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Limitar y segmentar los elementos de una campaña publicitaria optimiza el presupuesto y el rendimiento algorítmico

Las campañas en plataformas publicitarias como Google y Meta logran mejores resultados cuando se estructuran de forma selectiva y granular, evitando saturar la cuenta con catálogos enteros o demasiados términos a la vez. Para que los algoritmos funcionen con suficientes señales y el presupuesto no se disperse, se aconseja acotar grupos de anuncios a pocas palabras clave, enfocarse en productos o categorías clave y garantizar volúmenes suficientes de conversiones o datos de audiencia. No obstante, existen matices operativos según el canal y el objetivo, como la discrepancia entre usar o prescindir de feeds de productos en Demand Gen o la cantidad óptima de subdivisiones según la madurez de la cuenta.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 14 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alan Valdez, Ben Heath - Google Ads, Google Ads, Jyll Saskin Gales | Google Ads Coach y Oski de Haciendola. Son 14 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

stuff so you really can get um very specific and as i said i would recommend it it would not be a bad idea for a business like us for us to have 12 15 different ad groups you're rarely going to make a mistake by having too many the only downside to doing so is already talked about the more specific the better now and then within the ad groups in terms of keywords six is a maximum usually um and yeah if you're finding you're trying to add in too many if you're going over that mark you can probably separate those out and break those out into separate ad groups is typically how we

How To Structure Google Ads Campaigns The RIGHT Way · 2022 · comprobar

If you have like a well-structured, let's say like five to 10 ad groups in the demand trend campaign, and you should have at least, at least 10 products per ad group. If not, it's, it's not really working so well and up to yeah. Google recommends 50 products per ad group. Yeah. That's more or less also what I saw that works best. If you have more than 50 or more than a hundred, then it's yeah. The, I think it's a bit limited because it cannot really, it has to give all the products so much budget in order to see which product works better and which, which less. And so, yeah, it's better to…

The Best Way to Use Demand Gen in 2025 · 2025 · comprobar

vayamos al punto número 14 que es mantén menos de 10 palabras claves por grupo de anuncios Aunque realmente no hay un número de palabras clave ideal yo te puedo decir que si ya tienen más de 10 palabras claves de por grupo de anuncios realmente no tienes tan buena relevancia en ese grupo de anuncios con esas palabras claves Y más como están cambiando recientemente las concordancias de palabras claves entonces Muchas veces o en los últimos años cada grupo de anuncios que nosotros damos de alta normalmente no pasa de las 10 y muchas veces ni siquiera pasa de cinco palabras clave para que lo…

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

the entry list entry number is 1,000 for your first party data. Then you lower it to 100. Yeah. But normally if you have just 100, it's quite limited. So I always stick to the first recommendation of 1,000 because Google just pulled it down to make it more accessible. But I think the, the, like the previous recommendation from Google was to have 1,000. Obviously, the more you have, the better. And let's say if you have 1,000 purchase data entries, it's better than if you have 5,000 page view, I don't know, primary or newsletter sign up. So yeah, the more narrow you go in your

The Best Way to Use Demand Gen in 2025 · 2025 · comprobar

So me personally, I like to have a minimum of 50 euros daily or $50 daily on a demand gen campaign, because I've seen like it won't really work or it needs so much time if you have less than 50 per day. I think Google says around 200, 300 a day in the beginning. That's for me a bit high because I first want to start slow and see what works and if it works. And then I will scale after the optimization, I will scale.

The Best Way to Use Demand Gen in 2025 · 2025 · comprobar

got your campaign you've got as many ad groups within that as you need really tight keyword groupings no more than around six keywords per ad group and they all need to be very closely related to the main core theme of the ad group usually one sometimes two responsive search ads in each one of those ad groups and then an ideal world a landing page per ad group but certainly a landing page per offering per service per product etc to get the best possible results that's how i would recommend you structure things and you can see significant improvements and results just by structuring them that…

How To Structure Google Ads Campaigns The RIGHT Way · 2022 · comprobar

Now, the big thing I do really want to stress here is that with Google Ads, there can sometimes be a temptation for you to think that we've just got to market absolutely all of our products or all of our SKUs. What you are better off doing is, especially if you're unaware about your offers and your landing pages, you're better off concentrating that budget into maybe one or two product categories and then getting some level of success and momentum there, and then you can build out And they went all in on their toothpaste. Reason being is because that was the most profitable and the easy to…

My 2026 Google Ads Free eCom Course for Beginners · 2026 · comprobar

tricky. And so I noticed with some of my like really small business like ecom clients, um something that a few of them have been doing this year that we've like talked about for a few years and they're finally doing is like we launched a demand genen campaign in October. You know what I mean? Instead of the week before Black Friday with like a very narrow audience, >> not feedbased. I'll be curious to get your take on that in a sec. But with demand genen, I actually prefer to do it without a product feed rather than with a product feed. and just trying to build awareness among that really…

In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025] · 2025 · comprobar

it really comes down to two core product categories. So what we've actually done in through here is that we've actually created a structure where we've got two search campaigns and two Performance Max campaigns. And the way that that's actually broken down is that for each product category, there is one search and one Performance Max campaign. these are built around larger product categories. So they've got 40,000 different products, but what we've done is we've broken it into, So that's the way that we've broken it down that they had four core product categories and they're the ones that we…

How to Structure Your Google Ads Account in 2026 · 2025 · comprobar

there I normally look at volume because the algorithms need a certain amount of conversions and it's always hard to say if we're looking at the typical you know the zombies heroes potentials or whatever people call them three four campaigns or buckets maximum if you have you should probably have a thousand to five hundred conversions for that because if you go too low there's just maybe just have simply a profitable or some something that hits target or something that don't or and maybe you have something with new products or something or if you want to push something for promotions so maybe…

POAS for Google Ads? [Interview w Frederik Boysen] · 2024 · comprobar

But my general structure will be, first of all, I mean like a seed-only PMAT campaign I personally prefer seed-only PMAT just because it does layer in audience signals then I like to layer on top of that. a full build Performance Max campaign For Performance Max to work, you need to have a really good feed because if you don't have a good feed, that's when it starts going into Discover and Gmail and you're seeing just because it can't get enough spend inside of the shopping campaign because the ranking's too low.

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

um if you do one thing what should it be it's fixing that account structure so it should be fixing the product set up at the ad group level since you are currently running all products duplicated four times across running all products duplicated four times across all four ad groups and this appears to be a mistake

LIVE Google Ads Account Audit: Healthy Life Products (Shopping campaign) · 2024 · comprobar

And don't forget, it's so important to add your product feeds to DemandGen. Advertisers who have are seeing an average increase of 33% more conversions at a similar CPA.

Google Marketing Live Keynote 2024 · 2024 · comprobar

Una campaña. Como tenemos además un producto, esa es la relación más correcta diría yo, es un producto por campaña, una campaña por producto. Es una relación Un uno a uno. producto por campaña. Sí. Entonces, tengo una sola campaña, ojalá de conversión a Chucart o a Purchase, a compra o agregar al carrito.

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar

Now, keep in mind that we recommend having 100 conversions per campaign per month in order for the algorithm to perform at its best. For smaller retailers, this may be a bit restrictive. What we'd recommend here is to have one campaign for the high-margin products and another campaign for everything else as a catch-all.

[TR] Google Partners AoA: Driving Online Sales · 2021 · comprobar

Now I would say we've got a couple of DemandGen campaigns working in e-commerce brands. but we've definitely seen an uptick when we've added in the products fee to DemandGen. And that's definitely has helped. And the best format has actually been on shorts. But the shopping fee has definitely helped.

Audience Targeting for Google Ads · 2025 · comprobar

poco en la línea de lo mismo que dije antes de que lo le ha funcionado a los casos de éxito este año ha sido concentrarse en un producto de adquisición, ¿ya? Y si es tiene que ser con catálogo porque por ejemplo es ropa, en un catálogo de 10 productos bien seleccionados.

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar

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