least something that I call which is value added followup and you always want to be email outbound on somebody it should be 80% value and 20% pitch and if you think someone about most people call a prospect and they're like yeah I'm just following up on the proposal that I said instead you…
Escúchalo en el minuto 28:21
Estrategia de contenidosBusca los términos principales de mayor demanda de tu nicho («palabras clave coliseo») en TikTok y utiliza las sugerencias de búsqueda recomendadas y los videos con mejor rendimiento para crear una lista sistemática de temas que respondan a problemas y búsquedas reales de los usuarios.
to do that is to Simply go on to Tik Tok and to search for the big what I call Coliseum keywords in every Market there is a Coliseum keyword and that is a specific thing that people are typing in in order to get entered into your world weight loss the word weight loss is a Coliseum keyword you take weight loss and you go on Tik top and you think then you'll start to see the content that is doing very very well in that category that starts to give you ideas of the type of content that you need to create in order to service that search demand that people are searching for you do that exercise…
Escúchalo en el minuto 22:16
Matriz de competidores para radiografiar el mercado
Investigación de mercado y clienteConstruir una matriz de competidores recopilando páginas de destino, anuncios en Google y Facebook, precios y ofertas o garantías permite obtener una visión clara del mercado e identificar debilidades para explotar.
competitor Matrix where I put all of the landing pages of all the people that are in that Marketplace all of the ads on Google and Facebook that they're using to send traffic to those landing pages then what is it that they're selling what is the price point and what is the offer or guarantee that they are providing in order to sell that and this gives you a x-ray view of the marketplace once you do this it is a once you have done all of this it is going to be very apparent where the weaknesses in this market are and you
Escúchalo en el minuto 15:03
Priorizar el negocio de la recompra y sobrecumplir la promesa para maximizar el LTV
Retención y relación con el clienteUn negocio escalable debe centrarse en la recompra y la retención más que en transacciones únicas; sobrecumplir las promesas comerciales deleita al cliente, incrementa su valor de vida (LTV) y financia un mayor gasto en adquisición de tráfico.
want to be in the order business you want to be in the reorder business you want to bring customers in and fulfill on the promises that you made but not only fulfill on them you want to over deliver on them you want to have a periods of time so that your lifetime value of a customer increases because you overd delivered on the promises that then they stay with you for long periods of time then your business makes more money you have a higher lifetime value of a customer and then you can spend more money on ads or on content to go
Escúchalo en el minuto 32:09
Investigación de mercado y clientePara detectar oportunidades de diferenciación y definir el producto ideal, localiza cinco productos validados en el mercado y analiza sus reseñas de 2, 3 y 4 estrellas; estas calificaciones intermedias revelan con precisión qué funciones valoran los usuarios y qué deficiencias o vacíos dejan sin resolver las soluciones actuales.
first step is to think about what a dream buyer Avatar looks like for your Marketplace so who is the ideal customer that it is that you're going to be selling to and the best way to start is by looking at what are the other proven products in your Marketplace that you know are selling and you can do this by looking at the number of reviews that they've got the number of social media followers that they've got and you can start to read chatter online in Reddit and other places is someone is selling a lot of product there is going to be lots of people talking about it online in terms of forums…
Escúchalo en el minuto 13:29
Crear ofertas tipo analgésico en lugar de soluciones tipo vitamina
Oferta y precioPara maximizar la conversión y tracción de un negocio, la oferta debe atacar un problema urgente y doloroso (analgésico) que ofrezca una solución inmediata a un mercado hambriento, en lugar de ser una mejora deseable pero prescindible (vitamina).
market that it is that you're going to serve and the number one criteria that you want is to sell to a starving Market offer needs to be a painkiller solution to that problem you have vitamins you have supplements and you have painkiller Solutions and a vitamin offer is something that is a nice to have it's to create an offer that gives that Prospect an immediate fix and an immediate solution to a problem that is absolutely burning that is keeping them
Escúchalo en el minuto 5:06
Canales de adquisiciónAntes de gastar presupuesto en anuncios, valida tu mensaje y oferta mediante prospección en frío (outbound) o esfuerzos orgánicos; una vez que compruebes qué funciona, utiliza el capital financiero en publicidad pagada para amplificar y escalar de forma predecible.
just that process then there is invaluable that is what really allows you to validate your offer and your business and then you take all of those marketing budget and then you want to start dabbling with paid ads where you can instead of using human capital you can use Financial Capital to go out Marketplace by paying to amplify what you already know Works through your organic efforts to start getting customers coming in in a repeatable scalable way and that's where things
Escúchalo en el minuto 27:26
Canales de adquisiciónAntes de gastar presupuesto en anuncios, valida tu mensaje y oferta mediante prospección en frío (outbound) o esfuerzos orgánicos; una vez que compruebes qué funciona, utiliza el capital financiero en publicidad pagada para amplificar y escalar de forma predecible.
just that process then there is invaluable that is what really allows you to validate your offer and your business and then you take all of those marketing budget and then you want to start dabbling with paid ads where you can instead of using human capital you can use Financial Capital to go out Marketplace by paying to amplify what you already know Works through your organic efforts to start getting customers coming in in a repeatable scalable way and that's where things
Escúchalo en el minuto 27:26
Canales de adquisiciónAntes de gastar presupuesto en anuncios, valida tu mensaje y oferta mediante prospección en frío (outbound) o esfuerzos orgánicos; una vez que compruebes qué funciona, utiliza el capital financiero en publicidad pagada para amplificar y escalar de forma predecible.
just that process then there is invaluable that is what really allows you to validate your offer and your business and then you take all of those marketing budget and then you want to start dabbling with paid ads where you can instead of using human capital you can use Financial Capital to go out Marketplace by paying to amplify what you already know Works through your organic efforts to start getting customers coming in in a repeatable scalable way and that's where things
Escúchalo en el minuto 27:26
Aportar valor al mercado antes de la compra como regla 80/20
Estrategia de contenidosEl principio central del marketing consiste en asegurar que cada punto de contacto entregue valor práctico al prospecto, independientemente de si decide comprar, lo que facilita y vuelve más eficiente cualquier esfuerzo posterior de venta.
website just articulating things to them in a way where every time they engage with you they take something away whether or not they choose to buy from you and if you can do that and if that can be the guiding North Star and the compass for all of your marketing initiatives then things will inevitably work out for you that is the 8020 of marketing it's just provide more value to your Marketplace before your customers become customers and if you can do that then all of your marketing efforts become infinitely easier and
Escúchalo en el minuto 30:08
Documentar el cumplimiento del servicio mediante checklists y SOPs antes de contratar
Estrategia y decisiones de negocioDesglosar cada tarea y entrega de servicio en checklists y procedimientos operativos estandarizados (SOPs) paso a paso permite atender a decenas de clientes en solitario y facilita delegar el trabajo a nuevos empleados apoyándose en sistemas excepcionales en lugar de operadores excepcionales.
be able to have 70 active clients and you want to think about it is you want to create like a checklist and an sop and every single service that you deliver and every function that you do in your business you need to have a check box of like I first do this then I do that then it's step three step four step five step six and you want to just bullet point out all of those little activities that you need to do as redundant as it seems that it gets done every single time so that when you inevitably onboard a team member you've already got the Sops and all those individual checklists already…
Escúchalo en el minuto 35:42
Priorizar la venta directa y la acción sobre el perfeccionismo estético inicial
Estrategia y decisiones de negocioAl comenzar un negocio no existe el momento ni los recursos ideales; postergar el lanzamiento o dedicar tiempo excesivo a detalles secundarios (como logotipos, colores o dominios) es una evasión frente al verdadero desafío comercial, que consiste en salir al mercado y pedirle a desconocidos que compren el producto.
is never going to be a perfect time never ever that resources are the reason that people aren't able to be successful the real reason is a lack of resourcefulness there's always a down and dirty Scrappy way to get things done just to go from zero to one movement is better than meditation and you have to sin that I see people make when they start a business is they spend a disproportionate amount of time and energy on the [ __ ] that doesn't matter they spend months on picking a domain name and setting up their Instagram and having a pretty grid coming up with color pan tones and branding…
Escúchalo en el minuto 10:38
Escalar la adquisición trasladando el mensaje de venta directa a publicidad pagada masiva
Canales de adquisiciónEl crecimiento acelerado de un negocio ocurre al transformar el mensaje de ventas probado en llamadas uno a uno en campañas de anuncios pagados, permitiendo impactar a cientos de miles de prospectos al día y facilitando el cierre comercial al generar deseo masivo previo.
get this next skill right and that is marketing my business didn't really take off until I went from doing this onetoone selling and being in the trenches to then taking that sales message and creating ads and marketing that instead of cold calling on $150 businesses a day I could call on 150,000 businesses in a day by reaching them through ads marketing's sole job is to make sales easy and to make it where people have a desire for what it is that you've got that's when you start to leading and that's when you start to get leverage that's what actually makes you wealthy as a business owner is…
Escúchalo en el minuto 37:09
Ingeniería inversa de ganchos y retención para videos cortos en formato nativo
Mensaje y copywritingEl contenido grabado con teléfono móvil y estética nativa supera al de producción compleja; para optimizarlo, analiza segundo a segundo los videos virales (primeros 3, 10 y 20 segundos, elementos en pantalla, estructura narrativa y llamada a la acción) e itera el mensaje mediante volumen y retroalimentación.
is that the content that looks the most native and is shot on a phone is the content that does better in today's day the beginning but the more reps that you get in the more feedback that you get through and you start iterating your messaging and how it is that you present to start looking at what is a Content that's doing very well what is the first 3 seconds what are they showing on screen what are they saying what are the first 10 seconds the first 20 seconds what's the call to action what's the story what's the editing style and if you spend enough time looking at this stuff iterating…
Escúchalo en el minuto 23:39
Estrategia y decisiones de negocioUn negocio real solo existe cuando se dispone de un mecanismo repetible y predecible para adquirir clientes a un costo menor que los ingresos netos generados cada mes, dirigiéndose a mercados hambrientos de soluciones en lugar de forzar argumentos de venta ante un público poco receptivo.
a compelling offer that just immediately goes out to a market that is starving for a solution and then gives them that solution in a way that reduces the majority of the risk for them and then realize very very quickly unless you possess the ability to be able to go out there and get customers and be good at that and have it so dialed in that it is a repeatable and predictable action that most freeing exercises you do you only have a business when you have the ability to go out there and to spend money and acquire a customer and you're making more money at the end of each month than it costs…
Escúchalo en el minuto 20:20
Estrategia y decisiones de negocioUn negocio real solo existe cuando se dispone de un mecanismo repetible y predecible para adquirir clientes a un costo menor que los ingresos netos generados cada mes, dirigiéndose a mercados hambrientos de soluciones en lugar de forzar argumentos de venta ante un público poco receptivo.
a compelling offer that just immediately goes out to a market that is starving for a solution and then gives them that solution in a way that reduces the majority of the risk for them and then realize very very quickly unless you possess the ability to be able to go out there and get customers and be good at that and have it so dialed in that it is a repeatable and predictable action that most freeing exercises you do you only have a business when you have the ability to go out there and to spend money and acquire a customer and you're making more money at the end of each month than it costs…
Escúchalo en el minuto 20:20
El riesgo de vender por tendencia sin resolver un problema concreto
Oferta y precioLanzar negocios persiguiendo productos de moda o preguntándose 'qué sería bueno vender' en lugar de definir con precisión qué dolor o problema resuelve el producto es un fallo estructural que conduce al fracaso.
these businesses I fell into the Trap of looking for a hot market and looking at what was trending I didn't think about what was the problem that these businesses solved I thought what would be good to sell that is a fundamental flaw and I had to learn that the hardware and I had to pay for that in
Escúchalo en el minuto 3:30
Una gran oferta compensa deficiencias en embudos y anuncios
Oferta y precioTener una oferta excepcional es el factor más determinante para la rentabilidad de un negocio, capaz de generar grandes beneficios incluso con embudos y campañas publicitarias mediocres.
there is nothing that you will be able to do in starting a business that is more important than getting your offer right you can have average ads average funnel and a complete Godfather offer and you can have a wildly profitable business and I see this all the time with people that come into my business that are running very rudimentary funnels but their offer is just so good
Escúchalo en el minuto 18:12
Investigación de mercado y clientePara elegir un mercado donde puedas sostener la ventaja competitiva a largo plazo, audita tu historial de búsqueda en YouTube y tus compras en Amazon; esto revela los problemas y categorías donde ya inviertes tiempo y curiosidad de forma natural.
to start is by simply looking at where are you allocating your time now go to your YouTube search history go look at your Amazon order history look at where it is that you are spending your time and then have a look at the marketplace what is a problem that exists through for what are people already buying that are associated with your interests and enjoy doing it you're going to be able to do it for longer periods of time you will be able to stay in the game and
Escúchalo en el minuto 9:13
Vender sin demanda existente incrementa drásticamente la fricción comercial
Investigación de mercado y clienteIntentar comercializar un producto en un mercado sin una demanda previa o una conciencia establecida del problema hace que la venta sea extremadamente difícil.
legitimate business that I ever started was selling water filters online I had to learn that it was very very difficult to sell a product that there wasn't a raging River of demand for I live in Australia and before the huge wave of people being very healthy conscious and really wanting to know what was in the water people had the idea that it was completely fine and healthy to drink tap
Escúchalo en el minuto 19:38
Retención y relación con el clienteEn la etapa inicial de una agencia, brindar consultoría integral en precios, catálogo y ofertas por encima del servicio básico contratado permitió mantener cero pérdidas de clientes y escalar hasta 70 clientes activos antes de la primera contratación.
out I was helping my clients with all of this other stuff that they didn't even sign up to my business for I was initially had one offer and that was to however I went above and beyond that basic offer and I became like a business consultant for these people I was reviewing their product photography their catalogs their pricing their offers and this was all well and above and delighting those customers I got my business up to 70 active clients before I hired anyone in my business I was did not lose a client because I overd
Escúchalo en el minuto 33:47
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