El creativo y la segmentación amplia reemplazan a la segmentación manual en Meta Ads

to scale and grow your business in 2026. Like we've said that plenty of times here, but creative creates the targeting. But now, as you're saying, it's, it's shifted because now you have to make an ad specifically for that person. And then you make a different ad specifically for that, like 20 year old that like your creative didn't matter quite as much. So like today it is everything. So That was crazy. Like, think about that. And like, if you're still looking at Meta in, as a targeting based platform, you're, you've got it all wrong. Like literally the targeting is like by region or by…

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4 · 2025 · comprobar

But that luck happens because you are prioritizing the user experience and the machine to deliver the ads to the right people. It's so exponentially smaller than saying, hey, Facebook, we're going to let you do whatever you want with this stuff. It has everything to do with the volume of data Facebook gets to know who to show your It's because you didn't invest and getting Facebook to be smart and understand who to show that ad to. Like if you're still using audiences and cost caps and bidding models and trying to hack all of this stuff, that is a decades old best practice for a completely…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

as far as targeting is concerned age gender location those are the only targeting elements you ever need inside of Facebook unless you're spending well over a million dollars a year that's 2740 a day if you're not at least three grand you don't need more than that like you target with the ad you target with you are creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

in business so what I tell people is the ads do the target remember Facebook so if you want to Target an audience make content that speaks to that toys have your ad say Hey you own a dog somebody that hates dogs and Facebook going to show your ads that the people that can respond positively to it so think of your ad make your ad specifically speak to the person who's you let the targeting be fraad and that is how you make Facebook you have to do so what audience you want to Target Broad the real question is who does your ad appeal to and then just make ads that appeal to the person you want…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

we launch new campaigns we still do see you know let's say over the first 14 days we still do see better results sometimes with lookalike audiences or interests um or other detailed targeting options as opposed to going broad the but yeah we will retest because we know that as that account matures as we get more conversions registered in it we are more likely to move towards broad once that account is generated let's say thousands of conversions we're almost certainly going to be broad targeting at deprecate more and more of those bro get smarter and smarter and eventually just transition to…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

Upload a video of a dog and they'll find puppy lovers. We'll figure it out for you. audience exclusion that is now basically used also with the vantage plus audiences as a This is now considered a suggestion. Please know that you're like, oh, I can still exclude my existing customers. No, it is a suggestion. But Meta is like, I'm not even really going to use it. I dictate by ad by the creative now. They're still all suggestions.

How Advantage+ Sales is Changing the Meta Ads Game Forever · 2026 · comprobar

May overlap they might not now if you put in a targeting audience like say homeowners or something like that that big huge box of everybody is now just this little window that Facebook can determine may or may not be good for you and then your ads are only going to be shown where the the lookalike audience that your ads create overlap with that other targeting audience so now you're only hitting the Venn diagram of like your targeting audience and where that ad works and so you can train the platform to be good at that but understand you are fundamentally making the work harder less stable…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

Okay? targeting largely happens in the tight audience. Facebook doesn't even let you do that. So again, the ad itself does most of the targeting. >> This is since 2018. Age, gender, location, broad targeting. Anything outside of that is a severe liability to that targeting has happened at the ad level, at the creative level for seven There is legitimately no reason you should be going outside of that. And the of the broad audience and if you got rid of it, the broad audience would improve.

Andromeda just changed Meta Ads forever · 2025 · comprobar

seeing is that with conversion campaigns and especially if the account has a good amount of data that broad audience targeting like let let the let the algorithm find find the right people and use the creative as as the targeting you know know your audience have the right previously we might have three different audience sets we might have lookalike audiences interest audiences and then you know testing against a broad audience and then we finding consolidate use a broad audience that gets more data gets out of the learning phase quicker because we're just not seeing that audience testing is…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

May overlap they might not now if you put in a targeting audience like say homeowners or something like that that big huge box of everybody is now just this little window that Facebook can determine may or may not be good for you and then your ads are only going to be shown where the the look-alike audience that your ads create overlap with that other targeting audience so now you're only hitting the Venn diagram of like your targeting audience and where that ad works and so you can train the platform to be good at that but understand you are fundamentally making the work harder less stable…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

What is the best strategy right now? Broad. No. In this the year of our Lord 2025, you should not be using interest targeting for anything. Um, that's been true since 2018. There's just no reason for it. There's no value in it. And the people that push it are the ones that are improperly using broad. [snorts]

If you run Facebook Ads... everything just changed. 📱 · 2025 · comprobar

de ese tipo de cliente. Tres, similares es muy brutal y la gente no lo usa. Tú ya tienes una base de datos de clientes, de personas que te han comprado, que te siguen, que han dejado sus datos. ¿Qué hacemos nosotros con similares? Escogemos todos los datos de, por ejemplo, clientes actuales o personas que ya te siguen y le decimos a meta, público y vamos de nuevo a dejar desactivada la opción advantage. ¿Listo? Y lo que vamos a hacer es vamos a borrar cualquier interés que tengamos y vamos a utilizar lo que se llaman públicos personalizados. Mira qué dice públicos Y le digo, partiendo de las…

Cómo Segmentar en Facebook e Instagram 2026: Estrategia Meta Ads y Andromeda · 2025 · comprobar

palabras, cuando nosotros dejamos activo Público Advantage, Metaads se encarga de encontrar a nuestro cliente ideal gracias a los contenidos, a los anuncios, a los textos de venta que nosotros entregamos. Así que si queremos ideal sin que nosotros le digamos cuáles son los intereses del cliente, los comportamientos, lo único que le tienes que decir es, ¿dónde vive tu cliente ideal? Entonces, en lugares le decimos, mi anuncio. Entonces, en el nuevo tipo de segmentación advantage, nosotros no vamos a agregar absolutamente nada. Acá donde dice segmentación detallada, lo vamos a dejar vacío…

Cómo Segmentar en Facebook e Instagram 2026: Estrategia Meta Ads y Andromeda · 2025 · comprobar

Aquí dice público advantage, no, ya no vamos a utilizar público advantage porque yo quiero llegar a mi cliente ideal por intereses. Entonces, lo que yo voy a hacer es le digo, limitar el alcance y me dice, "¿Seguro que quieres limitar?" Le decimos, "Sí, queremos limitar el alcance." Sí, mira la tercera opción. Te da más opciones aún y ya no nos va a salir advantage activado, sino que ahora Meta le va a poner 100% atención acá donde dice segmentación detallada. Nosotros vamos a agregar los intereses, comportamientos y un trucazo. Cuando yo me paro acá encima de la lupa, él me muestra cuáles…

Cómo Segmentar en Facebook e Instagram 2026: Estrategia Meta Ads y Andromeda · 2025 · comprobar

creatives I would rather centralize all that data to get the most amount of stability to think my primary difference is I would never test an audience I'm never using audiences I'm going Dynamic creative pretty much from from day one once I development but I'm then trying to align myself as closely as possible to the workings of the machine so that it can then my only lever is then creative and I never have to worry about audiences or adsets or campaigns dying ever again um

Ashton Shanks Reveals Hidden Entrepreneur Secrets · 2024 · comprobar

Meta? Relativamente hace poco, hace unos artificial. La decisión prácticamente fue dejar de utilizar este público que con el público advantage, que es el público, sino que el sistema puede añadir gente nueva a esa audiencia todo audiencias nuevas. A la pregunta, ¿la segmentación manual ha muerto? En gran parte la respuesta es sí. En un 85 90% de las campañas ya no estamos utilizando ningún tipo de intereses, palabras clave algunos casos muy específicos donde podrían ser relevantes tal vez cuando tienes, por ejemplo, un producto, un servicio de nicho, ponte a pensar unos eh zapatos de lujo…

Cómo Funciona Meta Ads en 2026 | Todo lo que Debes Saber antes de Pautar · 2026 · comprobar

vamos a limitar por audiencias porque solo sofocan al algoritmo y obtienen resultados su óptimos y costos más caros queremos resultados más consistente y menor fatiga de audiencia y para eso vamos a hacer a fondo la segmentación se va para la casa y solo hacemos Macro segmentación edades sexo

NUEVA ESTRATEGIA CYBER DE GREEN GLASS JUNTO A HACIENDOLA.COM · 2023 · comprobar

um I use interest as a essentially a launch point for Facebook to use because even Facebook says we can we will expand Beyond this audience when we believe that we can find better conversions or a cheaper cost or conversion and so I use simply meaning as this is a basis point of interest that we believe our Market um but I mean you know Facebook is going to go outside of those interests anyway but in my opinion it's kind of like pointing them in the right direction so people you're also assuming because I have told Facebook I want purchases that they are also deciphering within that segment…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

other one with interest too is if you have GA set up um you can go in there and pull like sitewide audience data so it's probably just a bit of quick Google searching but if you run into any issues feel free to follow up and and I can uh shoot you some like screenshots about where to find it directly but um you can you can basically get an audience breakdown they're usually a little bit more broad but you might find some interesting ones they might look similar to this they might look different and then you can

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

other one with interest too is if you have GA set up um you can go in there and pull like sitewide audience data so it's probably just a bit of quick Google searching but if you run into any issues feel free to follow up and and I can uh shoot you some like screenshots about where to find it directly but um you can you can basically get an audience breakdown they're usually a little bit more broad but you might find some interesting ones they might look similar to this they might look different and then you can

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

you click the suggestions button there um what it's going to do is it's going to pop up like if these are working it's gonna give you a bunch more yeah so them by like Clarity if I'm testing between them so like I might group the house and comes together and tests that against like energy bar and protein um or energy bar and organic food some different stuff like that um and then or the other thing we do sometimes we go by the like the order that meta gives us them so we might pick like the top five and test those in a stack against the next five and sometimes those become some of the most…

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

you click the suggestions button there um what it's going to do is it's going to pop up like if these are working it's gonna give you a bunch more yeah so them by like Clarity if I'm testing between them so like I might group the house and comes together and tests that against like energy bar and protein um or energy bar and organic food some different stuff like that um and then or the other thing we do sometimes we go by the like the order that meta gives us them so we might pick like the top five and test those in a stack against the next five and sometimes those become some of the most…

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

reach. How are you targeting? So it's for targeting. My personal favorite are inmarket audiences. Um if you're doing anything uh with ecom or honestly B2B and leads as well. If you can find people who are looking for the thing that you are selling, it is more likely that they are going to convert and be warmer than if you were just going to target them based on say age and gender.

PPC Zone October 2025: Challenging Assumptions | Sponsored by Cookiebot by Usercentrics · 2025 · comprobar

La gran solución que tenemos es con las estrategias de Advantage, con la inteligencia artificial de meta, no hace falta segmentar a nivel técnico en la campaña, sino que en nuestro anuncio. Nosotros tenemos que crear anuncios que le abren a cada tipo de público y después dejar que meta, haga su trabajo y se lo muestre la persona correcta. cuando testees anuncios, testea para cada uno de los públicos. Hoy estás muy enfocada en uno. Fíjate cómo hablarle a gente más 45, fíjate cómo hablarle a gente más 55, y cada uno de esos anuncios que te funcione lo pasás a la campaña de escalabilidad.

Duplico sus ventas en 45 minutos · 2025 · comprobar

Pero, para algunas cuentas, sigue funcionando muy bien el lookalike y el remarketing manual. Es algo que yo hoy con vos lo probaría. Un lookalike es cuando yo le doy a meta, por ejemplo, mi base de datos de mis clientes y le digo, encontrame gente exactamente igual a ellos. Entonces, lookalike, vos podés elegir el porcentaje, lookalike al 1%.

Duplico sus ventas en 45 minutos · 2025 · comprobar

¿Usas audiencias por intereses o advantage? Principalmente advantage, pero en algunas cuentas funciona muy bien la de intereses y lo dejamos.

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar