La publicidad pagada debe optimizarse según las métricas financieras del negocio y no por los datos de la plataforma

new when I ramp up my Facebook ads what percentage of my customers are new versus returning and if there's a higher volume of newer customer maybe my efficiency goes down but I know what I'm doing is I'm buying a higher volume of future cash flow and revenue so I might treat Facebook as a row as generation device and ultimately what I do is I completely starve my funnel and then run out of money even though my Facebook bro

Ad Account Structure, KPIs and more · 2023 · comprobar

And your clients aren't going to leave you because you're ultimately providing so much more value other than like, well, here's our ROAS. I know your business is going down and your cash flow is getting worse and worse. You're making less and less profit, but our ROAS is excellent. You're going to be able to understand the contribution of what it is that you're doing so you can ultimately be the best business partner to your clients by being the best business partner to Facebook and understanding that ultimately our number one boss in the real world is the finance department. And how do we…

$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown) · 2024 · comprobar

nobody likes to hear. Most retargeting strategies don't exist to make more money. They exist to make performance look better. another common mistake is splitting audiences into hyperspecific segments. like view content, add toart, video viewers, engagers. I see so many people talking about each one of these with its own budget, its own campaign, its own exclusions. I What that actually does is force you to spend more money on people who are already more likely to buy. Sure, great for rorowaz, terrible for growth. it often just means that you're overinvesting in people who already know you…

How to Scale Profits with Meta Ads 📱 · 2026 · comprobar

antes gastaban más de un millón de dólares en anuncios de Google , pero no tenían ni idea de qué funcionaba porque no realizaban ningún seguimiento de conversiones en ninguno de sus anuncios de Google. No tenían nada preparado. Así pues, el algoritmo más potente del mundo no fue capaz de optimizar sus anuncios para lo que más deseaban. Y como dije, se trata de casos firmados. Esto no se limita solo a llamadas telefónicas y contactos. Son fáciles de conseguir

How We Got 20x ROI With $1,500 CAC: Personal Injury Law Case Study · 2026 · comprobar

companies to measure this way I don't use the conver version metrics inside of a paid media platform to gauge success most businesses or most agencies fail is they trust the source that we just more traffic anyway but when you look at the inep Raz which means if you look at Meadow's Raz or you look at Google's row as that is designed to get you excited to spend more money and then you look at your business and you find out it's it's things that we can at least trust click the rate good how much are we paying for that traffic good are they called traffic Search terms is their intent looked at…

How Google Ads Are Ripping You Off & How to Scale In Spite of It | Perpetual Traffic EP 602 · 2024 · comprobar

Because whoever is running your ads should understand how your business works and how to be successful in business. And I would say 90, 98% of Facebook media buyers aren't people that have successfully built and scaled businesses. And they don't know the ramifications of their actions. But, yeah, there's a lot of folks that look to metrics like ROAS to say how successful they are. Instead of saying, when you work with us, your bank account improves. Because what we're doing is trying to amplify your successful business model. And if the people you talk to talk in ROAS or they're talking about…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

I wouldn't run them. So the only value of an awareness objective is understanding what copy or creative would get you more awareness. And a traffic objective is one would get you more traffic. Now, lay that across the fact that somebody that's interested in your brand is not somebody that will buy and people that click on your website are not the same people that are going to purchase from you or sign up for leads. Understand that basically these efforts are a whole bunch of really expensive pieces of information most of the time that have no value to you when it comes to making money.

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

now I might give you a worse Facebook platform level result but if that amplifies the rest of your business who cares do I want a three act am I looking at the row as of each Channel then trying to decipher it or am I trying to say the average customer's worth X money they have X amount of transactions and each one cost me a certain amount of money to buy and a certain amount of money to supply and now all I'm doing is saying how do I get the highest volume of whatever my business objective is whether it's customer acquisition profit margin Revenue growth Top Line bottom line

Ad Account Structure, KPIs and more · 2023 · comprobar

You're paying me to generate profit volume. I can test a thousand ads to make sure that like we just see higher and higher CPMs in the platform and we lose more and more market share. So the first thing that I do is I break down the unit economics because I want to know how best to be an investment banker. Otherwise, I'm a vanity metrics salesman. And I think that like you can overcome that by focusing on what actually matters.

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

all want to throw up the 10x row us but sometimes a 10x RS can be the worst thing for a business and you so it's got to come back to what is actually the the best part what's the best balance point a lot of them are actually angling for acquisition eventually so they're not far as like they're looking to maximize new customers but they might want to get them at a certain CPA so there's so many and a big mistake I see is just optimizing for simply sales or simply profit right when actually the business wants a certain number of new customers for example or they want to acquire customers at a…

Are You Making these Big Google Ads Mistakes? · 2025 · comprobar

from Facebook and what he teaches is like totally aligned with what Facebook as says um I mean what they recommend recommends for you to do so hey it's an algorithm developed by Facebook why would you try to do something that Facebook um tells you not lot of stuff that has um that goes against what what it's laid down on Facebook blueprint you know you don't

Ian Park's Top 5 Most Valuable Insights You Need to Hear · 2024 · comprobar

know what enek is it is the cost to acquire a new customer just got off a if we don't know what our number is and if we don't know the accuracy of that number which is two things know the number know how accurate it is then we could run a lot of traffic and spent a lot of money on paid media but put you out of business that's not the goal the goal is for you to have profitable I said and that enac number is like new visits new customers getting that actual what they're seeing inside the apps is the correct number when in fact it isn't there is a way to show new audiences engaged audiences and…

How Meta Ads Manager Is Lying to You & What You Can Do About It | Perpetual Traffic EP 675 · 2025 · comprobar

Nearly everyone who's came to me before, like their agency is just like, like, you know, thrown up advantage for us. Just like their, the agency is telling them, Oh, we're, we're validating a bunch of different audiences. And then we're going to hit scale. Like I actually, I, frankly, I actually like parted ways with a client just because they couldn't understand the, concept of like incrementality. And they were like basing everything off of, you know, blended and like CAC and CPA and things like that. And I remember like being like, oh, you're not retargeting like 25% video viewers. And all…

From Dropshipping to Fractional Head of Growth in 12 Months · 2024 · comprobar

you see on the out side right it's not the inapp Raz that everybody looks at past I'm now thinking like if you're looking at Ina roaz that's like your bisch your strategies if you're only looking at inapp metrics and not business metrics like what we're talking you've got if you've got media buyers that are talking to you only about Raz exfoliate them away because they're just living in 2013 14 15 16 right is that report exfoliate useless media buyers that are not working on your business objectives

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing | PT EP 616 · 2024 · comprobar

uh, if if you're following a brand that doesn't need to be good at ads, don't follow their ad strategy. Um, you're

The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar

many cases but that drives all of your marketing like if you don't know the things that we're going to discuss today it's really hard to scale and understand like how much you should be spending on paid advertising Andor marketing just in general in order to profitably grow your anything if you don't know these metrics as John Moran said when he was on here it's like if I don't know these metrics I can spend a ton of money to drive you out of business fast

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar

no. The secret is not worrying about rorowaz anymore because you want to worry about money. Rowz isn't money. It's a lie. People have been telling for 30 years about digital marketing. It has nothing to do with the bank account. How

Meta advertisers… We’ve got a big problem · 2026 · comprobar

CTR goes up because I have an ad that has a great row as probably what's happening is I'm smashing my mid and bottom funnel in a way that is not sustainable and I'll get a great row as to the point where I go out of business still have people thinking that a really good roas and a really good CTR is great when they're chasing that they ultimately go out of business because they don't have any more Revenue well

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

hesitated I think it would if your business objective isn't financial with that investment yeah yeah and that yeah and I think what's really important as a Founder as a business owner is to understand that when you're scrolling Twitter when you're watching Youtube you're getting a lot of advice that is shrunk down and broadcast as if it's a universal message yeah and your business objectives like you very if the business objective is not financial and some people may hear that and think isn't it always Financial no year to spend a million a day where Revenue was not an objective the objective…

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2023 · comprobar

it I think it would if your business objective isn't financial with that think what's really important as a Founder as a business owner is to understand that when you're scrolling Twitter when you're watching Youtube you're getting a lot of advice that is shrunk down and broadcast as if it's a universal message yeah and your business business objective is not financial and

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

Facebook is the right tool to amplify things that you do well Facebook is should not be the tool that is what you live and die by if your business is going to live and die by your ability to make Facebook work for you then you don't have a business that should be using Facebook and that doesn't mean you have a bad business

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

of not learning how to run Facebook ads from somebody that was good at email or search or programmatic I kind of came in fresh because I look at Facebook not as a version of Google display or of email and I don't value the same metrics in the same way that most other people do and I've always looked at it through the lens of business results

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

of not learning how to run Facebook ads from somebody that was good at email or search or programmatic I kind of came in fresh because I look at Facebook not as a version of Google display or of email and I don't value the same metrics in the same way that most other people do and I've always looked at it through the lens of business results

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

Cada, cada cuánto uno se pilla con un cliente e-commerce que metí tres y tengo 100 millones de ventas y es como y me está saliendo muy caro y es como, amigo. Y están obsesionados con mantener un ROAS de hace dos, tres años atrás y que no, yo lo pue, no, el mercado cambia y tú no mandas ahí.

Lo Que Nadie te Dice de Escalar Una Marca de Ropa - José Tomás Zegarra - E49 · 2025 · comprobar

think what's really important as a Founder as a business owner is to understand that when you're scrolling Twitter when you're watching Youtube you're getting a lot of advice that is shrunk down and broadcast as if it's a universal message yeah and your business objectives like you very carefully phrased what you said earlier if the business objective is not financial and some people may hear that and think isn't it always Financial no like and

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2024 · comprobar