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Copy This BANNED Meta Ads Strategy to Print $10K/Days
34 ideas de marketing sacadas de «Copy This BANNED Meta Ads Strategy to Print $10K/Days», de Professor Charley T. Sobre todo de canales de adquisición…
- 34 ideas despiezadas
- Fuente Professor Charley T
- Dura 1 h 02 min
- Publicada en 2025
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Estructuración de pruebas creativas contra control dentro de una campaña CBO
Medición y experimentosPara validar nuevos creativos dentro de una campaña de presupuesto Advantage/CBO, se debe colocar un conjunto de anuncios con los anuncios ganadores de control y otro conjunto independiente con la prueba (formato 3:2:2), permitiendo que el algoritmo asigne presupuesto dinámicamente según si la nueva variable supera al control.
one ad set in your CBO is all your winning ads. Another ad set contains a 322 ad or two designed to test against the control. If you can get multiple ad ad sets with one three to two in each. That way, the campaign makes the choice of which adset to spend on. That ad set has one ad within it. So the campaign is making the choice of do I spend on the control or do I spend against one of these two variables. You'll then see do spend do they which control element to take away from and does the campaign
Escúchalo en el minuto 41:49
Medición y experimentosEl objetivo financiero de la publicidad debe ser maximizar el beneficio neto total en dinero real y no optimizar únicamente para mantener un ROAS o margen alto; reducir el ROAS a la mitad es más rentable si permite multiplicar el volumen de ventas.
rorowaz and actually focus on volume of profit. Or would you like your four or five to go to a two or three but get three to five times as many sales? If you go from a two, if you go from a 4x rowaz to a two and you triple the sales volume, you make more money. Margins don't pay bills. you can't pay bills with margin. Um do I
Escúchalo en el minuto 25:07
Medición y experimentosEl objetivo financiero de la publicidad debe ser maximizar el beneficio neto total en dinero real y no optimizar únicamente para mantener un ROAS o margen alto; reducir el ROAS a la mitad es más rentable si permite multiplicar el volumen de ventas.
rorowaz and actually focus on volume of profit. Or would you like your four or five to go to a two or three but get three to five times as many sales? If you go from a two, if you go from a 4x rowaz to a two and you triple the sales volume, you make more money. Margins don't pay bills. you can't pay bills with margin. Um do I
Escúchalo en el minuto 25:07
Canales de adquisiciónLos anuncios más efectivos a largo plazo son creativos consistentes que se mantienen activos el tiempo suficiente para acumular datos y optimización algorítmica. Escalar una cuenta no consiste en dispersar presupuesto en cientos de variantes pequeñas, sino en consolidar la inversión en un puñado de anuncios probados.
profitable. The truth is that the ads that win long-term are not the newest ads. They're the oldest ones. The ones that ran long enough to build data, I've helped plenty of brands scale from six figures to eight and nine. Every single one of them had a handful of ads that spent hundreds of thousands of dollars, sometimes millions each. Not one of them got there by spreading a thousand dollar budget across hundreds
Escúchalo en el minuto 4:03
Canales de adquisiciónNo se deben segmentar conjuntos de anuncios por avatares ni por fases del embudo; la estructura óptima consiste en un conjunto con anuncios de rendimiento probado (control) y otro destinado a experimentación creativa (pruebas con DCT 3:2:2) para superar el control.
thoughts on structuring adsets specifically dividing them up by avatar. Yeah, zero reason for this. Um, don't you should have an ad set of the ads that you know how they're going to perform and then you have an ad set built to improve that. The idea of structuring them by funnel part is trying to squeeze a square box into a round hole. but if you have five or six ads where you know how they're going to perform, and then you do an AB test on a creative test with 322 against your control ads to see if you can improve upon it,
Escúchalo en el minuto 35:47
Canales de adquisiciónEl éxito de una prueba creativa no debe medirse por lograr un CPA o ROAS aislado en un anuncio ganador, sino por si el nuevo activo permite escalar el presupuesto publicitario total de la cuenta de forma sostenible.
successful. A creative test is not about a CPA or a rorowaz. A creative test is about ad sp a creative test is about ad spend. If it does not allow you to spend more, it doesn't matter.
Escúchalo en el minuto 50:35
Canales de adquisiciónLa fatiga creativa a menudo es autoinfligida por mala gestión: lanzar constantemente nuevas variaciones hace que los anuncios nuevos compitan por el tráfico templado existente, produciendo falsos positivos temporales que solo canibalizan y restan atribución a los anuncios ganadores consolidados sin aportar ventas incrementales.
Yeah. Ad fatigue is operator error. It's it is a scapegoat for ad account mismanagement and is the result of misunderstanding how things work. You want to know the number one way to create ad fatigue? Launch a bunch of new ads. Why does that create ad fatigue? Because you're taking all the warm traffic and you're testing every new dumb idea against it. And those dumb ideas get some random false positive wins, but they're not more sales than you would have made otherwise. They're just stealing from the other ads that already worked. So, your existing ads look bad because somebody else showed…
Escúchalo en el minuto 33:35
Estrategia y decisiones de negocioLa publicidad pagada debe financiarse con una porción de las ganancias de ventas ya existentes; usar anuncios para validar si existe demanda inicial es un error costoso equivalente a contratar un vendedor antes de comprobar que el producto se vende.
You should have traffic already. If you don't, don't run ads. Make money first. If you're not making sales, don't run ads. you run your ads with a portion of your profit from the sales you already make. Otherwise, you're putting the majority of the money into the least like valuable thing, which is seeing if you even have a business. You don't hire a salesperson before you know if anybody will buy anything.
Escúchalo en el minuto 19:37
Límite de 6 a 8 anuncios activos para no entorpecer el aprendizaje algorítmico
Canales de adquisiciónMantener más de 6 a 8 anuncios activos por objetivo de negocio perjudica el rendimiento, ya que saturar de variantes dispersa el presupuesto y dilata el tiempo que necesita el algoritmo para encontrar resultados competentes.
10,000? How many do you need? I'd say two. Whether you're spending 10,000 a day or You can launch a thousand of them. The more you launch, the dumber they are. The dumber they are, the longer it takes you to get to a less competent answer. More ads is bad. an actual figure we consider too many ads. Yeah. uh more than six to eight for any business objective.
Escúchalo en el minuto 38:22
Escalado publicitario mediante consolidación de creativos ganadores
Canales de adquisiciónEn lugar de mantener docenas de anuncios dispersos, reduce la cuenta a los pocos creativos probados (aproximadamente 5) que absorben gasto de forma eficiente, estabilízalos contra audiencias amplias y escala el presupuesto mientras los resultados semanales globales del negocio sean netamente positivos, haciendo nuevas pruebas solo para atacar debilidades detectadas.
take the ads that earn to spend, get it down to like the five ads that actually work. Launch those against your broad retargeting. Let them stabilize. Do a 4PI analysis. Understand how they work. Scale that budget. As long as your week overweek results of your business are net positive, scale it until you more or less plateau. Then identify what those ads do well and where their weakness is. And then simply uh add creative testing to improve on the weakness.
Escúchalo en el minuto 30:57
Riesgo de acumulación de mínimos de gasto (spend minimums) en Meta Ads
Canales de adquisiciónAl configurar límites mínimos de gasto por conjunto de anuncios para forzar presupuesto en audiencias pequeñas, considera que estos mínimos se suman en la campaña —incluso si los conjuntos están inactivos—, lo que impide reducir el presupuesto global de la campaña por debajo de esa suma acumulada y perjudica la distribución.
So don't be afraid to put a spend minimum there. Just remember that if you put a spend minimum on, whether the adset is live or not, that spend minimum applies. So if you have four or five different adsets, always spend minimums, you could see dramatically impaired distribution in a way that becomes very difficult to manage and you might not be able to adjust your budgets. If you have spend minimums that stack up to a hundred bucks, the campaign budget can't be less than that. And I've seen so many people say, "I can't adjust budgets. Facebook is so stupid." It's well because you have…
Escúchalo en el minuto 12:07
Implementación de retargeting amplio apoyado en la optimización algorítmica
Canales de adquisiciónEn lugar de perseguir carritos abandonados mediante exclusiones manuales, conviene dirigir las campañas a una audiencia amplia de usuarios templados (aquellos que han interactuado o visitado pero siguen en fase de decisión) y permitir que el algoritmo de la plataforma publicitaria filtre automáticamente a los usuarios desinteresados.
It's called broad retargeting. Instead of hammering the same abandoned cards, we target the much bigger pool of people who already know you. people who have engaged, visited, or shown interest, but aren't locked into a yes or a no yet. These are warmer audiences. They know your brand. They know your product. And they're still in decision mode. And I think the best part is that Meta's algorithm is going to filter out the people who don't just who just don't care anymore. You don't need to micromanage exclusions. The machine is already doing it for you. Remember,
Escúchalo en el minuto 7:48
Canales de adquisiciónPara implementar retargeting amplio, conviene iniciar con una audiencia con conocimiento de marca en una ventana de 30 días; si el presupuesto escala y la frecuencia satura el público, se puede ampliar la ventana a 90 o 180 días, o pasar directamente a segmentación abierta.
creative? Um, broad retargeting is generally a brand or so is a brandaware audience. I generally do a 30-day Um, 30-day is a great way to say like, does this work? You should be able to scale into a 30-day audience. If you max everything is good, you keep scaling the budget and your frequencies are capping I could get more out of this." Make it a 90-day or start to go broad. But you could just
Escúchalo en el minuto 40:55
Maximizar el AOV inicial para sostener un mayor costo de adquisición
Oferta y precioDirigir tráfico inicial hacia ofertas o paquetes de mayor valor medio de pedido (AOV) permite absorber un mayor costo por adquisición de clientes y superar a los competidores, permitiendo que el resto del sitio web funcione como retargeting natural.
would try it just to that dedicated effort. See if you can get a higher AOV. I love higher AOV. Push for a higher AOV. Whoever can spend the most to acquire the customer wins the game. You can have a higher AOV, then the rest of your site effectively functions as a
Escúchalo en el minuto 45:51
Canales de adquisiciónReutiliza y corre los anuncios creativos que ya demostraron alto rendimiento en tus campañas principales dentro de tus conjuntos de retargeting amplio, garantizando que tus mejores piezas impacten a las audiencias más cualificadas.
much money. Now, the second use case for this is duplicating your winners. The ads that are already performing well in your primary efforts, run them again in broad retargeting. This means your best ads work in front of your best audiences for more consistent delivery.
Escúchalo en el minuto 11:19
Priorizar campañas de conversión sobre formularios nativos para captar leads
Canales de adquisiciónAl configurar anuncios de captación de leads en Facebook, el uso de formularios nativos puede provocar que el Post ID no aparezca en creatividades dinámicas; para mantener visibilidad completa del anuncio y sus datos, se recomienda ejecutar campañas de conversión tradicionales optimizadas al evento de lead.
let's pull this up here. When I run a lead ad campaign, the DCT, the post ID is showing it was blank at the ad level. when you're running lead objective, when you're running leads ads, uh depending on your ad account and the setting especially if you're using lead form on Facebook level ads um you cannot get the post ID in the traditional way my number one recommendation a conversion campaign where the conversion event is a feed and then you can see everything. That's how
Escúchalo en el minuto 56:09
Las reproducciones de video genéricas no cualifican intención de compra para retargeting
Canales de adquisiciónConstruir audiencias de retargeting a partir de campañas de visualizaciones de video genéricas es ineficiente si el contenido entretiene pero no filtra por afinidad e intención de compra del cliente ideal.
retarget? Because people that view videos, viewing a video is very different than having intent or sentiment. Video view is based on do I like this video. You might very well like a video of a product that you have no intention of ever buying for items that you have positive or negative sentiment around. I'll I'll watch a funny cat video, but I'm a dog owner. Do you want me watching your cat video so that you can try to sell me a bunch of cat stuff when I have no intention of ever buying and there's nothing you're ever going to do that will change my mind? It's probably a complete waste of…
Escúchalo en el minuto 26:59
Medición y experimentosLanzar decenas de anuncios creativos carece de valor si no se aplica el método científico mediante una prueba de control establecida que permita aislar la variable y medir su impacto directo en los ingresos del negocio.
the scientific method is built off of a control and a variable. And the validity of the scientific method is the confidence in the control and the ability to measure the impact of the variable on the control. And ultimately that test should be measurable against the environment or advertising that is ads you know where you know how they perform and then creative testing. If you can't say, I know how these ads perform. I launch a test. Based on that test, I can measure how it impacts the ads that I know are going to perform a certain way. And then what does that do to my ad account or to my…
Escúchalo en el minuto 28:19
Canales de adquisiciónLanzar decenas de anuncios, ofertas y audiencias en respuesta a caídas de rendimiento confunde al algoritmo publicitario de Meta. En vez de consolidar el perfil del cliente ideal, el sistema persigue compradores aleatorios y transaccionales, impidiendo generar una señal consistente para optimizar costos a largo plazo.
performance dips, most advertisers don't fix the root cause. They panic. And that panic leads them to chase hacks. They launch dozens of new ads at once. And at Meta's machine. Every time you overload the account with new ads, new offers, new audiences, the algorithm struggles. It can't figure out who your best to see your ads. Instead, it just chases You're left with a random pile of one-time buyers who share nothing in common. And now Meta System has no consistent signal on who to find next.
Escúchalo en el minuto 2:21
Canales de adquisiciónLanzar decenas de anuncios, ofertas y audiencias en respuesta a caídas de rendimiento confunde al algoritmo publicitario de Meta. En vez de consolidar el perfil del cliente ideal, el sistema persigue compradores aleatorios y transaccionales, impidiendo generar una señal consistente para optimizar costos a largo plazo.
performance dips, most advertisers don't fix the root cause. They panic. And that panic leads them to chase hacks. They launch dozens of new ads at once. And at Meta's machine. Every time you overload the account with new ads, new offers, new audiences, the algorithm struggles. It can't figure out who your best to see your ads. Instead, it just chases You're left with a random pile of one-time buyers who share nothing in common. And now Meta System has no consistent signal on who to find next.
Escúchalo en el minuto 2:21
Canales de adquisiciónLanzar decenas de anuncios, ofertas y audiencias en respuesta a caídas de rendimiento confunde al algoritmo publicitario de Meta. En vez de consolidar el perfil del cliente ideal, el sistema persigue compradores aleatorios y transaccionales, impidiendo generar una señal consistente para optimizar costos a largo plazo.
performance dips, most advertisers don't fix the root cause. They panic. And that panic leads them to chase hacks. They launch dozens of new ads at once. And at Meta's machine. Every time you overload the account with new ads, new offers, new audiences, the algorithm struggles. It can't figure out who your best to see your ads. Instead, it just chases You're left with a random pile of one-time buyers who share nothing in common. And now Meta System has no consistent signal on who to find next.
Escúchalo en el minuto 2:21
Canales de adquisiciónAl comparar dos campañas activas, apaga la que presente peor rendimiento y utiliza el formato de testeo dinámico 3:2:2 contra la campaña ganadora para reemplazar y mejorar continuamente sus elementos más débiles.
to see which campaign should run with. Turn off the one that sucks. Then do 322 ad testing against the one that is good to improve its weakest link. There you go. That sneaky plug in
Escúchalo en el minuto 54:39
Canales de adquisiciónHacer cambios constantes, manipular ajustes y lanzar cientos de anuncios degrada el rendimiento del sistema de machine learning de Meta; la IA del algoritmo funciona con mayor eficacia cuando se le permite operar con mínima interferencia manual.
Um the delivery system is artificial intelligence. It's a machine learning Dynamic creative is the single best AI but the AI is already in the ad account. The fewer times you go log into the account and smash a dozen buttons and launch a 100 ads, the smarter that AI is. The more actions you take, the more ads you launch, the more changes you make, the dumber that AI is. And that AI
Escúchalo en el minuto 16:29
Por qué el rendimiento de los anuncios suele caer tras los primeros días de lanzamiento
Canales de adquisiciónAl iniciar una campaña, los anuncios suelen rendir bien inicialmente porque el algoritmo los entrega primero a la parte baja del embudo (audiencia tibia). La posterior caída en rendimiento ocurre cuando el sistema comienza a explorar tráfico frío para aprender qué perfiles convierten, generando pérdidas temporales necesarias para el aprendizaje de la máquina.
4 days and 3 days is one is a data set of one. That's one week. Your ads did good initially because they launched the bottom of the funnel. They struggled because then the machine said, "Okay, we have some ideas on what could work. Let's try to go after nonwarm traffic. that inherently will produce more losses than wins, but that's how it learns what it should and should not do.
Escúchalo en el minuto 30:30
Medición y experimentosLas fluctuaciones diarias en métricas y CPM son normales en plataformas publicitarias; tomar decisiones de apagar o pausar anuncios basadas en un mal día arruina la muestra estadística, por lo que la evaluación debe hacerse semana a semana o mes a mes.
CPM gets high. Here's the thing. Um, dayto day doesn't matter. It's week over week, month over month. You're going to have good days. You're going to have bad days. If you stop when you have a bad day, the amount of good days you'll have will be substantially less. You win by having
Escúchalo en el minuto 22:20
Ineficiencia del retargeting hipersegmentado a carritos abandonados
Canales de adquisiciónEl retargeting enfocado exclusivamente en carritos abandonados suele desperdiciar presupuesto debido a que la gran mayoría de esos usuarios ya tomó una decisión negativa firme y compite en subastas saturadas. Esto distorsiona la rentabilidad aparente al ignorar el costo acumulado de los usuarios que rechazaron la oferta.
Here's the truth. Nine out of 10 people who are in your abandoned cart audience, nine out of 10 of them have already said no and they meant it. Spending more money to chase them is just burning your budget. Now, it can look good on paper and in your report because you'll see a $10 sale and call it a win. But if it cost you $100 to get a no and then the real cost was $10 to get a yes, it's actually not 10. It's 110. That 5x rorowaz means you lost 50% of your money. And when people are shopping, they're abandoning cart all over the place, not just with you. So these audiences are insanely…
Escúchalo en el minuto 6:59
Medición y experimentosUna frecuencia alta con un CPM bajo no señala fatiga de anuncios, sino una pieza que funciona bien en la parte baja del embudo pero que difícilmente escalará; la verdadera fatiga publicitaria se manifiesta cuando tanto la frecuencia como el CPM son elevados, pues el CPM refleja la experiencia del usuario.
Somebody says ad fatigue is happening. I don't agree with that. Uh if your frequency is high and the CPM is low, it others, what does that indicate? It means that the bottom of your funnel really enjoys your content, but it means that content will probably not scale. ad fatigue is uh would would mean that the CPM is very high and the frequency. Um so yeah, remember CPM is the indicator of user
Escúchalo en el minuto 48:06
Oferta y precioEn lugar de intentar vender todo el inventario en captación, conviene concentrar la inversión publicitaria en el producto con mayor tasa de recompra recurrente y usar anuncios de catálogo para el resto del surtido.
on Meta? Um, yeah. Figure out what product people buy from you that gets them to buy most often again and again and run catalog to everything else. Don't sell more than the item that gets most people to like what you sell and buy from you repeatedly. Everything else is a liability. And clearly to find your
Escúchalo en el minuto 24:24
Simplificar estructura publicitaria frente a la saturación de ofertas y creativos
Canales de adquisiciónEvita dispersar el presupuesto y la optimización algorítmica de la cuenta publicitaria ejecutando decenas de ofertas distintas o centenares de anuncios en paralelo; prioriza la consolidación y simplicidad.
I don't quite um for sure um simplify stop running 20 offers. Remember that 100 ads is a terrible idea. Um is it
Escúchalo en el minuto 14:53
Invalidez de descomponer combinaciones de anuncios manuales para aislar ganadores
Medición y experimentosCrear anuncios individuales para cada combinación posible de copy y creativo en lugar de emplear sistemas dinámicos no revela qué elemento funciona mejor, sino cuál tuvo suerte en un entorno de canibalización con un tamaño de muestra insuficiente.
the combination of the individual ads. This way, I can see which copy created or headline worked the best. No, actually that's not what it means. with using this way. You showed me in the video, you can't see the individual use cases. Um, so you didn't actually see which combinations work best. You saw which combination was lucky enough to get credit for success in a cannibalistic environment on a on a limited sample size. Um, I don't care which combination got best results. I care if the entire
Escúchalo en el minuto 49:44
Medición y experimentosEl ROAS es una métrica engañosa porque divide los ingresos entre el gasto publicitario sin reflejar una correlación ni causalidad directa con el origen real de las ventas, por lo que no debe confundirse con el beneficio operativo.
rorowaz isn't profit. Rowz is an inaccurate reflection of revenue divided by ad spend that isn't the reason that revenue happened. So, it's an inaccurate number divided by a number that isn't correlation or causational.
Escúchalo en el minuto 35:12
Criterio de segmentación demográfica según el rol de compra por género
Canales de adquisiciónAl configurar anuncios de productos masculinos se recomienda mantener la segmentación abierta para ambos géneros porque las mujeres frecuentemente realizan compras para ellos; en cambio, para productos dirigidos a mujeres suele ser conveniente excluir al público masculino para proteger la sección de comentarios.
I generally default to men and women. Let me put it this way. If the if the item is for a man, I will include both genders in America for a woman, I will often exclude men because dudes are just shitty in the many households, the women provide for the men in the way that a man does not
Escúchalo en el minuto 42:57
Medición y experimentosMarcas de comercio electrónico estructuradas con optimización de anuncios han logrado escalar de 50.000 dólares al mes a 1 millón por semana en 18 meses, y de 5 millones a 10 millones de facturación anualizada en un periodo de 6 meses.
I mean, of course, you know, we've had like under outfit that went from 50k a month to a million a week in 18 months. We had car seat covers that went from the car seat cover solutions that went from 5 million runway to 10 million runway in six months. And a year later, we're now on the way to 20.
Escúchalo en el minuto 59:33
Oferta y precioEl precio de acceso a la comunidad y formación de Disruptor Academy se sitúa en 147 dólares.
Tribeca and you want Oh, the disruptor academy. Yes, it's at $147
Escúchalo en el minuto 55:09
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