La segmentación amplia en Meta Ads supera a las audiencias manuales y de retargeting

is the best. More importantly, when it comes to targeting, I don't use targeting. I don't pay extra to make sure the vast majority of my audience can't see my ads. If people use like a 1% lookalike, understand what you are doing is having setting up, you're paying extra for a 99% exclusion of your total addressable market based on information that let's be fair, probably isn't nearly high forever. How much money am I wasting creating customer journeys to make sales for my competitors? And also what, how much higher is my frequency? Meaning how many fewer people am I reaching? How much…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

retarding me is a luxury for three one um the unit economics of the higher CPM maybe that site traffic last seven days cost you 20 bucks and Broad and more people at a higher frequency that don't like you so your page score goes up I mean goes down so your cost of because what happens to your prospecting when you're running retargeting is it gets worse because now your broad can't see the bottom funnel people that it was you to be dumb because I'm going to steal the easy wins so now the door the final sale which means you're now driving lower quality people at a higher cost to you into your…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

well just why don't we just combine them all together if it's a website conversion campaign and let the creative decide you know what message works for that specific audience but it's more that a bit if you go too broad you're just wasting money because mea will spend your money you won't get anything funnel uh don't lean into the algorithm for those awareness and reach campaigns because yeah as we said meta will very very happily uh show that video to anywhere they can find an impression and it'll likely not be the people you're trying to reach yeah and probably the lowest common denominator…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

page yeah at Broad targeting I can retarget somebody you from me you with broad targeting would effectively be able to retarget that person that left my store because Facebook knows every time I show somebody an ad about red sneakers they're interested you can make the s whatever everyone that I got was broad I because broad is doing retargeting anyway who's the person most likely to buy well probably somebody that just abandoned card on my site yesterday yeah

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

What is the best strategy right now? Broad. No. In this the year of our Lord 2025, you should not be using interest targeting for anything. Um, that's been true since 2018. There's just no reason for it. There's no value in it. And the people that push it are the ones that are improperly using broad. [snorts]

If you run Facebook Ads... everything just changed. · 2025 · comprobar

In summary, broad targeting is a very powerful marketing strategy that leverages Facebook's machine learning in the way that the engineering department wrote the code. Fighting that, not embracing that, saying that you're smarter than the world's smartest intent creation device and market research tool that is looking at billions of people every single microsecond of every single day with data sets going back over a decade is just downright ignorant. Broad targeting will give you expanded reach instead of paying extra to make sure the vast majority of people that want to see your content…

From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar

funnel bottom funnel Facebook is doing all the retargeting for you which is what bro will do is handling the whole no and Facebook does the be targeting for you because your ads Facebook's trying to show your ads the people that going respond positively to them now who's going to respond positive to your ads somebody that's never heard from you before or somebody that abandon cut yesterday there's a reason your frequency at Broad is still not one like 1.1 1.2 13 something like that it's because it's doing retargeting for

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

great it was uh all around targeting and it was targeting broad uh with uh really no other filters involved and I just you understand that the machine learning platform of Facebook was going to read my ad even read my creative and it was going to find and decide who should be worked way better than what I was that interest groups aren't what you think that they are and that they cost extra and that I mean to be fair the tech hasn't been updated since like 2015 so you're using really outdated technology to do something that will raise your cost of advertising and

Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar

that time Joshua if you're at that big of a business why are you using a lookalike to begin with cuz you're Brad will probably be successful enough to go bigger than that and by the time you're getting 30 40,000 purchases you hopefully have stuff figured out with a couple posts that you can just go straight broad by the time I'm getting up for disruptor Academy I'm going Broad the leverage point that loik would bring to me becomes moot because I've already solved the problem that would that that would be

How to Become a Facebook Ads Expert · 2025 · comprobar

Facebook's machine learning algorithm you've invested heavily in teaching it think of it as an employee you've invested heavily in teaching that employee to do a job very well and now one of the things I see people do all the time it's a big mistake is they just turn off everything they have and they run Broad and they're like well this is way less efficient and then they say it doesn't work like we're talking about training the machine do the job really well but two I

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

you're never going to get there. But if you run it alongside broad, it's always going to do better because it steals the credit from broad. Just like if you run retargeting alongside broad, the retargeting is going to look better because it makes the broad worse.

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

And I hear PEOPLE SAY, "WELL, MY LOOK-ALIKE AUDIENCE IS PERFORMING BETTER THAN MY BROAD." YEAH, BECAUSE YOU'RE RUNNING THE LOOK-ALIKE, your broad got worse. Also, those results are far less incremental and you're not growing the business. Helping Facebook take more credit for the same sale as Google and email while reaching fewer people is not a way to grow your business. It's just a great way to make the report look

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

absolutely have to look at. Now, before we get any further, we are assuming that you have an account set up in broad only, that you're not wasting your money in lookalikes and retargeting and interest groups. And if you have those, that's fine. We'll dissect that stuff too, but understand that you don't need any of that stuff. What we're going to talk about today will actually help you solve the problems that you think those things are solving in a way that makes Facebook smarter, makes you more money, and ultimately massively reduces your workload while also making scaling your business

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

and that if you let Facebook answer for you Facebook will tell you kind of blankly this ad made this much money works for but you really can't see if I want to export Knowledge from Facebook on what audience cared the most about what my ad had to say so that I know what events do I attend in the real uh on Google search how might I wish to write my ads to persuade a particular audience or how I might I want to do in audience testing or buy a newsletter subscription uh and subsidize somebody to run ads in a newsletter right all this information can't really extract from Facebook on Broad yeah…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

the problem is then you can't export what you've learned right Facebook will let you optimize in network and will do a great job of optimizing even broad but it won't let you know what that optimization was and that's why if you why Facebook does this right if they lock in a super good audience and don't tell you who it is you're stuck spending money on Facebook good for them but if I want to learn an audience and then use it elsewhere in my Facebook whereas Facebook might be know to Target that but Facebook won't tell me unless I pre-select and then

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar