Posicionarse resolviendo las insatisfacciones con la competencia atrae a sus clientes descontentos

complicate it they think that they need to have the most brilliant idea that is so so unique that no one else has ever chances are that if no one else is doing what your idea is it's because it is a [ __ ] idea and there is no real need out there in the marketplace a much better framework to look at is what is a problem people are paying large sums of money to solve that there are lots of competitors in that market solving that problem because the problem is so big

i locked myself in a room until i made $1M · 2024 · comprobar

like we like dive deep into like their customer reviews Amazon reviews like going to Reddit forums and see what people are saying about Twitter or even going on to uh Facebook ad comments and really just pulling out the information in the customer's own words and we the tendency is often to try to pull out like the positive but the negative is where the gold is gives you it tells you what people are really struggling with your product and helps you to help overcome it um it also informs like what kind of content you should make but also negative on your your competitors is also a really good…

Ep 324: An In-Depth Look at the Creative Process with Tom Meredith · 2023 · comprobar

The dissatisfaction from the people that give the easy way is the number one piece of the funnel for me. Understand why people came to you, who did they previously go to and what were they dissatisfied with? And if you don't call your customers and you don't ask them, it's almost impossible to know. But then you get us versus them, you can really begin to position yourself as, what do they do and what do we do? That's how you begin to speak to your customers and the language that they have. That's how you solve the problems they haven't even told you. That's how you ultimately address their…

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

burned by customers and we get them like the fourth or fifth time and they're like I don't believe what you're saying place but it's like when we get on calls and we start talking about business metrics that matter like our mpis if you should be focused on the right things that actually move the needle in the business whereas most agencies just want to make themselves look good and that is they've LED with the Charisma and they're selling an unrealistic right have you're going to be hyper clear that you may have been burned by other this is the reality of the situation this is the trajectory…

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful | PT EP 641 · 2024 · comprobar

Plus then you are learning about your customer journey. When you're interviewing them, you're learning more about them. You're always people listen to these interviews are like, "I didn't know that. I didn't know that. I didn't know what was happening in their day." You find out and on top of it you find your positioning statements. You find your you know we this is the thing the thing I makes my eyes literally bleed and like my ears hurt is when I'm in a marketing meeting for like two hours and people are just like circular talking about their marketing and trying to figure out their value…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

all you need is to understand who's the person one step ahead of you, how do they get customers, what are they dissatisfied with. If you can be the solution to that dissatisfaction, Be a better solution to somebody bigger than you and don't go for the huge dogs. Don't try to compete with folks that don't even know you exist.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

So the next one is us versus them ads. If you have any problem solution product or if you have any innovative solution in your niche, this is just also super easy. You can really play on people's fear or emotions like we did with this one. Everybody knows energy drinks have tons of fear about them. Everybody always talks about fake sugar jitters and crashes.

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

you only want your content to appeal to those individuals who are dissatisfied with your biggest competitors. and all they are is a better option to a bigger player in the market. You just have to be better than them. That's how you get successful. All they did is say, we're a better alternative. They're a billion dollar company on we're a better alternative than the bigger business.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

If you're a low budget you just need to be the better choice. This business spending 10 million a year if you're just a better choice for 1% of their customers 100,000 a year on a fraction of the ad spend because all you're doing is buying the inventory of the folks who are dissatisfied with this business.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

management fees yeah so we touched on it earlier playing to your strengths is a massive of it because I feel like as different things so it is again doing that audit and saying hey what am I really focused on what do I really love and a great question to ask yourself is look at all the clients you've worked on in the say last like year or two couple of years whatever your experience is and say hey what was my favorite client not necessarily the client that P paid you the most money or you get the best results with which is typically what people go with what was our favorite client we talked…

Are You Making these Big Google Ads Mistakes? · 2025 · comprobar

is finding your competitor's ads and then engaging with the people who are engaging with their ads that's a deep cut i like that uh we were getting a lot of great installs by just using an ad that said we're better than clash of clans and then people would then on the on the ads people would say hey tell me you know how dare you say that you know or whatever but then we'd engage them on conversations and we'd say hey well you can actually do this or you know these are the reasons we think we're better um but that so that was our take on it through ads but just to literally go in and just…

Ep 125: Marea Wellness Scales Menstrual Health Organically on TikTok and Reddit · 2021 · comprobar

They're going the small guy. They're trying to face Goliath. Obviously, they're not even close to as big as Verizon and AT&T. So this strategy makes sense. If you're number one, you don't want to do us versus them. If anything, if you want to use an us versus them structure, you would use us versus the alternative. So rather than another brand or other companies, you would be like us versus your couch, right, if you were like the top fitness brand or something like that.

STEAL Ryan Reynolds' $1.3B Marketing Strategy [NO FAME REQUIRED] · 2025 · comprobar

that I thought was interesting was someone mentioned how they go to their file or they use AI to scan their customers or their, their competitors, um, reviews, and they, they pick out all the complaints of their, in their, in their competitors reviews, and then spin those into their own talking points. And I thought that was a pretty effective way from your guys side on the creative. How are you looking at researching customer behavior and sentiments? Any, any neat hacks?

Ep 635: Meta Is Shaky Right Now. Pilothouse on Panic Moves, Pausing Ads, and Cognitive Debt · 2026 · comprobar