La compra de medios y el testeo publicitario deben regirse por el método científico y no por hacks o lanzamientos al azar

and so creating some organization around that becomes really important where the hypothesis comes first before the creative is even produced as opposed to Let's create a bunch of content and then see if we can come up with some hypothesis there and so yeah to your point around trying to understand lots of different things like where somebody is in their buying Journey um different personas that you might want to Target different value props that you want to that you want to put forward the idea is to have a lot of assumptions around what might be the biggest needle mover on this piece of…

Bonus: Mastering the Alchemy of Creativity & Data: A Deep Dive with Reza Khadjavi of Motion · 2023 · comprobar

become an advertiser in the Facebook world of when microargeting was what you sold as your value proposition. That's a targeting and or is I mean look likes are trash so I'm not going to talk about those but let's say is other types of targeting other than broad is that more valid or going to bring you more incremental results than creating new systems for building better creative that are different visual styles and things like that. The answer is no. Like need to do is shift your thinking into we are now marketers back to being marketers not just lever pullers. And we need to figure out how…

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1 · 2025 · comprobar

the best media buyers I know don't think of things in good or bad they think of things in the scientific method here's my thesis here's where I think it's going to end up and then you measure and here's where it ended up because if you totally amoral it's just is this the system I'm running and is this system producing the results I want okay this experiment did not that's great there's some learnings that I can integrate so now I have an even more tighter brief to then give my creative like never use shift your framing from successful or unsuccessful versus thesis verified or thesis…

Dynamic Creative & Machine Learning · 2023 · comprobar

The ads manager is a piece of software designed by some very smart engineers. That's a machine learning algorithm with more data than literally anything else in the world. And its sole purpose is effectively designed to give people positive user experience while conditioning human behavior. Why not use that as your factory and you worry about the raw materials going in and selling what comes out? So if that's the case, it's science. Let's use the scientific method. When somebody says launch 100 ads a week, ask them how does this fit into the scientific method? And if you're testing outside…

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar

the scientific method is built off of a control and a variable. And the validity of the scientific method is the confidence in the control and the ability to measure the impact of the variable on the control. And ultimately that test should be measurable against the environment or advertising that is ads you know where you know how they perform and then creative testing. If you can't say, I know how these ads perform. I launch a test. Based on that test, I can measure how it impacts the ads that I know are going to perform a certain way. And then what does that do to my ad account or to my…

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

people become more full-stack marketers uh people who can actually understand market research consumer psychology understand copywriting media buyers that I could find were people who were really really good at spending money really really good at media buying efficiency but I knew Jack all about marketing they knew Jack all about offer creation and all of it and something new but what is a huge gap that I'm seeing is that people are just not good marketers in general and they

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

A cualquier persona le puedo enseñar a ser media buyer, a cualquier persona le puedo enseñar a hacer un anuncio, a setear una campaña, a lanzar la campaña, a hacer el píxel, etcétera. Eso no tiene ciencia, cualquier persona lo puede hacer. Claro, hay experiencia que te permite eh generar mejores creativos, tener como una idea de qué es lo va a funcionar de mejor forma, detectar, pero qué es la clave de persona es analizar la data y hacer un plan. O sea, yo hago una campaña y yo soy capaz de decir ya, esto es lo que está mal. ¿Cuál va a ser mi próximo testeo? Voy a cambiar de oferta, cambiar…

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

media buying as a skill that requires high level of expertise is effectively dead in the world of Facebook like you're real job is setting up the factory to do the work right like your real job is being a good manager your real job is aligning your testing and business objectives with your client's needs you know what I mean like that's the real work and 85 90% of what you need to do in a week like realistically that two hours three hours max of real work you're going to be doing any week on an ad account yeah not like 15 minutes of that is actually like hard work that requires thinking and…

5 Shocking Ways Clubhouse is Overtaking Facebook Ads · 2025 · comprobar

and I'm never going to promise a prospect that we're going to get you a winning ad in a week two a month two months like I can't tell you what the winning ad is going to be I can't tell you I don't have a crystal ball but what I do have iswk to discover what the lottery winning number is the lottery winning post ID is right like I have a framework to get there so as long as you're on board with the framework to get there then we're GNA be in a great

Boost Your Facebook Ad Game: Insights from a Facebook Ads MBA Program Alumni · 2024 · comprobar

intended is that the best media buyers I know don't think of things in good or bad they think of things in the scientific method here's my thesis here's where I think it's going to end up and then you measure and here's where it ended up because if you get caught up Charlie's point you start to just Chase Luck versus being able to have a systemic Viewpoint of like this isn't totally amoral it's just is this the system I'm running and is this system producing the results I want okay this experiment did not that's great there's some learnings that I can ingrate where hey I don't need to put…

Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar

have an A every DCT should answer a question all testing should answer answer questions the question is not is this a winning ad that is a valueless question

Best Facebook Ad Strategy 2024 · 2024 · comprobar

is that the best media buyers I know don't think of things in good or bad they think of things in the scientific method here's my thesis here's where I think it's going to end up and then you measure and here's where it ended up I want okay this experiment did not that's great there's some learnings that I can INR where hey I don't need to put working so now I have an even more tighter brief to then give to my systemization and the more you can shift your framing from successful or unsuccessful versus the thesis verified or thesis um nullified I think that's soap boox spe keep the emotion out…

Dynamic Creative & Machine Learning: Adspend with Charley Tichenor · 2024 · comprobar

hypocrite so we're battling against biases of things that maybe we've done in the past and didn't work and now maybe they should be tested again or re-looked at and everyone has biases the scientific method would dictate that I need to test this first before instantly indicting it conceptually you know pushed aside our previous biases and done something different than what we've always done and came up with an innovation which means there's going

Ep. 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam · 2023 · comprobar

yeah 99% of the people pitching to you are telling you that they know they don't even know your customer's name they don't know how many customers you have they don't know what your annual recurring is they don't know what your cost of good sold is but they're telling they already know the winning ad for you yeah I'm not promise that but what I can promise you is I know how the ecosystem works I have a framework in place that is proven to deliver winning ads and by have conversations with business business owners that never use the word campaign adet audience hack test like if you can get rid…

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

My goal in creative testing is to establish enough efficiency that I can increase the budget. Now, if that means I don't get a ton of new winners, but I can scale, great. In fact, if I'm not testing more ads, I'm not going to have nearly as much ad fatigue. And my creative hit rate is probably actually going to go up. So you're basically saying with this style setup, just based on what he said, each ad set has 30 lottery tickets to see what the machine wants to spend on early based around its prediction of end user behavior. Very rarely do I see people with this setup ever say, we have a…

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

like this is all changed like when lead forms first came out they were just a disaster and nobody used them and that everyone forgets about them and this is classic meta and I think it's probably Google too when stuff comes out they use it once and then they never go back to it well if you're a media buyer if you're a CMO director of marketing VP of marketing you're running your own organization you have media buyers on staff tell them to go back to the tools that they tried before didn't work and try them again happened the point is is like you have to go back and and relearn the things that…

Reimagining Marketing with AI: Unveiling the Secret to a 40% CPL Drop · 2023 · comprobar

intended is that the best media buyers I know don't think of things in good or bad they think of things in the scientific method here's my thesis here's where I think it's going to end up and then you measure it and here's where it ended up because if you get me or the ads don't like me this is totally aoral it's just is this the system I'm running and is this system producing the results I want okay this experiment did not that's great there's some learnings that I can ingrate where they are absolutely not working so now I have an even more tighter brief to then give to my creative of like…

Dynamic Creative & Machine Learning | Adspend | Charley Tichenor · 2023 · comprobar

Sí, hacemos publicidad, pero la realidad es que todo es publicidad porque no sabemos si va a funcionar. ¿Lo que en nuestro anuncio el 90% de las cosas no van a funcionar. No podemos, no podemos hacer un intento fallido. Pero quiero saber y entender qué estamos intentando y quiero saber y entender que una buena respuesta es que ya has pensado en esa pregunta y tenemos un plan en mente . Esto demuestra que la agencia realmente está pensando en este tipo de

How to Tell If Your Agency Is Performing (Not Just Reporting) · 2026 · comprobar

stop worrying about what hacks you can do on media buying there are none anymore it really comes down to how good of a marketer you are and how good your creative is so focus on that there's so much content on twitter youtube follow it um you know try different angles don't be scared to try different things see what works and just continue to iterate but also keep testing so don't be afraid of typos and don't be afraid of typos because if a typo gets through it might just be your best attitude i was talking with uh the marshmallow.co the other day joel twyman and he was just talking about how…

Ep 202: 5x your revenue with Facebook, new creatives, and an app with Ash Melwani from Obvi Collagen · 2022 · comprobar

But ultimately, I think a lot of this first originally comes down to what are you doing media buying wise, right? Because everything really builds on top of that. I would say, you know, creative and offer and landing page, like those are like the big variables. But if you don't have it, if you're just running, throwing budget around, no structure to it, I don't believe even the best ads that those are going to work, at least at scale, right?

From Dropshipping to Fractional Head of Growth in 12 Months · 2024 · comprobar