La frecuencia diaria de un anuncio revela si prospecta o satura audiencias templadas

is to understand if your frequency by day is a 1.1 that means 10% of people are seeing that ad twice that ad is basically 90% prospecting if your frequencies is a 1.5 that means 50% of your PE that means 50% of people are seeing your ad at least twice today that means 50% of your budget is being used to retarget people with that ad in the same day it is functionally a retargeting ad even if the audience is Broad even if it's a lookalike even if you're excluding everybody if somebody's being retargeted by that ad in the same day and that's 50% of people that is a retargeting ad and generally…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

frecuencias de casi tres o cuatro. Ahora bien, tus CPM son fenomenales, ya que la mayoría de la gente rogaría por obtener esos CPM. El problema es que estás atacando a las mismas personas una y otra vez. La razón por la que esos anuncios tienen CPM tan bajos es porque estás bombardeando a las mismas personas una y otra vez su estrategia creativa consiste en que estos anuncios funcionen. Déjame hacer más. Has estado replicando los mismos conceptos una y otra vez . De esta forma, la máquina aprende a comprender muy bien cómo responde este pequeño grupo de personas a tus anuncios. Así que te…

29 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

Es fácil ver que la frecuencia aumenta y entrar en pánico y llamarlo fatiga, pero la frecuencia en realidad no muestra fatiga. La frecuencia te dice cómo Meta está usando un anuncio en el embudo. Aquí tienes una forma sencilla de miras la frecuencia diaria, cuando está en 1.05, eso significa que el 5% de las personas vieron ese anuncio dos veces. Cuando tu frecuencia diaria es de 1.95, eso significa que alrededor del 95% de las personas han visto ese anuncio dos veces. Una frecuencia más baja generalmente significa que el anuncio se está usando para encontrar personas nuevas. Una frecuencia…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

why do you not look at frequency outside of the 24-hour window? Because it doesn't mean anything. If it's a five over the last month, you mean somebody sees your ad once a week? But you don't know how the platform is using your ads unless you're looking at it in a breakdown by day because that lets you know how much of your ad spend per day is being spent on net new versus showing that same ad to people over and over again.

It's Basically FREE MONEY! · 2024 · comprobar

and if your ads all have a daily frequency over 1.1 1.2 1.3 and your cpms are above the average for your industry what that's telling you is you have bad content that people don't want to see and the only good results you're getting are by Facebook showing that to people that are mid or bottom funnel in their own Journey and that's ultimately not a scalable thing because the more money you spend the more Facebook users you present with bad experiences ultimately means that you're going to see your average cost of advertising go up because you're creating harm for Facebook's business…

Ad Account Structure, KPIs and more · 2023 · comprobar

if you're not looking at how Facebook is using Those ads you can identify by going into frequency and cpms and all of that stuff relative to understand how Facebook is using this ad in the funnel and your funnel and if your ads all have a daily frequency over 1.1 1.2 1.3 and your cpms are above the average for your industry what that's telling you is you have bad content that people don't want to see and the only good results you're getting are by Facebook showing that to people that are mid or bottom funnel in their own Journey and that's ultimately not a scalable thing because the more…

Ad Account Structure, KPIs and more · 2023 · comprobar

if you're not looking at how Facebook is using Those ads you can identify by going into frequency and cpms and all of that stuff relative to understand how Facebook is using this ad in the funnel and if your ads all have a daily frequency over 1.1 1.2 1.3 and your cpms are above the average for your industry what that's telling you is you have bad content that people don't want to see and the only good results you're getting are by Facebook showing that to people that are mid or bottom funnel in their own Journey and that's ultimately not a scalable thing because the more money means that…

Ad Account Structure, KPIs and more · 2023 · comprobar

how when you launch a new ad, it launches an a test audience that is your lowest hanging fruit. It is launching against the people who are in the bottom of your funnel. Those ads inherently do well. They then die after a few days because they are being asked to go from can you do well on lowhanging fruit and now I'm going to ask you to go find strangers and be successful. And the honest truth is it's not that the ads fatigue. It's not that they don't work. It's that you've defined unsustainable success as what the expectation is. And sense. And the more of those you launch, the more you're…

Mastering Meta Ads · 2025 · comprobar

down to it I mean uh the term ad fatigue really is caused by audience fatigue at training call it's like they want to go they want to put your ad in front of people who are most likely to buy yes as many times as possible until they actually wear them out and then they buy and at that point that's when your CPAs that's when your ends start to increase is so vital because it goes out and it finds new audiences with the same ads Those ads aren't fatigued the audience themselves are fatigued because the platforms Circle the wagon around the warmest traffic the easiest traffic whether it's pmax…

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

I want to make sure that you're looking at your frequency by day, not by week or by month or anything else like that. And if you're seeing a lot of this stuff, one of the easiest ways of reducing that frequency is just to make more broadly appealing content.

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

remember what ads did you see today I'll bet you if I really tried to push it you'd remember 5% of the ads that you already so my point is I don't care answer I don't care about frequency like if and Facebook's Infinite Wisdom inside their algorithm says hey this person on average should see this ad more often and it makes me money great my job isn't I will say this the concept of AD fatigue yeah is nonsense oh really but it comes from the

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

know, you don't need new creative every week. You need signal saturated creative. You need like, hey, this is good that's going to keep going. That's really the way to sort of think

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1 · 2025 · comprobar

como ha ido aumentando o cómo se ha comportado el costo por clic de un anuncio que puede ser, por ejemplo, un ganador. De repente pasa que el costo por clic ha ido aumentando y ha ido y claro, te puede dar algún indicio ahí. Eh, pero eso tú lo quieres corroborar con si es que se mantiene dentro de tu CPA objetivo, si se mantiene dentro de tu CPA objetivo, de tu roas no lo tenéis para qué pagar. El costo por es los costos en general, ¿sí? Lo vais voy viendo así cómo se ha comportado a través de los días, a través la semana. Yo lo voy viendo por clic porque es un poco más sensible de repente…

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

La frecuencia, mírala, siempre a nivel anuncio. Siempre. Olvídate el total de la cuenta. El total de la cuenta termina pasando que hay un grupito de fanáticos tuyos gamers que te miran los anuncios, que visitan tu web. La frecuencia siempre se mira a nivel anuncio. Y te digo más, se mira con desglose diario. Yo lo que suelo hacer en desglose, toco desglose a la derecha, no lo van a ver, pero está ahí. Y van a poner tiempo, día. Cuando tocan el desglose diario, lo que va a empezar a hacer es mostrarles para los últimos días, o el tiempo que vos hayas elegido, cómo se fue moviendo ese anuncio a…

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

stress test this idea that I'm telling you right now in your own ad account is you can pull your ad account up, you can go down to the ad level, look at the last 30 days, 60 days, and look at frequency at an ad level on cold campaigns. And what you will see is that cold ads almost never have a frequency above a two. And if they do, you have a creative fatigue issue. You do not have enough diversification and volume in your account, and that is a red flag. Any good account that we're running, which is all of them, um no one has a frequency above a two on a cold ad. Just doesn't happen. Because…

Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar

launch like a new ad every week basically was our pance in some cases every day for like higher volume accounts and the truth is every time we did it it introduced volatility into the account it really probably had less to do with whether the creative was good and just what was going on that day what popped off yeah and sometimes like the new ad does better for three days and then it drops off and then you get on this Cadence of Facebook ads only work

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

or your campaign is. the individual people that saw your ad, the number of times that your ads were shown, which is why I really like looking because I always wanna make sure and not just hitting the same people And then we have, of course, cost per reach and CPM. a lot more important than cost per reach, that I find a lot more advertisers talk about. Now, I know that you're probably looking oh, mine are maybe a lot higher, maybe a lot lower. And the truth is, is that your CPM And sometimes even specifically your product. and where you should be falling

How to Analyze Facebook Ads Data the Right Way (The 2026 Guide) · 2025 · comprobar

porcentaje de reproducciones de 3 segundos sobre impresiones. Y esta métrica nos muestra qué porcentaje de personas ven los primeros 3 segundos de nuestros videos, es decir, qué porcentaje de personas estamos enganchando con el inicio de nuestros videos y podemos ver que está en un rango entre el 14 y el 17%. Lo cual no es bueno. Por debajo del 20% esta métrica pues no es buena, quiere decir que no estás enganchando a las suficientes personas. Entre el 20 y el 30 está mejor y encima del 30% es bueno. Y por eso acá me dice, "Ey, cuidado, está en rojo." Después analizó la frecuencia por…

🔥 Claude se conecta OFICIALMENTE con Meta Ads ► TODO lo que necesitas saber · 2026 · comprobar

Hay algo que se llama desglose. Arriba, meta. Que puedes poner desglose día y te muestra la performance de cada anuncio por día. Cómo se va moviendo. Yo suelo mirar por semana y después miro el desglose diario en la semana para ver, no sé, si yo tenía un anuncio que era muy ganador. Supónganse acá un anuncio de bottom of funnel. Voy a dar un ejemplo acá. Con una frecuencia de 3. Uy, hice quilombo. Fuck. Ahí va. Supongamos que yo tengo esto, una frecuencia de 3 y lo voy mirando. Hago el desglose diario. 3,5, 3,7, 4. Es una señal de que se me está empezando a saturar ese creativo que antes me…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

encontramos con que al momento de agregar mayor cantidad de presupuesto a estas campañas que tenemos, enseguida empezamos a alcanzar niveles de frecuencia mal límites y ahí es donde estamos teniendo un un problemillo. Es muy fácil de resolver, esa es la buena noticia. El tema es así. Cuando sumas presupuesto y se te sigue disparando la frecuencia, lo que está pasando es que estás haciendo contenido que meta entiende que es para el mismo público. No te estás saliendo a buscar un público nuevo. Entonces, tenemos que salir a inventar ángulos completamente diferentes para que Meta se vaya a…

Hice un vivo de 5:43 para ayudar a un viewer con su negocio · 2026 · comprobar

Porque la frecuencia, algo para aclarar nosotros. Nosotros no tenemos que optimizar por frecuencia. La frecuencia es simplemente un indicador de qué decidió Meta hacer con ese contenido. La frecuencia nos avisa algo. Después está en nosotros qué decisión tomamos y cómo lo analizamos.

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

gente nueva a tu sistemita. Algo para aclarar, nosotros no tenemos que optimizar por frecuencia. La frecuencia es simplemente un indicador de qué decidió Meta hacer con ese contenido. La frecuencia nos avisa algo, después está en nosotros qué decisión tomamos y cómo

Hice un vivo de 5:43 para ayudar a un viewer con su negocio · 2026 · comprobar