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Are You Making these Big Google Ads Mistakes?
21 ideas de marketing sacadas de «Are You Making these Big Google Ads Mistakes?», de Aaron Young | Google Ads | Define Digital Academy. Sobre todo de…
- 21 ideas despiezadas
- Fuente Aaron Young | Google Ads | Define Digital Academy
- Dura 31 min
- Publicada en 2025
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Mensaje y copywritingGrabar y transcribir llamadas de ventas o propuestas para identificar con inteligencia artificial las preguntas y quejas más repetidas, y emplear esas frases literales del cliente como titulares o ganchos de contenido.
the strategy that worked the best for me and the post that got me the most leads ever was recording all the sales onboarding client calls proposal calls that I ever had with AI notetaker and then basically running through chat gbt and saying hey like what are the most common questions and then using my target client's exact words for the hook for the headline of the LinkedIn post right so for example one of them was my Google ads is rubbish right my Google ads my Google shopping sucks and I content on LinkedIn so that post got me
Escúchalo en el minuto 22:28
Canales de adquisiciónEn la configuración de ubicación geográfica de las campañas de Google Ads, es recomendable elegir la opción de 'solo presencia' (presence only) en lugar de 'presencia e interés' para evitar gastar presupuesto en usuarios situados físicamente fuera del área comercial objetivo.
majority of time when it comes to location settings you got two main options pres and interest or presence only I'll generally go presence only very rare cases I'll go presence and interest but mainly it's presence only yeah for me it's 100% uh presence only
Escúchalo en el minuto 13:32
Diseño de cuentas de Google Ads por principio de mínima complejidad
Canales de adquisiciónPara evitar sobrecomplicar la estructura de Google Ads, se debe partir del marco teórico de que la cuenta ideal tendría solo una campaña o un grupo de anuncios. A partir de esa base minimalista, cada nueva campaña o grupo debe justificarse estrictamente por un propósito específico, como diferencias en la intención de búsqueda, etapas del viaje del cliente o segmentación por red.
this has never happened but for me the perfect Google ads account would be one campaign or one ad group if you have used that as your framework as your starting point you're then having to justify why you're adding in extra ad groups and you know different keyword theme perfect justification for having a different ad group for user Journey we people the goal is to have one campaign never happen but it just reframes their mind of I'm only creating every campaign at ad group needs to have a specific purpose for why it exists basically and
Escúchalo en el minuto 2:00
Auditoría de cuenta de anuncios guiada por el propósito de cada campaña
Canales de adquisiciónPara auditar una cuenta de Google Ads, solicita al cliente o decisor que revise la lista de campañas una por una explicando el objetivo específico de cada una; esto revela rápidamente si la cuenta responde a una estrategia real de negocio o si es una mezcla desordenada de tácticas aisladas.
dual review one of the first questions I ask is let's go to your Google ads account show me the campaign list now I want you to talk me through each campaign and what are you wanting to achieve here and you can find really quickly if you talk to the business owner like that or the key decision maker sometimes they don't know and they go okay well you know what are you looking at achieving here and or sometimes you get answers I saw this guy YouTube say this I saw this one I Linked In it becomes kind of a mismatch a Mis misat just a mixup of all different strategies yeah and that's where I go…
Escúchalo en el minuto 8:05
Exigir casos de estudio a los representantes de Google antes de aplicar sus recomendaciones
Canales de adquisiciónAntes de implementar una nueva estrategia recomendada por un representante de Google Ads en la cuenta de un cliente, exige entre 3 y 5 casos de prueba o datos reales que demuestren que el enfoque propuesto funciona.
comes to a Google rep don't waste the phone call and and really push sometimes some more get and I always give whenever they give a strategy I'm also asking for data and case studies and go okay so you you've roll out this strategy to us before we implemented on this client's account can you give me three or five test cases where this has worked and just just so I know it's a proof of concept whether it works or not yeah
Escúchalo en el minuto 30:20
Superar el síndrome del impostor orientando el contenido a principiantes o clientes finales
Estrategia de contenidosPara eliminar el bloqueo y la inseguridad al publicar contenido profesional, evita competir o compararte con veteranos de la industria; en su lugar, dirige el mensaje hacia clientes finales o perfiles principiantes que buscan aprender lo básico y para quienes tu conocimiento actual resulta valioso y accesible.
ads and that actually helped me with the fear of the Imposter syndrome because I went well I'm not comparing myself with other Google ads channels I'm talking to business owners who know nothing about Google ads and I know I know more than them not in an arrogant way just because starting you wouldn't compare yourself to Thomas or me because someone who's just starting in the industry they may find my content way over their head whereas if you're giving it so if you're years you can go back and go I don't want to be releasing content with someone who's been in the industry for five or 10…
Escúchalo en el minuto 19:20
Canales de adquisiciónDado que Google Ads gestiona el presupuesto a nivel de campaña y sus algoritmos priorizan naturalmente el volumen sobre la rentabilidad, los productos o servicios de bajo volumen y alto margen deben aislarse en campañas propias para evitar que los artículos de bajo margen absorban todo el gasto.
people is that's where your campaign setting comes in always remember with Google ads your budget is set at a camp campaign level so if you've got like a low volume high-profit product or service that's the perfect example where it goes into another campaign because Google would generally Chase volume over higher profit margins yeah I think like
Escúchalo en el minuto 11:24
Canales de adquisiciónDado que Google Ads gestiona el presupuesto a nivel de campaña y sus algoritmos priorizan naturalmente el volumen sobre la rentabilidad, los productos o servicios de bajo volumen y alto margen deben aislarse en campañas propias para evitar que los artículos de bajo margen absorban todo el gasto.
people is that's where your campaign setting comes in always remember with Google ads your budget is set at a camp campaign level so if you've got like a low volume high-profit product or service that's the perfect example where it goes into another campaign because Google would generally Chase volume over higher profit margins yeah I think like
Escúchalo en el minuto 11:24
Estrategia de contenidosPara construir autoridad y marca personal cuando se está sujeto a acuerdos de confidencialidad (NDA), se deben abstraer y generalizar las estrategias y aprendizajes, omitiendo detalles identificables de modo que las acciones y resultados no puedan rastrearse hasta el cliente o cuenta original.
and I said hey well you know there's probably a way you can it's just figuring out how you can right generalizing things talking about you know what you did in an account that literally cannot be traced back to what you did whatsoever right like uh to each there's always a way you can talk about your results it's just figuring out yeah
Escúchalo en el minuto 18:05
Estrategia de contenidosPara construir autoridad y marca personal cuando se está sujeto a acuerdos de confidencialidad (NDA), se deben abstraer y generalizar las estrategias y aprendizajes, omitiendo detalles identificables de modo que las acciones y resultados no puedan rastrearse hasta el cliente o cuenta original.
and I said hey well you know there's probably a way you can it's just figuring out how you can right generalizing things talking about you know what you did in an account that literally cannot be traced back to what you did whatsoever right like uh to each there's always a way you can talk about your results it's just figuring out yeah
Escúchalo en el minuto 18:05
Limitar la segmentación geográfica a estados clave en presupuestos reducidos
Canales de adquisiciónAl hacer publicidad en mercados geográficamente masivos como EE. UU. con presupuestos inferiores a 10.000$ o 20.000$, segmentar todo el país diluye el presupuesto; es preferible concentrar la inversión inicial en unos pocos estados clave (por ejemplo, tres) para lograr impacto y eficiencia.
cutting it down to three key States right yeah if you have a budget that's under say 10 or $20,000 even 10 or $20,000 like the US is pretty big right it's basically targeting for us outside the US like 50 different countries right with the different states so you need the budget for that right yeah um and you don't want to spread yourself too thin that's a massive mistake I see is just targeting all 50 states right it's crazy
Escúchalo en el minuto 13:03
Medición y experimentosNo asumas que todas las cuentas deben optimizarse para un ROAS elevado o ventas inmediatas; según el modelo de negocio (como DTC orientadas a adquisición o venta de la empresa), el objetivo puede ser el volumen de nuevos clientes a un CPA objetivo o un margen de contribución, por lo que es indispensable definir la métrica norte antes de estructurar las campañas.
all want to throw up the 10x row us but sometimes a 10x RS can be the worst thing for a business and you so it's got to come back to what is actually the the best part what's the best balance point a lot of them are actually angling for acquisition eventually so they're not far as like they're looking to maximize new customers but they might want to get them at a certain CPA so there's so many and a big mistake I see is just optimizing for simply sales or simply profit right when actually the business wants a certain number of new customers for example or they want to acquire customers at a…
Escúchalo en el minuto 8:50
Iniciar conversaciones por mensaje directo con clientes ideales para mejorar la visibilidad orgánica de tus publicaciones
Canales de adquisiciónConversar por mensaje directo en LinkedIn con perfiles que coinciden con tu cliente ideal entrena al algoritmo para que priorice mostrar tus siguientes publicaciones en el feed de esos usuarios.
from your posts yeah so DMS is a massive part that's super underrated on LinkedIn I would say definitely a little trick is you can DM people obviously not gibberish like DM them have a conversation if you DM them then typically and you might have noticed this your post if you post after that soon after that your post will come up on their on their feed more likely right so LinkedIn does definitely take into account the type of people you DM so I basically telling LinkedIn these are my ideal clients these is who I want these are the type of people that I want to ppcs so you want to be…
Escúchalo en el minuto 23:34
Apalancar la marca personal para cobrar auditorías y exigir pagos por adelantado
Oferta y precioConstruir una marca personal sólida publicando contenido recurrente genera la confianza necesaria en el mercado para transformar las condiciones comerciales: permite empezar a cobrar por auditorías o llamadas de diagnóstico y pasar de facturar a mes vencido a cobrar por adelantado.
it's it's all inbound yeah like charging for your audits or charging for your calls is one of the biggest shifts I always recommend for Freelancers and that's enabled by building your personal brand that's enabled as you said where people have more confidence in you when they're seeing your profile they're seeing you're pushing stuff out they're seeing you're you know trustworthy in the marketplace right then you can start to actually charge for things which typically maybe people give away for free you can also then the biggest shift for me in my freelancing was going from charging in AAR to…
Escúchalo en el minuto 25:46
Aprovechar los equipos internacionales de Google para solicitar casos de éxito de otros mercados
Canales de adquisiciónPara diseñar estrategias de crecimiento en un nicho local, solicita a los equipos de soporte y localización de Google casos de estudio sobre cómo escalaron las marcas líderes de esa misma categoría en otros países.
what I find is really great is different countries different localization teams are really helpful as well from Google so you could say for example if you want to be the biggest drinks brand in the UK in gut health for example you could ask Google hey what are your case studies in Brazil or in somewhere completely different how did you grow the biggest brand there and typically they can help
Escúchalo en el minuto 30:43
La página de destino como mecanismo de segmentación algorítmica en Google Ads
ConversiónEn los entornos automatizados y de concordancia amplia de Google Ads, el contenido y la estructura de la landing page actúan como la señal primaria de segmentación del algoritmo; por tanto, garantizar una correspondencia exacta entre el anuncio y la página es fundamental para convertir tráfico ante el encarecimiento de los CPCs.
in Google ads I think Google is we see all these signs that Google is definitely looking at landing pages more it's more important than ever to make sure your ads match your landing page very closely and people get what they expect when they click through that's even more important when cpcs are just is is that your learning page is actually becoming Target tting so Google is still looking at your your keyw broad batch that made it really really clear that the landing page is becoming used to be and the landing page that's actually now becoming really important
Escúchalo en el minuto 27:52
Estructurar contenidos y programas en torno a la guía que necesitabas en el día uno
Estrategia de contenidosPara definir el alcance de tu contenido o comunidad sin dispersarte, crea los recursos pensando en qué libro te habrías dado a ti mismo al empezar, resolviendo las etapas y dolores que ya atravesaste.
focus on the best advice I had ever was if you could give yourself a book back when you started on day one what would be in that book yeah that's great and that's what you need to include in your content in basically whatever you're doing if you frame it like that it's so much easier because CH is are the pain points that you have are pain points that other people are facing so you're giving them a journey from from that now
Escúchalo en el minuto 20:50
Prioridad del CTR sobre el nivel de calidad al superar un Quality Score de 5 en Google Ads
Canales de adquisiciónUna vez que una palabra clave en Google Ads supera un nivel de calidad (Quality Score) de 5, optimizar el porcentaje de clics (CTR) tiene un impacto sustancialmente mayor sobre el rendimiento de la campaña que seguir dedicando esfuerzos a subir la puntuación de calidad.
years ago that at a certain point click through ratio is more important than keyword quality scope and yeah they that once once you get a quality score above five your click ratio is way more important than your quality score for your keyword so then I was able to gok
Escúchalo en el minuto 29:50
No adoptar estrategias avanzadas de PPC sin el contexto y tiempo de gestión adecuados
Canales de adquisiciónImplementar tácticas complejas de Google Ads (como el pujado manual avanzado o configuraciones hipersegmentadas) vistas en otros casos suele ser perjudicial si se aplican fuera de contexto y sin evaluar si se cuenta con el volumen de gasto, el mercado o el tiempo operativo necesario para gestionarlas activamente.
really over complicating things that's Frame of like the results you're looking for are in the most boring work that you're avoiding and we love shiny people are flocking to them without addressing the fundamentals first yeah complicated yeah I think it's just about being realistic what time you have right I might just see be seeing it out of context right it might have just worked for them it might have just worked on a specific account in a specific country with a specific amount of spend so I you have 100 clients right how much time do you have just being realistic uh again only if you…
Escúchalo en el minuto 1:15
Auditoría de logros previos ('stacking wins') para activar la marca personal
Marca y posicionamientoAl iniciar la creación de contenido o la transición a profesional independiente, realiza una auditoría detallada de todos los resultados e hitos obtenidos a lo largo de tu trayectoria profesional, por pequeños que parezcan, para utilizarlos como base temática de publicaciones y reforzar tu propia seguridad técnica.
with is imposter syndrome and I think stacking your wins is just really really important just for yourself and for your LinkedIn and for your content and for your future growth like so I would really start there of just doing a bit of a life audit of like hey what have I done you know because if you've worked in Google ads in any capacity you've had some results right no matter how big or small you might feel like they are time talking to ppcs about is hey like just list out those wins and then let's see how we can put those out into the world let's see how we can work with
Escúchalo en el minuto 17:16
Marca y posicionamientoPara especializar tu servicio y atraer clientes premium, audita tu historial y enfócate en el tipo de cliente con el que más disfrutaste trabajar en lugar de elegir únicamente por quién pagó más o tuvo mejores métricas.
management fees yeah so we touched on it earlier playing to your strengths is a massive of it because I feel like as different things so it is again doing that audit and saying hey what am I really focused on what do I really love and a great question to ask yourself is look at all the clients you've worked on in the say last like year or two couple of years whatever your experience is and say hey what was my favorite client not necessarily the client that P paid you the most money or you get the best results with which is typically what people go with what was our favorite client we talked…
Escúchalo en el minuto 21:24
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