La decisión de apagar anuncios debe basarse en el impacto global y el CPA, no en la atribución aislada

First, you need to understand what is consuming the headroom. Any ad spending 10% or more of the budget when removed will shift how the campaign allocates budget to each ad. Any ad spending more than 40% of your budget when removed will completely change how everything works. Find the highest spending ad below that 40% threshold that isn't doing its job well enough and turn it off. Removing that liability is the simplest, safest, and highest confidence move to get you back to a yes on move number one.

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

Once you publish, there are three possible outcomes. One, the ad set gets spent, the new ads soak up the budget, and performance gets better. you have created more leverage so you can increase the budget. And that is the only thing you do. You don't turn the test off. You don't move post IDs. You don't mess with it. Two, it soaks up a bunch of budget, and it doesn't move the needle enough to buy the leverage that gets you to say yes on increasing the budget. In that case, regardless of what any CPA or ROAS metric says, it's a failure. Turn it off. Launch a new one. And three, it doesn't get…

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

golden rules that we have now that are following is if the CPA is too high above where we want it to be and this is very important and Meta is starting to ignore slashred spend on that ad we should shut it off >> The reason why you don't want to do one or the other is because if you have an ad with high ad spend and high CPA, that's okay. That could be your founder story. Not a lot of people are going to be converting on the founder story. But if you have multiple founder stories or

The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update · 2025 · comprobar

it if you're not looking at how Facebook is using Those ads you can identify by going into frequency and cpms and all of that stuff relative to understand how Facebook is using this ad in the funnel in your funnel and if your ads all have a daily frequency over 1.1 1.2 1.3 and your cpms are above the average for your industry what that's telling you is you have bad content that people don't want to see and the only good results you're getting are by Facebook showing that to people that are mid or bottom funnel in their own journey and that's ultimately not a scalable thing because the more…

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

. Una forma sencilla de ganar más dinero es desactivar todo aquello en lo que el CPA esté por encima y el GPT por debajo. Trasladar este presupuesto a cualquier área donde su CPA sea inferior a 15 y su GPT sea superior a 13 significa que cada libra que gaste rendirá más. ¿ No gastar dinero donde realmente no lo necesitas es una manera fácil de mejorar. Podría decirse que ahora mismo podría echarle un vistazo. Tres de tus cinco conjuntos de anuncios son una mala inversión. sentido. Eliminar los obstáculos para el éxito supone una ventaja mucho mayor que añadir más incertidumbre a la cuenta…

34 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

The simplest way to do this is to sort your ads by spend. Find any ad that spent at least 10%, but no more than 40% of the budget where the CPA is above average and the GPT is below average. That ad is soaking up a ton of money so that you can pay more money to buy a worse customer. The opportunity cost is crushing your profitability and it makes zero sense to keep it running. If we can remove that ad, everything gets better overnight. And for the same reason that marginal scaling fires only two or three times a week, we make move number two two or three times a week. We have to let the…

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

turn off ads that don't spend. I would turn off ads where the CPA is above average and the GPT is below, where it costs more money to get something of lesser value. The things that don't spend might be valuable. The things that

Andromeda just changed Meta Ads forever · 2025 · comprobar

forma más sencilla de aumentar los beneficios hoy en día sin hacer ningún trabajo extra es simplemente pausar primero los productos con peor rendimiento. Desactivar los anuncios es lo mismo que cambiar el presupuesto. Por lo tanto, nunca desactive más del 20% del gasto en un solo día.

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

forever but the CPA of a single adet I don't care I don't care if that CPA is like 100 times less than everyone else if the business overall if in the scrum document our overall revenue and our overall efficiency isn't better that's but my bank account has gone up exactly sometimes the worst ads I can't say how many times in the last year I saw people that show me like all I did is just turn off all the bad ads and then the business gets worse and it's just like those bad ads are the thing fueling the funnel they're just not getting the attribution whatever nonsense M maybe getting the credit…

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

um first off if the ad does well or doesn't do well I don't care um how's the campaign doing and more importantly how is your business doing because you're spending money there right um success and failure or is that is good or bad is based purely on attribution then if it is based purely on attribution then it's what gets credit as the last touch point that doesn't um and what I'd be more interested in is when that ad earns more spend what happens to my bank then I don't have a problem I just need to spend more money like I don't need to optimize my ads and increase my budget like that and…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

Porque igual yo soy Sí, como que soy super enfocada en la venta, ¿cacháis? Y como estoy con monitoreo todo el rato lo estoy monitoreando cuando la cuestión no resulta, la saco. O sea, no le doy muchas oportunidades a un anuncio. Yo creo que le doy días. Lo mido en tiempo. Y además que sabéis yo siento que si lo monitoreáis todo el rato, yo siento que uno cacha al toque cuando un anuncio va a funcionar y cuando no. Hay anuncios que los subo y a la media hora venden. Y hay anuncios que los subí, están 2 días ahí gastando presupuesto, gastando, gastando, chao. Sí, ayer tenía un anuncio que había…

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

creatives after 6K total um there is no amount of money or days active that'll tell you if an that is good or bad that's not how you measure invitation the way you know if an that is good or bad is simple did learn spend bad or more importantly if it did what happened to the business did the business get better or get worse if they ad earned spend and the business results Omni Channel marketing over several days worse then you can point to this ad got spent my business got worse that's bad

How to Become a Facebook Ads Expert · 2025 · comprobar

Sí. En mi opinión, cuando no mido solo por el CPA del último clic, de lo contrario mi estúpido yo estaría simplemente escalando campañas de marca todo el tiempo porque es el último clic. Se éxito? Absolutamente. 4.000 adiciones al carrito, 200 o 4.000 clics, 232 adiciones al carrito. Es el anuncio más grande para añadir al carrito. Esto representa literalmente más de una cuarta parte de todas mis conversiones de anuncios a carritos de compra. duda, es un éxito. ¿Sabes lo que vamos a hacer? Vamos a crear cinco nuevas versiones de estos. Entonces, normalmente es como, oh, ese tiene un…

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

um first off if the ad does well or doesn't do well I don't care um how's the campaign doing and more importantly how is your business doing because you're spending money there right um success and failure or is that is good or bad is based purely on attribution then if it is based purely on attribution then it's what gets credit as the last touch point that doesn't um and what I'd be more interested in is when that ad earns more spend what happens to my bank to spend more money like I don't need to optimize my ads and increase my budget like those are two completely separate moves and if you…

Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar

So if this is actually going to be used as a prospecting ad, it's really bad at it, right? Because the other one, this other ad is a prospecting ad that is half as much to show to people based on CPM. And the cost per purchase is better on average than 132. It's almost half that at 73. So objectively speaking, this ad isn't doing prospecting very well at all. And then we take a look about that day where it spent $367? Our cost per purchase, 91. When this thing's a retargeting ad, it does a really bad job. So with this, we know that this ad isn't good for prospecting, isn't good for bottom of…

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

Porque la gente siempre pregunta, oye, ¿cuánto lo Dale sus 2, 3, 5 CPA o ticket promedio y ya pasó el tiempo, si funcionó bacán y si no mátalo, ¿cierto? Sí, concuerdo. O si es que el tiempo de producto era muy largo, se demora 1 mes en comprar la parrilla gigante de 2 millones, huevón, esperáis, pues, ¿cierto? Pero si pasó tu CPA

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

Oh no, that's not, not really. We have to take this in consideration where if this spend is still being spent on it, we do not touch it. That was my rule. I said, if it's above goal, which I guess below goal, if it's not in line with the goal, then, and the spend is decreasing, that means it's a, it's a, Hey, pause this ad. If the ad spend is still running fairly rampant, we leave it on because this is still identifying new users. This could be my loss leader. Well, All this tells me is that this is still our loss leader. They just may be clicked or attributed here. Okay. So we have to think…

Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies? · 2025 · comprobar

O sea, tú ve y acá que tengo 11 anuncios activos, pero desactivados en enero tengo 80. O sea, porque no le doy tanto tiempo a los anuncios, entonces eh si me gasto no sé, 3 veces mi costo por adquisición máximo, se apaga y pero lo reeditó y lo vuelvo a subir.

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

semana comencé a eliminar los anuncios que tenían un CPA bajo o un CPA alto. Recibí la Exactamente. No puedes hacerlo de esa manera. O fríos. Tres cuartas partes de ellos tienen frío. Hubiera . La práctica de dejar morir de hambre a los ponis y alimentar a los sementales ya no obviamente puedes hacer el primer para el primer clic. Así que sabes que ese clic en ese gasto de 664 dólares realmente vale la pena porque puedes los anuncios individuales siempre y cuando el CPA esté donde necesitas estar si

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

The first one is a critical mistake They're basically making decisions from day to day. oh, the ROAS is low today. We better pause some ads, Do not be making any significant media buying decisions in your ad account within a day, unless you're at some ridiculous, violent scale of ad spend. So we're always looking at seven-day rolling averages. Ideally, then you're basically closing the loop on the data if you're in lead gen and you're only making any hard decisions of when you're going to allocate budgets to what campaigns literally based not on your cost per lead, but on terms of what the…

$300m of Meta Ads Hacks in Under 22 mins · 2026 · comprobar

about an ad that has a high CPM low frequency and bad efficiency High CPM means that people don't like it low frequency means that it's showing upper funnel not to people over often and bad efficiency okay this is just a bad um if you have a high CPM generally speaking a high CPM low frequency means it's a [ __ ] ad just move on odds are it's not going to work out

DPA Tricks to SCALE META ADS · 2024 · comprobar

yo te dije apágalo está pésimo No porque no solamente estamos viendo el roas y el cpa y todo hay otros indicadores si el ctr está malísimo cachái si tu ctr está en cer como algo y estáis gastando plata y se muestra y se muestra y nadie le está haciendo click para qué estamos invirtiendo en eso y va en contra de la

La Ecommerce Manager Más Buscada de Chile - Vale Ahumada - E26 · 2025 · comprobar

In this way, you can see what is doing its job well and what isn't. Meaning this is a retargeting ad that is doing a good job or this is a prospecting ad that is doing a good job. And if you have players on the team that are doing their job well, but ultimately their job isn't necessary, then you know to get rid of them.

26 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar