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Give Me 24 Minutes and I'll Make You Disgustingly Good at Google Ads
13 ideas de marketing sacadas de «Give Me 24 Minutes and I'll Make You Disgustingly Good at Google Ads», de Sabri Suby. Sobre todo de canales de…
- 13 ideas despiezadas
- Fuente Sabri Suby
- Dura 24 min
- Publicada en 2026
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Regla 80/20 de asignación de presupuesto en Google Ads según intención de búsqueda
Canales de adquisiciónNo trates todas las palabras clave por igual: divide el presupuesto asignando el 80% a una campaña con palabras clave de alta intención transaccional ('Coliseum keywords') y el 20% restante a términos más abiertos, informativos o de investigación.
that you want to make sure that more so than anything is that 80% of your budget are going to those Coliseum keywords that you know have the highest LTV. You don't want to treat all keywords equally. So I recommend splitting up your budget and having 80% in a campaign with just your Coliseum keywords. And then the other 20% for all of these keywords that go a little bit further outside from the bullseye and might be a little bit more informational, a little bit more research based queries and not so much transactional queries. So let's wrap all this up into the action steps and
Escúchalo en el minuto 14:35
Canales de adquisiciónPara maximizar la rentabilidad en campañas de búsqueda, se debe limitar la campaña solo a palabras clave con alta intención transaccional y realizar una optimización diaria: añadir 5 palabras clave de alta intención, incorporar entre 15 y 20 palabras clave negativas y pausar aquellas que no cumplan con el CPL o ROAS objetivo para reasignar presupuesto a las ganadoras.
click? What do I think that someone would be looking for when they do search that? Does it have a high transactional intent behind it? And if the answer is no, it doesn't make it on our list. So we're going to populate our ad campaign only with those keywords. And every single day, we're going to way more intentional. And then every single day, you want to look at what are the keywords that are hitting KPI or aren't hitting KPI. And the KPI for you will either be cost per lead or ROAS. And then over time, like a bonsai tree, we want to trim and prune this thing where we're removing keywords…
Escúchalo en el minuto 10:22
Concentrar el 80% del presupuesto de Google Ads en las 4-5 palabras clave con mayor conversión de ventas
Canales de adquisiciónAudita mensualmente qué términos de búsqueda exactos generaron las ventas reales del negocio y destina el 80% del presupuesto de publicidad a esas 4 o 5 palabras clave críticas, incrementando las pujas hasta alcanzar entre un 80% y 85% de cuota de impresiones (impression share) y asignando una landing page dedicada a cada una.
top four to five Coliseum keywords that you have an 80 to 85% impression share for them. Keep on increasing the bids until you achieve this. And the only way that you can do this is if you have the data to do it. So then block out a one hour meeting with yourself on the first Monday of every single month. Sit down, look at all the sales that you did in your company, and then have on that also all the keywords that those people specifically typed in, in order to become a lead. And then make sure that your media buyers know, yo, spend 80% of our budget on these keywords because they brought us…
Escúchalo en el minuto 15:16
Identificación de 'Colosseum Keywords' mediante la ley de Pareto fractal
Canales de adquisiciónEl principio 80/20 aplicado de forma fractal a Google Ads implica que aproximadamente el 4% de las palabras clave genera el 64% de los resultados y ventas. En lugar de dispersar el presupuesto buscando volumen barato, se debe identificar ese puñado de palabras clave de alta intención transaccional y concentrar en ellas la mayor parte del presupuesto publicitario.
20% of keywords that move 80% of the frame, meaning they get you 80% of the leads, 80% of the row ads. And what most people don't realize is that the 80-20 principle is actually fractal. And what that means, in other words, is that you get 4% of keywords that drive 64% of the results inside of your you will see that there is a handful of keywords that I call Colosseum keywords. It is the one keyword that you pretty much can build your entire business around. And this is what all of the pros do. They identify what are the few keywords inside their campaigns and their industries that really is…
Escúchalo en el minuto 0:35
Captación basada en pujar por marcas de competidores con páginas comparativas dedicadas
Canales de adquisiciónPara captar prospectos con alta intención de compra, identifica a los competidores con mayor volumen de búsqueda y puja por sus nombres de marca en Google Ads usando anuncios que generen curiosidad (como solicitar una segunda opinión sin infringir marcas registradas), dirigiéndolos a landing pages comparativas dedicadas con tablas de pros y contras y pruebas sólidas.
the five to 10 biggest competitors in your market. I want you to populate their brand names into Google keyword planner that's going to show you the amount of searches that those competitors get. If they're searching for a competitor, we want to put a seed of doubt in their mind and get them dedicated landing page for each and every competitor that we're going up against. And we want to say all creative with the way that you actually still get clicks, but don't mention their name. You can bid A great way is to get a second opinion, or I suggest that you see this before hiring them. It doesn't…
Escúchalo en el minuto 20:30
Estrategia de puja agresiva y cuota de impresiones objetivo (80-85%) en palabras clave críticas
Canales de adquisiciónDado que la primera posición de anuncio se lleva entre el 70% y el 80% de los clics publicitarios (el doble que la posición 4), se debe pujar agresivamente en las palabras clave con mayor LTV hasta alcanzar una cuota de impresiones de búsqueda (Search Impression Share) del 80% al 85% antes de expandir el presupuesto hacia términos más informativos.
we're going to keep on increasing our bid by 10 to 20% per day until our ad is guaranteed to be at the top position four. This is an amateur move because Google's own stats show that position one in the ads is double the amount of traffic from position number four. And that first ad literally steals 70 to 80% of all the clicks on the ads. So think about that, right? You are literally able to grab the line share and market share of all the traffic by ensuring that you are page one position number And what I have found from spending hundreds of millions of dollars on Google ads is the sweet…
Escúchalo en el minuto 10:44
Mensaje y copywritingEn la publicidad de búsqueda (como Google Ads), el anuncio no debe intentar vender directamente el producto o servicio, sino vender el clic prometiendo la información o respuesta que el usuario busca y despertando intriga.
cardinal sin of all and they try to sell people their product or service from the ad itself. People can't buy from your ad. So why try to sell it? Instead, what your ad must be doing is simply selling the click. You must load up your ad with a huge benefit. Yes, you must include the keyword, but there must be a level of intrigue. Intrigue and curiosity is one of the most powerful human emotions that exist. And all we're trying to do is to steal the vast majority of people's attention on that Google search page to get them to click to our ad. So the way that we do well, this is an…
Escúchalo en el minuto 5:17
Canales de adquisiciónSe recomienda destinar de forma continua entre el 5% y el 10% del presupuesto global de publicidad en motores de búsqueda a pujar por los términos de marca de los principales competidores para captar demanda cualificada.
depending on how hard that you want to go. Then I want you to shave off five to 10% of your overall search budget ongoing on bidding on your competitors brand names and scoop up all those
Escúchalo en el minuto 23:13
Canales de adquisiciónDesactiva la aplicación automática de recomendaciones (auto-apply) y evita adoptar nuevas funciones automatizadas o campañas tipo Performance Max impulsadas por los representantes comerciales de Google hasta no haber saturado con 85% de cuota de impresiones las palabras clave de búsqueda fundamentales, ya que estas sugerencias suelen incrementar el gasto publicitario sin mejorar proporcionalmente el retorno.
is going to go off in the fine headquarters of Google and the Google reps are going to start calling you and they're going to tell you certain things to activate in your ad account that is going to burn your profit margins Hey, Subri, I'm just looking at your account here. And I can see that you don't have these features turned on and you don't have Pmax on and you don't have AI Max and you don't have all of these little interest at heart. And then you do those changes to your ad account and lo and behold, you spend a lot more money, but you don't make a lot more money. You don't get a lot…
Escúchalo en el minuto 16:07
Estrategia Halo para extraer copy emocional desde foros y comunidades
Investigación de mercado y clientePara redactar anuncios con alta tasa de clics, se deben investigar foros, Quora y Reddit alrededor de la palabra clave principal para mapear miedos, dolores y preguntas no resueltas de la audiencia y utilizarlas en los titulares.
amateurs do. What we do is we do something called the Halo strategy. We take your Coliseum keyword and we jump onto Google and we start looking around in forums, on Quora, on Reddit, and we start to populate the Halo strategy worksheet that has all of their hopes, fears, pains, and dreams. We don't want to guess what our market wants. We want to enter a conversation that is already taking place in in divorce lawyers, they have got questions that they need answers to. So what we're going to do is going to go around in all these forums, look at all these divorce books. We're going to do all of…
Escúchalo en el minuto 6:26
Pujar por palabras clave de marca de competidores es poco rentable si se redirige a landing pages genéricas
Canales de adquisiciónCrear grupos de anuncios para pujar por términos de búsqueda de marcas competidoras y dirigir ese tráfico directamente a las páginas de destino habituales suele generar tráfico y leads de baja rentabilidad debido a la falta de personalización frente a la intención de búsqueda del usuario.
of your prospect, which brings us to the sixth and final hack. So on Google, you can actually bid on your competitors brands names. Now it's a little bit of a dirty thing. People don't really like to talk about it. Everyone does it. But everyone does it the wrong way because they are lazy marketers. And what they do is they take their landing pages and they just go, Oh, like there's 100, there's 2000, there's 5000 searches for this biggest competitor in my marketplace. Let me build a competitor ad group, add my competitors brands names in there, and then basically send that traffic to my…
Escúchalo en el minuto 19:31
El alto costo del enfoque de arrastre masivo en palabras clave
Canales de adquisiciónLanzar campañas con una red amplia de palabras clave para descartar las no rentables con el tiempo ('fishing trawler approach') requiere un presupuesto elevado para comprar datos y suele generar un gasto excesivo en clics improductivos.
to hack number three. So when it comes to building out Google ad campaigns, there's typically two different approaches. One approach is what I call the fishing trawler approach, where there's a fishing trawler, they cast out a big net and they run them all in there. And then over time, they basically throw out the fish that they don't want, aka the keywords that are unprofitable for them. It sounds okay, but it is a very costly exercise because you need to buy all the data and you end up spending a huge amount of money on clicks that were never going to be profitable for you in the first…
Escúchalo en el minuto 9:27
Concentración de tráfico y clics en la publicidad de Google
Canales de adquisiciónEn Google Ads, el 2% de los anunciantes captura el 50% de todo el tráfico publicitario, mientras que el 50% de las búsquedas totales finaliza sin que el usuario haga clic en ningún anuncio.
brings us to hack number two. So when it comes to Google Ads, 2% of advertisers literally get 50% of the traffic. And half of all Google searches result in the user not clicking on any ad at all. And the reason that
Escúchalo en el minuto 4:44
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