El éxito del marketing debe evaluarse por su impacto financiero real y no por métricas de plataforma

um first off if the ad does well or doesn't do well I don't care um how's the campaign doing and more importantly how is your business doing because you're spending money there right um success and failure or is that is good or bad is based purely on attribution that if it is based purely on attribution then it's what gets credit as the last touch point that doesn't matter um and what I'd be more interested in is when that ad earns more spend what happens to my bank account and more importantly if my biggest problem is that when I look at my PSM I can afford to spend more money on the…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

vemos las cosas más en estos días, ya que la atribución es tan confusa y solo va a empeorar, ¿verdad? ampliar aún más la perspectiva financiera y centrarnos en la mirra. Por ejemplo, analizamos el margen de contribución, analizamos la mirra y luego intentamos realizar pequeñas pruebas, pruebas incrementales para comprender cómo cada canal afecta realmente al rendimiento general del negocio. estar tan locos, ya no podemos confiar en las métricas de la plataforma para justificar lo que estamos principales KPI en los que nos estamos enfocando, que son: el ratio de gastos totales de marketing, la…

The Role of Digital Agencies in an AI Advertising World · 2025 · comprobar

talking about you're missing one quarter of their revenue yeah it's like you can't just fuck off 75 grand in seven day period right that's egregious i mean it's a difference between probably a 30k loss and a 30k gain in contribution margin right yeah i mean it's huge and depending upon which attribution model you're going to be overshot or undershot but then you're making expensive decisions off of it so and cacmer net sales contribution margin compare that to your spend don't look at attribution especially from a third-party platform that's missing to the one-third of the data now this has…

3 Mind-Boggling Ways Triple Whale Is Screwing Your Business · 2025 · comprobar

client task all of the people that are about marketing for example only measure Business Health never measure a report I if I was a business owner and I had a vendor saying here's my report on my PID Channel I would throw it away I would it's useless because what I not being measured by your business performance your business Health nothing not seeing the screen the only thing that I measure is total spend across all channels all year and total Topline growth regardless of Channel all year that know what what individual channels measure and grew and doesn't matter completely doesn't matter…

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 681 · 2025 · comprobar

And your clients aren't going to leave you because you're ultimately providing so much more value other than like, well, here's our ROAS. I know your business is going down and your cash flow is getting worse and worse. You're making less and less profit, but our ROAS is excellent. You're going to be able to understand the contribution of what it is that you're doing so you can ultimately be the best business partner to your clients by being the best business partner to Facebook and understanding that ultimately our number one boss in the real world is the finance department. And how do we…

$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown) · 2024 · comprobar

this means you now begin to look at your campaigns by business objective and is the incremental nature of all of understand how each one of them impacts your bottom line and more importantly your source of truth? As soon as you get to Scrum Doc, you are no longer worried about silly things like attribution move away from all of these attributionbased metrics because remember that none of those numbers are actually true. All of those numbers are the amount spent on whatever thing you're looking at divided by the total number of actions that are tracked begin to start to take a look at I have…

Mastering Meta Ads · 2025 · comprobar

global task of decreasing enac and increasing my at scale is It's always important to check each individual channel for in terms of contribution rather than attribution and then test it by making big bold changes so guess otherwise it just gets lost in the EV and flow of heartbeat that is you know always lost in in the shadows I guess I would say your small changes so you have to be big you have to be bold you have to make really dangerous decisions quickly and then measure fast and and

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

you go into a conversation they want to know what your testing road map is they want to know what your year-over-year plans are they want to know like what your investment is by platform and your incremental you know contribution to the bottom line they don't give a damn about well our click the rate on this ad was so and so like nobody gives a and if you're having a conversation that doesn't matter to the person writing the check then your conversation probably shouldn't even matter to you because you have to think

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

aligning uh outcomes to business objectives we often get caught up in the plethora of metrics that exists like clicks and Views and click-through rates versus looking at customer acquisition costs or growing lifetime value or or driving more people into my store as a optimization and driving those business theme driving Better Business results

How to Use TikTok Ads The Right Way to Grow Your Business Part 2 | Perpetual Traffic EP 629 · 2024 · comprobar

highest net operating income gross profitability contribution margin you know name your metric like those are the ones that matter the most because I can get an 800% Rass on a $7 product that you make a buck on right you know and look like a hero but like that doesn't move your business forward y so I think and grow businesses and you don't do that necessarily just by Topline growth example like I don't even care about what this what the retail price is I just want to know what the contribution margin is we alter our conversion value or net profitability like net operating income like I want…

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 681 · 2025 · comprobar

now I might give you a worse Facebook platform level result but if that amplifies the rest of your business who cares do I want a three act am I looking at the row as of each Channel then trying to decipher it or am I trying to say the average customer's worth X money they have X amount of transactions and each one cost me a certain amount of money to buy and a certain amount of money to supply and now all I'm doing is saying how do I get the highest volume of whatever my business objective is whether it's customer acquisition profit margin Revenue growth Top Line bottom line

Ad Account Structure, KPIs and more · 2023 · comprobar

I think the real movement is for anyone who wants to be successful with Google Ads moving forward is – because we're talking with this with clients all the time. And I think if you're not asking for that much data, you're probably looking in the wrong areas. We're going, look, because what we need to know is we don't see the rawest metrics in Google Ads. But if you're reporting a 500%, it's like I don't think that you're making 500%. I want to know what the real numbers are. It needs to be accurate, but it's just so you can find the trend line so that you know, well, when we increase this…

From Views to Sales: Winning with YouTube Ads · 2025 · comprobar

internal like tier 11 staff is people don't understand business metrics and financial metrics and financial metrics are the outgrowth of what you do in marketing, marketing and sales at the end of the day is about growing businesses. And then that comes back to marketing performance indicators and ultimately business metrics that matter and not just marketing tactics and especially the stuff that's inside the apps, like all of that can be manipulated. And I know, you know, growing businesses, not just like growing traffic. Right. And yeah. Looking good from a marketing KPI standpoint. It's…

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

now I might give you a worse Facebook platform level result but if that amplifies the rest of your am I looking at the row as of each Channel then trying to decipher it or am I trying to say the average customer's worth X money they have X amount of transactions and each one cost me a now all I'm doing is saying how do I get the highest volume of whatever my business objective is whether it's customer acquisition profit margin so you can spend your time working on the business instead of in the business

Ad Account Structure, KPIs and more · 2023 · comprobar

of Break Down The Walls and that's where you know metrics like CAC M aov like they make sense more if you're starting to BL blend channels together and that I to take a step back a little bit and understand the halo effect of those be some competition because of last click attribution if that's the model you're looking at but if you're spending all your effort on that aspect of it you're missing the larger picture and you're losing the forest to a single

The 3 Most Important Marketing Performance Indicators & Why You Need Them | PT EP 615 · 2024 · comprobar

what that's doing to the bottom line of your business on any given day no so do you know if that ad is actually good for your business really you're just saying does a very small set of data based on an attribution model that we know isn't legitimate does that make this platform look good if you don't know what happens to your bottom line because a certain ad got more spend then you have no idea how that ad actually impacted your business which means you don't know if it's a this ad got more spent it made my campaign look worse in my business still got better that happens all the time because…

Building a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023 · 2023 · comprobar

other departments gonna start working with you a lot like finance and finance is really important so the scrum Doc and daily reporting and just tracking your stuff really well and that and being like having a simplified Marketing System just one two offers gonna help you to communicate with other people don't understand is like if you don't if you cannot communicate your number properly to finance you're not think you said it 10 000 times the finance team doesn't care about your original ad spend yeah exactly so if you're going down if the company is not going well but you're like I have a…

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

cosas de la manera correcta a través de métricas que importan, métricas de negocios reales que importan, como el costo de adquisición de un nuevo cliente, la rentabilidad bruta, cuánto dinero estás ganando, todas esas cosas. ¿A quién le importan las ofertas inapp? Nada de eso importa a través de métricas que importan y un crecimiento que

The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough) · 2025 · comprobar

to look at everything holistically, where are the holes start to finish with the goal in mind, going back to the MPIs. And by the way, the goal has to be tied to business metrics and not like marketing tactics. And those business metrics are the things that really move the needle and are going to impress your boss. If you're a CMO, if you're a CEO, chances are you're probably looking at your P&L all the time. And you're wondering, why do I have the same or flat growth year over year? And I'm paying this whole team to move the needle on it for me to stay flat or down or whatever

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It | PT EP 651 · 2024 · comprobar

you go into a conversation they want to know what your testing road map is they want to know what your year-over-year plans are they want to know like what your investment is by platform and your incremental you know contribution to the bottom line they don't give a damn about well our click the rate on this ad was so and so like nobody gives a and conversation that doesn't matter to the person writing the check then your conversation probably shouldn't even matter to you because you have to think

Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar

metrics we use in order to achieve a business outcome and that business outcome is what whatever the goal is the big goal so then from that goal we sort of begin with the end in mind and then figure out okay how do we get there is are through the mpis the npis are just a means to measure how to get to the Big the industry has been focused on in platform metrics for so long now and even just front end metric so people are coming onto endak and stuff now but it's exactly well why are we actually making you go to an enca Target this is why it's good and this is why when we scale aggressively…

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar

these matter because when we are working with ad accounts whether small large or in between uh making sure that the business owner is making money at the end of the day is the most important factor for a sustainable business and a lot of the other kpis that have been tossed around and are still being used in a lot of conversations are disregarding so much uh that's being left out of the conversation these are numbers that a CFO can bring in these are numbers the brand owner needs these are numbers that the marketing team need to measure and hold themselves accountable to so it's daily basis…

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar