La atribución de último clic distorsiona el valor real de los anuncios y perjudica la toma de decisiones

if you're still worrying about silly things like platform level reporting or investing in third party tools to let you know well actually my attribution is this but it's actually that because of the model and the multi touch all of that is nonsense none of that is real I've been there is zero legitimacy to trying to make decisions on platform-based results what you need to understand is your actual Blended costs this is the only thing that actually matters now when we your all-in Blended CPA the only thing that matters for your business is how much is it cost to acquire a transaction and what…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

way of thinking about things like last click analytics like we write a campaign and we spent a dollar and we got five dollars back you what's tricky is like it makes marketing harder when you shift from last click to doing like hold out testing you start to realize that a lot of what you thought was really impactful actually isn't and then you're like oh perspective like the long-term benefit for your business is going to be a lot greater but you need to kind of like re relearn the basics like how do you build a campaign or or a program that really changes customer behavior

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

why over how Ros is absurd and you talked about PSM is better than Ros so yeah the concept of attribution which I think is nonsense it's basically saying let's use car did you make the purchase because of the salesperson oh like when you walked into dealership was it the person who was lucky enough to shake your hand when you test drive are they the reason you just car or was there a million other things that went into that chice like oh I saw the TV commercials and my friends had one and I did a little bit of research on myself

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a lot of conversions came from brand terms. does it make sense that we spent that amount of money on brand campaigns if it's only grabbing that last click and it's not really creating new demand. is that meta is where the awareness happens, like the awareness of your brand, but then you also say, well, a lot of the search terms that you are getting the click, getting the credit, are people searching for your brand name or the name of the product. And I think that unto itself is such a major revelation to a lot of companies because they look at meta and say, oh, I'm going to shut off that ad…

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

18,000 new customers, 32 million in revenue in 2025 with 113,000 new customers. Obviously, here, this is also benchmarking. We use some data-driven creative decisions here. You can see some of the ads a lot of their last click sales came from people Googling the brand or Googling the name of the product. So you've got to look at everything together. And that's exactly what the tier 11 data suite does. some of this blurred out a bit, the name of the company and so forth, but you can kind of see. perpetualtraffic.com forward slash YouTube. So on behalf of my amazing co-host, Lauren E. Petrullo,

543% Revenue Growth in 2 Years (A Premium Case Study) · 2026 · comprobar

creatives if you don't have a holistic way of looking at measurement then you rely on just last click attribution models you will be missing out you will be making the wrong decisions because that's where Tik Tok has fallen down in the past though because I've had plenty of like we have third party attribution softwares for all of our clients we're like I don't see any conversions coming in on Tik Tok like I'll just eliminate that I'm talking like a business owner and but then you get rid of that that spend and all of a sudden it's like where did all my last click attributions go over on…

How to Use TikTok Ads The Right Way to Grow Your Business | Perpetual Traffic EP 627 · 2024 · comprobar

and um when you're when you're moving away from that kind of more simplified way of thinking about things like last click analytics like we write a campaign and we spent a dollar and we got five dollars back you what's tricky is like it makes marketing harder when you shift from last click to doing like hold out testing you start to realize that a lot of what you thought was really impactful actually isn't and then you're like oh perspective like the long-term benefit for your business is going to be a lot greater but you need to kind of like re relearn the basics like how do you build a…

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

Recuerda que el meta y el motor del drama son el último clic. Estamos importando conversiones de primer clic clic". Esto significa que se está obteniendo la mayor cantidad de "añadir a tarjetas" por clic, pero ese no es su punto de partida ni necesariamente su punto de partida. Está bien quitar uno de mis productos más rentables solo no tenga el CPA. Si no hubieras tenido el paquete de por supuesto que habrías cometido un error muy grande. Probablemente lo habríamos pausado. Sí.

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

attribution on different platforms multi-platforms working together and also perhaps in a lot of cases a lot of marketing professionals thinking they're working against each other when in fact that's really not the case because I've never seen anybody explain the whole Continuum of how attribution works even tactical person saying like just show me the tactics of like exactly which platform which channel is creating my sales whether it's first click last click in between click we're not going to give you those answers today because you're never going to find that out exactly but what you do…

Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563 · 2024 · comprobar

There's a sales process. Now, if you have 10 ads that all had an actual impact on the user in order to purchase something, but the attribution of Meta says, well, you get to have one point and it's last click. Remember Meta's attribution is last click attribution. So if I have 10 ads and, but I can only give credit to one of those, but they all are equal. What do you do? Like, where do you put that? Where do you put that? So it has to go to last click. So what I've been using as is CPA is good. I understand it, but just because it wasn't the last thing doesn't mean that it wasn't the best…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2) · 2025 · comprobar

agency's fault as to how how the measurement has not progressed with the problem is we have not kept up with social media um dilution of that attribution or the multiple device days now it's social media has non- click attribution and then YouTube has non- click attribution which means yeah you've seen a Facebook ad and then you've Googled something or you've seen a YouTube ad and then you've Googled attribution and then you have a tablet a phone and sometimes like two laptops so now you have four devices that are also when you look at attribution are going to get you know you're standing in…

Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t Part 1 | PT EP 576 · 2024 · comprobar

in sales with 235 new customers coming from sms i'm just using meta as list building right now yeah so no john no john it's attentive that's getting all those customers for you first click text message first click text message thanks attribution please all when you look at attribution if you just turn that into gospel you're gonna have a bad time well i should say this if you're looking at attribution as gospel ai could do that so please don't try to put yourself in a position that can be on this channel and on this show is to look at the broader view and how all the channels work together

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happens is we know that in in like all the plethora of of advertising Effectiveness research we know that clicks by themselves you know they have a function but they're not necessarily the most accurate predictors of long-term sales and how do you kind of growing effectively manage to go beyond the click and understand how to how to how to look at attribution incrementality and then running test and learns to grow there because by the time

How to Use TikTok Ads The Right Way to Grow Your Business | Perpetual Traffic EP 627 · 2024 · comprobar

al menos 10 años. Sí. El problema es que no nos hemos mantenido al día con la dilución de esa atribución en las redes sociales o la dilución de esa atribución en múltiples dispositivos días. Mhm. Ahora las redes sociales tienen atribución sin clics y luego YouTube tiene atribución sin clics, lo que significa que sí, has visto un anuncio de Facebook y luego has buscado algo en Google o has visto un anuncio de YouTube y luego has buscado algo en Google y luego tienes el audio de YouTube que también es atribución sin clics y luego tienes una tableta, un teléfono y a veces como dos computadoras…

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 680 · 2025 · comprobar

prove their value because the whole idea is you put this much money into meta ads and you get this return and you put this much money into Google ads and you get this supposed return the problem is is that it usually doesn't match up to what's actually happening in the source of Truth which is say the Shopify store or or the business So Meta both meta and Google have no interest in promoting we need to put more money into meta pmax happens all the time look at the RAS on pmax uh look this happens a lot look at the row on Google ads we have like a 13x row us and we only have a 1x on meta…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

And what attribution model are you choosing? But that's also subjective because every customer journey is completely different. I have literally been in businesses that spent over $100,000 to figuring out modeling. Every single time we have that conversation, it's whatever attribution model makes the vice So if you're working on an attribution model to say, well, this is the ad that got somebody to buy, you're spending money and wasting time trying to extrapolate the very last touch point of a customer journey that is decades long, where you have no control over 99.999% And if you don't have…

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar

let's break down why return on ad spend The concept of return on ad spend is built around attribution. Basically saying whoever was the last to touch something takes credit for all The bottom line is the last touch is But the last touch isn't the reason something happened. And to prove that, if you turn all of your ads off, you're going to get sales tomorrow and tomorrow's rorowaz is essentially going because people bought on ads they saw today and yesterday. And that ad they saw today and yesterday is not the first fair, the customer journey isn't days or weeks long. It's a lifetime. The…

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

not just Facebook ads because remember attribution is absolute nonsense if anybody says that they can point to how much it cost to get a sale from anyone ad they are lying to you that's not a subjective view that's an objective customer Journey that it takes to get somebody to buy and why one ad and one action is predictive of anything else of Instagram Facebook Tik Tok Google the algorithm the organic the paid social the organic social and everything else same if you're telling me that that's true I know that you're one 100% full of

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

subscription the point here is simple it is impossible to say what ad made any sale happen it is impossible to say how um you can't ever actually the concept no way to actually point to anyone ad generally takes dozens of touch points pay for itself anyway um that ad that gets credit because it's the last touch salespeople now that's ignoring actual like there's so many steps to go

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

subscription the point here is simple it is impossible to say what ad made any sale happen it is impossible to say how um you can't ever actually the concept of attribution itself is a lie there's no way to actually point to anyone ad completely Fair um no two customers have the same customer experience it generally takes dozens of touch points gets credit because it's the last touch Point that's like saying well if I want salese now that's ignoring everything that goes beforehand right like well like there's so many steps to go into something other than the ad that

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

are not relying on clicking on an ad to make a purchase. Like when they were getting down to it, it's over 50% of people of a certain age group are buying products without clicking on the ad. The last click attribution model is dead. It was obsolete 10 years ago and it is completely dead now. And so we have to

Meta Performance Summit: MASSIVELEAK · 2025 · comprobar

like it's not about the thing that's lucky enough to be the last touch point in this customer Journey right it's part where attribution doesn't really even matter because it's not a thing it's not real right and like something that I love to touch in on is that like attribution is sort of this like it's a lie like you can't actually make decisions off of that information because it's not realistic right and when you chase that it becomes uh discover a product on a Facebook ads and on smartphone and then probably they buy after on desktop so PC because in way family there is one PC so also…

I Spent 30 Days Mastering Facebook Ads and CRUSHED It! · 2025 · comprobar

And I mean, that would be a little bit harder because, you know, obviously your organic search probably is coming from originally a click and or a view that might be, you know, from a paid media ad. But we tend to really gravitate towards like everything's working together in this universe of media, whether it's email, whether it's organic, whether it's Amazon, whether it's, you know, Google, you name it. So, I mean, that email sale didn't happen just because somebody woke up in the morning and said, hey, I want, you know, Cole Turner Cosmetics. But unless, I mean, it's this whole ecosystem…

The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads With Cole Turner · 2025 · comprobar

have clients that are absolutely insistent on every single sale being attributed to one platform because they'll be running multiple stuff and they want to know exactly where it comes from and I often try and have to tell them like okay imagine this scenario someone sees a Facebook ad they click on it three days later they remember the name they Google it they go in they're about to purchase they don't manage it because they're waiting in line couple days later they see a display ad on YouTube they click on that and they come you know and you could just keep going down the line on things that…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

is I think rorowaz is a really bad number by the way. I I think the concept of attribution is bad. There's no way you can say that any ad is the reason that something happened. You could stop all of your ads tomorrow and somebody who saw an ad today will buy tomorrow. So then your rorowaz would be infinity and somebody's buying today because of an ad they saw last week. So there's no way to tie ad spend to revenue and there's no way to tie one ad to an we've all been told a lie and rorowaz is your results in a different way than if it's credit by being the last click. Um

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

something that goes over the attribution no something ah conversion is this conversion no it's thinking about how the the consumer think and what the consumer wants actually yeah and your touch point on attribution like it's not about the thing that's lucky enough to be the last touch point in this customer Journey right it's like we even get to the part where attribution doesn't really even matter because it's not a thing it's not real touch in on is that like attribution is sort of this like it's a lie like you can't actually make decisions off of that information because it's not realistic…

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