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3 Mind-Boggling Ways Triple Whale Is Screwing Your Business
25 ideas de marketing sacadas de «3 Mind-Boggling Ways Triple Whale Is Screwing Your Business», de Perpetual Traffic. Sobre todo de medición y…
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- Fuente Perpetual Traffic
- Dura 49 min
- Publicada en 2025
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Criterio de poda sistemática de anuncios cuando Meta deja de asignarles presupuesto
Canales de adquisiciónAnte las restricciones de límite de anuncios por cuenta en Meta Ads (como el límite de 50 en Andromeda), la regla para podar y hacer espacio a nuevas iteraciones es eliminar aquellos anuncios cuyo gasto se ha aplanado (flatlined) a unos pocos centavos o menos de 3 dólares al día, ya que el propio algoritmo ha decidido ignorarlos frente a creativos de mejor rendimiento.
that there is a 50 ad limit inside of andromeda yes now if you were following me back then you are all those users were grandfathered in so i can use as many ads as i want everyone else is stuck at 50 and it's not 50 active or 50 pause you can only have total so you have to start deleting we look at what meta has started to ignore so anything that basically has had tested aspen and buried deep like under three dollar per day in the ads is where you're just going to start to see this basically get flatlined and so those are the ones that we start to choose to hack off so if we look keep doing…
Escúchalo en el minuto 36:02
Priorizar datos de primera fuente y rentabilidad global frente a modelos de atribución de clics
Medición y experimentosLas herramientas de atribución multitáctil o basadas en modelos (primer clic, último clic) pueden distorsionar drásticamente las cifras totales de ventas y mostrar caídas falsas de ROAS debido a fallos en el etiquetado y modelado. Las decisiones de escala publicitaria deben fundamentarse en datos de primera fuente (Shopify y cuenta bancaria), evaluando métricas financieras globales como Blended CAC, MER y margen de…
you the results of all of your marketing and your health of your business yeah so when we pull it directly from shopify exactly pull it to from your actual customer data so we saw a 24 increase in spend we push 25 there and we got 25 wait a second wait a second but you know with mmm it's media mix modeling yeah modeling being the last m right but this is not modeling you're not modeling anything you're actually pulling real data from the back end where people are actually buying so that by virtue of this is really it's not mm it's almost like mmi it's like media mix interpretation we're…
Escúchalo en el minuto 10:38
Por qué no pausar el anuncio que absorbe la mayor parte del presupuesto aunque su CPA parezca alto
Canales de adquisiciónCuando un anuncio en Meta absorbe la mayor parte del presupuesto y muestra un costo por adquisición individual más alto, no se debe apagar si está actuando como puerta de entrada para tráfico frío; Meta le asigna presupuesto porque genera el primer contacto y la conciencia inicial del viaje del cliente, permitiendo que los demás anuncios conviertan más barato y mejoren el CPA global.
just sucked up eight g's immediately in the first two days it spends the same and then look at this thing it is giving us 221 conversions at a 37 which is still 10 higher but it has brought down the overall 16 so people are like well what happens if an ad sucks up the ad spend it's like that's a goal that's abl cpo that's you in control you're no longer in control anymore medicine control so if meta says i'm going to do it it works and you'll see a better result the media buyer for some reason thinks that to hop in and like pause this one it's like do not touch it that would be the first…
Escúchalo en el minuto 27:11
Marco de diversificación creativa de Meta: 5 conceptos nuevos al mes
Canales de adquisiciónPara alimentar óptimamente el algoritmo de entrega de Meta Ads, se deben lanzar al menos cinco conceptos creativos netamente nuevos al mes variando ganchos, puntos de dolor y ofertas, para posteriormente iterar y escalar nuevas versiones de las creatividades ganadoras.
won't go through this again because we've already gone through this but we've been following the fire people that are actually working at tier 11 too so anyway go ahead keep hammering tamar away five insight driven five insights driven net new concepts per month basically means like what's your hook pain point offer like what is your marketing plan for this product or service create at least two three four five would be great and that whatever starts to win when the traffic and audiences start to resonate with it he leads the sales and clicks and yeah make better versions of the winners and…
Escúchalo en el minuto 21:12
Canales de adquisiciónCuando un único anuncio concentra la mayor parte del presupuesto de un conjunto de anuncios (por ejemplo, 28.000 $ de 31.000 $), no debe pausarse manualmente si la métrica de fatiga creativa sigue en niveles bajos. El algoritmo reasignará automáticamente el gasto a otras creatividades cuando detecte fatiga real.
delivery so 11 ads right now only one of 11 is working and it's getting all of but three thousand dollars out of the total 31 000 this is what normally people be like gotta shut that one off everything else to start yeah this look at meta's new beta go into ad set go into charts look at there's a creative fatigue meter now this creative fatigue meter says i'm yeah the creative fatigue meter says i'm sorry media buyer you think that one ad is getting all of the aspen is horrible we're only 12 fatigued oh geez aha so this is basically even saying hey no don't shut that off you're only 12…
Escúchalo en el minuto 41:23
Iterar variaciones creativas continuas para evitar la ceguera de anuncios en Meta
Canales de adquisiciónEl algoritmo de Meta limita la frecuencia con la que muestra el mismo anuncio ganador a un usuario para evitar el desgaste; por ello, la compra de medios moderna exige diversificar constantemente ganchos, ángulos de dolor y propuestas de valor en nuevas variaciones creativas en lugar de depender de una única pieza publicitaria.
and shows it to people and says hey you know what out of all 10 we like half of these so these ads here are good and these ads over here are bad whatever it is so they choose the ads that are working with and then they say okay great the next day they basically take those ads and they show it to them again and say hey they still really like those now on day three are they gonna say take those same ads and show it to the users again meta's gonna say no sorry we're cutting you off there and the next day is college credits i know that stop i'm banner blind already exactly so what do we have to…
Escúchalo en el minuto 31:53
Medición y experimentosPara tomar decisiones de escalado sin sesgos costosos, se debe medir el rendimiento comparando el gasto publicitario total directamente contra ventas netas, MER, CAC blended y margen de contribución (datos reales de plataforma o banco), en lugar de guiarse por herramientas de atribución de terceros que frecuentemente subreportan entre un 25% y 33% de los datos y fallan al medir interacciones no basadas en clics.
talking about you're missing one quarter of their revenue yeah it's like you can't just fuck off 75 grand in seven day period right that's egregious i mean it's a difference between probably a 30k loss and a 30k gain in contribution margin right yeah i mean it's huge and depending upon which attribution model you're going to be overshot or undershot but then you're making expensive decisions off of it so and cacmer net sales contribution margin compare that to your spend don't look at attribution especially from a third-party platform that's missing to the one-third of the data now this has…
Escúchalo en el minuto 15:24
La combinación de formatos Hi-Fi y No-UGC reduce el CPA respecto a depender exclusivamente de UGC
Estrategia de contenidosDepender únicamente de contenido generado por usuarios (UGC/Lo-Fi) genera saturación creativa; al introducir creativos no-UGC con gráficos (Hi-Fi), estáticos y explicación lógica del producto, el CPA se redujo de 371 a 230 dólares (reduciendo el costo a casi dos tercios) al escalar presupuestos de 500.000 a 600.000 dólares mensuales.
spending about half a million to six hundred thousand dollars per month with just ugc however non ugc i get 230 look at this everything else is ugc so these six ads 230 when we remove the filter my overall when you include ugc 371 my non ugc is a hundred dollars 150 dollars cheaper than my non ugc and the reason why is it says hey don't just basically make the same shit three different ways follow the hi-fi lo-fi treatment hi-fi would be more graphics lo-fi be more ugc we're doing the same thing video static reels once we followed that the stuff that we've been adding has actually been…
Escúchalo en el minuto 38:37
Medición y experimentosPara tomar decisiones de escalado sin sesgos costosos, se debe medir el rendimiento comparando el gasto publicitario total directamente contra ventas netas, MER, CAC blended y margen de contribución (datos reales de plataforma o banco), en lugar de guiarse por herramientas de atribución de terceros que frecuentemente subreportan entre un 25% y 33% de los datos y fallan al medir interacciones no basadas en clics.
talking about you're missing one quarter of their revenue yeah it's like you can't just fuck off 75 grand in seven day period right that's egregious i mean it's a difference between probably a 30k loss and a 30k gain in contribution margin right yeah i mean it's huge and depending upon which attribution model you're going to be overshot or undershot but then you're making expensive decisions off of it so and cacmer net sales contribution margin compare that to your spend don't look at attribution especially from a third-party platform that's missing to the one-third of the data now this has…
Escúchalo en el minuto 15:24
Captación de SMS con incentivo condicionado a ticket mínimo
ConversiónUtilizar anuncios en Meta para captar suscriptores de SMS ofreciendo un incentivo de producto gratuito condicionado a un gasto mínimo (por ejemplo, dos colas de langosta gratis en pedidos superiores a 100 dólares) permite rentabilizar la captación; en el caso expuesto generó 300.000 dólares en ventas y 235 clientes nuevos mediante el canal de mensajería.
lobster right we did a list building in meta that says go sign up for my text messages and you'll receive two free lobster tails if you spend more than a hundred dollars we're like okay that's a pretty good deal so i get two free lobster tails i'm just trying to get lobster for cheap but if you're going to give me two free tails on an order worth over a hundred dollars and you're putting your money where your mouth is look at our first click attributed sales we have three hundred thousand dollars in sales with 235 new customers coming from sms i'm just using meta as list building right now
Escúchalo en el minuto 45:50
Canales de adquisiciónEn una campaña de Meta con un solo conjunto de anuncios e inversión de 250 USD diarios (23.000 USD en 5 meses), mantener 130 anuncios activos con diferentes atributos del producto permitió sostener un CPA promedio de 25 USD para un producto con ticket medio (AOV) de 125 USD, generando un incremento de 220.000 USD en facturación con solo 9.000 USD de aumento interanual en pauta.
become more evergreen once it's evergreen you're like my vermont glove company i've been running the same as since may 14 and i have 129 active ads and all of them have under 30 cpa and i'm only spending 250 bucks a day because we've kept iterating our process to what we see working well with the audience we said let's make a andromeda campaign and we look at my one ad set and we look at my ads that are descending by spend i have now spent 23 000 not a whole lot because i'm only spending 25 or 250 bucks a day but i have 130 ads and look at the cpa they're just beautiful like 25 across the…
Escúchalo en el minuto 33:12
Medición y experimentosAl reducir el gasto publicitario total de 75.000 $ a 35.000 $ mensuales (recortando Google Ads un 90%, de 40.000 $ a 4.200 $), los ingresos totales se mantuvieron con un incremento del 0,7%. Esto demostró que las campañas de Performance Max solo estaban reclamando atribución sobre clientes recurrentes existentes sin aportar crecimiento incremental.
of the most efficient ncac we've ever seen we've actually shut off google ads by 95 percent this costs year over year went from 40 grand down to 4200 we're 90 down in spend yeah so i was like this is we're now we're 40 000 reduced and we're only spending 4200 plus 3135 so we're from spending 75 down to 35 we cut off 40 g's wow now with the top total top line which if we look at the last 30 days and then compared to previous year our total top line is up 0.7 by cutting out 60 of all of our ad spend why this is when you're looking at the actual difference between attribution contribution…
Escúchalo en el minuto 43:07
Medición y experimentosAl reducir el gasto publicitario total de 75.000 $ a 35.000 $ mensuales (recortando Google Ads un 90%, de 40.000 $ a 4.200 $), los ingresos totales se mantuvieron con un incremento del 0,7%. Esto demostró que las campañas de Performance Max solo estaban reclamando atribución sobre clientes recurrentes existentes sin aportar crecimiento incremental.
of the most efficient ncac we've ever seen we've actually shut off google ads by 95 percent this costs year over year went from 40 grand down to 4200 we're 90 down in spend yeah so i was like this is we're now we're 40 000 reduced and we're only spending 4200 plus 3135 so we're from spending 75 down to 35 we cut off 40 g's wow now with the top total top line which if we look at the last 30 days and then compared to previous year our total top line is up 0.7 by cutting out 60 of all of our ad spend why this is when you're looking at the actual difference between attribution contribution…
Escúchalo en el minuto 43:07
Pérdida de conversiones en plataformas de atribución por rechazo de cookies y modo de consentimiento
Medición y experimentosLas herramientas de analítica y etiquetado del lado del cliente (como GA4, GTM y plataformas de atribución estándar) pueden perder entre un 20% y 50% de las conversiones cuando los usuarios no aceptan las cookies en los avisos de consentimiento, por lo que la fuente de verdad definitiva debe ser el backend de transacciones (como Shopify) y la cuenta bancaria.
shopify like where the money is like that's the source of truth yeah right you're right finally with them yeah your bank account will always win your back end will always win like that's actually where through your attribution platform that doesn't track anywhere from 20 to 40 percent that's what we've inside ga4 not only is ga4 missing 40 percent of the conversions because of this unknowns and directs they're missing another 50 percent of conversions because they're not even capturing any of that other good stuff the problem though is the way that triple oil tags is actually the same…
Escúchalo en el minuto 5:37
Evaluar el escalado publicitario con MER y ventas globales en backend en lugar de atribución fragmentada
Medición y experimentosAl escalar la inversión en canales de pago, se recomienda obviar los modelos de atribución multicanal propensos a discrepancias y evaluar el impacto comparando directamente el incremento total de gasto contra las ventas brutas (top-line), el CAC combinado y el MER en el backend de la tienda.
shopify like where the money is like that's the source of truth yeah right you're right finally with them yeah your bank account will always win your back end will always win like that's actually where but also if you skip attribution and just say i spent money on campaign a and what happened to my total top line sales and then cac and mer was that a good effect overall to my business so just skipping attribution and i was looking at the back end of the website when we're making these changes and i'm like it
Escúchalo en el minuto 5:37
Medición y experimentosInterpretar la atribución de primer o último clic de manera dogmática distorsiona la toma de decisiones, ya que ignora cómo interactúan los canales entre sí: plataformas como Meta pueden estar generando la demanda inicial que luego se acredita a canales de cierre como SMS.
in sales with 235 new customers coming from sms i'm just using meta as list building right now yeah so no john no john it's attentive that's getting all those customers for you first click text message first click text message thanks attribution please all when you look at attribution if you just turn that into gospel you're gonna have a bad time well i should say this if you're looking at attribution as gospel ai could do that so please don't try to put yourself in a position that can be on this channel and on this show is to look at the broader view and how all the channels work together
Escúchalo en el minuto 46:13
Medición y experimentosInterpretar la atribución de primer o último clic de manera dogmática distorsiona la toma de decisiones, ya que ignora cómo interactúan los canales entre sí: plataformas como Meta pueden estar generando la demanda inicial que luego se acredita a canales de cierre como SMS.
in sales with 235 new customers coming from sms i'm just using meta as list building right now yeah so no john no john it's attentive that's getting all those customers for you first click text message first click text message thanks attribution please all when you look at attribution if you just turn that into gospel you're gonna have a bad time well i should say this if you're looking at attribution as gospel ai could do that so please don't try to put yourself in a position that can be on this channel and on this show is to look at the broader view and how all the channels work together
Escúchalo en el minuto 46:13
Reducción de CPA mediante diversificación de creativos en Meta Ads
Canales de adquisiciónAplicar un marco de diversificación de anuncios creativos (Andromeda / Creative Diversification Playbook de Meta) permite reducir el costo por adquisición (CPA) de $44 a $25 en un plazo de 10 días al aumentar el volumen de creativos efectivos.
I wanted some more recent results to share with everyone of how the Andromeda Diversification Playbook came out and said do it this way and it's working extremely well. If you follow the rules I can drop my CPA from 44 to 25 in 10 days by simply just making more ads that work. Here's
Escúchalo en el minuto 0:00
Optimización hacia microconversiones en ciclos de venta largos o tracking roto
Medición y experimentosCuando el ciclo de ventas es extenso o las conversiones finales se pierden entre múltiples dominios, es recomendable optimizar temporalmente las campañas hacia una microconversión anterior (como el inicio de checkout vía CAPI en primer clic) para reentrenar al algoritmo con el perfil de cliente adecuado.
working and just so this is not an e-commerce client correct it is it's a long sales cycle everything so we're basically optimizing for per click through checkout because this account has so because of a long sales cycle we basically counted a micro conversion first so that we can retrain who these actual people are we're backfilling it from aos so that it actually appends to the per click through checkout custom events through cappy and so we're basically importing first click cappy imports but just on a previous touch point simply because their tech stack even aos is like we can't see the…
Escúchalo en el minuto 23:37
Impacto real en métricas financieras al escalar pauta frente a reportes de atribución
Medición y experimentosAl incrementar el presupuesto publicitario un 25% (con un 47% más en Meta), las ventas netas reales crecieron un 25% (alcanzando 275.000 dólares frente a los 205.000 estimados por la herramienta de atribución), el CAC combinado bajó un 3% y el margen de contribución aumentó un 41%, generando 29.000 dólares de beneficio neto a pesar de que el software de atribución marcaba una pérdida de 23.000 dólares.
directly from shopify exactly pull it to from your actual customer data so we saw a 24 increase in spend and then lifetime late during that time period saw a 25 increase in net sales so this number is 275 that we pushed a bunch of money into meta we spent 47 more which was a 25 increase now google didn't do increase in spend 25 increase in net sales blended cac down three percent mer up a half a point so we're looking at this thing all right so we increased it by 25 and that is up 25 net profit the contribution margin is up 41 so we cleared 30 grand not to mention that the profit that…
Escúchalo en el minuto 10:43
Sinergia entre Meta y Google al escalar presupuesto publicitario
Canales de adquisiciónAumentar el presupuesto en Google mientras se reduce o estanca la inversión en Meta genera rendimientos planos, ya que Meta actúa generando la demanda inicial que luego convierte en canales de captura o redes cálidas como YouTube; el crecimiento real de ventas se logra al incrementar la inversión en ambos canales de forma complementaria.
grand but the reduction of that two grand here was not made up by the increase in this money here so meta pullback basically 10 grand and we added nine okay what was supposed to happen at the time is that i'm going to increase google you increase meta and i increased google they didn't increase meta i'm like okay so our spend is the same and our revenue is the same cac is the same mer is the same so it looks like it looks like google and meta are doing well it's just when you push one without the other you don't really see much result so when i took it from 21 up to 29 that next week i stayed…
Escúchalo en el minuto 16:27
Impacto en CPA y conversiones al iterar creativos durante un escalado de presupuesto
Medición y experimentosAumentar la inversión publicitaria un 36% (de $9,600 a $13,000) sin refrescar creativos provocó un aumento del 61% en el coste por resultado (de $30 a $45) y una caída del 15% en conversiones; tras introducir cinco nuevos conceptos creativos e incrementar el gasto un 23%, el CPA se redujo a $34 y las conversiones subieron un 62%.
going to show you the actuality so back on september 20th we said hey let's scale up so we added thirty five hundred dollars went from ninety six hundred to thirteen grand in just so we're clear you are going so we increased the ad spend 36 we saw some really hitting point diminishing return cost per result went up 61 and our results went down 15 we said okay what do we do well we have to iterate our five new pieces of creative and so that was on the 20th to the 22nd and so after we uploaded our yep so now on the 23rd 24th 25th our cpa is down 10 bucks we went from 45 down to 34 and remember…
Escúchalo en el minuto 21:50
Impacto de tres rondas de iteración creativa en 11 días sobre el CPA en Meta Ads
Medición y experimentosEjecutar tres rondas continuas de iteración y reemplazo de creativos durante 11 días logró reducir el CPA de 28 $ a 25 $, registrando una disminución del 24 % en el costo por resultado y un incremento del 10 % en resultados totales con un 16 % menos de gasto publicitario.
all the imports just yet but long story short in the two days our cpa is now down to 25 better than it was the week and a half ago before we started our creative iteration process and now we're seeing a 10 increase in results and a 24 decrease in cost per result for 16 less spend so we're back down now to 25 where we started at 28 so now we're actually better since the 20th to the first so that was 11 day period we did three rounds of iterations and we dropped our cpa still three dollars cheaper than
Escúchalo en el minuto 25:51
Medición y experimentosLas herramientas de atribución que no utilizan infraestructura server-side o etiquetas edge pueden omitir entre el 25% y el 30% de los ingresos reales reportados por la plataforma transaccional (como Shopify), debido a bloqueadores de anuncios y restricciones de privacidad (ATT de iOS).
why this is all the time and John actually has a case study here today where he shows that nearly a quarter of the revenue quarter of the revenue 25% maybe even 30% of the revenue for this particular business doesn't even appear inside triple whale because of the way that they track and the way that they track is basically they get blocked by all the ad blockers they get blocked by all the att prompts all the actually gone to a triple whale account and deciphered this and actually compared it with the source of truth
Escúchalo en el minuto 2:04
Medición y experimentosLas herramientas de atribución que no utilizan infraestructura server-side o etiquetas edge pueden omitir entre el 25% y el 30% de los ingresos reales reportados por la plataforma transaccional (como Shopify), debido a bloqueadores de anuncios y restricciones de privacidad (ATT de iOS).
why this is all the time and John actually has a case study here today where he shows that nearly a quarter of the revenue quarter of the revenue 25% maybe even 30% of the revenue for this particular business doesn't even appear inside triple whale because of the way that they track and the way that they track is basically they get blocked by all the ad blockers they get blocked by all the att prompts all the actually gone to a triple whale account and deciphered this and actually compared it with the source of truth
Escúchalo en el minuto 2:04
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