La segmentación por intereses en Meta Ads es imprecisa y encarece los costes de adquisición

remember that interest groups and behaviors and whatnot it doesn't mean that somebody feels positively about something and it doesn't include everybody about it so let's say you love dogs and you hate cats and you talk about on online all the time I love dogs and I hate cats well if you keep mentioning cats all the time you're in the cat's interest group so when I'm trying to sell cats to I'm gonna Target you generally speaking 30 to 40% of any interest group is full of people that feel negatively about the topic of conversation so when we're talking about positively to your advertising if 30…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

people think targeting matters or is a good thing so people are using interest groups and audiences and retargeting which and again in Facebook makes no um because one I don't think they don't have targeting actually works they don't know how interest groups function uh code the tech team hasn't existed for over five years like what are you doing uh paying more money to make sure the majority of the people that want to see your ads don't or using like a one percent look-alike so make sure that 99 of the best people are excluded that's that's so dumb um so you can invest heavily in…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

put in a targeting audience like say big huge box of everybody is now just this little window that Facebook can and then your ads are only going to be shown where the the lookalike audience that your ads create overlap with that other targeting audience so now you're only hitting the Venn diagram of like understand you are fundamentally making the work harder less stable and less efficient and ultimately limiting your ability to be as profitable as possible

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

lookalike audience. Now in the United States, a 1% lookalike audience is around 2.1 million people. What you're doing is saying use a thousand data points to produce something 2000 times bigger by eliminating something that is an order of magnitude greater than that of 100 because it's a 1% lookalike. So you're saying, let me use a thousand data points to exclude 99% of people. Remember that lookalikes are an expensive exclusion audience. They're not an inclusion audience. especially knowing that the messaging does the targeting anyway. Lookalikes are essentially an sentence, as a fully built…

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

put in a targeting audience like say homeowners or something like that that big huge box of everybody is now just this little window that Facebook can determine may or may not be good for you and then your ads are only going to be shown where the the look-alike audience that your ads create overlap with that other targeting audience so now you're only hitting the Venn diagram of like your targeting audience and where that ad works and so you can train the platform to be good at that but understand you are fundamentally making the work harder less stable and less efficient and ultimately…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

nobody likes to hear. Most retargeting strategies don't exist to make more money. They exist to make performance Now, another common mistake is splitting audiences into hyperspecific segments. like view content, add toart, video one of these with its own budget, its own campaign, its own exclusions. I what that actually does is force you to spend more money on people who are already more likely to buy. Sure, great for ROAZ, terrible for growth, it often just means that you're overinvesting in people who already know you, already trust you, and we're probably already going to buy again And…

How to Scale Profits with Meta Ads · 2026 · comprobar

um I use interest as a essentially a launch point for Facebook to use because even Facebook says we can we will expand Beyond this audience when we believe that we can find better conversions or a cheaper cost or conversion and so I use simply meaning as this is a basis point of interest that we believe our Market um but I mean you know Facebook is going to go outside of those interests anyway but in my opinion it's kind of like pointing them in the right direction so while you are directing them to a certain segment of people you're also assuming because I have told Facebook I want purchases…

Ashton Shanks of HemonX & Charley T - Founder of Disrupter School Interview · 2022 · comprobar

idea so the point here is your audience appealing to the Right audience is all having all about your all about your ad being something that your target audience wants to see and that being the enduser experience of that audience but remember interest groups don't work like you think they do interest groups are neither sentiment nor intent which you're in the interest group for that restaurant even if you don't like it and you might say you might have no intent of ever going back to that restaurant can make content that somebody who likes Las wants to see and then the platform will show it to…

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

irrelevant anyway um I use interest as a essentially a launch point for Facebook to use because even Facebook says we can we will expand Beyond this audience when we believe that we can find better conversions or a cheaper cost of anyway but in my opinion it's kind of like pointing them in the right broad while you are directing them to a certain segment of people you're also assuming because I have told Facebook I want purchases that they are also deciphering within that segment of people who are likely to purchase what you're trying to sell and so there is that side to us where I'm giving…

Ashton Shanks Reveals Hidden Entrepreneur Secrets · 2024 · comprobar

you're doing is because those audiences also cost extra and back of the day Facebook literally used to tell you how much they were charging you extra because you're renting that data from some other third party like data Logics etc so if you're using targeting audiences basically what you're doing is you're paying extra to make sure that the vast majority of people that want to see your content content never see it so you can get a few sales right away in a way that is completely not sustainable so that you force the majority of your ads on of people that don't want to see you so your average…

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

What's the point of an interest audience if we only went broad? There isn't one. It's old tech. Uh, this is like asking why do we have a 3G phone? You don't. I exclude purchases

How to Scale Profits with Meta Ads 📱 · 2026 · comprobar

remember that interest groups and behaviors and whatnot it doesn't mean that somebody feels positively about something and it doesn't include everybody about it so let's say you love dogs and you hate cats and you talk about on online all the time I love dogs and I hate cats well if you keep mentioning cats all the time you're in the cat's interest group so when I'm trying to sell cats to I'm gonna Target you generally speaking 30 to 40% of any interest group is full of people that feel negatively about the topic of conversation so when we're talking about to good people the people that…

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

um I use interest as a essentially a launch point for Facebook to use because even Facebook says we can we will expand Beyond this audience when we believe that we can find better conversions or a cheaper cost or conversion and so I use but in my opinion it's kind of like pointing them in the right direction so directing them to a certain segment of people you're also assuming because I have told Facebook I want purchases that they are also deciphering within that segment of people who are likely to purchase what you're trying to sell and so there is that side to us where I'm giving…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Really in the year of our Lord, 2026, we're still using interest groups. The engineering team at Facebook that runs interest groups was disbanded in 2018. And fun fact on that at best, those interest groups had at least one third of the audience there by mistake. Also interest is not sentiment or intent. So if you were to say something like, I hate cats, you're in the cat interest group. So really one third of that audience is there by mistake. One half of that audience might be there because they feel negatively about something. And the people who do feel positively about something, maybe…

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

Understand that interest the technology behind an interest group is from a a team that hasn't worked at Facebook since 2018. I'll put it this way. Some of those engineers still work there, but they disbanded the team that updates the technology around interest groups. interest groups as a tech as a targeting feature was something that a lot of people did research on and they found that the best performance somebody could expect to see is that 1/3 of the people there were there by mistake. talking about something means you're in the interest group. You see things that you're engaging with…

Do these 5 things each day to scale Facebook Ads · 2026 · comprobar

But remember, Facebook interest targeting only identifies people based on their interests, their hobbies, or more. It doesn't say whether or not they feel good or negatively about something. It doesn't say whether they have buying intent or not. multiple collegiate studies have proven for nearly a decade now that at best, an interest group is 50 to 60% accurate. And up to half of the people that are there or more don't feel positively about the thing. They're in the interest group because they talk smack about it. This is a way for you to pay extra to force your ads onto people that have no…

From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar

well, my local like guardians is performing better than my broad. Because you're running the local like, your broad got worse. Also, those results are far less incremental and you're not growing the business. Helping Facebook take more credit for the same sale as Google and email while reaching fewer people is not a way to grow your business. It's just a great way to make the report look better.

It's Basically FREE MONEY! · 2024 · comprobar

off about onethird of the audience that's in the interest group is just there by error like like the accuracy of an interest group is 60 to 70% wow 60% and I'm paying extra for it yeah yeah so let's call it 2/3 let's be fair 2/3 66% there's a lot of there's a lot of studies that usually between like 65 60 65 70% let's call it 2/3 for the it oh so the point here is potentially half of that audience is people that time you're interested in dogs it's not a positive or negative sentiment you're just interested in that say so that means at Best onethird of that interest group feels you're…

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

being in an interest group theoretically defines that you've liked the page you've talked about something we might feel negatively about something and talk about it have bad service odds are you're more likely to talk about bad service at a so if we know that let's say half of the people in that interest group theoretically are talking about but let's just throw it out there 50 of the available audience that is accurately being tracked might feel negatively about something but they're about one-third of the people in that audience were there basically just buying a mistake like just errors in…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

And if you think of a look-alike not as a targeting audience, but a very expensive exclusion, let's say in the United States, a look-alike audience is about 2.1 million people, a 1% look-alike. How many customers do you think you need to have enough confidence to reliably exclude 198 million people. 100 sales? 1,000 sales? Like what is the order of magnitude between 5,000 customers and 198 million? You're never going to get there, but if you run it alongside broad, it's always going to do better because it steals the credit from broad.

Do these 5 things each day to scale Facebook Ads · 2026 · comprobar