Marketero · Entrevistas
Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies
34 ideas de marketing sacadas de «Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies», de Professor Charley T. Sobre todo de canales de…
- 34 ideas despiezadas
- Fuente Professor Charley T
- Dura 54 min
- Publicada en 2025
Ver la entrevista entera en YouTube
De qué habla
Las 34 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.
Las 34 ideas, con su cita y su minuto
Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a
la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al
segundo exacto del vídeo para que la compruebes tú.
Definición técnica de audiencia amplia (Broad Audience) en Meta Ads
Canales de adquisiciónUna audiencia amplia se define técnicamente por el algoritmo de Meta únicamente por tres parámetros básicos: edad, género y ubicación geográfica. Cualquier segmentación adicional por intereses, comportamientos o públicos similares (lookalikes) deja de ser amplia y añade un sobrecosto oculto (tax) en los CPM por personalización de inventario.
thinks is a broad audience broad Audience by definition from the Facebook engineering team that wrote the algorithm is age gender and location so you can say I want women in Europe over the age of 25 that's a broad audience and the difference between a broad audience versus a narrow audience is those are the only three things you can add to an audience that doesn't cost you broad is is Broad is what is the cheapest audience that you can reach without having to pay extra to reach this way broad audience doesn't have anything to do with the audience size broad audience is either broad or narrow…
Escúchalo en el minuto 21:13
Canales de adquisiciónAislar el retargeting en conjuntos de anuncios independientes priva a las campañas amplias (Broad) de las conversiones más fáciles del fondo del embudo, lo que deteriora las señales de aprendizaje del algoritmo, eleva los CPMs y encarece la adquisición global.
retarding me is a luxury for three one um the unit economics of the higher CPM maybe that site traffic last seven days cost you 20 bucks and Broad and more people at a higher frequency that don't like you so your page score goes up I mean goes down so your cost of because what happens to your prospecting when you're running retargeting is it gets worse because now your broad can't see the bottom funnel people that it was you to be dumb because I'm going to steal the easy wins so now the door the final sale which means you're now driving lower quality people at a higher cost to you into your…
Escúchalo en el minuto 36:19
Canales de adquisiciónEntre el 30% y el 40% de los usuarios agrupados dentro de un interés en Meta corresponden a personas que interactúan negativamente con esa temática, ya que el algoritmo registra menciones sin discriminar el sentimiento positivo o negativo.
remember that interest groups and behaviors and whatnot it doesn't mean that somebody feels positively about something and it doesn't include everybody about it so let's say you love dogs and you hate cats and you talk about on online all the time I love dogs and I hate cats well if you keep mentioning cats all the time you're in the cat's interest group so when I'm trying to sell cats to I'm gonna Target you generally speaking 30 to 40% of any interest group is full of people that feel negatively about the topic of conversation so when we're talking about positively to your advertising if 30…
Escúchalo en el minuto 24:31
Canales de adquisiciónEn lugar de fragmentar campañas usando públicos por intereses, el propio gancho y contenido creativo del anuncio deben filtrar y atraer al cliente ideal en audiencias amplias (Broad), permitiendo que el algoritmo optimice la entrega hacia quienes responden positivamente.
in business so what I tell people is the ads do the target remember Facebook so if you want to Target an audience make content that speaks to that toys have your ad say Hey you own a dog somebody that hates dogs and Facebook going to show your ads that the people that can respond positively to it so think of your ad make your ad specifically speak to the person who's you let the targeting be fraad and that is how you make Facebook you have to do so what audience you want to Target Broad the real question is who does your ad appeal to and then just make ads that appeal to the person you want…
Escúchalo en el minuto 25:25
Canales de adquisiciónEl algoritmo de Meta entrega anuncios automáticamente a los usuarios más propensos a convertir (incluidos quienes ya conocen la marca o abandonaron un carrito), lo que se evidencia en frecuencias de entrega superiores a 1.0 en campañas Broad sin requerir audiencias de retargeting explícitas.
funnel bottom funnel Facebook is doing all the retargeting for you which is what bro will do is handling the whole no and Facebook does the be targeting for you because your ads Facebook's trying to show your ads the people that going respond positively to them now who's going to respond positive to your ads somebody that's never heard from you before or somebody that abandon cut yesterday there's a reason your frequency at Broad is still not one like 1.1 1.2 13 something like that it's because it's doing retargeting for
Escúchalo en el minuto 37:27
Transición gradual del presupuesto de victorias rápidas a estrategias de largo plazo
Canales de adquisiciónPara migrar una cuenta publicitaria sin destruir el flujo de caja, no se deben apagar abruptamente las tácticas cortoplacistas que generan ingresos inmediatos; se debe destinar un porcentaje del presupuesto a construir la estrategia de largo plazo y transferir el capital progresivamente a medida que el nuevo sistema madura y supera la eficiencia del anterior.
get there now we can get a couple short wins right now to get some Revenue in so you feel good and there's no reason that we should turn off all your good money to do things my way where you might not see a return for a little bit so what we're going to do is we're going to do things my way with a percentage of your spend and we're going to keep what you do going and as what you do gets worse and worse and worse at the same time what I'm doing because I'm investing in the long game I'm going to get better and better and better as what I'm doing gets better than you when you're getting worse…
Escúchalo en el minuto 34:01
Hacer retargeting mediante ofertas de mayor valor (upsell) en lugar de descuentos
Oferta y precioCuando se utiliza retargeting publicitario, nunca se debe ofrecer un descuento sobre el producto inicial que el usuario ya rechazó. La estrategia adecuada es presentar un upsell o bundle de mayor valor para superar la objeción aportando más valor, rentabilizando así el coste marginal de volver a impactar al usuario.
like you are going to retarget retarget with an upsell retarget with a different I'm gonna give you this mug plus two other ones and some coffee but instead of charging you 20 bucks I'm GNA charge you 100 which do you want now my retargeting is offering you something um so I never retarget with a discount that's the worst thing you could ever do you retarget with an upsell you try to overcome that objection with greater times instead of getting 20 bucks on you I'm getting 100 so that's okay for me
Escúchalo en el minuto 40:57
Canales de adquisiciónMantener una cuenta publicitaria simple con una sola campaña y pocos anuncios concentra el presupuesto y los datos en un único punto, logrando mayor estabilidad, capacidad de escala y eficiencia algorítmica frente a cuentas fragmentadas en múltiples campañas y conjuntos.
only investing in one place if you only have one campaign with with where all your money is being spent Maybe one or two adsets maybe you have one adet at Broad and you got four or five ads in there with one campaign that means all of your money is being spent in one place and that's a order a magnitude of complexity of like five it makes it really easy via 10 campaigns 10 ad sets with five ads a piece that's 500 options for Facebook to spend money and to try learn option number one with the five ads is a 100 times smarter than option number two which means it's 100 times more likely to be…
Escúchalo en el minuto 26:51
Medición y experimentosOptimizar la inversión publicitaria guiándose exclusivamente por las métricas atribuidas dentro de la plataforma (como el ROAS reportado) puede dañar el negocio; la verdadera eficiencia publicitaria consiste en generar mayor beneficio neto total o mantener el costo de adquisición escalando el presupuesto, aun si el ROAS dentro de la plataforma disminuye.
from 5,000 a day to 30,000 a day because we took their Facebook from Two and a Half to a point8 and they made way more it but if I try to maximize the value of that relationship and ignore the rest of my business I'm going to suffer and and we made Facebook look really good we made Facebook go from a two to a five what ended up happening is they almost went out of business because they week over week efficiency means I'm either acquiring new customers for cheaper or I'm acquiring customers at the same cost but at a higher spend so how do I make more profit every week how freaking out because…
Escúchalo en el minuto 45:13
Estrategia del dólar al día para validación de mensajes y contenido
Canales de adquisiciónInvertir un dólar al día en anuncios de Facebook para amplificar vídeos permite hacer microinvestigación de mercado: al comparar qué contenidos logran costes por visualización más bajos (por ejemplo, 1 céntimo frente a varios dólares), se identifica qué temas demandan realmente los clientes para enfocar allí el contenido y las ofertas.
buddy Dennis U has a great dollar a day strategy of just amplifying your content to see what people respond to and even if you're just using a dollar a day on Facebook ads to amplify a few videos so that you can see what people like what message they resonate with and you can use it as micet research that's going to you're going to see well this video got 10 this video is getting a view for a penny this video is getting a view for $5 sent well let me just talk about the thing that's getting me a penny because clearly I'm getting more attention and if you can figure out what people want from…
Escúchalo en el minuto 11:33
Ventaja de la reducción del costo por venta sobre el incremento del gasto publicitario
Medición y experimentosReducir el costo por adquisición (por ejemplo, reducirlo un 20% de $10 a $8 por venta) es más alcanzable y genera mayor rentabilidad neta que aumentar el gasto en anuncios en un 20% manteniendo la misma eficiencia, ya que incrementar el volumen añade costos operativos y de inventario adicionales.
spend more money it's way easier to reduce your cost by 20% go from $10 a sale to $8 a sale than it is to spend 20% more and maintain the same efficiency also spending more money at the same cost is worse for your business because there's added cost to all of that inventory it's better to make more profit on the money that you're spending
Escúchalo en el minuto 30:09
El retargeting es secundario frente a dominar y estabilizar la segmentación amplia
Canales de adquisiciónNo se debe invertir tiempo ni presupuesto en campañas específicas de retargeting hasta haber estabilizado y escalado la segmentación amplia (Broad). Enfocarse en retargeting de forma prematura genera un ROAS superficialmente atractivo a costa de estancar la captación de nuevos clientes y limitar el crecimiento a largo plazo del negocio.
retargeting because you're like okay great I'm getting a wonderful row as on this retargeting audience you're actually tanking the future of your retargeting but until you figure out Broad and you've stabilized it you've success there are you probably don't have the money the time or the need to work on R targeted and you're going to sacrifice your long-term business growth for a short-term gain that will that's why I say retargeting is a luxury
Escúchalo en el minuto 40:15
Canales de adquisiciónLanzar múltiples conjuntos de anuncios y apagarlos al tercer día por no generar rentabilidad inmediata sabotea el aprendizaje del algoritmo; las campañas deben tratarse como activos que requieren maduración, datos e inversión sostenida para optimizar su rendimiento con el tiempo.
this is an employee that I have I think of my adsets as employees my ads are sales pitches and my campaigns are managers and I only want to hire people forever so I don't launch 20 adsets if you launch if you launch 10 adsets you turn five of them off because you didn't make money in a week basically hired 10 people and then fired them all because they sucked the third day on their job that is a horrible way of running a business you're never going to be successful if you fire everybody because they're not good at the job on day three you have to invest in their growth you have to let them…
Escúchalo en el minuto 30:38
Canales de adquisiciónCon micro-presupuestos de 5 a 10 dólares diarios en Meta Ads, no hay suficiente inversión para que el algoritmo optimice campañas de conversión. Se recomienda usar objetivos de 'Brand Awareness' o tráfico con segmentación amplia, apagando creatividades con peor CTR/CPC para ganar atención inicial e investigación de mercado antes de escalar a objetivos directos de conversión.
focus on this if you have five a day odds are you can't invest enough in your business to use Facebook to drive a conversion objective and so then what you're trying to do is run Facebook to get more awareness of your branding more traffic to your site to amplify the value of what it is that you're doing so I would go with the objectives that is around awareness and traffic so I would go to Brand awareness and run a brand awareness campaign targeting broad make ads and then remove the ad that has the worst brand lift or the highest cost per click and just try to get better and better enough…
Escúchalo en el minuto 52:06
Oferta y precioLa publicidad pagada debe verse como la adquisición de relaciones futuras rentables; intentar obtener toda la ganancia en la primera venta limita el crecimiento, mientras que tolerar pérdidas o márgenes bajos al inicio es viable si el valor de vida del cliente (LTV) compensa la inversión con el tiempo.
profitable is don't try to make all your money on the first sale try to make all your money on that relationship what you're doing is you are buying relationships an exchange rate and I'll gladly invest in our future together if I think I'm going to profit on it at the end and that might mean I lose money in the first day in the first month but after the that year I make way more than
Escúchalo en el minuto 18:50
Transición de ventas individuales a membresía de acceso total
Oferta y precioEmpaquetar contenidos periódicos en una suscripción recurrente de alto valor (como una membresía mensual) en lugar de vender piezas individuales resulta más rentable a largo plazo, ya que solo requiere vender una vez para retener al cliente durante años.
can sell you an ebook for 50 bucks or I can make a patreon where you get access to every ebook for $100 a month now if I of or you can subscribe and get access to everything which is a much better deal for you for 100 bucks you get smallest price is $100 and those people stick around for years and I only have to sell them once and I will gladly pay
Escúchalo en el minuto 16:47
ConversiónUtilizar anuncios de bajo presupuesto para enviar tráfico a contenido extenso y de alto valor educativo hace que los prospectos consuman horas de material, resolviendo objeciones por adelantado y llegando a las llamadas de venta predispuestos a comprar sin fricción de cierre.
I can do is use Facebook media use Facebook ads to promote content that generates high levels of intent and interest in somebody talking to me what objective is getting on sales calls with people with a high level of intent that advice than I get away for free but the result of that is because I'm amplifying that advice if you apply it and you're successful and you want and you self identify like I'm willing to pay to get more access by the time you come on to talk to me you're already your thing is just like when do we start how much is dollar a day but I'm just amplifying clicks to these…
Escúchalo en el minuto 10:03
El costo por lead admisible debe calcularse en función del valor de la oferta y la capacidad operativa
Medición y experimentosFijar objetivos arbitrarios de coste por lead (como exigir leads de 1 dólar vendiendo servicios de 5.000 dólares) es un error: las métricas deben calcularse a la inversa según el ticket del producto, la tasa de cualificación y el volumen real de llamadas de venta que el equipo puede gestionar.
people that matter you have cont context exactly you have to have the context you have to know what is what are you selling if your offer is $1,000 $20,000 you don't care if it's 0.5 five or or they say oh but I want leads I get people who say I want leads for $1 maximum and I'm like how did you come up they tell me I want $1 lead and I'm like and your service is how much 5,000 like so you want to get $1 somebody that's going to pay 5,000 yeah so you have to go to 5,000 people to break even can you handle 5,000 sales calls what if I got you 100 but they were way more qualified can you handle…
Escúchalo en el minuto 50:45
Medición y experimentosMétricas intermedias como el costo por clic (CPC), el porcentaje de clics (CTR) o el costo por mil impresiones (CPM) no deben utilizarse para tomar decisiones de negocio por sí solas, ya que optimizar por clics o leads baratos frecuentemente deteriora la calidad de la audiencia y no garantiza conversiones rentables.
spent um I don't care about PC cost per click meaningless in Facebook what I mean by that is maybe I can get a 50 Cent cost per click on $5 and I get 10 people but if I get a $1 cost per click on $100 I got twice as many people do it mean they're better or worse quality who knows but if you've ever done lead gen one of the things you learn is cheaper the lead the worse the quality of the talk about clickthrough rate very common people like I'm just trying to get the best clickthrough rate I want the worst clickthrough rate because I want my content to be so good that it's shown to everybody…
Escúchalo en el minuto 48:23
Optimizar cuentas publicitarias eliminando anuncios ineficientes en lugar de forzar al ganador
Medición y experimentosPara mejorar la eficiencia y escalar campañas, es más efectivo apagar sistemáticamente las opciones de bajo rendimiento que forzar todo el presupuesto sobre un único anuncio ganador, distribuyendo el esfuerzo entre las piezas competentes para evitar el desgaste.
go and the last point of that is I think the biggest mistake people make is they try to isolate all the things that work and spend as much money on them what you want to do is just remove the option that are bad so remove bad choices and it gets smarter think of it like if you done if you want to ask the person that can make 10 things a day to make 50 and you fire everybody else odds are they're gonna make them but they're going to do a really bad job yeah where if you just get rid of the one person that makes two a day and you ask everybody else to like all right the other nine of you can…
Escúchalo en el minuto 29:15
Umbral de presupuesto diario para justificar retargeting manual separado
Medición y experimentosSeparar prospección y retargeting en estructuras independientes solo es viable a partir de presupuestos de varios miles de dólares diarios (al menos 2.000 USD/día); de lo contrario, el presupuesto se fragmenta e impide que ambas campañas salgan de la fase de aprendizaje.
and do you have the budget to keep both out of the learning phase plus test for Creative for both and figure out what this maybe but if you're not spending a couple thousand dollars a day the odds are probably
Escúchalo en el minuto 38:57
Canales de adquisiciónUna inversión mínima de $5 diarios en anuncios de TikTok durante cinco meses permitió cerrar contratos de servicios por un valor acumulado de entre $20,000 y $30,000.
spending five bucks a day on Tik Tok ads and I've easily signed contracts wor 20 to $30,000 from that $5 a day on Tik Tok ads that I started five months ago now
Escúchalo en el minuto 19:12
Inviabilidad de optimizar a conversión directa en ofertas de ticket alto
Canales de adquisiciónNo es viable optimizar campañas de Facebook Ads a compra directa para productos o programas de alto valor (miles de dólares), debido a que el bajo volumen de transacciones diarias no genera la data necesaria para que el algoritmo complete la fase de aprendizaje.
is understand what your business objective is when you're investing in the platform what I mean by that is if you have a $100 ebook or a thousand course or like I have an NBA program it's let's just say it's a lot more than off it's it's a it's a hefty investment it would be completely unrealistic for me to say that I could run Facebook ads to get a conversion on that thousand five or 10 or 20 or $50 investment because there's no way I'm going to get enough conversions on a daily basis to leave learning f but what
Escúchalo en el minuto 9:31
Monetizar preguntas recurrentes mediante ebooks en modelos de suscripción
Oferta y precioIdentificar las preguntas y dudas repetidas de una comunidad para redactar guías o ebooks y centralizarlos en un modelo de membresía de pago permite transformar consultas cotidianas en ingresos recurrentes predecibles.
started writing ebooks because I kept getting the same questions asking me all the time and uh so I grew a patreon where all the ebooks are and um that is now a extremely healthy monthly reoccurring revenue for me and I'm very happy about that uh with dozens of
Escúchalo en el minuto 2:43
Canales de adquisiciónLa publicidad pagada sólo es responsable de atraer atención y tráfico cualificado al negocio (actuando como una valla publicitaria moderna); la responsabilidad de convencer al prospecto, estructurar la oferta y cerrar la transacción corresponde enteramente al proceso comercial del negocio.
course you need to sell your course I can dag people to you and you need to do the magic right absolutely the best thing you can do the only thing of Facebook add is responsible for is getting a customer in your store after that is on you as a business owner to make that person want to pay and you as a salesperson to close that deal you have to think of Facebook as nothing other than a really fancy billboard or a television commercial it will not do anything more than that and responsibility at its course is just drive you the highest volume of people of the best quality you can your job is
Escúchalo en el minuto 14:19
Medición y experimentosLas métricas reportadas dentro de las plataformas publicitarias buscan maximizar el rendimiento visual en panel, pero un ROAS elevado a menudo es señal de que se está invirtiendo por debajo del potencial. En muchos modelos de negocio, quedar en punto de equilibrio (break-even) en la captación frontal de la plataforma es una señal positiva que permite escalar y monetizar en el backend.
works the issue is Facebook's view of it and that salesperson view of it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for
Escúchalo en el minuto 44:17
Medición y experimentosLas métricas reportadas dentro de las plataformas publicitarias buscan maximizar el rendimiento visual en panel, pero un ROAS elevado a menudo es señal de que se está invirtiendo por debajo del potencial. En muchos modelos de negocio, quedar en punto de equilibrio (break-even) en la captación frontal de la plataforma es una señal positiva que permite escalar y monetizar en el backend.
works the issue is Facebook's view of it and that salesperson view of it is to make Facebook look good they want your Facebook numbers to be strong if you're if you're getting a 3X row as on Facebook Facebook's going to be happy my response is you're not spending nearly enough money like if you're breaking even on Facebook then you're doing good because you're making a lot of money actually taking business metrics and architecture and your model into account else the real issue was that Facebook looking good isn't necessarily good for
Escúchalo en el minuto 44:17
La solidez del modelo de negocio predomina sobre la habilidad técnica en anuncios
Oferta y precioEl rol de los anuncios pagados es dar visibilidad al modelo de negocio; si el modelo y la oferta son excelentes, un negocio puede ser rentable incluso con campañas publicitarias deficientes, mientras que ningún nivel de optimización publicitaria salvará un mal modelo.
is your job as a media buyer as a Facebook ads person is to allow the business model to have the best chance to succeed um so most people don't succeed because their business model is bad um and then you're just kind of done and the funny thing is you can have a if you have a really great business model you can be terrible at Facebook ads and still make a lot of money um and a lot
Escúchalo en el minuto 17:41
Marca y posicionamientoEstar presente de forma constante en múltiples puntos de contacto genera legitimidad percibida y mantiene a la marca en el 'top of mind', asegurando ser la primera opción cuando el cliente finalmente decide comprar.
right yeah yeah there's an old adage um ubiquity is legitimacy if I see you everywhere you're more legitimate to me and if I hear your name all the time I'm going to buy from you because you're top of mind when I have to make that decision like you're talking about it might take six months but if you forgot about somebody because you didn't see them and uh all you have to do is make sure that when somebody wants to make that decision you're the first thing that they go to to do
Escúchalo en el minuto 20:23
Canales de adquisiciónFacebook Ads actúa como un amplificador y herramienta de investigación de mercado: si el modelo de negocio ya es rentable y funciona, la plataforma permite escalar agresivamente; pero si el negocio tiene fallas de base, invertir en anuncios solo amplifica esas deficiencias y acelera las pérdidas.
Facebook at its core is a market research device that creates intent if you have a business that is profitable and a business model that is successful Facebook can be wildly helpful in amplifying the effects that you get if you have a business that works an investment in Facebook can massively scale you in a way that nobody access um that being said if you don't have a good business spending money on Facebook won't save it um so I think it is if you have a good business model not spending on Facebook it's probably a liability if you don't have a good business model no amount of money you…
Escúchalo en el minuto 5:46
Medición y experimentosOptimizar el modelo de negocio y la monetización posterior al clic permite absorber pérdidas iniciales en la pauta publicitaria para escalar agresivamente: 310 Nutrition pasó de facturar 8 millones a 95 millones de dólares en 2 años al aumentar su inversión de 5.000-8.000 USD diarios con 2.5x ROAS a 30.000 USD diarios con 0.8x ROAS en Facebook.
the better your business is the more money you can make after somebody clicks on your store the less effective you need Facebook ads to be like I took this brand uh 310 Nutrition they were they were an $8 million brand and two years AG 95 milli million when I started they were spending about5 to 8,000 a day at a 2 and a half X row as on Facebook 28 day click when I finished we were spending 30,000 a day to 08 my point there is we got so good at the business model we could lose money on Facebook and that allowed us to 12x the business in a space of two
Escúchalo en el minuto 7:19
Medición y experimentosOptimizar el modelo de negocio y la monetización posterior al clic permite absorber pérdidas iniciales en la pauta publicitaria para escalar agresivamente: 310 Nutrition pasó de facturar 8 millones a 95 millones de dólares en 2 años al aumentar su inversión de 5.000-8.000 USD diarios con 2.5x ROAS a 30.000 USD diarios con 0.8x ROAS en Facebook.
the better your business is the more money you can make after somebody clicks on your store the less effective you need Facebook ads to be like I took this brand uh 310 Nutrition they were they were an $8 million brand and two years AG 95 milli million when I started they were spending about5 to 8,000 a day at a 2 and a half X row as on Facebook 28 day click when I finished we were spending 30,000 a day to 08 my point there is we got so good at the business model we could lose money on Facebook and that allowed us to 12x the business in a space of two
Escúchalo en el minuto 7:19
Dennis Yu como referente de la metodología 'Dollar a Day' en publicidad
Canales de adquisiciónSe recomienda consultar a Dennis Yu para aprender a ejecutar estrategias publicitarias de micro-presupuesto basadas en el método 'un dólar al día' (Dollar a Day) para validar contenido y captar atención.
get also go to Dennis you he will tell you all about a dollar a day my buddy Dennis super billiant guy uh I am Loosely copying what he's doing and he's a lot better at it so when you talk about wan to do a dollar a day strategy Dennis U he's the man I'm just trying to bring some of his wins into this
Escúchalo en el minuto 53:48
Marca y posicionamientoEn la formación y consultoría empresarial, las soluciones incorrectas o atajos suelen volverse más populares y comerciales que los métodos correctos simplemente porque resultan mucho más fáciles de vender al público.
job and the problem with that is the bad advice became more way more popular than the good advice which isn't that always the case the thing that's wrong because it's way more popular because it's easier to sell than the thing that's that's right and um so yeah that's what
Escúchalo en el minuto 3:48
Seguir leyendo
Esta es una de las 1872 entrevistas despiezadas. Puedes
ver todas, leer las ideas por tema o
empezar por la ruta guiada si no sabes por dónde.