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La publicidad pagada amplifica lo que ya funciona y no debe usarse para validar un negocio desde cero

La publicidad digital actúa como un amplificador de ofertas, mensajes y embudos que ya han demostrado ser efectivos, por lo que invertir en anuncios sin fundamentos sólidos suele provocar pérdidas rápidas de presupuesto. La mayoría de las fuentes sostiene que la viabilidad del modelo debe validarse primero a través de canales orgánicos, prospección en frío o mejoras en el sitio web antes de escalar con pauta. No obstante, existe la perspectiva de que un negocio no debe depender solo del alcance orgánico y requiere integrar una estrategia estructurada de pauta pagada desde sus etapas tempranas.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 24 intervenciones distintas de GaryVee, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 24 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

I think a lot of people go into Facebook advertising before they know who their Market is and before they know what product sells well yeah and generally speaking my advice to those people is don't because Facebook is really expensive the and what I mean by that is the exchange rate on your investment with Facebook versus other forms of growth and acquisition and Revenue as far the exchange rate is far worse figure out a way that your business works right get the profitable customer Journey acquisition machine figured out build your factory to build the Factory and then complain when it…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

You should have traffic already. If you don't, don't run ads. Make money first. If you're not making sales, don't run ads. you run your ads with a portion of your profit from the sales you already make. Otherwise, you're putting the majority of the money into the least like valuable thing, which is seeing if you even have a business. You don't hire a salesperson before you know if anybody will buy anything.

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

for all the info you're giving. If I have a brand new business with no customers, not running ads, flat out, not doing it. If I don't have money to invest based off the sales that I've got, the easiest way to lose a lot of money is to invest in growing something that I can't prove that works. If I have no customers, I'm going to try to get attention. I'm probably working on my organic content. I'm working on trying to do things like Facebook is a very expensive way to try to see if my business is any good. I my straight up advice for you is running conversion ads on Facebook is a really bad…

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

sets? Edith, you don't run ads to test which product sells best. You run ads to the product that is selling the best. Running ads to test products is these one of especially on Facebook is one of the most expensive ways to understand what works. I would highly highly recommend that you don't invest in the most expensive way where 90% of people fail. My suggestion is that you figure out what sells and then you begin to scale that with ads. Otherwise, you're just investing a whole bunch of money into something that might just be a huge pit.

$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar

well like a good business model is what scales an ad account an ad account is not what scales a and then amplify it and the reason you run Facebook ads is because you found something that works and you're amplifying it if you don't know what works fix that before you run your is take some of your revenue and in some of your profits and invest that into ads to amplify however like if you can't make money don't run ads because all you're doing is you're amplifying your failure by running ads work and paying extra money to lose money faster and amplify your failures

Building a $1 Million Brand in 12 Months with Facebook Ads · 2023 · comprobar

it's a strategy issue that's a really bad idea like yeah the concept the the business strategy of saying I want to of saying I want to take Facebook a business model amplification device to go and Test new business models doesn't make any offer for that if you want if you want to test products great use organic social use email you search you search Bunch up all your keyword stuff see what people gets their attention make some

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

look I'm not even gonna take your money until we I can make the best openhouse sign strategy for you but let's fix this house before we get some viewers to come because you're not going to get any good offers on this property no you're going to just spend a whole bunch of time and money letting everybody know you got a piece of [ __ ] on the market exactly so

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

So before you even spend a dollar on ads, I want you to ask yourself three simple questions. Number one, am I selling something, anything that people would like to buy more than once? Number two, do I actually know how much I can afford to spend on acquiring a customer? And number three, am I trying to optimize for long term growth or short term sales? If you can't answer these, then before you spend any money, you need to fix your business. Fix your offer first and then come back. If you don't have the ability to sell to a customer more than once, you have a bad business. If you don't know…

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

But I want to shift that perspective a little bit and say the purpose of the ad is actually to amplify your business model. And then you run ads to do that at a higher volume. Um if you can't currently generate revenue, uh running ads is a very expensive way of trying to get sales. And generally um is very difficult to make work if you don't already have something that works because 80 90% of businesses fail. And running ads especially on Facebook is one of the most expensive ways of trying to make that work. I want to have a business that can make money, even if it's 5 10 bucks a day…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Pero quiero cambiar un poco esa perspectiva y decir que el propósito del anuncio en realidad es amplificar tu modelo de negocio. Quiero que tengas una comprensión clara de cómo generas ingresos y luego utilices los anuncios para hacer eso a mayor escala. Hacer anuncios es una forma muy costosa de intentar conseguir ventas y, en general, es muy difícil que funcione si no tienes algo que ya funcione, porque el Y hacer anuncios, especialmente en Facebook, es una de las formas más caras de intentar que eso funcione. Entonces, el presupuesto que utilizo para mis anuncios será un porcentaje de esos…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

give you figure out something that works and then take Facebook to amplify that business but y saying that you're going to use an historically terrible exchange rate investment to then Test new business ideas is objectively very yeah running Facebook ads is not step one running Facebook ads is I know something that works what I'm going to do is bring this to the

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

just that process then there is invaluable that is what really allows you to validate your offer and your business and then you take all of those marketing budget and then you want to start dabbling with paid ads where you can instead of using human capital you can use Financial Capital to go out Marketplace by paying to amplify what you already know Works through your organic efforts to start getting customers coming in in a repeatable scalable way and that's where things

i locked myself in a room until i made $1M · 2024 · comprobar

ads because if you're like well I can spend 50 bucks a day for a couple weeks and if it works great and if it doesn't work I'm going to do something else don't start use that money on organic content use that money on you know better videos use that money on a better website use that money on getting good at search and email and everything faster but you have to have all the other stuff in in together like I wouldn't do Facebook ads first like get your organic marketing down get your DMs together get your email flow together make sure your landing page is good set up some search do all those…

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

nothing don't run ads. If you don't have anything, what you don't have is a business model that you can invest in growing. You don't pour gasoline on nothing. You pour gasoline on a fire. If you can't earn attention and make sales, what you don't have is cash flow to invest in the growth of your business. But over 90% of people that can't make a sale without ads aren't in business next year. If you can't get sales, get better at your organic content. Get better at earning attention. Get better at figuring out what you can sell. Because otherwise, you're just playing an expensive game where…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

more for business amplification what you're doing is you're saying we have something that works how do we throw fuel on that fire it's the same thing as don't like you should have this structure and framework in mind when you're doing Facebook ads of this is how my business makes money here's how I'm going to take that and make way more money because it's not Facebook that's bringing me more cash it's Facebook making the things that work see far more understand how to use Facebook as a tool to amplify the business um

Are You Wasting Money on Facebook Ads Without This? · 2024 · comprobar

they sell you what you want but not what you need Hmm this is a real real problem if you go in and say Hey I want Facebook ads like they will sell you Facebook ads twice twice over not even looking at like what you actually need businesses think that they need just more traffic right when in fact sometimes it's not the what you actually need for your business when in fact if you don't have tracking set up if you don't have Avatar Deep dive research if you haven't done at for messaging and hooks and all the things that are important that drive equation especially the tracking most need your…

How to Sniff Out Your Marketing Agency’s B.S | EP 514 · 2023 · comprobar

Facebook is the right tool to amplify things that you do well Facebook is should not be the tool that is what you live and die by if your business is going to live and die by your ability to make Facebook work for you then you don't have a business that should be using Facebook and that doesn't mean you have a bad business 100 like you could be running the best business in the world and not be on

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

well like a good business model is what scales an ad account account an ad account is not what scales path to making money path to making money is figure out something that works and then amplify it and the reason you run Facebook ads is because you found something that works and you're amplifying it if you don't know what works fix that before you run your like if you don't know how you make money then don't run ads like my best invest that into ads to amplify how you is how much I can afford to spend if you don't know those numbers then don't start spending money because you will if you…

Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar

operations if your business sees no Revenue without Facebook ads don't spend money on Facebook ads figure out how to make money as a business use some of that money to invest in your Facebook ads that's how you scale a brand that is Facebook because Facebook amplifies your business model it is not your salesperson it is a volume

Best Facebook Ad Strategy 2024 · 2024 · comprobar

Hoy día yo no no me imagino partir un negocio sin invertir en publicidad, pero bien hecha. O sea, no el botón promocionar de Instagram que igual está bien, uno puede intentarlo también. Ehm pero no concibo crear un negocio sin pensar en una buena estrategia de inversión pagada en meta, Facebook e Instagram. Entonces si la persona está en esos 2 meses primero de mi historia en Float, donde estábamos realmente complicados, pero era porque no estamos invirtiendo en anuncios. O sea, si esa persona tampoco está invirtiendo en anuncios, que que lo hagan urgente.

Así armó una Comunidad de 450.000 Emprendedores - Francois Pouzet - E41 · 2025 · comprobar

Ultimately, the ads are a percentage of the profits that you make in a business spent on amplifying how the business model works. And if you can't make sales organically, you definitely shouldn't be paying to try to go to a conversion campaign.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

Facebook is the right tool to amplify things that you do well Facebook is should not be the tool that is what you live and die by if your business is going to live and die by your ability to make Facebook work for you then you don't have a business that should be using Facebook and that doesn't mean you have a bad business

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

Facebook is the right tool to amplify things that you do well Facebook is should not be the tool that is what you live and die by if your business is going to live and die by your ability to make Facebook work for you then you don't have a business that should be using Facebook and that doesn't mean you have a bad business

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

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