Marketero · Entrevistas
Building a $1 Million Brand in 12 Months with Facebook Ads
39 ideas de marketing sacadas de «Building a $1 Million Brand in 12 Months with Facebook Ads», de Professor Charley T. Sobre todo de canales de…
- 39 ideas despiezadas
- Fuente Professor Charley T
- Dura 1 h 07 min
- Publicada en 2023
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Oferta y precioEl producto ideal para escalar la adquisición no es necesariamente el de mayor ticket medio ni el de menor CPA inicial, sino aquel que permite generar un alto volumen diario de conversiones (alimentando el algoritmo con datos) y que posee la mayor probabilidad y previsibilidad de generar compras secundarias.
out what was the best offer for the business model it wasn't the highest a aov it wasn't the product with the best LTV right away it wasn't the product said this is the product I can afford to get a lot of sales on a day so the CPA was low enough for us to get a decent volume because every transaction is a new data point that makes you better and this is a product where more likely than most other products when somebody buys this they're going to buy again and not only that we have a good idea of when they're likely to buy that second has for what it's worth not the best aov and not the…
Escúchalo en el minuto 1:54
La distribución en Meta se basa en aprendizaje automático y atención, no en entrega aleatoria
Canales de adquisiciónLas metodologías de segmentación cerrada y testeo masivo surgieron cuando la publicidad digital distribuía impresiones de forma aleatoria; en las plataformas actuales basadas en machine learning, la atención se gana orgánicamente según la relevancia del contenido y la prioridad debe ser entrenar al algoritmo en lugar de forzar segmentaciones artificiales.
thinking because distribution of your ads Is Target was because it was random distribution inside of that audience you is in 2018 Facebook changed lesson that Facebook is not random distribution it's and for those that are second it's a game theory economy built on the uh currency of attention basically people see the stuff they want to see attention is works so you have this execution logic and framework and theory that basically has no bearing on the tool that you're it if you know that Facebook is a machine learning algorithm what are you teaching it and what priority are you giving on…
Escúchalo en el minuto 32:30
Calcular el Margen de Escala Rentable (PSM) para proyectar el flujo de caja al escalar
Medición y experimentosPara evaluar la capacidad de escala y flujo de caja de un negocio, se debe calcular el Margen de Escala Rentable (PSM), comparando el valor de vida del cliente (LTV) contra la suma del costo de adquisición (CPA) y el costo de producción (COGS) a lo largo de las recompras esperadas.
scale yeah I mean the key metric that I look at when analyzing any business opportunity is a metric called profitable scaling margin or PSM and basically it's what's the lifetime value my customer divided by the sum of or divided by this other equation which is cost per acquisition cost to produce the goods and how often does somebody buy it so for instance if I know it costs me 10 bucks to make a product and it costs me $40 to sell that product and the average person buys two and a half times well that's 10 plus 40 that's 50 time 2 and a half that's a buck 25 if I know that customer is worth…
Escúchalo en el minuto 7:32
Consolidación del presupuesto en una única oferta con creatividades dinámicas y segmentación amplia
Canales de adquisiciónPara maximizar el rendimiento en Meta Ads, se recomienda concentrar más del 90% de la inversión en una sola oferta ganadora utilizando creatividades dinámicas (DCT), presupuestos a nivel de campaña (CBO) y segmentación abierta (broad targeting), permitiendo al algoritmo optimizar la distribución sin fricciones.
value and so here it was go from however many products we promoting down to making sure that over 90% of every penny that was spent was on one best like um and when you start to use Dynamic creatives to leverage Facebooks machine learning in Ai and you start to use broad targeting so you're not paying ad gets spend in a CBO and DCT environment abroad it's meeting Facebook's business objectives Facebook counterproductive so when we simplifi the ad account down to the one primary right and we focused on Dynamic creatives to just give let Facebook pick
Escúchalo en el minuto 22:41
Retención y relación con el clientePara identificar qué producto atrae a los clientes más recurrentes sin herramientas costosas, filtra en tu plataforma de comercio a los usuarios con compras repetidas, aísla el primer producto que adquirieron y determina cuál es el más frecuente; ese artículo es el que debe impulsarse para maximizar el valor de vida del cliente.
way is to take a look at the receipts like if you if you have woocommerce or Shopify or something you know it's a new customer versus a returning customer awesome let me identify all the people that are returning customers let me now isolate just what they bought on their first transaction that could be like a CSV list let me put that into a word cloud what's the biggest word that's your most commonly selling product on a new customer that turns into a second and now you're basically saying of all the people that bought multiple times what was the most common thing bought the first time thing…
Escúchalo en el minuto 11:41
Medición y experimentosPara escalar una tienda online de 0 a 10.000 $/mes, el foco exclusivo debe ser dominar las métricas básicas (LTV, CAC, COGS y frecuencia de compra), identificar qué producto genera la mayor tasa de segundas compras y maximizar la adquisición eficiente de clientes para ese producto específico.
what is your primary focus right now uh understand your numbers LTV cost per acquisition cogs purchase Cadence figure out the product that people inspires the most secondary purchases and prioritize the acquisition of that sale as efficiently in as high volume as you possibly can literally everything else is a complete distraction and will cost you the future of your
Escúchalo en el minuto 56:27
Evaluar la inversión publicitaria según el flujo de caja futuro y no el ROAS diario
Medición y experimentosJuzgar el rendimiento publicitario únicamente por el ROAS diario limita el crecimiento de una marca; la adquisición de clientes debe evaluarse en función del flujo de caja acumulado que generará la cohorte a 30, 45 o 90 días mediante recompras.
there's a very common thread of selfish myopathy uh looking at the way you look at business results inside of your Facebook ad accoun or performance marketer where you look at well what's my roas how much money did I make on the money I spent today but that doesn't business isn't about day-to-day profits dis business is about future cash flow at a profit you can't scale a brand in 30 45 60 90 120 days if you only make like which means when you're spending money on Facebook ads what you're doing is you're amplifying a business model if that business model says I know how much money I'm going…
Escúchalo en el minuto 2:43
Canales de adquisiciónEn plataformas basadas en aprendizaje automático como Facebook Ads, dispersar el presupuesto en múltiples productos de bajo margen degrada los resultados; concentrar la inversión en una sola tarea u oferta permite que el algoritmo acumule datos y optimice la conversión con mayor precisión.
like in Facebook where it's a machine learning environment where the machine is learning how to do a job if you focus all of that effort on doing one job really well it's going to get better and better at it just like you know if be good at both right and so my point to is find out what you can do best find out what's best for your business and then ultimately make the machine focus on learning how to do that job as best as you can
Escúchalo en el minuto 1:08
Medición y experimentosPara negocios nuevos que carecen de modelos analíticos complejos o histórico suficiente, el LTV se calcula de forma directa dividiendo la facturación total entre el número total de clientes.
response is that's complete nonsense if you want to know your LTV it's really simple what is your total revenue divided by your total customers that's your total lcv if you don't have a more sophisticated number than that that's a completely accurate way of looking at things and then you can just simply say
Escúchalo en el minuto 8:39
Canales de adquisiciónEn plataformas basadas en aprendizaje automático como Facebook Ads, dispersar el presupuesto en múltiples productos de bajo margen degrada los resultados; concentrar la inversión en una sola tarea u oferta permite que el algoritmo acumule datos y optimice la conversión con mayor precisión.
like in Facebook where it's a machine learning environment where the machine is learning how to do a job if you focus all of that effort on doing one job really well it's going to get better and better at it just like you know if be good at both right and so my point to is find out what you can do best find out what's best for your business and then ultimately make the machine focus on learning how to do that job as best as you can
Escúchalo en el minuto 1:08
Canales de adquisiciónLos anuncios pagados no escalan un negocio por sí mismos, sino que amplifican la efectividad de un modelo comercial que ya funciona. Pautar publicidad antes de validar cómo generar ingresos y beneficios únicamente acelera las pérdidas financieras al escalar un sistema defectuoso.
well like a good business model is what scales an ad account an ad account is not what scales a and then amplify it and the reason you run Facebook ads is because you found something that works and you're amplifying it if you don't know what works fix that before you run your is take some of your revenue and in some of your profits and invest that into ads to amplify however like if you can't make money don't run ads because all you're doing is you're amplifying your failure by running ads work and paying extra money to lose money faster and amplify your failures
Escúchalo en el minuto 46:38
Usa una oferta gancho para captar atención en lugar de publicitar todo el catálogo
Canales de adquisiciónNo es necesario invertir presupuesto publicitario en promocionar todos los productos del inventario. La función del anuncio es captar la atención del cliente correcto y llevarlo a la tienda mediante un producto estrella o gancho; una vez dentro, el resto del catálogo se encarga de vender.
like I tell people you don't need to promote all of your offers to sell them the Jordans make up a fraction a very minuscule fraction of Nike overall Revenue but they're probably the most commonly promoted offer because it gets you in the store so what gets the right customers's attention to come into your store and then let the store sell them everything else if it's not the thing that they
Escúchalo en el minuto 16:30
Canales de adquisiciónLos anuncios pagados no escalan un negocio por sí mismos, sino que amplifican la efectividad de un modelo comercial que ya funciona. Pautar publicidad antes de validar cómo generar ingresos y beneficios únicamente acelera las pérdidas financieras al escalar un sistema defectuoso.
well like a good business model is what scales an ad account an ad account is not what scales a and then amplify it and the reason you run Facebook ads is because you found something that works and you're amplifying it if you don't know what works fix that before you run your is take some of your revenue and in some of your profits and invest that into ads to amplify however like if you can't make money don't run ads because all you're doing is you're amplifying your failure by running ads work and paying extra money to lose money faster and amplify your failures
Escúchalo en el minuto 46:38
Oferta y precioPara escalar de forma rentable, conviene identificar el producto que mejor funciona y descartar la mayoría del catálogo secundario para no dispersar recursos. Concentrar los esfuerzos en optimizar la experiencia y los unit economics del producto ganador, delegando tareas operativas rentables, permite liberar tiempo para solucionar el principal cuello de botella del negocio.
more money figure out where you make money and figure out where you spend it and just improve those unit econom like under outfit there was let's say a dozen products we promoting one was the best okay let's get rid of 10 or 11 of them and now let's make sure that that thing gets better for us well what do we can we find somebody that we can pay for less money then they'll make for us yes and focusing on that only fixing what's broken and taking your biggest challenge and making that thing you focus on
Escúchalo en el minuto 1:00:16
Oferta y precioPara escalar de forma rentable, conviene identificar el producto que mejor funciona y descartar la mayoría del catálogo secundario para no dispersar recursos. Concentrar los esfuerzos en optimizar la experiencia y los unit economics del producto ganador, delegando tareas operativas rentables, permite liberar tiempo para solucionar el principal cuello de botella del negocio.
more money figure out where you make money and figure out where you spend it and just improve those unit econom like under outfit there was let's say a dozen products we promoting one was the best okay let's get rid of 10 or 11 of them and now let's make sure that that thing gets better for us well what do we can we find somebody that we can pay for less money then they'll make for us yes and focusing on that only fixing what's broken and taking your biggest challenge and making that thing you focus on
Escúchalo en el minuto 1:00:16
Optimizar la oferta comercial antes de descartar anuncios no rentables
Oferta y precioEl anuncio publicitario solo compra atención mientras que la monetización depende del modelo de negocio; mejorar la oferta con urgencia, escasez, garantías y mayor valor percibido puede convertir creatividades perdedoras en altamente rentables sin modificar los anuncios.
base the ad is buying the attention the source of results is how good you are at monetizing it and how good your business we've been you know all of a sudden a losing ad becomes a winner ad when you change an offer when you yeah when you create an offer that has scarcity has urgency maybe some guarantees and is extremely valuable to the customer that losing ad became a very profitable and winning at in the ad
Escúchalo en el minuto 42:51
Evaluar la gestión publicitaria por beneficio neto en caja y no por métricas aisladas como el ROAS
Medición y experimentosLas agencias y compradores de medios que comunican su valor exclusivamente a través del ROAS o la cantidad de tests, sin comprender la rentabilidad de la cuenta bancaria ni el modelo global del negocio, suelen perjudicar el margen operativo y acelerar el fracaso financiero de la marca.
lot of folks that look to metrics like Raz to say how successful they are right instead of saying when you work with us your bank account improves because what we're doing is trying to amplify your successful business model and we're um if the people you talk to talk in row as or they talking about doing a lot of testing or they don't speak in money odds are their reliability to your bottom line and hiring them will only accelerate the failure that you're
Escúchalo en el minuto 52:58
No apagues un anuncio rentable solo porque el producto anunciado esté agotado
Medición y experimentosSi un anuncio ganador genera tráfico rentable que compra otros productos de la tienda, debe mantenerse activo aunque el SKU específico del anuncio esté agotado. La publicidad consiste en comprar atención monetizable de forma predecible a nivel de negocio, no en atribuir ventas únicamente al artículo mostrado.
I noticed that there was this ad that was absolutely crushing it right it was far and the the ad was promoting a product that was completely sold out and it it was still the winning ad even though they had not been selling that product for months already and that was basically the ad that took people to the store to buy other products and that is wrong advertising is ultimately buying or earning attention that you can predictably monetize like that's advertising so this product sold out but you're now in my store great if I'm making money who somebody just turned an ad off because somebody in…
Escúchalo en el minuto 18:17
Escalar el presupuesto publicitario un 5% semanal
Canales de adquisiciónIncrementar el presupuesto publicitario de forma compuesta un 5% semanal permite triplicar el volumen de gasto al cabo de un año manteniendo el control del rendimiento.
this is like ask yourself each week can I increase my budget by 5 per. if the answer is yes do it 5% a week over a year is 3x point is like if you're stuck at 500 a day and you want to get to, 1500 a day just spend 5% more next week and
Escúchalo en el minuto 42:04
Adquirir clientes con el producto que maximice la probabilidad de una segunda compra
Oferta y precioEn lugar de publicitar todo el catálogo indistintamente, se debe priorizar la captación a través del producto que presente la mayor probabilidad estadística de generar una segunda compra, mejorando así la predictibilidad del flujo de caja.
okay great now what product do when somebody buys this product what's the product that most likely lends itself to somebody buying a second time if I start to sell that product more than likely my future cash flow is going to look better because a higher percentage of the money I spend today is not only going to bring me money back but also going to bring more of its friends in the future and I know when they're going to stop by and present themselves so I can start to
Escúchalo en el minuto 8:57
Canales de adquisiciónLos anuncios recién publicados suelen registrar métricas favorables en sus primeros días porque el algoritmo los explora y distribuye activamente, pero basar la estrategia publicitaria en lanzar creativos sin parar para aprovechar ese impulso inicial es insostenible y no genera resultados proyectables.
that you're just saying hey as long as I launch new ads my results get good and I just keep need needing to launch new ads because when you launch a new ad the first couple of days are but it's like why do my results look great for the first few days and then die off and it's like well because a new ad Facebook's going to push it out to people the problem is if your entire business is built on that initial Rush it's not is initial non-scalable non projectable results
Escúchalo en el minuto 30:55
Canales de adquisiciónLos anuncios recién publicados suelen registrar métricas favorables en sus primeros días porque el algoritmo los explora y distribuye activamente, pero basar la estrategia publicitaria en lanzar creativos sin parar para aprovechar ese impulso inicial es insostenible y no genera resultados proyectables.
that you're just saying hey as long as I launch new ads my results get good and I just keep need needing to launch new ads because when you launch a new ad the first couple of days are but it's like why do my results look great for the first few days and then die off and it's like well because a new ad Facebook's going to push it out to people the problem is if your entire business is built on that initial Rush it's not is initial non-scalable non projectable results
Escúchalo en el minuto 30:55
Evitar apagar creatividades secundarias si la rentabilidad general del negocio se mantiene
Medición y experimentosNo se deben pausar anuncios individuales basándose únicamente en la caída de ventas por atribución directa de último clic; al escalar el presupuesto global de la cuenta, esos creativos secundarios absorben la inversión incremental cuando los anuncios principales alcanzan rendimientos decrecientes.
care um how's the campaign doing and more importantly how is your business doing because you're spending money there right um success and failure or is that as good or bad is based purely on attribution that if it is based purely on attribution then it's what gets credit as the last touch other because ultimately too if your budget's hundred bucks a day and that ad is great for the few days and then kind of drops off and then it's spending like $5 dollar a day or something like that and you're like oh man this ad sucks I'm going to turn it off but your performance is good what happens when…
Escúchalo en el minuto 38:08
Medición y experimentosUn anuncio con CPA alto dentro del administrador de anuncios puede estar nutriendo la parte alta del embudo y aumentando conversiones en canales como búsqueda orgánica o email marketing, por lo que debe evaluarse según el CPA combinado (Blended CPA) y la rentabilidad total.
delivers Those ads if the network result is my Blended CPA across my business that goes into my equation of PSM means that I can spend more money bad ad well because that ad is growing your entire funnel top of funnel ad yeah Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no
Escúchalo en el minuto 40:24
El rendimiento publicitario depende más del volumen de datos del algoritmo que de la estética del anuncio
Canales de adquisiciónUn anuncio visualmente básico o poco producido superará a una pieza con alta producción si se apoya en un historial acumulado de datos de gasto publicitario que haya entrenado al algoritmo para encontrar al público adecuado.
sat on top of a mountain of very well constructed data that's basically just day in day out teaching the machine to go after the right people and then it this the way to build a successful ad is to give the machine enough data to understand who to show your ads references an ugly ad will outperform the world's most beautiful video if the ugly ad sitting on a thousand or 10,000 or million dollars of AD spend and that video launches where basically it has
Escúchalo en el minuto 35:21
Canales de adquisiciónEl éxito y escalabilidad en Meta Ads no dependen de probar un volumen masivo de creativos ni de microsegmentar audiencias o forzar pujas manuales, sino de alimentar al algoritmo con suficiente volumen de datos y tiempo para que identifique a los usuarios con mayor probabilidad de interactuar y convertir.
people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want with this stuff and as long as you spend take for you to get to that ad in my experience it generally doesn't take more than a couple months to get to some landscape and also it's not about how test it has nothing to do with the volume of ads it has everything to do with the volume of data Faceook gets to know who to show your content to and I'm Facebook like it was Google in 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this…
Escúchalo en el minuto 26:10
Canales de adquisiciónEl éxito y escalabilidad en Meta Ads no dependen de probar un volumen masivo de creativos ni de microsegmentar audiencias o forzar pujas manuales, sino de alimentar al algoritmo con suficiente volumen de datos y tiempo para que identifique a los usuarios con mayor probabilidad de interactuar y convertir.
people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want with this stuff and as long as you spend take for you to get to that ad in my experience it generally doesn't take more than a couple months to get to some landscape and also it's not about how test it has nothing to do with the volume of ads it has everything to do with the volume of data Faceook gets to know who to show your content to and I'm Facebook like it was Google in 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this…
Escúchalo en el minuto 26:10
Canales de adquisiciónEl éxito y escalabilidad en Meta Ads no dependen de probar un volumen masivo de creativos ni de microsegmentar audiencias o forzar pujas manuales, sino de alimentar al algoritmo con suficiente volumen de datos y tiempo para que identifique a los usuarios con mayor probabilidad de interactuar y convertir.
people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want with this stuff and as long as you spend take for you to get to that ad in my experience it generally doesn't take more than a couple months to get to some landscape and also it's not about how test it has nothing to do with the volume of ads it has everything to do with the volume of data Faceook gets to know who to show your content to and I'm Facebook like it was Google in 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this…
Escúchalo en el minuto 26:10
Optimizar la asignación de recursos y operaciones para pasar de 6 a 7 cifras
Estrategia y decisiones de negocioEl principal obstáculo entre 10.000 $ y 100.000 $/mes suele ser la mala asignación de recursos; auditar el tiempo propio, el de los empleados y el gasto publicitario permite recortar actividades no rentables, externalizar tareas baratas y concentrarse únicamente en las inversiones más escalables.
like three things number one also time block your time and understand all of the things that are happening in your business and how much they cost and how much money you make look at that at your time look at that for your employees and look at that for the things that you're spending money on promoting anywhere where that like look at the most profitable Investments that are the easiest to scale and focus on those things purely improving your operations is easily the best way to get from six seven generally it's a misallocation of resources and just fixing that can so dramatically improve…
Escúchalo en el minuto 57:14
El cambio continuo de anuncios, ofertas y audiencias genera inestabilidad en la captación
Medición y experimentosModificar constantemente los anuncios, las ofertas y los públicos en campañas pagadas introduce volatilidad e imprevisibilidad en la atención adquirida. Para optimizar el modelo de negocio con certidumbre, es preferible mantener la máxima estabilidad posible en la captación inicial en lugar de introducir fluctuaciones continuas.
focus on like how can I make the the fewest amount of changes to have the greatest amount of stability in the front end of my business so I have the greatest confidence on the things that I'm doing to improve my business model if you're testing a bunch of ads if you're testing a bunch of offers if you're testing a bunch of audiences what you're really saying let me see if I change the type of attention I buy on a dramatically consistent basis so it's wildly unstable and completely unpredictable and see if that works out
Escúchalo en el minuto 46:53
Gestión estricta de flujo de caja y balance de activos para superar las 7 cifras
Estrategia y decisiones de negocioPara escalar de cientos de miles al millón mensual, el negocio debe desglosar con precisión cómo entra y sale el dinero, identificar y eliminar los mayores pasivos de gasto, e invertir de forma desproporcionada en los activos más rentables evitando métricas vanidosas.
think at that point it's really beg to dig into what cash flow looks like for business and understand your costs if you can understand how money leaves your bank account and the easiest way for you to put money in it put that write that down understand what that is and identify your biggest liabilities and your biggest assets and invest more heavily in your best assets and remove your investment your biggest liabilities like it is not but almost always what holds people back is they prioritize the things that aren't of the most value and their definition of success isn't nearly as good and…
Escúchalo en el minuto 59:14
Canales de adquisiciónLas marcas de comercio electrónico deben concentrar la inversión publicitaria en el producto que mejor convierte y más recompra genera, evitando dispersar el presupuesto en promocionar múltiples referencias por apego emocional al catálogo, a menos que existan limitaciones reales de inventario.
and I think fashion brands specifically they're making 50k per month and they feel like they need to advertise every single product in the store maybe sell more and they may be a little bit romantic about their products what will numbers I'll say all right if we know looking at this number that this is the most commonly bought product that brings in a second purchase okay and you're it are you spending enough money right now that you can't that you're going to sell out of this number one product and you need to support a second one most often the answer to that is no like if you're making 50k…
Escúchalo en el minuto 13:29
El riesgo de depender exclusivamente de publicidad pagada sin construir bases orgánicas
Canales de adquisiciónAunque los anuncios pagados en plataformas como Facebook son el mecanismo más escalable, constituyen también la vía más cara de adquirir clientes; depender 100% de ellos por impaciencia sin construir audiencia orgánica ni fundamentos de negocio crea cuellos de botella y vulnerabilidad financiera al intentar escalar.
100% I I think that the majority of these Brands the reason why they're in that position is because they started out that way and they got little bit of money that way and the problem is that in order to build this system that we were talking about it takes a lot of time you know building an organic audience takes a lot of time and a lot of these brands that are just 100% relying on Facebook ads which is the by the way the most expensive way of acquiring customers in 2023 but at the same time the the most scalable for that matter they they were just impatience impatient right to yeah create…
Escúchalo en el minuto 50:16
Escalado progresivo de presupuesto publicitario mediante incrementos diarios del 5%
Canales de adquisiciónCuando la métrica de rentabilidad está por encima del punto de equilibrio, incrementar el presupuesto de anuncios un 5% diario permite escalar con bajo riesgo, ya que el margen existente absorbe el gasto extra incluso si un día específico no produce conversiones adicionales inmediatas.
it's my PSM is a 1.1 I know I could spend 5% more tomorrow and if I make zero extra sales with that added spend I'm still profitable and odds are if you spend an extra 5% every day you're probably going to see at least one extra sale and you'll get better and better at maximizing the volume of that as you improve it that number should get better and help you scale more like when
Escúchalo en el minuto 10:08
Estrategia de contenidosEn 310 Nutrition, una foto espontánea y sin producción tomada por la recepcionista en la cocina generó 10 millones de dólares en ventas, mientras que una colaboración con Kris Jenner que costó 100.000 dólares generó una pérdida estimada de 85.000 dólares.
paid a Kardashian $100,000 for an hat and I had it getting I had it got beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made us $10 million Kardashian cost me 100 Grand to get Chris Jenner to take a picture probably lost $85,000 like you have no control over
Escúchalo en el minuto 28:58
Estrategia de contenidosEn 310 Nutrition, una foto espontánea y sin producción tomada por la recepcionista en la cocina generó 10 millones de dólares en ventas, mientras que una colaboración con Kris Jenner que costó 100.000 dólares generó una pérdida estimada de 85.000 dólares.
paid a Kardashian $100,000 for an hat and I had it getting I had it got beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made us $10 million Kardashian cost me 100 Grand to get Chris Jenner to take a picture probably lost $85,000 like you have no control over
Escúchalo en el minuto 28:58
Medición y experimentosTras simplificar la cuenta publicitaria y apoyarse en anuncios dinámicos, un solo anuncio ganador concentró una inversión de 1,8 millones de dólares a lo largo de 90 días, escalando masivamente la facturación de una marca de moda.
hit and over like the next two three months that one ad spent like $2 million think it was like 1.8 million on one ad and when we started we were making less month and we were able to spend 1.8 million on that one specific specific ad over the next like 90 days and the brand just scaled massively because of
Escúchalo en el minuto 24:36
Medición y experimentosAplicando la centralización de inversión en la mejor oferta y enfocándose en el flujo de caja, la empresa de nutrición escaló su facturación de 18 millones a 100 millones de dólares en un plazo de 15 a 20 meses.
and uh to be fair I did the same thing with r10 nutrition we went from 18 million to like 100 million in 15 20 months um I've done that over and over
Escúchalo en el minuto 6:30
Escalamiento de 50.000 a 1 millón de dólares semanales
Medición y experimentosLa marca Underoutfit logró un crecimiento de 20x al pasar de facturar 50.000 a 1.000.000 de dólares por semana en menos de 20 meses.
you took under outfit from 50k per week to a million per week in a matter like four months how the hell did you do that I I would say 20x growth in less than 20 months is a fair way of putting you
Escúchalo en el minuto 0:00
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