Las automatizaciones de Google Ads deben validarse con experimentos controlados antes de adoptarse plenamente

Nosotros en las pruebas que hemos hecho, la verdad es que todavía no está muy maduro. Recomiendo que lo pruebes en campañas separadas, no en campañas que ya tengas activas, como lo comento en el Normalmente estas tecnologías o nuevas funcionalidades tardan un poco en madurar y en tener algo de resultados. Max, creo yo que todavía es muy nuevo. Y

😱 How Google Ads Will Change in 2026 ► 7 Trends You Need to Know · 2026 · comprobar

siguiente punto es utiliza los experimentos de Google ads Esta es una funcionalidad la verdad que muy pocos utilizan y es la mejor forma de hacer modificaciones significativas en este caso en lugar de llegar a una campaña que ya está trabajando desde hace tiempo con maximizar conversiones por ejemplo y quieres probar otra estrategia de ofertas en lugar de modificarla puedes utilizar un experimento para que en tiempo real un por entaje del tráfico de usuarios actúen bajo las nuevas condiciones de tu experimento y que si cuando llegue a funcionar o en el caso de que llega a funcionar haces el…

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

performance Max campaign properly so start the search get those conversions and then look to expand into performance Max and test that out but you do want to add that in most business some point because it can produce great results

15 Years of No BS Google Ads Advice in 31 Mins · 2024 · comprobar

Very much on the e-commerce brands is going to be great, but we're still going to put it into a separate search campaign to start with, just so I can, and effectively run like a dynamic search campaign like we used to, where you build out some negatives. So you're not, you're not undermining your current search campaign to come out and see, because we have had some really good cases where we've found new search themes that we weren't targeting before. But I'm not recommending for people to turn on AI Max in within their current search campaigns to start with at the moment.

Audience Targeting for Google Ads · 2025 · comprobar

Now, if you do want to test this, I'd recommend that you don't mess with any search campaigns that are performing really well right now. Don't go ahead and change those over. Better to test in new campaigns. You could either test them alongside each other or test one and then pause that for a while and test the other option and see how it performs. And you may well find that this does outperform or maybe not. And then you can be led by the data. And if

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

Sadly, most e-commerce brands fail when they launch into the big wide world of Google Ads because they turn on or just try to rely on Google's AI data before their account is ready to do so. The problem is, is that if you rely on these AI features too early without the correct structure and also the correct data inside of your Google Ads account, And this is what I call the laziness tax, where you just set up your campaign, press go and just magically expect Google to do all the work for you. And the important thing is that you need to get this structure right before you start leveraging into…

My 2026 Google Ads Free eCom Course for Beginners · 2026 · comprobar

filter and you remove the bad ones. With AI Max, you won't be able to do that. So campaigns. So we'll be able to see performance at the asset level. So if have the data for those. So whilst you might not have an input on creating any of this stuff, you can take a look at how things are performing and choose to remove stuff. You can say just like with remove certain assets, but obviously that is something that's done after the fact, okay? After it's been created, probably after it's been served to trust, but I also think accept that sometimes some of the assets generated are not going to be…

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

so if we look at the past it's always the same cycle when Google launches new products or features yeah in the beginning it's usually just not that good then they test and they have you know it's enclosed Alpha closed beta and then it's open Beta etc etc and it gets better and better over time and then in the beginning there's a lot of outrage and people are concerned about lack of control but then over time it always becomes better we saw that with smart bidding yeah uh we saw that with BR match as you said we saw it with performance Max even with smart shopping before that it's always the…

The Future of Google Ads: Why Fundamentals Matter More Than Ever · 2025 · comprobar

impacto. También yo pudiera hacer sobre todo que es un un experimento. Aquí yo lo puedo buscar experimento para que en tiempo real yo pueda probar alguna estrategia de ofertas. O sea, yo puedo aquí crear un nuevo experimento y mi campaña está en maximizar clics. Por ejemplo, quiero probarla con maximizar conversiones antes de cambiar mi campaña por completo, que muchas veces nos pasa o o nos dicen alumnos o o clientes que venían experimentando con una estrategia de ofertas y cambian y sus campañas se que funcione más una estrategia que otra y por eso se aplican experimentos. Pero

📈 How to Optimize a Google Ads Campaign Step by Step (Tutorial 2026) · 2025 · comprobar

is going to go off in the fine headquarters of Google and the Google reps are going to start calling you and they're going to tell you certain things to activate in your ad account that is going to burn your profit margins Hey, Subri, I'm just looking at your account here. And I can see that you don't have these features turned on and you don't have Pmax on and you don't have AI Max and you don't have all of these little interest at heart. And then you do those changes to your ad account and lo and behold, you spend a lot more money, but you don't make a lot more money. You don't get a lot…

Give Me 24 Minutes and I'll Make You Disgustingly Good at Google Ads · 2026 · comprobar

but what I would recommend if you want to do it, just do it as a custom experiment so you're separating it from your original campaign so you're not just flipping it over.

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

And so many things they're introducing, you can turn on as an experiment. So you don't have to even with search, you don't have to make the leap into it. You even though it's a toggle, you can still say, I want to toggle it on, but you run it as an experiment and then only if it's actually performing better, then turn it on fully for me. And so, uh, we way that they set that up, it's it's basically replicating that existing campaign and running kind of a clone of that. Yeah. So that they can get the

What the Latest Google Ads Updates Mean for Businesses & Brands · 2025 · comprobar

performing for you you set aside a certain small portion of your budget maybe 10% or less and test out these test it out and test it with a smaller budget than what you're doing when your business as usual campaigns but at least slow and steady approach makes sense for

3 Astonishing New TikTok Features You Didn’t Know About…Until Now | PT EP 660 · 2025 · comprobar

so what you do want to do is that in this settings you want to go through and make sure that there's a couple of things set right. So we want to go through and make sure that we've got our Google Search Network and Display Network turned off. We also want to make sure that we're starting with Maximize Clicks and you do also want to make sure that AI Max is turned off. Now sometimes Google will automatically go through and turn this on so we need to make sure that it's turned off then we also want to make sure that we've got our locations set correctly

Google Ads Tutorial for Beginers [Updated for 2026] · 2026 · comprobar

But you do need to be careful, because there are a lot of automations that Google is going to automatically go through and set up for you. of how you can go through and quality control to make sure that everything is set up correctly.

Google Ads Tutorial for Beginers [Updated for 2026] · 2026 · comprobar

If you are someone who only uses exact match keywords and you are skeptical of smart bidding, I don't recommend turning on AI Max. It's just, you know, it's like going from crawling to running in a marathon. You are unlikely to be satisfied with the outcome. So if you are curious about AI Max and you want to test it, start with some of the existing similar capabilities. Try broad match. You can set up experiments in Google ads to do that. Or try a dynamic ad group if you've never done that before. Run performance max if you've never done that before. And just put a really strict target CPA or…

AI Max, Broad Match and the Keywordless Future of Google Ads [Inside Google Ads Episode 79] · 2025 · comprobar

start there. And making changes definitely comes a little bit later because you shouldn't be trying to write a script that makes changes before you've gone through those early stages. Could get a bit dangerous if we don't really understand what we're doing. So, case and now I know how to put some safeguards in place to make sure that this thing doesn't blow up my account. It doesn't delete all of my keywords and it doesn't triple all of my bids if that

AI Agents & Automations... The Future of Google Ads · 2025 · comprobar

algo así. Así que los fundamentos no han cambiado. Y si estás empezando hoy, todavía necesitas aprender cómo funciona la subasta, el ranking del anuncio, la puntuación de calidad, las pujas inteligentes y cómo... similar. Y luego, cuando tienes esa comprensión básica, entonces, por supuesto, comienza a experimentar con nuevas funciones.

The Future of Google Ads: AI Agents, Ask Advisor & More [Inside Google Ads Episode 131] · 2026 · comprobar

So I wouldn't, I, you know, I'll continue to test it and, you know, like we continue to And that's the other really frustrating thing about Google is you can never be sure what happened yesterday is what will happen tomorrow. Um, it feels a lot like being gas lit, you know, like I've learned 29 days out of 30 that the new customer acquisition setting and performance max doesn't work. But if I don't test it again tomorrow, I could get left behind because one day some Google engineer will realize like, Oh goodness, we put the wrench where the sprocket should be and then they fix it. And now all…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

muy impulsadas por inteligencia artificial, como es máximo rendimiento, sobre todo demand yen lo que es AI Max, pruébalo, va a evolucionar mucho esto. Cada vez tienen que llegar a ser más efectivas en teoría, pero hay que probarlo, hay que meterle filtros y hay que meter también un análisis detallado sobre cuándo sí y cuándo no. La parte de

😱 How Google Ads Will Change in 2026 ► 7 Trends You Need to Know · 2026 · comprobar

is that obviously the search campaign is feeding in accurate data all the time of what is converting and it lets Performance Max jump around to do what it needs to do. as long as search campaigns are around, I think I will always use them because they provide such a straight way as long as search campaigns are around, I will always use them as the foundation for sure.

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

And I think just thinking with your experiments, you would also say, not to put words in your mouth, that run a test first. So whether if you're running across multiple countries, try it in a country, or if you're running, say, for example, all in the US, maybe just segment it out to a separate state. Depending on data, though, that's the hard thing. So I would say I wouldn't be, I'm a huge fan of testing, experimenting, because I believe that that's the only, that's the best way for us to understand and avoid this black hole of everything Google has is a black box because you just go, I…

Should your business be using AI Max? · 2026 · comprobar

utilizar algo que se llama los vas a aplicar estrategias de ofertas puedes hacerlo a través de experimentos para que no tengas tanto riesgo en los en la estrategia oferta no básicamente los experimentos es un porcentaje de los usuarios tú defines el porcentaje va a utilizar una estrategia ofertas y el otro porcentaje la otra estrategia ofertas que ya tenías habilitada y puedes ver en tiempo real cuál obtiene mejores resultados y aplicar el cambio o

📈 How to OPTIMIZE GOOGLE ADS Campaigns (in REAL TIME) · 2022 · comprobar