Marketero · Entrevistas
Can You Really Build a $1 Million Brand in Just 12 Months?
42 ideas de marketing sacadas de «Can You Really Build a $1 Million Brand in Just 12 Months?», de Professor Charley T. Sobre todo de canales de…
- 42 ideas despiezadas
- Fuente Professor Charley T
- Dura 1 h 07 min
- Publicada en 2024
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Cálculo del Margen de Escalamiento Rentable (PSM) y estimación simplificada de LTV
Medición y experimentosPara evaluar la viabilidad de escalar la adquisición, se debe calcular el Margen de Escalamiento Rentable (PSM) contrastando el LTV contra el costo de adquisición más el costo de producción ajustado por la frecuencia de compra. En negocios jóvenes, el LTV se puede estimar simplemente dividiendo los ingresos totales entre el número total de clientes.
opportunity is a metric called profitable scaling margin or PSM and basically it's what's the lifetime value of my customer divided by the sum of or divided by this other equation which is cost per acquisition cost to produce the goods and how often does somebody buy it you want to know your LTV it's really simple what is your total revenue divided by your total customers that's your total lcv if you don't have a more is if you look at that equation that ultimately tells you how much more money could you spend per acquisition of a transaction
Escúchalo en el minuto 7:37
Optimizar la oferta y monetización antes de atribuir el fracaso a los anuncios creativos
Oferta y precioLos anuncios pagados solo compran atención; la rentabilidad real proviene del modelo de monetización y la oferta comercial. Incorporar urgencia, escasez, garantías sólidas y mayor valor percibido puede convertir un anuncio perdedor en una campaña altamente rentable sin necesidad de cambiar los creativos.
people look at the ads as a source of results yeah and that is so wildly off base the ad is buying the attention the source of results is how good you are at monetizing and how good your business model is at maximizing the value of that know all of a sudden a losing ad becomes a winner ad when you change an offer when you yeah when you create an offer that has scarcity has urgency maybe some guarantees and is extremely valuable to the customer that losing ad became a very profitable and winning at in the ad
Escúchalo en el minuto 42:44
Retención y relación con el clientePara descubrir qué producto atrae a los mejores clientes a largo plazo sin herramientas costosas, exporta los clientes que han recomprado, aísla qué artículo adquirieron en su primera transacción y determina el más frecuente. Ese producto es el que más indexa hacia una segunda compra y debe priorizarse en captación.
way is to take a look at the receipts like if you if you have woocommerce or Shopify or something you know it's a new customer versus a returning customer awesome let me identify all the people that are returning customers let me now isolate just what they bought on their first transaction that could be like a CSV list let me put that into a word cloud what's the biggest word that's your most commonly selling product on a new customer that turns into a second and now you're basically saying of all the people that bought multiple times what was the most common thing bought the first time thing…
Escúchalo en el minuto 11:41
Simplificación de cuenta publicitaria: concentrar +90% del presupuesto en una oferta hero con DCT y Broad
Canales de adquisiciónPara maximizar el aprendizaje algorítmico en Meta Ads, se debe concentrar más del 90% del gasto en una única oferta ganadora utilizando segmentación abierta (Broad), Dynamic Creative (DCT) y CBO, en lugar de dispersar el presupuesto entre múltiples productos y microsegmentaciones.
it which is now focusing the machine at doing the one task of greatest value and so here it was go from however many products we promoting down to making sure that over 90% of every penny that was spent was on one best like um and when you start to use Dynamic creatives to leverage Facebook's machine learning in Ai and you start to use broad targeting so you're not paying extra to make sure that the best people gets spend in a CBO and DCT environment abroad it's meeting Facebook's business
Escúchalo en el minuto 22:35
Oferta y precioEl producto ideal para adquisición en plataformas de anuncios basadas en aprendizaje automático no suele ser el de mayor ticket ni el de mayor LTV inmediato, sino el que permite un coste de adquisición suficientemente bajo para generar un alto volumen diario de datos y que cuenta con una alta y predecible tasa de segunda compra.
like in Facebook where it's a machine learning environment where the machine is learning how to do a job if you focus all of that effort on doing one job really well it's going to get better and then ultimately make the machine focus on learning how to do that job as best out what was the best offer for the business model it wasn't the highest a it wasn't the product with the best LTV what we did was we took a look at it and said this is the product I can afford to get a lot of sales on a day so the CPA was low enough for us to get a decent volume because every transaction is a new data point…
Escúchalo en el minuto 1:08
Oferta y precioConcentrar la inversión publicitaria y la optimización en una sola oferta ancla permite mejorar sistemáticamente el AOV, la tasa de segunda compra y el LTV, logrando que los aprendizajes en páginas de destino y flujos de correo se acumulen de manera predecible en el flujo de caja.
start to work on the business model around that offer to improve the second purchase rate to improve the LTV to improve the aov so that like my landing tests continue to compound in value my email flows continue to compound in my oneclick up sales all my offer construction I can say this is how I make money I'm going to make this thing sell but this is what I'm spending my money on to grow the business because I know with greater certainty than anything else how this is going to impact my bank account in the out if we're going to spend money to make money what is the single best investment we…
Escúchalo en el minuto 5:11
Concentrar la publicidad en productos gancho en lugar de promocionar todo el catálogo
Canales de adquisiciónNo se debe promocionar cada producto del catálogo para venderlo; los anuncios deben concentrarse en las ofertas o productos estrella con mayor atractivo (como hace Nike con la línea Jordan) para captar la atención del cliente ideal y atraerlo a la tienda, permitiendo que la navegación interna venda el resto del inventario.
like I tell people you don't need to promote all of your offers to sell them the Jordans make up a fraction a very minuscule fraction of Nike's overall Revenue but they're probably the most commonly promoted offer because it gets you in the store so what gets the right customers attention to come into your store and then let the store them everything else
Escúchalo en el minuto 16:30
Oferta y precioPara llevar un e-commerce de cero a 10.000 $/mes, el foco principal debe ser dominar la economía unitaria (LTV, CAC, COGS y frecuencia de compra) e identificar cuál es el producto de entrada que más compras recurrentes genera, concentrando la captación en ese único producto con la mayor eficiencia de volumen posible.
your primary focus right now uh understand your numbers LTV cost per acquisition cogs purchase Cadence figure out the product that people inspires the most secondary purchases and prioritize the acquisition of that sale as efficiently and as high volume as you possibly can literally everything else is a complete distraction and will cost you the future of your
Escúchalo en el minuto 56:27
Medición y experimentosUn anuncio de prospección puede mostrar un CPA elevado y parecer ineficiente dentro del administrador de anuncios, pero estar impulsando el crecimiento de todo el embudo al elevar conversiones en canales como búsqueda orgánica y email. Se debe medir el CPA combinado (Blended CPA) y el ingreso global antes de apagar anuncios.
the point is in the way that Facebook delivers Those ads if the net result is my Blended CPA across my business that ad oftentimes I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high bad ad well because that ad is growing your entire funnel top of funnel ad yeah performs on Facebook if it's bad on Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a good ad and But to answer your
Escúchalo en el minuto 40:20
Evaluar la inversión publicitaria según el flujo de caja futuro y no por el ROAS diario
Medición y experimentosPara escalar de forma sostenible, la inversión en publicidad de pago debe medirse en función del valor y flujo de caja proyectado a 30, 45 o 90 días por recompra y no por el retorno o beneficio directo obtenido en el mismo día del anuncio.
there's a very common thread of selfish myopathy uh looking at the way you look at business results inside of your Facebook ad account or performance Market where you look at well what's my Ras how much money do I make on the money I spent today but that doesn't business isn't about day-to-day profits dis business is about future cash flow at a profit you can't scale a brand in 30 45 60 90 120 days if you only make money once like which means when you're spending money on Facebook ads what you're doing is you're amplifying a business model if that business model says I know how much money I'm…
Escúchalo en el minuto 2:43
Mantener anuncios rentables aunque el producto anunciado esté agotado
Canales de adquisiciónLa publicidad consiste en comprar atención para monetizarla predeciblemente; por ello, no se debe pausar un anuncio que genera tráfico rentable a la tienda solo porque el producto específico mostrado esté agotado o la oferta estacional haya pasado, ya que los usuarios compran otros artículos del catálogo.
I noticed that there was this ad that was absolutely crushing it right it was winning by far and the the ad was promoting a product that was completely sold out and it it was still the winning ad even though they had not been selling that product for months already and that was basically the ad that took people to the store to buy other products and that is wrong advertising is ultimately buying or earning attention that you can predictably monetize like that's advertising so this product sold out but you're now in my store great if I'm making money who somebody just turned an ad off because…
Escúchalo en el minuto 18:17
Reasignación de recursos y eficiencia operativa para escalar de 10k a 100k mensuales
Estrategia y decisiones de negocioEl principal obstáculo para pasar de 6 a 7 cifras suele ser la mala asignación de recursos. Para superarlo, se debe auditar el uso del tiempo y el dinero (propios y del equipo), delegar o tercerizar tareas por un costo menor al ingreso generado y reasignar el presupuesto exclusivamente a las inversiones con mayor retorno y facilidad de escalado.
like three things number one also time block your time and understand all of the things that are happening in your business and how much they cost and how much money you make look at that at your where that like look at the most profitable Investments that are the easiest to scale and focus on those things purely improving your operations is easily the best way to get from six 7 generally it's a misallocation of resources and just fixing that can so dramatically improve your unit economics important thing where are you spending your money where are you spending your time and anywhere that you…
Escúchalo en el minuto 57:14
Medición y experimentosAl contratar o evaluar gestores de anuncios, se debe priorizar el impacto en la rentabilidad neta del negocio por encima de métricas aisladas como el ROAS o el volumen de pruebas; si un media buyer no comprende los fundamentos financieros de la empresa, se convierte en un pasivo para la rentabilidad.
because whoever is running your ads should understand how your business works and how to be successful in businesses and they don't know the yeah there's a lot of folks that look to metrics like Raz to say how successful they are right instead of saying when you work with us your bank account improves because what we're doing is trying to amplify your successful um if the people you talk to talk in row as or they're talking about doing a lot of testing or they don't speak in money odds are their a liability to your bottom line and hiring them will only accelerate the failure that you're
Escúchalo en el minuto 52:14
Medición y experimentosPara incrementar la inversión publicitaria de forma segura cuando el negocio es rentable, aumentar el presupuesto en incrementos del 5% semanal permite lograr un crecimiento compuesto continuo a lo largo del año sin romper el rendimiento de los algoritmos ni saturar la operación.
budget and the easiest way of looking at this is like ask yourself each week can I increase my budget by 5% if the answer is yes do it 5% a week over a year is 3x growth now if you do 5% a couple times a week you can grow a lot faster but the point is like if you're stuck get 500 a day and you want to get the, 1500 a day just spend 5% more next week and
Escúchalo en el minuto 42:01
Oferta y precioEn lugar de dispersar presupuesto y esfuerzo promocionando múltiples productos, resulta más rentable eliminar los secundarios y concentrar todos los recursos (soporte, email marketing y optimización) en maximizar la rentabilidad y el rendimiento del producto con mejores unit economics.
more money figure out where you make money and figure out where you spend it and just improve those unit economics like I know that's a massively over simplified statement but to give the example of under outfit there was let's say a dozen products we promoting one was the best okay let's get rid of 10 or 11 of them and now let's make sure that that thing gets better for us well what do we need to do that well we need better customer service so we need better whatever it is email marketing whatever it is so that we can improve what that
Escúchalo en el minuto 1:00:16
La ley del 80/20 en creativos de anuncios para ecommerce
Canales de adquisiciónEn marcas de moda y ecommerce, casi siempre es un único anuncio el que realiza la mayor parte del trabajo pesado, llegando a generar el 80% o más de los ingresos totales del negocio publicitario.
product is going to do a heavy lift right and most you know from what I've seen in my experience with my clients and in my experience in marketing it's almost always that it's one ad that's going to do the heavy lifting and sure by heavy lifting I mean like probably 80% or more of of the revenue so yeah
Escúchalo en el minuto 21:50
Medición y experimentosNo se deben apagar anuncios basándose únicamente en la caída de su atribución individual de último clic; la decisión debe medirse por el impacto financiero global en la cuenta bancaria y el margen de la campaña, ya que creatividades de bajo gasto inicial suelen absorber presupuesto eficientemente al escalar el gasto cuando los anuncios principales saturan su audiencia.
um first off if the ad does well or doesn't do well I don't care um how's the campaign doing and more importantly how is your business doing because you're spending money there right um success and failure or is that is good or bad is based purely on attribution then if it is based purely on attribution then it's what gets credit as the last touch point that doesn't um and what I'd be more interested in is when that ad earns more spend what happens to my bank to spend more money like I don't need to optimize my ads and increase my budget like those are two completely separate moves and if you…
Escúchalo en el minuto 38:03
Medición y experimentosNo se deben apagar anuncios basándose únicamente en la caída de su atribución individual de último clic; la decisión debe medirse por el impacto financiero global en la cuenta bancaria y el margen de la campaña, ya que creatividades de bajo gasto inicial suelen absorber presupuesto eficientemente al escalar el gasto cuando los anuncios principales saturan su audiencia.
um first off if the ad does well or doesn't do well I don't care um how's the campaign doing and more importantly how is your business doing because you're spending money there right um success and failure or is that is good or bad is based purely on attribution then if it is based purely on attribution then it's what gets credit as the last touch point that doesn't um and what I'd be more interested in is when that ad earns more spend what happens to my bank to spend more money like I don't need to optimize my ads and increase my budget like those are two completely separate moves and if you…
Escúchalo en el minuto 38:03
Canales de adquisiciónLas marcas en crecimiento suelen cometer el error de publicitar múltiples referencias por apego emocional al catálogo. Salvo que existan limitaciones reales de inventario para soportar la demanda, el presupuesto de adquisición debe concentrarse exclusivamente en el producto que mejor convierte y más recompra genera.
they're making 50k per month and they feel like they need to advertise every single product in the store maybe sell more and they may be a little bit romantic about their products what will numbers I'll say all right if we know looking at this number that this is the most commonly bought product that brings in a second purchase okay and you're telling me you got a lot of products got it are you spending enough money right now that you can't that you're going to sell out of this number one product and you need to support a second one most often the answer to that is no like if you're making…
Escúchalo en el minuto 13:48
Canales de adquisiciónDepender al 100% de Facebook Ads para captar clientes es la vía más rápida y escalable a corto plazo, pero también la más costosa y frágil si no se invierte el tiempo necesario en construir audiencia orgánica y fundamentos sólidos de negocio.
of money that way and the problem is that in order to build this system that we're talking about it takes a lot of time you know building an organic audience takes a lot of time and a lot of these brands that are just 100% relying on Facebook ads which is the by the way the most expensive way of acquiring customers in 2023 but at the same time the the most just impatience impatient right to yeah create the foundations of the business business with Facebook ads and Facebook ads is like the way like the short way of growing right if you look
Escúchalo en el minuto 50:27
El volumen de datos algorítmicos supera la calidad estética en paid media
Canales de adquisiciónEl éxito recurrente de los anuncios pagados depende principalmente de la acumulación de datos para entrenar el algoritmo sobre la audiencia correcta, por lo que un anuncio visualmente simple con amplio historial de datos superará a una producción estética que carezca de aprendizaje previo.
spending $2 million happened because it sat on top of a mountain of very well constructed data that's basically just day and day out teaching the machine to go after the right people and then it off but the fact that we had an ad that did pop off was completely not random that is absolutely repeatable and non this the way to build a successful ad is to give the machine enough data to understand who to show your ads to a really dumb ad will outperform a really smart ad far more often because the really dumb ad is a lot smarter with the data that it references an ugly ad will outperform the…
Escúchalo en el minuto 35:19
Canales de adquisiciónLos anuncios pagados no crean un negocio exitoso por sí mismos, sino que amplifican lo que ya funciona. Invertir en adquisición de tráfico de pago antes de comprender cómo generar ingresos orgánicos y conocer los límites de gasto permisibles solo acelera las pérdidas de capital del negocio.
well like a good business model is what scales an ad account account an ad account is not what scales path to making money path to making money is figure out something that works and then amplify it and the reason you run Facebook ads is because you found something that works and you're amplifying it if you don't know what works fix that before you run your like if you don't know how you make money then don't run ads like my best invest that into ads to amplify how you is how much I can afford to spend if you don't know those numbers then don't start spending money because you will if you…
Escúchalo en el minuto 46:38
Canales de adquisiciónLos anuncios pagados no crean un negocio exitoso por sí mismos, sino que amplifican lo que ya funciona. Invertir en adquisición de tráfico de pago antes de comprender cómo generar ingresos orgánicos y conocer los límites de gasto permisibles solo acelera las pérdidas de capital del negocio.
well like a good business model is what scales an ad account account an ad account is not what scales path to making money path to making money is figure out something that works and then amplify it and the reason you run Facebook ads is because you found something that works and you're amplifying it if you don't know what works fix that before you run your like if you don't know how you make money then don't run ads like my best invest that into ads to amplify how you is how much I can afford to spend if you don't know those numbers then don't start spending money because you will if you…
Escúchalo en el minuto 46:38
Canales de adquisiciónEl éxito escalando campañas en Facebook Ads no radica en probar un volumen masivo de anuncios ni en forzar segmentaciones, cost caps o modelos de puja antiguos, sino en permitir que el algoritmo acumule suficiente volumen de datos y tiempo para identificar a los usuarios con mayor probabilidad de interactuar y convertir.
prioritizing the user experience and the Machine to deliver the ads to the right people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want test it has nothing to do with the volume of ads it has everything to do with the volume of data Facebook gets to know who to show your content to and I'm 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this stuff that is that is a decades old best Facebook properly the likelihood of you hitting that is basically 100% it's just a matter of doing it
Escúchalo en el minuto 26:05
Canales de adquisiciónEl éxito escalando campañas en Facebook Ads no radica en probar un volumen masivo de anuncios ni en forzar segmentaciones, cost caps o modelos de puja antiguos, sino en permitir que el algoritmo acumule suficiente volumen de datos y tiempo para identificar a los usuarios con mayor probabilidad de interactuar y convertir.
prioritizing the user experience and the Machine to deliver the ads to the right people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want test it has nothing to do with the volume of ads it has everything to do with the volume of data Facebook gets to know who to show your content to and I'm 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this stuff that is that is a decades old best Facebook properly the likelihood of you hitting that is basically 100% it's just a matter of doing it
Escúchalo en el minuto 26:05
Canales de adquisiciónEl éxito escalando campañas en Facebook Ads no radica en probar un volumen masivo de anuncios ni en forzar segmentaciones, cost caps o modelos de puja antiguos, sino en permitir que el algoritmo acumule suficiente volumen de datos y tiempo para identificar a los usuarios con mayor probabilidad de interactuar y convertir.
prioritizing the user experience and the Machine to deliver the ads to the right people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want test it has nothing to do with the volume of ads it has everything to do with the volume of data Facebook gets to know who to show your content to and I'm 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this stuff that is that is a decades old best Facebook properly the likelihood of you hitting that is basically 100% it's just a matter of doing it
Escúchalo en el minuto 26:05
Canales de adquisiciónLanzar creatividades continuamente para aprovechar el impulso de los primeros días genera resultados no proyectables ni sostenibles, ya que el algoritmo simplemente está explorando la entrega inicial y no significa que el anuncio sostenga el negocio.
because when you launch a new ad the first couple of days are good I would do my results look great for the first few days and then die off and it's like well because a new ad Facebook's going to push it out to people the problem is if your entire business is built on that initial Rush it's not where that testing style comes from is initial non-scalable non projectable results that people
Escúchalo en el minuto 31:01
Canales de adquisiciónLanzar creatividades continuamente para aprovechar el impulso de los primeros días genera resultados no proyectables ni sostenibles, ya que el algoritmo simplemente está explorando la entrega inicial y no significa que el anuncio sostenga el negocio.
because when you launch a new ad the first couple of days are good I would do my results look great for the first few days and then die off and it's like well because a new ad Facebook's going to push it out to people the problem is if your entire business is built on that initial Rush it's not where that testing style comes from is initial non-scalable non projectable results that people
Escúchalo en el minuto 31:01
Canales de adquisiciónLanzar creatividades continuamente para aprovechar el impulso de los primeros días genera resultados no proyectables ni sostenibles, ya que el algoritmo simplemente está explorando la entrega inicial y no significa que el anuncio sostenga el negocio.
because when you launch a new ad the first couple of days are good I would do my results look great for the first few days and then die off and it's like well because a new ad Facebook's going to push it out to people the problem is if your entire business is built on that initial Rush it's not where that testing style comes from is initial non-scalable non projectable results that people
Escúchalo en el minuto 31:01
Estrategia y decisiones de negocioSe deben delegar tareas operativas a personas cuyo costo sea menor que el ingreso que generan, sin importar si son los mejores absolutos, con el fin de liberar el tiempo del fundador para enfocarse exclusivamente en resolver el mayor problema que limita el crecimiento del negocio.
does for us okay now this is taking a lot of our time so we can't work on the business can we find somebody that we can pay for less money than they'll make for us yes okay let's do it are they the best who cares it's profitable and we can go back to spending our time on doing what works and focusing on that only fixing what's broken and taking your biggest challenge and making that thing you focus on fixing first it's extremely difficult to not get better when you start analyzing your landscape like
Escúchalo en el minuto 1:00:47
Estrategia y decisiones de negocioSe deben delegar tareas operativas a personas cuyo costo sea menor que el ingreso que generan, sin importar si son los mejores absolutos, con el fin de liberar el tiempo del fundador para enfocarse exclusivamente en resolver el mayor problema que limita el crecimiento del negocio.
does for us okay now this is taking a lot of our time so we can't work on the business can we find somebody that we can pay for less money than they'll make for us yes okay let's do it are they the best who cares it's profitable and we can go back to spending our time on doing what works and focusing on that only fixing what's broken and taking your biggest challenge and making that thing you focus on fixing first it's extremely difficult to not get better when you start analyzing your landscape like
Escúchalo en el minuto 1:00:47
Control de flujo de caja y concentración en activos clave para superar los 500k mensuales
Estrategia y decisiones de negocioPara escalar un negocio hacia el millón mensual, es indispensable dominar el flujo de caja: mapear detalladamente cómo entra y sale el dinero para redoblar la inversión en los activos más rentables, suprimir pasivos y dejar de priorizar métricas que no generan valor real.
Revenue like I think at that point it's really began to dig into what cash flow looks like for your business and understand your costs if you can understand how money leads your bank account and the easiest way for you to put money in it put that write that down understand what that is and identify your biggest liabilities and your biggest assets and invest more heavily in your best assets and remove your investment your biggest liabilities like it is not but almost always what holds people back is they prioritize the things that aren't of the most value and their definition of success isn't…
Escúchalo en el minuto 59:12
Mantén estabilidad en el front-end antes de optimizar el modelo de negocio
Medición y experimentosCambiar continuamente audiencias, ofertas y creativos de anuncios genera una volatilidad extrema e impredecible que impide diagnosticar con certeza qué palancas mejoran realmente la economía unitaria del negocio. Se debe buscar el menor número de cambios posibles para estabilizar la entrada de tráfico y evaluar el rendimiento con confianza.
focus on like how can I make the fewest amount of changes to have the greatest amount of stability in the front end of my business so I have the greatest confidence on the things that I'm doing to improve my business model if you're testing a bunch of ads you're testing a bunch of offers you're testing a bunch of audiences what you're really doing is saying let me see if I change the type of attention I buy on a dramatically consistent basis so it's wildly unstable and completely unpredictable and see if that works out
Escúchalo en el minuto 46:53
Canales de adquisiciónLas plataformas modernas de pauta no distribuyen impresiones al azar como las redes de display antiguas, sino que operan como economías de atención impulsadas por machine learning; por tanto, la cuenta publicitaria debe estructurarse para educar al algoritmo y ganar atención en vez de usar tácticas obsoletas de microsegmentación.
distribution of your ads Is Target was because it was random distribution inside of that audience you is in 2018 Facebook changed lesson that Facebook is not random distribution it's and for those that are second it's a game theory economy built on the uh currency of attention basically people see the stuff they want to see attention is it if you know that Facebook is a machine learning algorithm what are you teaching it and what priority are you giving on teaching it to do that job better
Escúchalo en el minuto 32:31
Canales de adquisiciónEn 310 Nutrition, un patrocinio de $100.000 con Kris Jenner / Kardashian resultó en una pérdida estimada de $85.000, mientras que un anuncio simple y no pulido con una foto tomada en la cocina por la recepcionista generó $10 millones en ingresos.
world be the absolute best like I paid a Kardashian $100,000 for an beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made a $10 million Kardashian cost me 100 Grand against Chris Jenner to take a picture probably lost $85,000 like you have no control over
Escúchalo en el minuto 28:54
Canales de adquisiciónTras identificar el anuncio ganador mediante Dynamic Creatives, una marca de ecommerce pudo concentrar y escalar $1.8 millones de dólares en gasto publicitario en ese único anuncio a lo largo de 90 días para acelerar el crecimiento del negocio.
hit and over like the next two three months that one ad spent like $2 million I think it was like 1.8 million on one ad and when we started we month and we were able to spend 1.8 million on that one specific ad over the next like 90 days and the brand just scaled massively because of
Escúchalo en el minuto 24:36
Escalar el presupuesto publicitario en incrementos diarios del 5% bajo un margen seguro
Medición y experimentosIncrementar el gasto publicitario un 5% diario permite escalar de manera controlada: si la métrica de rentabilidad base tiene holgura, el negocio permanece rentable incluso si ese incremento marginal no genera ventas inmediatas el primer día, acumulando volumen progresivamente.
it's my PSM is a 1.1 I know I could spend 5% more tomorrow and if I make zero extra sales with that added spend I'm still profitable and odds are if you spend an extra 5% every day you're probably going to see at least one extra sale and you'll get better and better at maximizing the volume of that
Escúchalo en el minuto 10:08
Escalamiento de 310 Nutrition de 18 a 100 millones en 15 a 20 meses
Estrategia y decisiones de negocioLa marca 310 Nutrition escaló su facturación de 18 millones a aproximadamente 100 millones de dólares en un lapso de 15 a 20 meses mediante el enfoque en una oferta centralizada y el control estricto del flujo de caja.
and uh to be fair I did the same thing with 310 Nutrition we went from 18 million to like 100 million in 15 20 months um I've done that over and over
Escúchalo en el minuto 6:30
Estrategia y decisiones de negocioCompartir y enseñar activamente lo que se aprende expone al profesional a cuestionamientos y desafíos constantes por parte de la comunidad, generando un volumen masivo de repeticiones de pensamiento crítico y análisis que se convierte en una ventaja competitiva frente a otros operadores.
made a point of teaching and sharing what I learned with as many other people's possible and as a result I have had every single day in my life for the last six or seven years somebody come in and challenge what I've said present new ideas and make me think critically about it so the amount of reps that I have in Creative problem solving and analytical thinking on fixing problems for business development Facebook ads like that is hours of every day for the better part of a decade and I think that's an unfair Advantage I have but it was because I
Escúchalo en el minuto 1:04:07
Estrategia y decisiones de negocioCompartir y enseñar activamente lo que se aprende expone al profesional a cuestionamientos y desafíos constantes por parte de la comunidad, generando un volumen masivo de repeticiones de pensamiento crítico y análisis que se convierte en una ventaja competitiva frente a otros operadores.
made a point of teaching and sharing what I learned with as many other people's possible and as a result I have had every single day in my life for the last six or seven years somebody come in and challenge what I've said present new ideas and make me think critically about it so the amount of reps that I have in Creative problem solving and analytical thinking on fixing problems for business development Facebook ads like that is hours of every day for the better part of a decade and I think that's an unfair Advantage I have but it was because I
Escúchalo en el minuto 1:04:07
Creación de valor enfocada en simplificar problemas con el menor esfuerzo operativo
Oferta y precioDiseñar ofertas y soluciones centrándose en detectar las mayores dificultades de los clientes para brindarles una alternativa más simple y directa permite maximizar el valor entregado minimizando el trabajo innecesario.
which was create as much good as I can by doing the least amount of work and creating the most value which is me and I just try to find places where people are struggling and offer them an easier simpler way to solve the problems
Escúchalo en el minuto 1:05:37
Escalado de Underoutfit de 50.000 a 1.000.000 de dólares semanales en 20 meses
Medición y experimentosUnderoutfit multiplicó su facturación por 20 en menos de 20 meses, pasando de generar 50.000 dólares semanales a 1.000.000 de dólares semanales.
you took under outfit from 50k per week to a million per week in a matter like months how the hell did you do that I I would say 20x growth in less than 20 months is a fair way of putting
Escúchalo en el minuto 0:00
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