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Automation to Scale: Facebook Ads Made EASY!!!

37 ideas de marketing sacadas de «Automation to Scale: Facebook Ads Made EASY!!!», de Professor Charley T. Sobre todo de canales de adquisición, medición…

Ver la entrevista entera en YouTube

De qué habla

Las 37 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.

Las 37 ideas, con su cita y su minuto

Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al segundo exacto del vídeo para que la compruebes tú.

La creatividad realiza la segmentación real en audiencias amplias

Canales de adquisición

En publicidad pagada moderna con targeting broad, el contenido y mensaje del anuncio son los que segmentan y atraen al público objetivo; acotar manualmente por intereses o audiencias solo restringe innecesariamente a quién se le puede mostrar el anuncio.

Make content that people want to see. If you want your target audience to see your ads make content that they're interested in, ads do the targeting. Your targeting audiences don't. Your targeting audiences restrict the people that your ads can be shown to.

Escúchalo en el minuto 40:14

Estructura de anuncios 3:2:2 para aprovechar el machine learning en Meta

Canales de adquisición

Construir anuncios bajo la estructura 3:2:2 (3 creatividades visuales, 2 textos principales y 2 titulares) permite que la IA de Facebook optimice dinámicamente las combinaciones más eficaces sin necesidad de microgestionar o probar combinaciones manuales infinitas.

Instead, we can leverage Facebook's machine learning in the way that it was designed to be used by building 322 ads. A 322 ad is simple. It's three creatives, two primary texts and two headlines. This gives Facebook's AI the best chance to succeed by doing all of the hard work for you. Instead of micromanaging it, our ads can do the hard work for us.

Escúchalo en el minuto 58:55

Escalar y ajustar presupuestos publicitarios gradualmente con reglas automáticas de ROAS y CPA

Canales de adquisición

No apagues campañas enteras ni hagas cambios bruscos de presupuesto. Implementa reglas automáticas que reduzcan o aumenten el presupuesto diario de forma progresiva según si los conjuntos de anuncios cumplen simultáneamente umbrales mínimos de ROAS y límites máximos de CPA.

So when you're using automation to scale your Facebook ad account, the second thing that I really want you to be thinking about is understanding that compounding interest is a very real thing. And also, you do not want to be making massive changes on a regular basis. So let me just turn off this campaign and throw all the budget to the other one. You can automate that gross profit number as long as basically in this case, one of those offers is less desirable than the other one. Let's begin to pull money away from the less desirable efforts and begin to add money to the more desirable…

Escúchalo en el minuto 41:55

Escalado compuesto de presupuesto: 5% tres veces por semana

Canales de adquisición

Incrementar el presupuesto de anuncios un 5% tres veces por semana permite duplicar la inversión cada mes de forma sostenible y predecible, aprovechando el interés compuesto para escalar cuentas (por ejemplo, de $500 a más de $130,000 en un año) sin reiniciar el aprendizaje del algoritmo.

What we're trying to do is build a team that can always do a little bit more work. Did you know that if you add 5% three times a week, that will double your budget every single month? If my budget is, say, $500 and I add 5%, that's only $525. But if I were to do that three times a week for an entire year, my budget would go from $500 to over $130,000. Compounding interest might very well be the second or third most powerful force in the universe.

Escúchalo en el minuto 59:43

Priorizar productos por ganancia bruta acumulada y volumen de clientes antes que por AOV

Oferta y precio

Un producto con un ticket promedio (AOV) más alto no siempre genera más dinero si su costo de adquisición (CPA) absorbe la eficiencia del capital. Asignar presupuesto a un producto con menor CPA que permita generar mayor ganancia bruta total por cada dólar invertido genera además el doble de clientes para recompras posteriores.

And we understood that business, they had the product that was selling, I think their CPA was 50 bucks and the AOV was 80. So they had a gross profit of $30 per transaction. They had another product that was $100 with a $40 gross profit per transaction. So 140 AOV. And the honest truth is that's not really the best way to make money. Because the $50 item with a $30 gross profit. If I were to spend the $100 it took to get a $40 gross profit product fee, instead of selling one thing for $100 to make $40, I can sell two things for $50 a piece and make $30 on both of them. By pushing the item…

Escúchalo en el minuto 42:19

Estructurar pruebas creativas en Facebook Ads mediante un entorno de control

Canales de adquisición

En lugar de lanzar múltiples anuncios que compitan entre sí o duplicar creativos ganadores (lo que canibaliza el rendimiento y perjudica el aprendizaje del algoritmo), se debe operar un entorno de control con anuncios estables y testear creativos estratégicamente con el único fin de identificar y sustituir al anuncio con peor desempeño.

You can chase short wins by building a lot of ads that all compete with each other. Or you can create a structure that allows Facebook's machine learning to do all of the Because it's not about the volume of ads that you have. It's about the value of the ads that you have. We need a control environment of stable ads where we know how they're going to behave. And alongside that, we need to test new creatives strategically. Instead of just trying to replicate our winning ads over and over again, basically taking our old ad and making it worse by making an exact copy of it that steals from it…

Escúchalo en el minuto 1:01:06

Estructurar pruebas creativas en Facebook Ads mediante un entorno de control

Canales de adquisición

En lugar de lanzar múltiples anuncios que compitan entre sí o duplicar creativos ganadores (lo que canibaliza el rendimiento y perjudica el aprendizaje del algoritmo), se debe operar un entorno de control con anuncios estables y testear creativos estratégicamente con el único fin de identificar y sustituir al anuncio con peor desempeño.

You can chase short wins by building a lot of ads that all compete with each other. Or you can create a structure that allows Facebook's machine learning to do all of the Because it's not about the volume of ads that you have. It's about the value of the ads that you have. We need a control environment of stable ads where we know how they're going to behave. And alongside that, we need to test new creatives strategically. Instead of just trying to replicate our winning ads over and over again, basically taking our old ad and making it worse by making an exact copy of it that steals from it…

Escúchalo en el minuto 1:01:06

No intervenir a nivel de anuncio individual si el rendimiento global de la cuenta es positivo

Medición y experimentos

Si los resultados globales de la cuenta de anuncios son excelentes, no se deben apagar anuncios individuales de prospección con CPA alto ni lanzar nuevas pruebas creativas innecesarias; la acción correcta es aumentar el presupuesto general sin alterar el sistema.

Should I turn off a much higher than average CPA prospecting ad if overall results are great? No. If overall results are great, add budget. You don't have a problem. If you don't have a problem, don't try to solve it. Should I test new prospecting ads first and turn off the current unperforming prospecting ad? If overall results are great, the single worst thing you could do is launch new ads.

Escúchalo en el minuto 39:35

Ajustar presupuestos con microcambios progresivos mediante automatizaciones en vez de cambios bruscos

Canales de adquisición

Al comparar y escalar diferentes ofertas en publicidad de pago, conviene utilizar reglas automatizadas para aplicar ajustes de presupuesto pequeños y progresivos en lugar de duplicar o cortar presupuestos de golpe. Esto permite observar con precisión cómo interactúan y rinden las ofertas a escala sin reiniciar bruscamente el aprendizaje algorítmico ni destruir los identificadores de publicación (Post IDs).

When they began to scale one offer and scale back on the other one, what ended up actually happening was that when they reduced the budget on the $100 item by about 20%, 30%, after some automated rules going over time, And so by adjusting the budgets by a little bit, they found the best balance between the two and then could focus on which one of these is better for us. And because they didn't just cut budget, because they use automated rules to make small nudges over time, is that you can make small changes on a regular basis to see how the decisions that you want to make change on a regular…

Escúchalo en el minuto 45:45

El escalado de pauta altera la mezcla de canales y el CPA blended objetivo

Medición y experimentos

Al triplicar o escalar fuertemente el presupuesto de pauta pagada, esta pasa a representar una mayor proporción de las ventas totales respecto a canales de bajo coste (como email o tráfico orgánico); esto eleva el CPA blended del negocio, pero el mayor volumen total de ventas permite operar con menor margen unitario y generar mayor beneficio neto absoluto.

And the last thing that I'll say to that is if you end up scaling your budget like a lot, understand that your target is going to change. Not only because Facebook is representing a higher percentage of where your revenue is coming from, meaning that, oh, I was getting five sales a day from Facebook and five sales a day from email and three sales a day and five sales a day from Google. So I was getting 15 sales a day. Now I triple my Facebook ad budget and maybe I'm getting 12 sales a day from Facebook, but the mix is different. And because of that, your targets are going to change because…

Escúchalo en el minuto 22:10

No gastar presupuesto publicitario en nutrir prospectos; usar anuncios para re-ofertas directas

Canales de adquisición

Evita pagar anuncios para calentar o nutrir audiencias previas a una re-oferta. La nutrición y educación deben sostenerse mediante contenido orgánico consistente en redes sociales, reservando el presupuesto publicitario para presentar ofertas directas.

How do we target people with follow-up content to nurture them before a re-offer? I wouldn't nurture them before a re-offer. I would just hit them with a re-offer. And if you want to retarget people with follow-up content to nurture them, have a good organic social media presence. Make content people want to see.

Escúchalo en el minuto 40:39

Razones por las que un anuncio nuevo no recibe presupuesto en Facebook Ads

Canales de adquisición

Cuando un nuevo anuncio no logra gasto en una cuenta de Meta Ads, suele deberse a tres motivos: el anuncio es de baja calidad, atrae a un perfil de cliente desconectado del ecosistema de conversión actual, o los anuncios activos ya ofrecen un rendimiento y experiencia estables que el algoritmo prefiere no alterar. Si es necesario forzar su prueba, deben pausarse creatividades existentes.

If the ad doesn't earn spend, odds are either one of three – one of three things is happening. Either A, it's not good. B, it might be good, but it appeals to a different type of user that the rest of the customer experience is built around because ads exist inside of a larger ecosystem within your ad account and within the greater total addressable market. Or C, the ads that you have deliver a consistent user experience in a way that Facebook doesn't really want to move away from. So if you don't have a problem, then you don't need to solve it. And if your potential new ads need to be…

Escúchalo en el minuto 35:31

Identificación de productos estrella mediante conversión y tasa de recompra

Oferta y precio

Para detectar los verdaderos productos estrella (hero products) de un catálogo, cruza la tasa de conversión por página con el volumen total de transacciones en la plataforma de ecommerce y prioriza aquellos que además demuestren una tasa superior a la media en segundas compras.

If you go to your Shopify page, you can understand – if you go to your Shopify account, you can understand the conversion rate by page. And if you look at the conversion rate by page and then index that against the volume of transactions by product, you're going to find that some products just convert better than others. Then if you want to go above and beyond and you see the second purchase rate of those products that have a better than average conversion rate, you're starting to really understand what your hero products could be.

Escúchalo en el minuto 15:35

Usar márgenes de tolerancia en las reglas automáticas de escalado de presupuesto

Medición y experimentos

Al automatizar el ajuste de presupuesto según el CPA objetivo, no se debe usar un umbral rígido exacto, sino una banda o margen de tolerancia (por ejemplo, escalar si el CPA es inferior a 48 y recortar si supera 52 para un objetivo de 50) para evitar fluctuaciones erráticas por varianza diaria.

The other part of this that you can think of is I wouldn't do it just at the line. Let's say we need CPA below – 50 is our target. If it's above 50, reduce budget. If it's below 50, add budget. What I might do is something like below 48, add budget. And above 52, take away budget. Let there be a little bit of wiggle room, especially if you're running volume on today, which I don't recommend you doing rules based on today unless you have high volume driving dozens or hundreds of conversions.

Escúchalo en el minuto 21:21

Mantener campañas estacionales activas mientras sigan siendo rentables

Canales de adquisición

No apagues anuncios temáticos o de temporada (como Black Friday o festividades) únicamente porque la fecha calendario terminó; mientras sigan generando conversiones rentables, deben mantenerse en circulación.

If your ads work, why stop running them? I've run Black Friday ads until, like, May before. So, like, just let it rip as long as it works.

Escúchalo en el minuto 36:55

Variar el texto en pantalla permite generar iteraciones creativas sin grabar nuevos videos

Mensaje y copywriting

En metodologías de prueba de anuncios dinámicos (como el método 3:2:2), no conviene repetir el video idéntico; se pueden crear variantes efectivas utilizando el mismo metraje base y modificando únicamente los textos o ganchos superpuestos en pantalla.

Is that better to do or is it better to have three different separate creatives? I would have three different separate creatives, although they can be three different cuts of the same creative. I wouldn't use the same exact video three times, but I'm totally fine with having three different versions of the same video. But, yeah, I'm thinking of doing this, but switching the onscreen text in every video, perfect. And that's basically three different iterations of the same video because while it's the same video creative, the text treatment on the video is different, and that is a different…

Escúchalo en el minuto 32:16

Evaluar el volumen neto de beneficio antes de reaccionar a subidas de CPA

Medición y experimentos

Cuando el CPA o el CPM aumentan durante periodos de alta demanda, no se debe asumir de inmediato un fallo publicitario; es necesario medir el volumen neto de beneficio y el rendimiento global del negocio, ya que métricas publicitarias nominalmente peores pueden coexistir con mayores ganancias netas.

Now, if it went from below your target to above your target, I would say, well, if you got way more transaction volume, was it bad? I would measure my net volume of profit and understand if I actually have a problem. Because the amount of people that ask me questions like that, that end up being in better situations because their Facebook ads look worse is, is the majority of people, honestly. I think that introducing instability into your funnel is not a way to become more efficient.

Escúchalo en el minuto 27:04

Fortalecer el contenido orgánico mejora los costos y la conversión de los anuncios

Canales de adquisición

Trabajar y potenciar el contenido orgánico es una de las vías más efectivas para reducir la frecuencia publicitaria, abaratar los CPM, llegar a clientes de mayor valor y mejorar las tasas de conversión generales.

Kind of going back to Sonny's question, you know, something that kind of works for both of you is also don't slack on your organic content. Some of the easiest way to reduce ad frequency, to reduce CPMs and reach higher value people and improve your conversion rate, everything, is to make your organic content stronger. And sometimes the best way of making organic content perform better is by boosting stuff. But you can also use that for any e-com business or coaching business or lead gen effort to improve your unit economics.

Escúchalo en el minuto 11:29

Ineficacia de los objetivos de tráfico y reconocimiento en anuncios orientados a ingresos

Canales de adquisición

Se deben evitar los objetivos de reconocimiento ('awareness') y de tráfico en Meta Ads para negocios que buscan rentabilidad; los algoritmos optimizan entregando los anuncios a usuarios propensos a hacer clic o mirar, quienes rara vez coinciden con la audiencia propensa a comprar o dejar leads.

I wouldn't run them. So the only value of an awareness objective is understanding what copy or creative would get you more awareness. And a traffic objective is one would get you more traffic. Now, lay that across the fact that somebody that's interested in your brand is not somebody that will buy and people that click on your website are not the same people that are going to purchase from you or sign up for leads. Understand that basically these efforts are a whole bunch of really expensive pieces of information most of the time that have no value to you when it comes to making money.

Escúchalo en el minuto 53:24

Escalado de anuncios con reglas automatizadas basadas en CPA y ROAS

Canales de adquisición

Configura reglas automatizadas en la cuenta publicitaria para ajustar presupuestos según umbrales estrictos de CPA o ROAS (evaluados en ventanas como los últimos 7 días), eliminando el error humano y permitiendo escalar el gasto con criterios objetivos y consistentes.

So first thing, I want to let you know that you can 100% use automated rules to adjust the budgets on your Facebook ad account. If you are not using automated rules, it means that you're working harder than you should to make more mistakes than you need to make. And ultimately opening yourself up for human error and judgment and a bunch of other things are going to really mess up stuff for your business. So with that being said, what I'd like to do is encourage you to write down business rules. If CPA is over this, bad. If CPA is under this, good. So you could say something to the effect of…

Escúchalo en el minuto 16:22

Optimizar oferta y postventa antes de recurrir a testeo masivo de creatividades

Oferta y precio

Ante una caída en el volumen de beneficios, se debe optimizar la oferta, el valor medio de pedido (AOV), el email marketing y la infraestructura de retención antes de modificar creatividades en los anuncios, ya que el testeo masivo introduce inestabilidad en el embudo.

I think that introducing instability into your funnel is not a way to become more efficient. I think improving the business model and working on your overall infrastructure is a better way of going about it. If I'm still making a profit, I'd be looking at the things that happened after the transaction. Can I build a better offer? Can I improve the AOV? Can I send more emails? But mass creative testing is the single worst way of getting better results.

Escúchalo en el minuto 28:29

Priorización del volumen neto de conversiones y revenue per session sobre la tasa de conversión

Medición y experimentos

No se debe optimizar únicamente para maximizar la tasa de conversión porcentual; la métrica clave es el volumen absoluto de conversiones y el ingreso por sesión, ya que triplicar el volumen de tráfico genera más beneficio neto total aun cuando la tasa de conversión o el ingreso por sesión caigan a la mitad.

I'd say the number one thing is stop focusing on conversion rate because that is like ROAS and MER are a complete nonsense metric. What you should instead be focusing on, Bakshar, is volume of conversions and revenue per session. And if your volume of conversions go – if your volume of traffic goes up by 3x, your revenue per session can drop by 2x. You can get cut in half and you'll still make more money. Stop thinking about rates and start thinking about net values and you're going to be in a much better place.

Escúchalo en el minuto 54:23

Escalado automatizado de presupuesto publicitario mediante reglas porcentuales horarias

Canales de adquisición

En lugar de hacer escalado manual reiniciando el presupuesto a medianoche (lo que interrumpe los datos de optimización), conviene utilizar reglas automatizadas que incrementen el presupuesto un 5% o 10% cada hora mientras el rendimiento sea positivo y lo reduzcan automáticamente al caer la rentabilidad.

And you can use automated rules to do that. I had rules where we were raising the budget by 5% every hour on the hour. But basically, as long as our performance was good and that thing scaled a business from And now we're back down to like 50 or 60K a day because the same automated rules that scaled up have also scaled us back. But I would not reset at midnight because you're basically just nuking all of the data. So I wouldn't go that route, especially though if you're in drop shipping and you need to make moves fast, do 5% or 10% an hour and then just let it go.

Escúchalo en el minuto 51:13

Evaluar la frecuencia de anuncios por día y controlarla con creatividades de atractivo amplio

Medición y experimentos

La frecuencia en campañas publicitarias de Meta debe evaluarse en ventanas diarias y no acumuladas por semanas o meses. Si la frecuencia diaria es excesiva y limita la adquisición de tráfico frío, la solución principal consiste en producir anuncios con un atractivo temático y visual más amplio en lugar de forzar segmentaciones estrechas.

I want to make sure that you're looking at your frequency by day, not by week or by month or anything else like that. And if you're seeing a lot of this stuff, one of the easiest ways of reducing that frequency is just to make more broadly appealing content.

Escúchalo en el minuto 9:35

Aprovechar la tasa de no redención vendiendo tarjetas de regalo con descuento

Oferta y precio

Vender tarjetas de regalo con descuento (por ejemplo, una tarjeta de $200 por $150 con un 25% de descuento) puede generar un margen positivo inmediato al apoyarse en una tasa estimada de no redención (breakage) del 30%, aumentando el valor de vida del cliente (LTV).

In that, we talk about selling a $200 gift card for $150 because you can assume 30% breakage. So every time you sell a 200 – every time you do a 25% off discount on a gift card, you make 5% profit. I sell it to them. No reason to just get a better LTV. Take the money and run, man.

Escúchalo en el minuto 34:42

Evita estructurar campañas separadas por etapas del embudo desde el inicio

Canales de adquisición

En lugar de intentar cubrir artificialmente la parte alta, media y baja del embudo con conjuntos de anuncios separados desde el primer momento, conviene lanzar los mejores anuncios generales del negocio y detectar dónde surgen las brechas reales antes de complejizar la estructura.

But with that being said, you're not really in control of that, Johan, so much as you might think you are. I don't know that you need to do top of funnel, mid funnel, and bottom funnel. I think you try to make the best ads that sound like you that work for your business and scale the budget as necessary. And then based on that, you understand where the gaps are in your funnel to see if you need more bottom of funnel or more top of funnel. I wouldn't come out of the gate trying to cover all three of those parts of the funnel with ads. Just do what you can do and do it well.

Escúchalo en el minuto 10:54

El precio del producto no define el CPM sino la coherencia con las expectativas

Canales de adquisición

El valor monetario de una oferta no determina por sí solo el costo de los CPM; lo que impacta las métricas de entrega es la tasa de acción estimada y si la experiencia en la página web cumple las expectativas generadas por el anuncio sin generar rebote.

It has because it affects an estimated action rate. So product pricing can have an impact on CPM, but only if you're not meeting people's expectation. Generally speaking, CPM has far more to do with is your content meeting the expectation of somebody when they're looking at your page after clicking on your ads? And does your website have a high bounce rate and all of that other stuff? And what I want to also follow up on is that product pricing can have an impact if your pricing doesn't seem to match the expectation. But I've seen products where the price is like $1,000 have better CPMs than…

Escúchalo en el minuto 13:57

Escalar tráfico frío a la homepage mediante campañas Advantage+ Shopping con anuncios ganadores

Canales de adquisición

Para expandir el alcance hacia tráfico frío sin saturar las páginas de producto específicas, una táctica efectiva en ecommerce es aislar los anuncios con mejor rendimiento histórico y ejecutarlos dentro de una campaña Advantage+ Shopping separada que redirija a la página principal.

However, we did do a video a couple weeks ago about how you can take your best-performing ads and run them in an advantage shopping campaign to your homepage, which in itself would be a separate campaign. And I think that's probably the way that I would go about trying to solve the problem that you're saying that you have in a more effective way than maybe you're presenting in this question.

Escúchalo en el minuto 9:07

Caída del coste de atención publicitaria tras Navidad

Canales de adquisición

Las cuatro a cinco semanas inmediatamente posteriores al día de Navidad registran el coste de atención y CPM más bajo de todo el año, lo que abre una ventana propicia para aumentar la inversión y escalar.

So like it's cost of attention goes up, but like we are seeing the cost of attention go down. And the day after Christmas will be like the best four or five weeks of the cost of attention. It'll be the lowest price we'll see all year. So I would definitely just lean into it and begin to scaling stuff up.

Escúchalo en el minuto 27:53

Caída del coste de atención publicitaria tras Navidad

Canales de adquisición

Las cuatro a cinco semanas inmediatamente posteriores al día de Navidad registran el coste de atención y CPM más bajo de todo el año, lo que abre una ventana propicia para aumentar la inversión y escalar.

So like it's cost of attention goes up, but like we are seeing the cost of attention go down. And the day after Christmas will be like the best four or five weeks of the cost of attention. It'll be the lowest price we'll see all year. So I would definitely just lean into it and begin to scaling stuff up.

Escúchalo en el minuto 27:53

Caída del coste de atención publicitaria tras Navidad

Canales de adquisición

Las cuatro a cinco semanas inmediatamente posteriores al día de Navidad registran el coste de atención y CPM más bajo de todo el año, lo que abre una ventana propicia para aumentar la inversión y escalar.

So like it's cost of attention goes up, but like we are seeing the cost of attention go down. And the day after Christmas will be like the best four or five weeks of the cost of attention. It'll be the lowest price we'll see all year. So I would definitely just lean into it and begin to scaling stuff up.

Escúchalo en el minuto 27:53

Segmentación y valoración económica diferenciada de prospectos en negocios de lead generation

Medición y experimentos

En la captación y venta de prospectos, calificar la calidad de cada lead (por ejemplo, a través de los campos del formulario) permite pagar un CPA más alto por prospectos de mayor valor, ya que el precio de reventa o AOV por lead compensa el costo de adquisición.

But not all leads are created equal. So while you're generating and selling leads, I would try to understand if there's a way to validate the value of those beyond just that you got one in some way. Maybe it's the lead form and you understand that the way somebody feels that a lead form is a higher or lower quality lead. And then you can understand that high-value leads might cost a little bit more money, but you can sell them for a greater value. So the cost to get the lead, the value of the lead, and the volume of them that you can sell is how you get into your PSM. And ultimately, your…

Escúchalo en el minuto 30:37

Ciclo fundamental de crecimiento del negocio: comprar atención, monetizar y generar flujo futuro

Estrategia y decisiones de negocio

El crecimiento de un negocio se fundamenta en un proceso secuencial de tres pasos: comprar atención en el mercado, monetizar dicha atención y transformar ese evento de monetización en flujo de caja futuro predecible.

The first is the emphasis on future cash flow and specialization. Growing any business is fairly simple. Think about it like this. You buy attention. You monetize it. Then you turn that monetization event into future cash flow.

Escúchalo en el minuto 1:00:26

La separación rígida entre ToFu y BoFu es relativa al testear creatividades en marcas nuevas

Canales de adquisición

Al iniciar pruebas creativas en una cuenta o marca nueva, no es necesario obsesionarse con encasillar anuncios rígidamente en parte alta (top of funnel) o parte baja del embudo (bottom of funnel), ya que los clientes potenciales ya forman parte de un customer journey más amplio y activo frente a múltiples competidores en el mercado.

The honest truth is if it's a new brand, you probably don't know what you need. And there's no way for you to know whether the ads are going to be top of funnel or bottom of funnel. And remember that while it is top or bottom funnel for your ad account, for your customer journey, those customers exist in a larger customer journey with a thousand other businesses and millions of other advertisers trying to sell products like yours and different and related

Escúchalo en el minuto 50:11

La separación rígida entre ToFu y BoFu es relativa al testear creatividades en marcas nuevas

Canales de adquisición

Al iniciar pruebas creativas en una cuenta o marca nueva, no es necesario obsesionarse con encasillar anuncios rígidamente en parte alta (top of funnel) o parte baja del embudo (bottom of funnel), ya que los clientes potenciales ya forman parte de un customer journey más amplio y activo frente a múltiples competidores en el mercado.

The honest truth is if it's a new brand, you probably don't know what you need. And there's no way for you to know whether the ads are going to be top of funnel or bottom of funnel. And remember that while it is top or bottom funnel for your ad account, for your customer journey, those customers exist in a larger customer journey with a thousand other businesses and millions of other advertisers trying to sell products like yours and different and related

Escúchalo en el minuto 50:11

Comunidad de alto valor alcanzando 150 miembros a 1.000 dólares al mes

Oferta y precio

Un modelo de membresía o comunidad de alto ticket puede generar 150.000 dólares mensuales recurrentes operando con una base de 150 miembros que pagan 1.000 dólares al mes.

Dude is winning school games right now. I think he's got 150 people in his thing doing a thousand bucks a month. So good on you, Spencer. Shout out to the folks in the chat.

Escúchalo en el minuto 2:52

Comunidad de alto valor alcanzando 150 miembros a 1.000 dólares al mes

Oferta y precio

Un modelo de membresía o comunidad de alto ticket puede generar 150.000 dólares mensuales recurrentes operando con una base de 150 miembros que pagan 1.000 dólares al mes.

Dude is winning school games right now. I think he's got 150 people in his thing doing a thousand bucks a month. So good on you, Spencer. Shout out to the folks in the chat.

Escúchalo en el minuto 2:52

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