El ROAS de las plataformas no es una métrica fiable para tomar decisiones estratégicas

Revenue. Rorowaz is revenue divided by ad spend. That's it. It's a fraction. is the top number that revenue only works if the ad you're looking at is the only touch point in the customer one ad is never the only touch point. Ad frequency is never 1.0. People see Which means we can't assign 100% of the revenue or credit to one ad or even one or Tik Tok or apploving, you're probably double or triple counting sales. So then by the way. So the revenue number isn't fully accurate and it's definitely not clean either. The ad spend today isn't the only reason that sale happened today. If you turned…

How to Scale Profits with Meta Ads 📱 · 2026 · comprobar

let's talk about roaz or return on ad metric roaz is built on attribution assuming that a certain dollar amount spent today is the reason that Revenue occurred today but in reality the customer journey is far more intricate spending money today odds are you would importantly if you make sales today that might be from ad spend from a month ago the point is today's ad spend isn't the only reason that today's Revenue ultimately Raz is an inaccurate number divided by a number that isn't the reason it happened that is a terrible metric and completely in actionable and a quick note me is basically…

DPA Tricks to SCALE META ADS · 2024 · comprobar

the numerator the top number in that fraction is one that we can't control then the lower half of that is the spend but you have no idea how much money you works together so you can't no spend and you can't control or trust the aov so in that way roaz is basically one number we can't know or trust divided by another number that we can't actually ever know and that makes for really bad data there's no actionable

Ad Account Structure, KPIs and more · 2023 · comprobar

then Raz might be legitimate let's take this into account though Raz is attributed Revenue divided by ad spend yeah is the revenue accurate probably not yeah right like it's it's not 100% accountable of all the transactions of well it's ad spend today or on that ad whatever it is yeah but what if I showed you're retargeting row as being a three doesn't mean anything if it cost me $1,000 to get that row as of a two at like 20 bucks on targeting to get you to that point you're out of business platform so my point is Raz is a fraction where numerator is wrong or inaccurate yeah and the…

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

The concept of ROAS itself is intellectually dishonest and a corrupt idea. ROAS, as we know it is the amount of money you make divided by how much money you spent. The problem is the money you spent isn't the reason that money happened. And the amount of money isn't inclusive of all your revenue. So, if you look at the ROAS on an ad today the people who clicked on that ad and purchased where that ad gets credit for the sale that ad is not that impression is not the only touch point you've had with that business. And in fact, if you were to stop spending money today and you make you'll…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

The biggest lie in advertising is the simplest way possible. Revenue. Rowz is revenue divided by ad spend. That's revenue only works if the ad you're looking at is the only touch point in one ad is never the only touch point. Ad frequency is never 1.0. People see Which means we can't assign 100% of the revenue or credit to one ad or even one double or triple counting sales. So then by the way. So the revenue number isn't fully accurate and it's definitely not fully incremental. clean either. The ad spend today isn't the only reason that sale happened today. IF YOU TURNED OFF ALL of your ads…

How to Scale Profits with Meta Ads · 2026 · comprobar

crypto bags Raz has nothing to do with cash flow you want the best Raz ever I'm gonna tell you right now how to get the best Raz ever hit everybody who opened an email with a 99% off coupon that Raz is going to be the best ever now do you actually make money no Raz isn't a real metric and the video breaks down why all of those things are absolute trash you should not be looking at those metrics if success is your goal

DPA Tricks to SCALE META ADS · 2024 · comprobar

the wrong metrics they think things like row as is a real number let's just like um objectively speaking it's a bad um roaz is a fraction right so the numerator is what attributed Revenue the denominator is what spent so the numerator the attributed Revenue do we trust attribution no is the revenue complete is it holistic or incremental no and no uh can is it predictive of the top of the fraction is a bunch of numbers that we have no confidence in point is it will never be holistic what if somebody just comes to your site anyway and you never spend anything what if you're spending on more…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

all the time so my point is one aob isn't controllable and two it's the a of that attributed sale so we know that we're not necessarily getting attribution for every sale the tracking is not 100% and we also know that they might have we might have three or four channels that take credit for that sale so then it's like well how much credit does every channel get and that's an impossible problem to solve because so the numerator the top number in that fraction is one that we can't control and one that we cannot take actionable Insight from so that's pretty bad then the lower half of that is the…

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

use words like rorowaz. If somebody uses rorowaz to teach you how to run better ads, you can understand that functionally that person doesn't understand how marketing works. They're rorowaz because that's the barometer of here is money not rorowes. You can't pay bills with a margin. Right? Bills don't get paid on well I had a 3x rorowaz. Cool. How much profit did you make? Oh we didn't make any profit. Okay cool. So say well I have a point8 rorowaz. Yeah but what's your profit? Oh we made 100 grand profit last week. Fantastic. Rowz and profit do not have any correlation.

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

yes every one of those things devalues your ability to look at roaz and make a good buy attribution would say email search and the Facebook ad I'll get credit you made three sales but we know that's objectively not true you only sold one yeah so now row as doesn't mean anything no so now you're trying to use a really lowquality data point to make decisions around what ad am I going to spend more to in what anyway so in that way roaz is a really bad

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

you see on the out side right it's not the inapp Raz that everybody looks at past I'm now thinking like if you're looking at Ina roaz that's like your bisch your strategies if you're only looking at inapp metrics and not business metrics like what we're talking you've got if you've got media buyers that are talking to you only about Raz exfoliate them away because they're just living in 2013 14 15 16 right is that report exfoliate useless media buyers that are not working on your business objectives

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing | PT EP 616 · 2024 · comprobar

Entonces, aquí tú aisláis cada uno de esos componentes y también lo que gastáis en anuncios y ahí podéis ver como ah, esta es la rentabilidad en anuncios, el ROAS mínimo, el costo máximo para netear. Entonces, ese proceso que es calcular los unit economics es crítico para poder hacer explotar un e-commerce de manera responsable y para que no digáis no, ROAS 6 es bueno. Sí, porque además pudiste haber dejado mucha plata sobre la mesa. O sea, para mí si yo estoy teniendo ROAS 6 triplico mi gasto en anuncios, como El ROAS no es una métrica inteligente porque no está relacionado con la…

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

digital marketing where we were all guided by return on ad spend. And there was a time when you could trust that number inside a platform. This is maybe three, four, five, six years ago. It's since really become very hazy because like rorowaz is not new customers inside most of these platforms. It is customers which you might be selling to the existing base which who might have already bought anyway. So you have to know, Meta and Google are particularly guilty of this, giving most or all of the attribution to their own platforms, from Meta." Not true. It's just how they book or cook the…

The #1 Metric That Will Completely Transform Your Business’s Bottom Line · 2025 · comprobar

um objectively speaking it's a bad um roaz is a fraction right so the numerator is what attributed Revenue the denominator is what spent so the numerator the attributed Revenue do we trust attribution no is the revenue complete is it holistic or incremental no and no uh can is it predictive of future Behavior no can you control how much money people spend in and thus make decisions for the Future No all right so the top of the fraction is a bunch of numbers that we have no confidence in that lacking and context or actionability so let's divide that by a completely inaccurate so it's metrics…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

let's break this down what is Raz Raz is aov which probably we can't control divided by like the attributed revenue from ad spend which means ultimately you have to trust attribution and be able to track a customer journey I can't tell you like so there's a a number you can't control divided by a number you can't trust gives you really really bad information to take action on so like if Raz goes up that cu's poor decision making and I can't tell you like so many businesses make poor decisions and compound the issues they have because they're looking at out of context metrics and definitions…

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on you cuz it's the ENAC new cost to acquire a customer. It's everything. It's the most important metric for us, time in platform rorowass was a reliable way to measure that but as years progressed we got omni channel, there was a divergence and rorowass became less and less of a reliable metric to use for building a business. So I think

How to Acquire New Customers Profitably Using The nCAC Calculator · 2025 · comprobar

And in fact, if you turn off a bunch of ads and you, like, go into it later, it's completely possible for you to say, well, I turned off all my budget today on this. I turned off this ad and the next day a sale happened. Yeah, because somebody that saw that ad bought. The revenue today is neither accurate because it's not inclusive of all of the money, nor is it because of your spend today. Because, again, if you stop spending today, you might see revenue tomorrow from an ad that was shown today or yesterday or last week. So if we know the revenue number is neither accurate or directly caused…

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar

happens all the time so my point is one aov isn't controllable and two it's the aob of that attributed sale so we know that we're not necessarily getting attribution for every sale the tracking is not 100 percent and we also know that they might have three we might have three or four channels that take credit for that sale so then it's like well how much credit does every channel get and that's an impossible problem to solve because every customer journey is unique and then the lower half of that is the spend but you have no idea how much money you spent on that customer and what about all…

Ad Account Structure, KPIs and more · 2023 · comprobar

rorowaz isn't profit. Rowz is an inaccurate reflection of revenue divided by ad spend that isn't the reason that revenue happened. So, it's an inaccurate number divided by a number that isn't correlation or causational.

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

El concepto de ROAS en sí mismo es intelectualmente deshonesto y una idea corrupta. El ROAS, como lo conocemos, es la cantidad de dinero que ganas dividida por la cantidad de dinero que gastas. El problema es el dinero que gastaste no es la razón por que ese dinero sucedió y la cantidad de dinero no incluye todos tus ingresos. Así que, si miras el ROAS de un anuncio hoy, las personas que hicieron clic en ese anuncio y compraron donde ese anuncio recibe el crédito por la venta, ese anuncio, esa impresión no es el único punto de contacto que has tenido con ese negocio. Y de hecho, si dejaras de…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

roas implies that the revenue is a return all due to your ad spend it's an incredibly self-serving platform based way of looking at your business growth from your digital marketing isn't there

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

Well, if we know the revenue number is inaccurate because it's, you know, the revenue number on Facebook at any given day doesn't really match the Shopify number. Well, is the sale today because of the ad spend today? Well, if you turned off your ad, somebody that saw an ad today might buy tomorrow. So immediately, tomorrow's revenue is based off of ad spend that happened today, but you didn't spend anything tomorrow. Well, if we extrapolate that out, maybe some of the ads, maybe some of the sales you have today are from ad spend yesterday or last week or last month. The bottom line is ROAS…

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

aov isn't controllable and two it's the tracking is not 100 percent channels that take credit for that sale the numerator the top number in that fraction is one that we can't control and one that we cannot take actionable Insight from so that's pretty then the lower half of that is the spend but you have no idea how much money you spent on that customer works together so you can't no spend and you can't control or trust the aov so in that way roaz is basically one number we can't know or trust divided by another number that we can't actually ever know and that makes for really bad data…

Ad Account Structure, KPIs and more · 2023 · comprobar

is I think rorowaz is a really bad number by the way. I I think the concept of attribution is bad. There's no way you can say that any ad is the reason that something happened. You could stop all of your ads tomorrow and somebody who saw an ad today will buy tomorrow. So then your rorowaz would be infinity and somebody's buying today because of an ad they saw last week. So there's no way to tie ad spend to revenue and there's no way to tie one ad to an we've all been told a lie and rorowaz is your results in a different way than if it's credit by being the last click. Um

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

algo tan simple como los ingresos divididos por el gasto en publicidad, que es una proporción. Ahora bien, . Ahora bien, el retorno de la inversión publicitaria es una métrica absolutamente inútil porque no te da contexto. No te da volumen ni te da rentabilidad. Solo te permite saber un tontería. Y para ser justos, podrías obtener un ROAS de 100x invirtiendo 10 centavos en algo y ganando 10 dólares. Eso no te dice cuánto dinero ganaste. El beneficio bruto real es

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